Afleveringen
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âIntellectual property rights donât protect ideas. Instead, they protect a particular expression of an idea.â
âThe fact that IP protection has its limits shouldnât be used as an excuse for not securing any IP protection at all.â
Any business that aims to grow should make it a priority to understand how intellectual property rights affect it. However, itâs also important to understand the limitations of IP rights because it can only do so much. That way, youâll know when to keep your best-kept secrets to yourself and the right time to reveal your methods and processes to the public.
7 THINGS YOUâLL LEARN IN THIS EPISODE
Can you patent a business format? Can you prevent a business from another country from using your trademark? What elements of a business model may be protected? How do you increase the protection that your business has of its intellectual property? Should you register your logo as a trademark or as a design? When you have an idea for a new offering, when is the right time to reveal it? Is a non-disclosure agreement enough to protect your company secrets?EPISODE HIGHLIGHTS:
How Poundland dealt with their competition, the 99p Store How businesses make money by exploiting the limitations of IP rights How itâs possible to become too successful where IP is concerned How a trademark can lose its distinctiveness. The importance of having a wide portfolio of intellectual property rightsThere are limits to what IP rights can do for your business ideas, but the law is there to protect you when certain situations arise. IP rights only protect ideas in so far as theyâre confidential or expressed in specific ways. Be sure to check out the IP Rules website and listen to the series of 10 podcasts which kick off the IP Rules Podcast and leave me with a rating or a review.
See more at https://www.iprules.com/
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In this episode, I discuss three different approaches to branding and considerations you need to make when choosing one for your products and/or services. I also provide specific examples of how big companies use these approaches. Need to know which branding approach is appropriate for your company? Listen and learn!
7 THINGS YOUâLL LEARN IN THIS EPISODE
What is the house-branding (umbrella brand) approach? What is the house of brands (multiple brand) approach? What is the hybrid approach? What are the benefits of each approach? What do you need to consider when choosing between âhouse of brandsâ and âhouse brandsâ? When it comes to branding, how do you avoid the need for legal clearance and trademark registration? Why is it risky to market all company services and products under one brand name?EPISODE HIGHLIGHTS:
Three issues to remember when assessing brand name options. How Google responded when it realized the limitations of its branding strategy How Unileverâs decision to take the house brand approach backfired Why Procter and Gambleâs branding strategy is successful How the hybrid approach worked for AppleShireen said:
âThereâs no right way to name products and services. A lot depends on your market and objectives.â
âIn branding, itâs important for a product to have a specific connotation thatâs related to the brand to establish a foothold within the market.â
There are a number of things to keep in mind when choosing a brand for your business and your products and/or services. So be sure to check out the IP Rules website and listen to the series of 10 podcasts which kick off the IP Rules Podcast and leave me with a rating or a review.
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Zijn er afleveringen die ontbreken?
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Copyright ownership should be at the forefront of your mind when youâre paying someone to do creative work. In this episode, Iâm discussing the importance of having a clearly-defined agreement between the creator of an intellectual property and the person who paid for it. Iâm also giving examples of how overlooking the rules of copyright ownership and licensing could lead to disastrous outcomes. If you want to avoid such costly mistakes, listen now!
7 THINGS YOU'LL LEARN IN THIS EPISODE
When should you go over the terms and reach an agreement regarding the copyrighted work? In the absence of a contract, who owns the copyright to an intellectual property and what is the only exception to this rule? When engaging the services of a freelancer from another country, why is it important to have a lawyer from that country check the agreement you have drawn with the freelancer? Why should you make sure that you get the right agreement in place before commissioning anyone to do work for you? Why is copyright more relevant in todayâs digital economy? Why should businesses be careful when using content sourced online? Who should be licensed to use someone elseâs copyrighted material?Episode Highlights
The importance of copyright ownership and transfer formalities How Clearsprings Management Limited lost its rights to a software they paid for How a graphic designerâs lack of attention to licensing cost him a big client How DARE got into legal hot water by using pictures that they had no right to use Why you should have a firm grasp of licensing rulesShireen said:
âYou donât own the copyright to any creative work simply because youâre paying for the work to be created.â
âItâs worth getting to grips with the basics of the law so you can do your own due diligence.â
You need to know copyright laws if you want to protect your intellectual property and make sure that you donât get the short end of the stick when youâre hiring someone to do creative work. So be sure to check out the IP Rules website and listen to the series of 10 podcasts which kick off the IP Rules Podcast and leave me with a rating or a review.
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Todayâs episode will highlight the importance of being aware of the intellectual property dimensions of your ideas. I will talk about patents and the areas of self-development that you need to consider if your vision is for something big. Do you need to âre-inventâ yourself or find the right team to work with? Listen in and find out!
12 THINGS YOU'LL LEARN IN THIS EPISODE
What are the issues to anticipate in the journey of your idea from idea to product? What is a patent? What are the criteria for patentability? What are some of the reasons to opt out of patent protection? How can you check whether your idea is innovative? Why is the prototype important? How can you identify the right target market? How do the parameters of your market affect the development and design of your product? Why is a detailed research and analysis of your target market absolutely necessary? How can you ensure that your idea becomes a hit? How can you attract investors? What do potential investors or venture capitalists look for?Episode Highlights
The criteria for patentability What happened to the Windsurfer patent Identifying the right target market Mandy Habermanâs âAnywayup Upâ Obtaining financing and attracting investorsShireen said:
âNovelty will be essential if your idea is inventive.â
âIdeas must move from concept, to design, and through to the prototype stage.â
There are so many other important issues to consider whenever you have an idea that you want to grow into a business. So be sure to check out the IP Rules website and listen to the series of 10 podcasts which kick off the IP Rules Podcast and leave me with a rating or a review.
