Afleveringen
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Most people are using AI wrong, and they don’t even know it.
They ask Claude a question. Claude gives a confident, well-structured answer. They walk away feeling validated.
But here’s what actually happened: Claude told you what you wanted to hear.
That’s not a bug. It’s the default. AI models are trained to be helpful, which often means agreeable. And agreeable feels good until you launch the wrong offer, double down on a broken strategy, or miss the blind spot that costs you six months.
The fix is simpler than you think. It’s one setting.
In Claude’s Personal Preferences field, I wrote this:
“Be my strategic sparring partner. Challenge my thinking, name my blind spots, and don’t default to agreement. Push back when I’m rationalizing, avoiding, or chasing shiny objects. But give me room to think and respond — don’t pile on before I’ve had a chance to engage. The goal is sharper thinking, not a beating.”
The difference is immediate. Instead of a polished agreement, you get pushback. Instead of Claude completing your thought in the most flattering direction, it names the assumption you didn’t question.
How to set it up
Desktop: Settings → Profile → Personal Preferences → type your instructions → Save.
Mobile: Profile icon → Profile → scroll to Personal Preferences → same thing.
It applies to every conversation automatically. No re-prompting. No remembering.
One calibration note
If your instructions are too aggressive, “be ruthless” or “hurt my feelings,” you’ll get a dynamic that’s more combative than useful. Tune it until it reads like your best advisor on a good day: direct, honest, and on your side even when pushing back.
AI is only as useful as the quality of thinking it produces in you. If it’s just confirming what you already believe, you’re not using it; you’re using it to feel better about decisions you’ve already made.
Set it up to challenge you.— Sheryl Plouffe
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Most people navigating divorce focus on surviving it. Becky Swanson built an entire methodology around something more strategic, making sure women don’t walk away from the process having left six figures on the table.
Becky is a Certified Divorce Coach and ICF Professional who has carved out a niche at the intersection of emotional intelligence, financial strategy, and legal navigation. She works with women with children going through divorce and has structured her practice around a results-based guarantee; clients protect $100,000 or more in avoidable costs, or the engagement isn’t complete.
This is a conversation about building in a category that didn’t fully exist when she started, what it takes to create credibility in an unrecognized profession, and why the most underserved clients are often the most high-stakes.
In this episode:
* Why paying your attorney to process your emotions is one of the most expensive mistakes divorcing women make
* How Becky built a structured, stage-based program with a results guarantee in a space dominated by informal support
* What it actually takes to help a client reclaim financial control when they’ve been disengaged from their own money
* Why building a vetted referral network is central to her delivery model
* The mindset shift that separates women who navigate divorce strategically from those who don’t
Connect with Becky Swanson: beckyswanson.com
Connect with Sheryl & ICONMAKER®: iconmaker.io
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Zijn er afleveringen die ontbreken?
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There was a time when visibility was everything.
Post more.Go live more.Be everywhere.
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That was the mantra.And for a while, it worked.
But something has shifted.
Audiences have grown wiser. Algorithms have grown louder.And somewhere along the way, trust became the new metric of influence.
Today, it’s not about how visible you are.It’s about how deeply people believe you.
Visibility Without Depth Is Just Noise
We all know someone who looks successful online — great branding, polished Reels, constant content — yet their business isn’t actually growing.
They won’t tell you that, of course, because admitting it would break the facade.
Many influencers have hundreds of thousands, even millions of followers, but struggle quietly behind the scenes to turn that visibility into real revenue.
It’s not because they lack talent or work ethic.It’s because they’ve built their brand on attention instead of trust.
Visibility might get you followers, but without depth, it rarely gets you clients.
People don’t want more content; they want meaning.They don’t want to be impressed; they want to be understood.
Depth doesn’t mean producing more; it means saying something that matters.It means your audience feels safe trusting you because they sense your experience, your evidence, and your honesty.
Trust Is the Real Algorithm
Trust travels farther than reach.
When someone trusts you, they share your message, recommend your programs, and remember you long after the scroll.It’s word-of-mouth in a digital world, and it compounds faster than any paid ad ever could.
