Afleveringen
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With 64 countries around the world hosting elections,representing nearly 50% of the global population eligible to vote, many have dubbed 2024 as the year of elections. How do communicators navigate this landscape, especially as things continue to feel more polarized each year?
We spoke with David Imber, political communications expert and principal of David Imber Advisory, on what has been one of the hottest topics this year. Tune in as we discuss what communicators can learn from the political sphere (whether or not you think you’re into politics), how to decide when to speak out on topical issues, navigating polarization in the workplace, what makes communicators uniquely poised to tackle this space and more.
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David Imber is principal of David Imber Advisory, practicing in public affairs, crisis and issues management, advocacy and strategic communications. He is retained by a diverse range of clients, from pension funds to not for profits. This multi-sectoral practice allows him to advise from varying perspectives — including on politics and communicating in conflict — to help his clients achieve their business objectives in a complex geopolitical environment. Imber is immediate past president of IABC Victoria. He is also a director of the Victorian Pride Centre and of the Holmesglen Institute of TAFE (a vocational community college).
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LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://www.iabc.com/catalyst
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In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations.
Tune in as they discuss how the shift to remote and hybridwork is impacting corporate culture, management employee dynamics, morale and the widening training gap for early career professionals.
IABC members can access the report online here: https://www.iabc.com/About/Purpose/Reports
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Fred Cook has worked at Golin for over 30 years, during which he has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide variety of clients, including Nintendo, Toyota and Disney. In 2014, Cook published "Improvise: Unconventional Career Advice from an Unlikely CEO", which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, whose mission is to shape the future of public relations and those who will lead it — through research, education and thoughtleadership.Matt Tidwell, Ph.D., is assistant dean for graduateand professional studies at the William Allen White School of Journalism and Mass Communications. He is also a faculty lecturer and the program director for the Integrated Marketing Communications graduate degree program at the KU Edwards Campus. Tidwell is an experienced marketing communications professional with more than 25 years of industry experience working in healthcare, energy and technology companies. In 2018, Tidwell received the Arthur Lowell “Communicator of the Year” award from the Kansas City Chapter of the International Association of Business Communicators (IABC).
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Access the Report
https://www.iabc.com/About/Purpose/Reports
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
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Zijn er afleveringen die ontbreken?
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In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted.
Joe walks us through key findings of the report, where the value of the communicator really shines, an outlook on what’s needed for upskilling and where the profession is going next.
Joe Spratt is an expert in McKinsey & Company’sChicago Office. He is a leading member of the Strategic and Change Communications practice, working with clients to drive greater communications performance and impact in times of change. Spratt leads the practice’s work on comms function assessment and operating model design. He is dedicated to bringing out the best in people in client organizations. His expertise centers on organizational communications and change. Spratt counsels chief communications officers and other C-suite executives on strategic communications, as well as how to strengthen, streamline or reimagine the communications function.
LINKS
Mentioned in the Episode
https://www.iabc.com/LinkClick.aspx?fileticket=9llK8q-SR2A%3d&portalid=0
Connect With Joe on LinkedIn
https://www.linkedin.com/in/josephspratt/
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
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Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments.
From insights around how they’re are thinking about AI, tobetter practices for accessibility, rethinking hiring practices with cognitive biases in mind, training the next generation of comms pros and more, consider this episode a peek into the minds of your IABC peers.
Special thanks to Edgewood College for sponsoring thisepisode. Visit online.edgewood.edu to learn about their innovative Business Communication andLeadership online master’s program.
LINKS
16 Things We Learned at IABC World Conference2024
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
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In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator.
As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and strategies must be used, and in what instances does a wider network of experts need to be tapped into?
Tune in to this edition of In Under 10 to get Candace’s take— and a little good news — on how we can approach this complex topic.
Candace Denison's two-decade legacy in communications champions innovation, adaptability, and leadership. As she advances her Masters of Arts in Leadership, her thesis, "Strategies for Leaders to Counteract Misinformation," promises to be a cornerstone for contemporary managers. Denison’s dedication to the PR industry's evolution makes her a torchbearer in navigating the complexities of misinformation. Through her expertise, she facilitates genuine, trust-based connections in the ever-evolving communication landscape.
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
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In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication.
Today, she remains a staunch advocate for communicators in the C-suite, advocating for a clear designation of the role that complements — not competes with — marketing and PR.