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When you start a business and have nothing but the potential to succeed, itâs critically important to protect the future value of your IP. Later on, you can exploit that IP and grow your business! If you want to learn how, then this episode is for you! Learn how you can scale up your business through licensing and franchising!
8 THINGS YOU'LL LEARN IN THIS EPISODE
What is licensing and how does it work to scale your business? What do electronic rights encompass? How can an author gain royalties from dramatic, television and motion picture rights ? How can a multitude of rights be carved out of copyright? How can businesses leverage their intellectual property through licensing? What jargon do you have to understand before signing a license document? What is franchising and how does it work? What are the obligations of the franchisor and the franchisee?Episode Highlights
Licensing in the publishing industry Licensing in the music industry Licensing of sports associations Sole license vs exclusive license How franchising works Singer â the father of franchising Licensing for softwareShireen said:
âLicensing of your IP gives you huge potential to exploit the source of your success.â
âAs intellectual property is intangible, its potential application or exploitation is entirely flexible."
Visit https://www.iprules.com/ for complete show notes of every Podcast episode -
Intellectual Property is the asset class thatâs too relevant to be ignored in any business. Before you turn your idea into a business, product or service, youâve got to deal with intellectual property at the time when youâre just starting out. In todayâs episode, Iâm going to discuss just how valuable IP is, how you can leverage it, and more!
9 THINGS YOU'LL LEARN IN THIS EPISODE
What is Intellectual Property? How valuable is IP in your business? What is needed for a law to protect an idea? What are patents and how do they work? What would qualify for patent protection? Why are patents crucial to many industries? What are trademarks and what do they protect? How can a name or logo qualify for trademark status? What are copyrights and what do they cover?Episode Highlights
Shakespeareâs Romeo and Juliet as an example of how copyright protection works Pfizerâs Viagra and its patenting of sildenafil The trademark dispute between Apple Inc. and Apple Corps. âChampagneâ and its right of geographical indication Donald Trumpâs licensing of the Trump brandVisit https://www.iprules.com/ for complete show notes of every Podcast episode
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Choosing a brand name is one of the toughest and most important decisions to make. It will help people differentiate your business from your competitors and help you to stand out from the crowd. In this episode, youâll learn the importance of having a brand name and avoid choosing one that might impact your business negatively. Enjoy!
Visit https://www.iprules.com/ for complete show notes of every Podcast episode
5 THINGS YOUâLL LEARN IN THIS EPISODE
Why choosing a brand name is important How to choose a brand name that people will remember Why your brand name should not be descriptive Why you should always check trademark first for the domain name you choose How to protect your brand nameEPISODE HIGHLIGHTS
How Tesco spent a fortune on its loyalty card brand name only to have it rejected by IPO due to its descriptive nature How Scrabulous lost its market position due to failing to check on its brand name trademark Why Google was able to successfully secure its domain nameShireen said:
âNames can give customers an idea or feeling about your business.â
âA name is only suitable for you if it can be yours.â
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Every business has a brand, and itâs important that your brand stands out from your competitors. So what do you need to do to build your brand? In today's episode, I will talk about branding and the 3 disciplines you need to get involved to build your brand and differentiate your business. Enjoy!
Visit https://www.iprules.com/ for complete show notes of every Podcast episode
8 THINGS YOU'LL LEARN IN THIS EPISODE
What a brand is and why it matters to every business How to build your brand on solid foundations What is the first thing you need to do when you have an idea for a new business concept What are the key issues to be aware of when picking a name for your brand What is a trademark and how does it protect your name How to differentiate your business in the market How to get the right branding team helping you with your identity creation What are the 3 disciplines that each play a key part in brandingEpisode Highlights
Examples of big businesses that started out as small companies The case of Scrabulous and the importance of due diligence before adopting a name How and why Google changed its name from Backrub to Google The case of Domino Pizza and its USPShireen said:
"It's important to appreciate that you donât have to be big to be a brand."
"A name must be able to be uniquely associate your brand with your business." -
No business can ignore copyright in the new economy created by the internet. Although the details of the laws will differ from country to country, whichever country you may be located in, the copyright principles that I will discuss in this episode will be relevant to you. Enjoy!
Visit https://www.iprules.com/ for complete show notes of every Podcast episode5 THINGS YOU'LL LEARN IN THIS EPISODE
What is a copyright What do copyrights protect How copyrights work Why copyright is relevant in every business Why you should pay attention to intellectual property issuesEpisode Highlights
The case of JK Rowling and her Harry Potter books The case of the Beatles' song Yesterday The case of Gilbert O'SullivanShireen said:
"It takes belief in your own future success to drive your vision forward."
"The right approach is to take your IP seriously when youâre just starting out." -
Today's episode is the first of a series in this podcast focusing on general principles of intellectual property that applies to every business worldwide. If you have a brilliant idea that you think could turn into a very profitable business, you'll find a lot of valuable information that could be helpful for you to start your business on a solid foundation. So listen in and enjoy!
Visit https://www.iprules.com/ for complete show notes of every Podcast episode
7 THINGS YOU'LL LEARN IN THIS EPISODE
What to do to protect your idea What are the 5 basic intellectual property rights that are globally relevant What are the risks of divulging information about your idea What to do before you launch your product How to maintain competitive advantage Why you should never overestimate your competition What to do when you decide that your idea needs to stay secret for a while or foreverEPISODE HIGHLIGHTS
How Apple succeeded in innovating the iPad from Microsoft's Tablet PC How Michel Thomas maintained competitive advantage by guarding his language teaching methods How Coca-Cola used trade secrecy to protect its secret formulaShireen said:
"Thieves and copycats are as common in business as in any other walk of life."
"The only way to protect a bare idea is to keep it secret."
Visit https://www.iprules.com/ for complete show notes of every Podcast episode
