Afleveringen
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Monica is deep in her move to DC (follow along on her TikTok and Instagram!) so we're going to be replaying a few episodes the next few weeks.
This discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below:
There's a lack of representation for 30-something vloggers on YouTube, compared to younger and older creators. It seems there's hardly any relatable content for people in their 30s.Dive into TikTok's move towards longer videos, hinting at a change in content creation. We compare Instagram and TikTok, noting how Instagram can feel more judgmental despite both platforms having similar negative comments.We explore how millennials are torn between traditional family expectations and the more non-traditional ways of younger generations. Then, we delve into influencers and how some lack innovation, constantly pushing the same stuff without evolving.Discuss the importance of creativity and unique approaches in content creation. It's not just about numbers but finding ways to connect with your audience. No one-size-fits-all strategies here!
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to our weekly deep-dive on the creator economy. Whether you're a content creator experiencing frustration or aiming for significant growth, this episode delivers tailored advice to navigate and thrive in the specific challenges of your current phase.
Here's what's in this week's episode:
Dive into proven strategies for overcoming challenges in the intermediate phase of content creationUncover insights on audience growth tactics tailored to the unique struggles of content creators on the verge of going full-timeExplore effective community-building techniques that resonate with creators in the pivotal middle stageGet actionable tips on optimizing monetization strategies, especially relevant for those seeking to elevate their income in the digital content landscape
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Email at [email protected]
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Zijn er afleveringen die ontbreken?
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Welcome back to our weekly deep-dive on the Creator Economy. Below is what we discuss this week:
Unlocking 2024 Trends: Insights into the evolving creator economy and strategies to stand out in the new year, including the unique opportunities in January when major creators take social media breaks. This less cluttered landscape presents opportunities for smaller creators to gain visibility and engagement.Content Creativity and Brand Collaboration: Embrace the shift towards unique storytelling in content creation, as exemplified by successful creators who seamlessly integrate brand placements into engaging narratives, fostering authenticity and connection with audiences.Optimize Content Creation with Unique Storytelling and a Winning Mindset: Elevate your content by embracing your distinct perspective, prioritizing creativity over conformity. Draw inspiration from sports, emphasizing focus and consistency.
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Email at [email protected]
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Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes.
What went down this past week:The backlash against AI influencers highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-generated influencers are not resonating with audiences.LTK's new planning tool provides creators with an easy-to-use content planning solution.Primetag raises 3.8m in their latest seed roundThe FTC's updated endorsement guides emphasize the need for clear and specific disclosures in influencer marketing.TikTok's e-commerce expansion presents new opportunities for creators to monetize on the platform.
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Email at [email protected]
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Welcome back to Inside the Click, your go-to hub for all things in the creator economy. In this episode, we delve into the influencer realm, exploring the importance of embracing your unique authenticity and resisting the urge to conform to the standard influencer archetype.
Holistic Discussion on Niches and Pivoting: A deeper exploration into holistic approaches related to niches, pivoting, and the importance of authenticity.Imposter Syndrome and Inspiration: Reflections on imposter syndrome, embracing authenticity and individuality.Encouragement for Authenticity: The challenges of breaking into the influencer space and the significance of staying true to oneself, despite industry norms.
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to Inside the Click, your resource for the creator economy. Happy 2024! We're diving into Part 2 of our conversation with Alexa from Charm Lane.
Listen to episode 1 first! (Apple Podcasts/Spotify)
Here's what we discuss:
Building Platforms and Growth Strategies (01:00)
Discussion on the challenges creators face in expanding across various platforms.There's a need for a holistic strategy, advising starting with one platform and gradually expanding.Navigating Platform Growth (04:00)
Discuss the challenges of multitasking across multiple platforms.Importance of channeling energy into platforms that align with personal preferences and long-term strategy.Stay true to one's unique content style and avoid the temptation to mimic others.Long-Term Strategy and Mindset (09:00)
Long-term commitment is required for success in the creator space.Insights into maintaining a positive mindset, staying resilient during challenging times, and pursuing what brings joy.Alexa highlights the importance of consistent effort, maintaining authenticity, and following data-driven content strategies.Setting Boundaries and Sustainability (13:00)
Discuss the need for boundaries and avoiding burnout, especially during intensive sales periods.Reflections on the evolving consumer behavior and the impact on creators' content strategies.Enjoy the creative process beyond external validation.Stay in Your Lane, Be Original (20:00)
Stay authentic, avoid copycat content, and focus on originality for engagement.Encouragement for creators to find joy in their content creation process and leverage analytics for content optimization.Where to follow Alexa:
@Charmlane on Instagramcharmlane.comand Creator Charm School
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to our weekly deep-dive on the Creator Economy.
This week we have our first guest on the pod! Welcome Alexa from @charmlane. A former Meta employee, she decided to go all in on being a content creator a few months ago and has seen a lot of success. This is part 1 of our discussion, part 2 will be released next week!