In her 20s, Becca learned she was neurodivergent. After time and research, she learned how to embrace the ways her mind worked and used it to her advantage. During this conversation, we learn more about addressing neurodivergence in the workplace and where the role of the communicator overlaps.
Becca has also built her personal brand onLinkedIn successfully the last few years, and shares her take on how to make the most of the professional platform.
Tune in for this episode that will help you thinkdifferently about the way you approach professional development, embracing diversity in the workplace and personal branding.
LINKS
Connect With Becca on LinkedIn
https://www.linkedin.com/in/beccapchambers/
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn.
Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work.
Emily Caister will present at this year’s WorldConference, 23-26 June in Chicago. Learn more about her session online here.
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst.
So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being?
Tune in as Julian shares how listening has become a lost skill and the ways we can practice it to improve relationships, increase customer/client satisfaction and ultimately help navigate an increasingly polarized world.
At the end of the day, Julian believes better listeningleads to understanding — and that is a prize worth fighting for.
Julian will be a spotlight speaker at this year’s WorldConference, 23-26 June in Chicago. Learn more about his session online here.
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops.
What happens when an app fades from existence — or gets legislated out of the hands of the public? What does it mean for the communities created and the communicators who are leveraging those platforms?
In this edition of In Under 10, we sat down with Jodie Lack and Lenny Zaleski, two members of IABC’s Student and Early Career SIG, to get their perspective on why communicators should pay attention to the potential ban on TikTok, as well as the growing popularity of short-form video content.
Mentioned in This Episode
TikTok and Policy: LosingCommunity, by Lenny Zaleski Student/Early Career Shared Interest Group (SIG) IABC SIGsLenny Zaleski is a Chicago native currently studying public relations and political science at the University of Dayton and on track for an accelerated master’s in public administration. Zaleski has worked primarily for nonprofits and government agencies focusing on the environment, climate change, housing and human rights. His main areas of expertise include brand strategy, media relations, social media strategy, strategic communications and digital marketing.
Zaleski is a member of the IABC Greater Cincinnati chapter and the director of public affairs for the Student/Early Career SIG.
Jodie Lack is a high-performing early career publicrelations professional. She has an eager and passionate interest in the areas of tourism, B-Corporation, not-for-profit and government. With over two years of industry experience, Lack’s skills have been highly developed in media relations, social media, website design and event management. She graduated from Deakin University with a bachelor of communication (public relations) with a distinction in 2023.
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too.
In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot water for not following standards, ways communicators can lead the charge by staying up on the latest regulations and more.
Download a transcript of this episode.
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Matisse Hamel-Nelis, ADS, CPACC, is a distinguished Métis communications and digital accessibility consultant and PR professor at Durham College. She is also the founder and dynamic host of the influential PR & Lattes podcast, a collaborative space where professionals (emerging, new and established) can share their insights and ideas on public relations, communications and marketing topics.
Her commitment to fostering an inclusive environment extends into her leadership roles within the professional community. As a professional communicator deeply proud of her Métis heritage, she expertly blends traditional storytelling with modern strategies to create impactful and inclusive narratives. As the vice president of inclusion, diversity, equity and accessibility (IDEA) for IABC/Toronto, Matisse is pivotal in shaping policies and practices that embrace diversity. Additionally, her influence is further amplified in her capacity as the chair of the Diversity, Equity and Inclusion (DEI) Committee for IABC, where she spearheads initiatives to enhance inclusivity within the profession.
She holds credentials as a Certified Professional in Accessibility Core Competencies (CPACC) and an Accessible Documents Specialist (ADS), awarded by the International Association of Accessibility Professionals. These designations underscore her expertise and commitment to advancing accessibility in digital communications, making her a respected authority in her field.
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LINKS
Mentioned in This Episode
https://www.accessible-social.com/
https://www.w3.org/
https://www.accessibilityassociation.org/s/
LinkedIn hashtag#A11y
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015.
So he went back to basics, embarking on an extensive listening tour with thousands of employees — and in time, things turned for the better.
We sat down with Oscar to learn about that journey, what’s changed since and the value of deploying this strategy.
Oscar will lead a spotlight session at IABC World Conference 2024, “Leadership Is an Act of Extended Storytelling.” The format will be part fireside chat and part town hall, to which Oscar says in this episode: “Bring it!” Bring your best questions, ask him about failure and get ready for a refreshing way to kick off your time at World Conference.