Trust doesn’t come from declaring authority.It comes from demonstrating alignment between what you say and what you do.
As Brené Brown puts it,
“Trust is earned in the smallest of moments. It’s not built through heroic deeds or highly visible actions, but through paying attention, listening, and gestures of genuine care and connection.”(The CEO Magazine)
That’s true in leadership, and it’s true in marketing.People don’t remember who shouts the loudest; they remember who made them feel seen, understood, and safe to believe.
That’s why in today’s marketing world, the entrepreneurs who thrive are the ones who build consistency around their principles, not their promotions.
The Depth Advantage
Depth gives you staying power.
When your authority is rooted in substance and trust, it doesn’t matter what platform changes or what trend fades next week. Your influence holds.
Because your audience isn’t following you for entertainment, they’re following you because you know what you’re talking about.
They can feel the difference.
It’s not about being the newest or the loudest voice in the room. It’s about being the one people turn to when they’re ready for real results.
Where to Start
If you’ve been feeling pressure to post more but connect less, pause.
Ask yourself:
“What do I know for sure that genuinely helps people?”
Start there.Go deep, not wide.
One well-articulated insight can do more for your authority than a month of random content.
If you want help defining what that insight looks like for you, try my free GPT tool:👉 Content Planner – Message Clarity Starter
It’s designed to help you clarify your message, organize your ideas, and create thought-leadership content that builds depth and trust, the real currency of visibility today.
ScaleSmart Insight:
Visibility gets attention. Depth earns trust. And trust is what scales.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
I’ve noticed a pattern over the last few years.
More and more people are declaring themselves experts, sometimes after reading one book, finishing one course, or spending one weekend learning something new.
They hang a shingle.Update their bio.Add “coach,” “consultant,” or “strategist” to their title.
And then they wait for the world to believe it.
But the truth is, authority doesn’t come from what we declare.It comes from what we demonstrate.
The Difference Between Desire and Depth
You don’t need 10,000 hours of experience to be an authority at what you do.That’s an outdated idea.
But you do need to be able to help someone get a result.
That’s the difference between desire and depth.
Because wanting to be seen as an expert isn’t the same as becoming one.
I see this often with clients.When I ask, “What’s your actual mechanism for getting people results?” they pause.
They’ve never been taught to think that way.
Most have been told to start with sales and marketing:create an offer, build a funnel, post content, run ads.
But few have ever been asked the foundational question:
“Do you actually get people results? And how do you do it?”
That’s the heart of real authority, not just knowing that you can help people, but how.
The Deer-in-Headlights Moment
When I ask, “What’s your method? What’s your mechanism? What’s the thing you do that gets people results?” I often get blank stares.
Not because they don’t care, but because no one has ever asked them to articulate it.
They’ve been busy marketing a message that isn’t yet proven.
And that’s exactly where so many entrepreneurs stay stuck.They focus on looking like an expert instead of thinking like one.
One of my favorite parts of our work with clients is helping them define their mechanism, to pinpoint exactly how they help people create transformation.
When they finally see it clearly, everything shifts.Their confidence rises.Their content gets sharper.Their marketing starts working.Because they’re no longer selling an idea; they’re demonstrating a result.
How I Learned This Firsthand
When I first entered the online expert space in 2013, I didn’t have a framework.I just had a skill set from my background in broadcasting and video production, and a genuine desire to help people communicate more effectively on camera.
Before I ever sold a program, I worked with a few people for free. Not many, just two or three.
But those early clients helped me uncover how I helped people succeed.
That’s when I developed my first methodology, what I called the 4P Framework:
* Plan
* Produce
* Publish
* Promote
That simple process became the foundation of my early business.
Why This Matters
In a world where everyone has a microphone, the people who stand out aren’t the ones shouting the loudest.
Your First Demonstration
If you’re ready to stop
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Are you ready to stand out online as a world-class expert?
Join us in this upcoming episode of Cash In On Camera as we dive into the fascinating world of becoming irreplaceable and differentiating yourself in the marketplace.