We discuss:
Managing multiple platforms and links, as well as considerations for linking to retailers. The impact of algorithm updates and the importance of consistency and quality in content creation. The challenges and strategies of being a content creator. The importance of building a diverse platform strategy.Follow Alexa on any of the below platforms:
Instagram @charmlaneLTK ShopWebsite: charmlane.comAmazon Storefront
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to Inside the Click with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes.
What went down this past week:Whalar's Lighthouse Launch: Whalar's introducing "The Lighthouse," physical campuses for creators. These spaces aim to educate and empower, offering mentorship and classes. This initiative targets professionalizing creators, providing hope for influencers and aspiring entrepreneurs.TikTok Updates: TikTok now allows AI-generated content flagging, promoting authenticity. At "TikTok In The Mix," a live gig, the platform celebrated its influence in the music world, bridging digital and live experiences.LTK launches Match.AI is a game-changer: Instantly pairing creators and brands with over 100 million data points for top-notch collaborations.Instagram's Gamification: Instagram is telling you want the algorithm wants, and making a game of it.Don't forget to rate, review, and share the podcast!
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at [email protected]
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Welcome back to our weekly deep-dive on the Creator Economy.
This week our discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below:
There's a lack of representation for 30-something vloggers on YouTube, compared to younger and older creators. It seems there's hardly any relatable content for people in their 30s.Dive into TikTok's move towards longer videos, hinting at a change in content creation. We compare Instagram and TikTok, noting how Instagram can feel more judgmental despite both platforms having similar negative comments.We explore how millennials are torn between traditional family expectations and the more non-traditional ways of younger generations. Then, we delve into influencers and how some lack innovation, constantly pushing the same stuff without evolving.Discuss the importance of creativity and unique approaches in content creation. It's not just about numbers but finding ways to connect with your audience. No one-size-fits-all strategies here!
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to "Inside the Click" with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes!
What went down this past week:
Rodeo's Game-Changing Beta App
Rodeo dropped their beta app, changing how creators bank on their content.Get paid based on how users engage, thanks to the 'creator fund'.Check out shoprodeo on IG to jump on the beta train!The Big Scoop from The New York Times
Nothing groundbreaking, just more love for the booming creator economy.Interesting point: the rise of 'brand' influencers vs. the 'mom and pop' vibe.Tech and AI? Yeah, they're your buddies for sky-high growth.Button's Mobile Commerce Power Move
Button's tech set to drive over $10 billion in mobile commerce in 2023.Sneaky power behind affiliate links - watch out when you're hustling on platforms!"Things I Bought and Liked" Creator's Good Deeds
An undercover creator's yearly drive for teachers' Amazon wishlists.Big shots like Howl ($10k) and Lil Dicky ($15k) stepping up!Spotting performative vs. truly impactful donations.
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at [email protected]
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Welcome back to our weekly deep-dive on the Creator Economy. In this episode we discuss how things are changing for creators, checking out how the NIL (Name, Image, and Likeness) rules shake things up for college athletes and the whole new world of social commerce.
Here are the highlights:
NIL Rules & Student Athletes: These rules give college athletes new ways to cash in on their skills, making connections between sports and influencer marketing. Athletes are naturals at telling stories, making brands more trustworthy and getting folks more engaged.Helping Athletes in Content Creation: There's not a lot of help for student athletes diving into making content. It's about time platforms and agencies step in to help them use social media smarter.Making Money as an Athlete: Athletes, especially in smaller sports, struggle to make money. It's key to find more ways to make cash to ease the money stress.TikTok Shop & Being Real: TikTok Shop has evolved. It's tough to find a balance between making lots of sales and not taking too much from the creators.
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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In today's Five on Friday Influencer News Episode we're covering:
NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation.Micro Influencer Agencies: Business Insider highlights top agencies like Estate 5, ideal for creators with 10k-50k followers aiming to elevate their brand through reputable management.TikTok's Black Friday Triumph: TikTok Shop's debut on Black Friday showcased impressive conversions, with BK Beauty noting a substantial 35% increase in direct TikTok-related sales, surpassing previous years' sales combined.Substack Ventures into Video: Substack unveils new video tools, challenging platforms like YouTube and TikTok, aiming to create a distinct media system based on subscriptions rather than traditional ad-driven models.Pinterest's Inclusivity Initiatives: Pinterest introduces 'body type ranges' as a search filter in fashion and wedding categories, a step toward inclusive searching, aligning with AI advancements and anticipating potential regulations around body image issues.Sources:
https://www.businessinsider.com/micro-influencer-agencies-talent-managers-2023-11
https://www.si.com/fannation/name-image-likeness/news/brands-adjust-influencer-marketing-strategies-for-nil-engagement-nick9
https://www.theinformation.com/articles/a-monster-explosion-tiktok-discounts-and-livestreams-juice-holiday-sales
https://www.washingtonpost.com/technology/2023/11/29/substack-video-competititon-creator-economy/
https://techcrunch.com/2023/11/29/pinterest-begins-testing-a-body-type-ranges-tool-to-make-searches-more-inclusive/
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at [email protected]
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Replaying our AI deep-dive episode and what it means for Creators.