Tune in to this inspiring conversation and make plans to see Oscar this June in Chicago.
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Oscar Munoz is the former CEO and chairman of United Airlines (UAL) and serves on the board of directors of Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, a leading Urban Air Mobility company and developer of all-electric vertical take-off and landing (“eVTOL”) aircraft. He serves on the Pentagon’s Defense Business Board, is a trustee of the University of Southern California and the Brookings Institution, as well as an independent trustee for Fidelity.
He is the author of the Wall Street Journal best-selling memoir, “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” published by Harper Business in May 2023. He is co-chair of the 2023 Blue Ribbon Commission for the National Association of Corporate Directors, the authority on best boardroom practices. Since 2022, the Oscar and Cathy Munoz Pave it Forward Foundation has proudly partnered with the American Heart Association (AHA) to create the AHA’s Social Impact Fund, providing financial grants and low interest loans for evidence-based, community-driven work to address heart health inequality.
Under his leadership, United Airlines demonstrated rapid improvement, delivering industry-leading operational reliability, and sustained financial success, with stock value increasing 54 percent during that period. Munoz formally retired as UAL’s executive chairman in May 2021.
Previously, Munoz served as president and chief operating officer of the North American rail-based transportation supplier CSX Corp. A decade of excellent financial performance, including a boost in operating income of nearly 600 percent, earned CSX recognition on the list of Most Honored Companies by Institutional Investor magazine.
He has served in various financial leadership positions across diverse industries, including U.S. West, AT&T, Coca-Cola, and PepsiCo.
He earned his undergraduate degree from the University of Southern California’s Marshall School of Business and an MBA from Pepperdine’s Graziadio Business School.
Hispanic Business magazine twice named Munoz one of its 100 Most Influential Hispanics, honoring his journey as an immigrant who, to this date, remains the only person of Hispanic heritage to run a U.S. airline.
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LINKS
Mentioned in This Episode
"Leadership Is an Act of Extended Storytelling”: A Fireside Chat and Town Hall With Oscar Munoz
IABC World Conference 2024
“Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” by Oscar Munoz
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world.
CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offersan in-depth look into what’s needed and expected of educators and practitionerswhen it comes to guiding the next generation of PR professionals. The report isbased on a survey of nearly 200 educators and just over 460 practitioners,including members from IABC.
Matt Tidwell, IABC board member, sits down with Drs.Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, tounderstand the research and its findings.
Tune in as they discuss key findings of the report, from therole of ethics to DEI, data/analytics, the future of the workplace and more.
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Matt Tidwell, PhD, APR, is on the facultyof the William Allen White School of Journalism and Mass Communications at theUniversity of Kansas and directs KU’s master’s degree in digital and integratedmarketing communications. Tidwell is a member of IABC’s International ExecutiveBoard.
PamelaBourland-Davis, PhD, is professor of public relations and professional communication andleadership at Georgia Southern University, where she also served as departmentchair. She was co-editor of the Commission on Public Relations Education’ssignature 2023 report, “Navigating Change.” She was the Journal of PublicRelations Education’s editor from 2021-2023, SSCA’s past president, and sheserved in a variety of roles within AEJMC and its PR Division.
Elizabeth L. Toth, PhD, is professoremerita of the Department of Communication at the University of Maryland,College Park. She has produced 10 books and more than 90 refereed journalarticles, book chapters, monographs and conference papers on public relations.She has won numerous awards for her research and service. She co-edited theCPRE 2023 Report on Undergraduate Public Relations Education, “NavigatingChange.”
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LINKS
Mentioned in This Episode
Commission onPublic Relations Education website
NavigatingChange: Recommendations for Advancing Undergraduate PR Education
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com
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In Under 10:Guiding Principles for the Ethical Use of AI
As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals.
In this first edition of “In Under 10,” Kristin Frankiewicz,IABC content manager, sits down with Simon Murphy, a member of the IABC EthicsCommittee, to learn more about these principles.
Tune in as Murphy shares how the principles were created,the importance of the human-led element in these new guidelines, how they’reintended to be used and more.
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Simon Murphyis head of business marketing for Edelman in Asia Pacific (APAC). An adeptcorporate affairs and communications specialist with over 25 years ofinternational experience, Murphy brings hands-on commercial understanding ofthe many reputational issues faced by industry today.