Our special guest, Nida Leardprasopsuk, is a top-tier business consultant and former Fortune 500 executive with more than two decades of experience in business, psychology, and personal development. She is a regular contributor to Forbes, Entrepreneur, and Brainz Magazine.
Learn to build a truly innovative business that stands out from the rest.
Watch the full LIVE video interview on Sheryl's YouTube channel here:
https://www.youtube.com/watch?v=k392WAYihsw
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Estie Starr shares her expertise in crafting an effective multi-platform social media strategy that transforms mere likes into valuable leads for your business.
She reveals how to create a cohesive and powerful strategy that maximizes your online presence and drives real results. From understanding your target audience to leveraging the strengths of each platform, she provides practical tips and actionable insights to help you elevate your social media presence.
Get ready to harness the full potential of social media and turn it into a lead-generating powerhouse. It's time to transform your likes into leads and unlock the full potential of your business in the digital landscape.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Need to get things off your plate?
In this episode of Cash In On Camera, we dive deep into delegation and its transformative power for entrepreneurs seeking balance and success. Our special guest, Lindsay LaShell, a renowned marketing activist and expert, shares her invaluable insights on the importance of delegation for entrepreneurs and provides practical strategies to master this essential skill.
She unveils the key benefits of delegation, especially for women in business, and explores how it can empower you to focus on solving society's critical problems while still achieving personal and professional growth.
Discover the secrets to creating a harmonious work environment and fostering a sense of fulfillment. Reclaim your time, reduce overwhelm, and create space for what truly matters.
Watch the full LIVE video interview on Sheryl's YouTube channel here:
https://youtube.com/live/18MGVsJ3eRI
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Want maximum mental clarity, productivity, and unprecedented business success? Declutter!
With over two decades of experience, Kitti Andrews has empowered countless individuals to overcome overwhelm and break free from the constraints of clutter, both physically and mentally.
Tune in and be ready to take the first step towards a more productive, clutter-free life. Your future self will thank you!
Watch the full LIVE video interview on Sheryl's YouTube channel here:
https://youtube.com/live/Yrft1ctGkag
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Get ready to elevate your business revenue with mindset and strategy!
In this episode of Cash In On Camera, we sit down with the amazing Miriam Villegas, a successful mindset coach who has been trained by Bob Proctor, one of the greatest teachers of human potential and growth. Miriam shares her insights on how the right mindset and effective strategies can help female entrepreneurs maximize their revenue and achieve success and fulfillment.
We dive into the misconceptions about mindset and get actionable tips for achieving success. Miriam's unique approach to combining mindset and strategy will help you overcome obstacles and achieve your business goals.
Don't miss this episode if you want to learn how to elevate your business revenue and live a fulfilled life. Tune in now and start your journey to success!
Watch the full LIVE video interview on Sheryl's YouTube channel here:
https://youtube.com/live/1ibYbIa50Go
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
In a highly competitive online world, it can be challenging to stand out from the crowd. Chantal Cornelius has a unique approach to marketing that focuses on building emotional connections with clients.
In this podcast episode of Cash In On Camera, Chantal shares how to connect with clients on an emotional level and the impact this can have on your business. She provides practical tips for building trust and rapport with clients, creating a customer journey that taps into their emotions, and the importance of being authentic in your marketing and staying true to your values.
She also discusses how to leverage your strengths and showcase your expertise to position yourself as a thought leader in your industry.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/phKUdfo7b0Y
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Brace yourself for an electrifying discussion on transforming from a worrier to a warrior and mastering the mindset for unrivaled business success with Martin Salama, The Architect of The Warrior's L.I.F.E. Code.
Martin Salama's own life journey has been filled with unexpected twists, tragic losses, and tremendous triumphs.
He shares practical strategies and insights on how to overcome worry, embrace resilience, and develop the warrior mindset necessary for achieving business success. Martin's wisdom will equip you with tangible, actionable steps to awaken the warrior within, reignite your passion, and triumph in every aspect of your life.
Tune in to this episode and discover how you can break free from the chains of worry, cultivate a warrior mindset, and unlock your full potential for business success.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/skSKJBH_Hec
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Are you feeling disconnected from your true self?