We discuss two Influencer-specific AI products:
The Leap's digital product creatorVoila's product identifier technology
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at [email protected]
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Welcome back to our weekly deep-dive on the Creator Economy.
This week we're recapping Black Friday - from deals we saw to Platform surprises to consumer trends, we break it all down.
We also discuss how you can look at your BF/CM performance and take the learnings into the rest of the year. You can continue this success and maximize your audience conversion into December (and 2024)!
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to our weekly deep-dive on the Creator Economy.
We are THREE days away from Black Friday so we are re-sharing our Black Friday/Cyber Monday episode, which includes what to do on the actual days to set yourself up for success.
Below is what we discuss:
Where to start when it comes to planning your Black Friday/Cyber Monday contentHow to make sure you get the 'last click' during this crowded timePromo codes - what they mean for your earnings (and Monica's biggest tip for all of Black Friday/Cyber Monday!)What to do ON Black Friday and Cyber Monday so you don't drive yourself crazyThe importance of having a backup planHoliday delays with reporting - when to freak out and when to be patient during this high-volume timeTesting new retailers to see if they work before peak sales timeMonitoring real-time so you can react but don't burn out
Let's Connect!DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick
Subscribe to our Substack insidetheclick.substack.com
FOLLOW ALONG
Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Email at [email protected]
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Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.
In today's edition:
More Instagram updates for InfluencersTikTok video hacks for InfluencersPeople are getting news on TikTok now more than everLots of Black Friday sales are starting THIS WEEKEND!Don't forget that we have THREE holiday prep episodes for you to dive into as Black Friday/Cyber Monday approach!
Part 1 - using data to plan your holiday contentPart 2 - why you need to start posting for holiday ASAPPart 3 - what do to on Black Friday and Cyber Monday to optimize your contentYou can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at [email protected]
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Welcome back to our Influencer Insights episode. This week we're breaking down the webinars and trainings that you should not miss to make the most out of this holiday season.
Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday!
Part 1 - using data to plan your holiday contentPart 2 - why you need to start posting for holiday ASAPPart 3 - what do to on Black Friday and Cyber Monday to optimize your content
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to our weekly deep-dive on the Creator Economy.
This week we are doing a deep dive on Flip, the Social Selling app that's sweeping the e-commerce world. Social Selling may be the future of Influencing.
We discuss:
Why you need to be on Flip NOWHow intent plays a major role in purchase on social media platforms vs in an e-commerce appWhat will happen to multi-brand retailers if apps like Flip take off?Why retailer/brand loyalty programs don't matter when Consumers use FlipDon't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday!
Part 1 - using data to plan your holiday contentPart 2 - why you need to start posting for holiday ASAPPart 3 - what do to on Black Friday and Cyber Monday to optimize your content
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.
In today's edition:
Meta announced that they’re testing an invite-only holiday bonus that rewards creators for reels plays and photo views on Instagram. CreatorIQ has revealed how much brands are actually willing to pay influencers for sponsored posts on Instagram as part of their 2024 influencer marketing trends report.The TIk Tok creator fund coming to a close after 3 years The Wall Street Journal wrote about Morgan Stewart McGraw’s influence.Meta and Amazon are teaming up on a new in-app shopping feature on Facebook and Instagram.Sources
https://about.fb.com/news/2023/11/giving-creators-more-ways-to-earn-money-on-facebook-and-instagram/
https://adage.com/article/datacenter/what-brands-are-actually-willing-pay-instagram-influencers-datacenter-weekly/2526861
https://www.businessinsider.com/tiktok-end-creator-fund-after-three-years-influencers-mr-beast-2023-11
https://www.businessinsider.com/tiktok-end-creator-fund-after-three-years-influencers-mr-beast-2023-11
https://www.wsj.com/style/fashion/morgan-stewart-mcgraw-renggli-clothing-852ce830
https://techcrunch.com/2023/11/09/meta-and-amazon-team-up-on-new-in-app-shopping-feature-on-facebook-instagram/
You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr
Let's Connect!Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at [email protected]
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Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.
Today we're talking about our free tools to help you grow your business, especially if you've been established for awhile and feel stuck.
We also dive into what Amazon is doing for Black Friday/Cyber Monday and their tools to help Creators.
Show links below:Amazon Press Release for Holiday PromotionsTLDR SubstackHoliday Prep Episodes:
Part 1 - using data to plan your holiday contentPart 2 - why you need to start posting for holiday ASAPPart 3 - what do to on Black Friday and Cyber Monday to optimize your content
Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickSubscribe to our Substack insidetheclick.substack.comFOLLOW ALONG
Instagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]
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