In hiscurrent role, he focuses on delivering the strategy for integratingEdelman’s business to business offerings and programs across practices, sectorsand client work in APAC. And as a senior client advisor he brings the best ofEdelman’s B2B capabilities to Edelman’s clients whilst ensuring the highestlevel of commercial problem solving with impact.
Based in Melbourne, Simon is also presently Edelman’sinternational client lead for Microsoft Asia and has general responsibility forall aspects of regional client strategy and activity.
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“In Under 10” is a new series from PodCatalyst thatexplores the latest news and trends in comms, in under 10 minutes. Got asuggestion? Reach out to the team at [email protected].
LINKS
Resources Mentioned in This Episode
IABC GuidingPrinciples for the Ethical Use of AI by Communication Professionals
IABCCode of Ethics for Professional Communicators
“Does‘Do the Right Thing’ Change Over Time? The Evolution of Ethical Guidance forCommunication Professionals,” by Jennifer Wah via Catalyst
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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When it comes to brand-building, the communicator iswell-equipped to not only manage that of their organization or clients, buttheir own brand as well. So what does that look like in practice?
Miri Rodriguez, senior storyteller at Microsoft, offers herinsight and sage advice to “date the brand and marry yourself.”
IABC Content Manager Kristin Frankiewicz sits down with Mirito learn more about her role at Microsoft, the journalistic approach she takesas storyteller, smart ways to use artificial intelligence while blending ahuman touch, why building your own brand matters and more.
Miri Rodriguez is a globally recognized storyteller,bestselling author of “Brand Storytelling” andowner of Be Mindful Be Happy.Rodriguez brings 15+ years of expertise, valuable industry and consultinginsights matched with a lighthearted and authentic delivery approach. She hasearned several awards in digital marketing and customer experience and isranked as top in-demand speaker at leading industry conferences around theworld. Her social advocacy and philanthropic work include volunteering to trainsocial enterprise leaders in Africa, coaching students at Network for TeachingEntrepreneurship in the U.S., and mentoring men and women to build theirpersonal brand with empathy, passion and purpose. Rodriguez currently works atMicrosoft as a senior storyteller for Health and Public Sector Industries.
LINKS
Learn more about Miri at mirirod.com
Connect with IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
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In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead.
This conversation has something for everyone: how commspros can wield influence in the C-suite and within their own teams, the importance of tapping into geopolitics, what it means to be a communicator in a post-truth world, influencers they’re following in the new year, a caveat against algorithms, Wordle vs. Connections — and so much more!
Tune in to this lively roundtable discussion and tap intojust a few of the minds of IABC’s past and present leadership.
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Maliha Aqeel, PMP, SCMP, MC, is chair of the IABC International Executive Board (IEB) and the founder and CEO of The Ideas Collective Inc., an independent consulting firm bringing brand purpose to life through content, customers and culture. She has worked in corporate and agency roles for almost 20 years, connecting the dots between brand, marketing and communications to drive business objectives. She is a longtime IABC volunteer and a regular speaker at industry conferences. Aqeel has won several IABC Gold Quill awards for brand development, content marketing, publications and internal communications, including two Gold Quill “Best of the Best” awards for employee engagement and COVID-19 response management and communications. Connect with Aqeel on LinkedIn.
Kamyar Naficy is managing director of Alberin, a strategic communications consultancy for finance, technology and sustainability. With over 20 years of professional experience, Naficy advises clients in the U.S., Europe and the Middle East on all aspects of corporate, financial and marketing communications. Prior to working at Alberin, Naficy held senior communications positions at JP Morgan, London Stock Exchange Group andUniCredit. Earlier in his career, he worked in investment banking and management consulting. He holds a BA from the London School of Economics and a MPhil in Management Studies from Cambridge University. Connect with Naficy on LinkedIn.
Danielle Bond is an award-winning brand, marketing and communications executive with expertise in the B2B sector. She has been the chief marketing officer for leading professional services firms throughout her career. Bond recently left full-time corporate life to pursue a career as a company director andconsultant. She has served on IABC’s International Executive Board for four years, including as chair. Connect with Bond on LinkedIn.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Mike Klein, founder of #WeLeadComms.
Mike is a seasoned comms pro and champion of the profession.In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders.
Tune in as Mike shares what he’s learned through this work and the partnership between IABC and #WeLeadComms in 2024. Plus, get his take on megatrends for the new year and how communicators can set the agenda — from leveraging cost-effective and transformative approaches to technology, to finding alignment between communication and pressing issues like decarbonization and climate.
Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research, and measurement. He is also the founder of #WeLeadComms.
With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Klein has worked with large organizations in the U.S. and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the U.S. Department of Transportation. He is a certified Strategic Communication Management Professional (SCMP), and is the former Regional Chair for IABC in Europe – Middle East – North Africa (EMENA). Klein’s website can be found at www.changingtheterms.com.
#WeLeadCommsis an ongoing global campaign to recognize the courage, initiative and leadership demonstrated by communication professionals on a daily basis. With more than 8,000 followers and 650 honorees, #WeLeadComms recognizes communication leaders — at all levels of the profession — across geographic, professional and cultural boundaries. #WeLeadComms can be found on LinkedIn at https://www.linkedin.com/company/weleadcomms/.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*Mike Klein and #WeLeadComms
www.changingtheterms.com
www.linkedin.com/company/weleadcomms
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Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends she’s keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*IABC Fellows Designation*
https://www.iabc.com/Career/Awards/Fellow-Designation
*IABC Member Directory*
https://members.iabc.com/Directory
Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Muzychka brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community and private sectors.
Muzychka has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management and writing. In her work, she explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.
A popular workshop leader and presenter, Muzychka has extensive experience in public speaking, workshop development and presentation and group facilitation. As well as creating custom training for clients, Muzychka is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.
Muzychka’s work and contributions to communications excellence and IABC have been recognized locally (IABC NL Communicator of the Year, 2018) nationally (IABC Canada Master Communicator, 2015) and globally (IABC Fellow, 2019).
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Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant legal, social and political transformations in modern history.
Tune in to learn more about Josie’s research on gender equality, her thoughts on addressing the current gender gap in workplace leadership, the impact on career advancement for working parents as remote work becomes the norm, the role communicators must play in influencing the narrative of financial empowerment and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*More information about Josie Cox and “Women Money Power”*
Get to know Josie: https://www.josiecox.com/
Pre-order “Women Money Power”
Amazon: https://www.amazon.com/Women-Money-Power-Economic-Equality/dp/1419762982
Barnes & Noble: https://www.barnesandnoble.com/w/women-money-power-josie-cox/1143869761;jsessionid=186D35FF7DA495DF3791F8532F5A26D4.prodny_store02-atgap10Bookshop.org: https://bookshop.org/p/books/women-money-power-the-rise-and-fall-of-economic-equality-josie-cox/20351458?ean=9781419762987
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Linda Rutherford, chief administration and communicationsofficer at Southwest Airlines, joins IABC Executive Director Peter FinnPodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way.
After a pivot from journalism, Rutherford grew her PR careerand climbed the ranks to where she is today. Tune in to learn how she’s watched tech become a disruptor in the field, helped lead Southwest’s years-long, intentional approach to creating a more inclusive culture, a closer look at how her team manages ESG, lessons learned from the 2022 holiday flight delays, her take on a watchful approach to artificial intelligence and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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While AI excels at word predictions and learns from existing content, itlacks empathy, emotion and sometimes accuracy. This is where communicatorsshine, leveraging the technology as one tool in their toolbox rather than aone-stop solution.
Tune into this episode of PodCatalyst to hear from Jared Curtis, seniordirector of corporate communications at Maximus, Inc. as he sheds light on histeam’s practical application of AI, backed by extensive research and surveys herecently conducted.
LINKS
*Mentioned inthis episode*
https://www.iabc.com/About/Purpose/Code-of-Ethics| https://news.mit.edu/2023/study-finds-chatgpt-boosts-worker-productivity-writing-0714| https://economics.mit.edu/sites/default/files/inline-files/Noy_Zhang_1_0.pdf| https://www.science.org/doi/10.1126/science.adh2586| https://www.iabc.com/Portals/0/AIWritingAssistantResearchPaper__FINAL_April23.pdf?ver=10zqKA0qlrABtQZ6PYI8oQ%3d%3d| https://www.iabc.com/Portals/0/CorpComms_AI%20Adoption%20Principles_FINAL.pdf?ver=OgHe15xlWzUs9UTDSw85Sw%3d%3d| https://www.iabc.com/Portals/0/CorpCommsCodeofConduct_FINAL.pdf?ver=O30s15yo33AKXLWVSHQA1g%3d%3d
*Social Media*
https://www.linkedin.com/in/jaredacurtis/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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