Afleveringen
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Have you ever felt lost in your marketing efforts, unsure how to connect with your audience? You're not alone. Many business owners overlook the power of brand strategy, leading to confusion, inconsistency, and missed opportunities for growth. In this episode, we're diving into a critical topic: brand strategy. You'll gain valuable insights into assessing your brand strategy needs and taking actionable steps towards clarity and success and some actionable questions and next steps you can take to finally build brand confidence.
Unlock the Branding Strategies of Billion Dollar Brands
Free Brand Strategy Course
Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach.
https://socialcircleinc.com/brand-strategy-workbook
About Your Host
Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at Social Circle, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.
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In this week's episode, I sit down with Brittany Anderson, the owner and founder of Adorn Headwear. Brittany tells us the compelling story of how she transformed her personal frustration—struggling to find stylish hats that fit well—into a thriving niche business. Adorn Headwear caters specifically to individuals with larger head sizes or voluminous hairstyles. Brittany opens up about the significant challenges she faced as an entrepreneur and how she successfully launched her brand despite having no prior experience in fashion or manufacturing.
Unlock the Branding Strategies of Billion Dollar Brands
Free Brand Strategy Course
Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach.
https://socialcircleinc.com/brand-strategy-workbook
About The Guest
Brittany Anderson is the owner and founder of Adorn Headwear, a luxury hat and accessories brand specializing in extended sizing. During a 2020 trip to Palm Springs, where she struggled to find a stylish hat that could accommodate her hair comfortably in the 105-degree heat. This challenge highlighted a significant gap in the market for individuals with curls, locs, fros, or larger head sizes, who often have to choose between comfort and style. Motivated by her own experience, Brittany launched Adorn Headwear to ensure that style and comfort are accessible to everyone, regardless of their hair type or head size. Adorn Headwear is not just a brand; it's a movement towards inclusivity and quality in fashion.
About Your Host:
Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at Social Circle, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.
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Zijn er afleveringen die ontbreken?
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In this episode of "Hustle With Purpose," we're diving into the often overlooked complexities of raising your prices. While charging more might seem like a straightforward boost to your bottom line, there are hidden challenges and costs that can impact your business and client relationships. We'll explore what happens when you "reset" your pricing structure, the delicate balance of adding value versus maintaining profitability, and the implications of a longer sales cycle. Join us as we uncover the strategic considerations every small business owner needs to think about before deciding to "know their worth plus add tax."
Unlock the Branding Strategies of Billion Dollar Brands
Free Brand Strategy Course
Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach.
https://socialcircleinc.com/brand-strategy-workbook
About The Host:
Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at Social Circle, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.
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In this episode of Hustle with Purpose, Jacinta Gandy interviews Marina Mentzel the innovative entrepreneur with a mission to transform aquatic safety and education through her company, urSwim. They explore Marina's strategic decision to expand her venture by franchising, providing listeners with valuable advice on how to start and grow a successful franchise.
Marina recounts her unexpected shift from pursuing a career in law to embracing the challenges and rewards of entrepreneurship. She delves into the early days of Euroswim, sharing how she navigated the complexities of building a business from the ground up and why she chose franchising as the path to scale. Marina emphasizes the importance of solid partnerships, careful planning, and staying adaptable. The episode is packed with actionable tips for aspiring entrepreneurs interested in franchising as a growth strategy.
Unlock the Branding Strategies of Billion Dollar Brands
Free Brand Strategy Course
Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach.
https://socialcircleinc.com/brand-strategy-workbook
About The Guest:
Marina Mentzel is the visionary founder and CEO of urSwim, leading the way in revolutionizing the aquatics management industry. With a deep passion for swim instruction, lifeguard staffing, pool management, and first aid courses, Marina's dynamic leadership has propelled urSwim to the forefront of water safety and education.Some of Marina's accomplishments include:
Completed over 50,000 swim lessons, serving more than 1,500 students each season Graduated from the Goldman Sachs 10K Small Business Program and Tory Burch Foundation Fellow Secured second place in the Carolina Challenge Venture Pitch competition Sought-after speaker at entrepreneurial panels and events and active advocate for small businessesMarina's dedication extends beyond her professional life. As a devoted mother, she understands the importance of water safety for families and is committed to creating a future where every child can confidently navigate the water.
About The Host:
Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at Social Circle, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.
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In this episode of Hustle with Purpose, Jacinta Gandy gets real about the journey of being a small business owner and entrepreneur. She tackles the myths of overnight success head-on, breaking down the illusions of easy wins to uncover the hard work and persistence that truly drive success. The episode has sparked a lot of talk, showing just how much buzz can be generated when someone challenges the usual success stories we hear so often. Jacinta doesn't shy away from the tough parts of entrepreneurship, from the long hours to the setbacks, and shares insights from her own experiences. This straightforward discussion is an eye-opener for anyone dreaming of starting their own business, offering valuable lessons on resilience and determination. If you've ever been curious about the reality behind the entrepreneur lifestyle, this episode sheds light on the truths that can help you prepare for your own business journey.
Unlock the Branding Strategies of Billion Dollar Brands
Free Brand Strategy Course
Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach.
https://socialcircleinc.com/brand-strategy-workbook
About The Host:
Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at Social Circle, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.