In this episode of Cash In On Camera, we explore the transformative power of presence and the profound impact it can have on our lives and businesses. Our guest, Harrison Meagher, shares his insights and experience as a Spiritual Love Coach and explains how mindfulness and awareness can help us reconnect with our true selves and access the wisdom of the universe.
We learn how to tune into our cosmic heart space and navigate the challenges and opportunities that arise with greater ease and grace.
Join us for a deep dive into the power of presence and discover how you too can unlock your full potential and live a more fulfilling and authentic and purpose-driven life.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/FTCJcBG0k5U
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Shifting your money mindset is key to achieving sales success.
In this episode of Cash In On Camera, we explore how our money mindset can impact sales success. Our guest, Amanda Abella, is a high-ticket sales trainer who specializes in helping clients overcome their money mindset blocks and achieve financial abundance. She is known for helping women coaches and consultants increase sales by 30% in 90 days.
Tune in now to learn how to master your sales efforts.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/rKS6pj38IBo
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Are you a business owner looking to improve your relationships with your employees and create a more positive workplace culture?
In this episode of Cash In On Camera, we sit down with Guy Cooper, a seasoned entrepreneur with over 35 years of experience in building stronger relationships between business owners and their employees.
Guy shares his strategies and insights on creating a positive workplace culture, fostering open communication, and motivating teams to achieve their best.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/VQFBqM56BhE
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Are you ready to take your networking skills to the next level?
In this episode of Cash In On Camera, Tyler Horsley, successful entrepreneur, business growth expert, and CEO of Nuclear Networking, shares his insights on the importance of building trust and loyalty in business.
Tune in to gain valuable insights that will help you build powerful connections and take your business to the next level whether you're preparing for an exit or continuing to build.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/CLrGUeHklN8
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Amber Griffiths will be joining us in this episode of Cash In On Camera, as we explore the importance of authenticity in building a legendary brand.
She is a Maker of Legends and Brand Strategist and she will share insights on how to discover and amplify your unique voice to stand out in a crowded market. We will discuss the benefits of showing up fully as yourself, the 3 R's of brand-building, and how to create an unforgettable brand experience for your audience.
Join us as we uncover the key to building a legendary brand that leaves a lasting impact.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/4HMp7LGoRUY
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
In this episode of Cash In On Camera, we explore the changing landscape of leadership and the rise of femme leadership.
Our guest, Jen Szpigiel, is the founder and CEO of Becoming Iconic, a 7 figure global brand mentoring and elevating entrepreneurs in life, business & leadership.
Jen shares her insights on revolutionizing how you show up in your life and business while welcoming pleasure, joy, and abundance.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/02ZIss7MlV8
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Want to be a top 1% communicator in your industry?
In this episode of Cash In On Camera, we are joined by Brenden Kumarasamy, founder of MasterTalk and a renowned communication coach, as we discuss his top 3 daily speaking exercises that can help sharpen your communication skills.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/a0NYU6b3td8
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
In this episode of Cash In On Camera, we are joined by Breakthrough Performance Coach and Strategist A.M. Williams. For over a decade now, he's helped entrepreneurs double, triple, and even quadruple their income and productivity by helping them wake up the "sleepy parts of their business", and use the power of leverage to create more of the business and life they truly want.
He believes that challenges can be gifts, and has mastered the art of leveraging leadership, networking, and partnerships to achieve personal and business growth.
In this episode, we will explore how to amplify leverage for success, including insights into the foundations of fortune and how to build them. We will also discuss A.M.'s journey and how he uses his experiences to help others achieve their big goals.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/046iZFWSX7s
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe -
Chasing followers and likes is hurting your business.
In this episode of Cash In On Camera, Lauren Litt,
CEO of Lil Shameless Plug, explains the seductive allure of vanity metrics and their potential to mislead business owners.
Join us as we discuss real strategies for achieving sustainable growth that will stand the test of time. Whether you are an entrepreneur, coach or consultant, this episode is a must-listen.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/JtYtpqgWPMM
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe - Laat meer zien
