Afleveringen
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Doomscroll Dialogues is series of round table discussions, featuring returning guests alongside new and familiar faces.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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➡️ follow NEW MODELS
The Online Marketplace of Ideas (2026) is an expansive survey of the present and recent history of Internet culture. Today, alt-media has become quantitatively larger than legacy publications. As a result, any consensus or “mainstream” has fragmented into a chaotic digital landscape. The cultural and political fringe is now co-mingled with the establishment. Challengers have become incumbents and vice versa.
Within the exhibition, each carefully selected item has been purchased online and is shown without the knowledge of its creator or author. Contributors range from canonized artists to podcasters, influencers, bloggers, memers, musicians, and even politicians; each represents an accidental avant-garde for 21st century media.
Created by Joshua Citarella & NEW MODELS (Caroline Busta & Lil Internet) with architectural design by sub, The Online Marketplace of Ideas brings together traces of the digital layer into the physical world. The installation includes more than 400 pieces of creator merch (t-shirts, hats, and other drop-ship basics), printed matter (books, journals, zines), and ephemera (nicotine pouches, Modafinil blister packs, mewing gum, etc), plus a small number of artworks. A Call Her Daddy baby doll tee sits opposite a Joe Rogan Experience shirt, draped over Charlie Kirk’s MAGA Doctrine. Fanged Noumena shares a shelf with Abundance below a Chapo Trap House hat. The bazaar includes a broad canon of accelerationist writings and maps the vast memeplex of ideas that drive attention and ideology on social media. Shown together, these objects convey the cultural and political incoherence of the present moment; infinite consumer choice with limited or no political agency.
Viewed as a whole, The Online Marketplace of Ideas becomes greater than the sum of its individual parts. Similar graphic motifs emerge from disparate editorial voices. Colorways, typefaces and aesthetics flow seamlessly between opposing factions. Generic stockpiles of Gildan tee shirts or Yupoong hats are adorned with alternating logos through DTG printing or machine embroidery. These identical modes of on-demand production and just-in-time delivery evidence an unseen relay of logistics churning beneath the digital content layer. Across the political spectrum, the same physical warehouses (in Texas, Ohio and elsewhere) are linked to re-skinned e-Commerce storefronts. Within the exhibition, this wide gamut of political positions is contrasted against an underlying uniformity of material supply chains. While recent commentary has focused on the controversial opinions of online personalities, it has often overlooked the platform’s reorganization of work and materials in the world. Seen in totality, the installation points not toward a single dominant voice but toward an overarching hegemony of the market itself.
In an era defined by downward mobility and the digitization of culture, millennials are left with fewer cultural artifacts than previous generations. Where Boomers might have purchased property or other physical assets, today’s home prices are unaffordable and goods are increasingly disposable. Where Gen Xers might have accumulated a valuable record collection, Millennials have streaming subscriptions to cloud-based archives. Merch is where the immaterial experience of web 2 culture touches down into our lived human space. It is the physical precipitant of “the digital” into our material world. As an analogue display technology, it works to signal identity in social contexts where the screen cannot reach. These printed objects are worn by community members to signal proof of belonging and to represent the strength of their collective belief. For many of us, it is the only precious cultural artifact we might have.
The recent pole shifts between fringe and mainstream also signal a larger transformation that will soon shape the twenty-first-century; the slow emergence of new social institutions. Over the past decade, message boards have evolved into think tanks, content creators have become political actors, and platforms pioneer new forms of sovereignty. Today’s media streams serve as the organizing signals around which we are building new social formations. The content and connections we make online have become fertile ground from which new political organizations, guilds, universities or societies will soon emerge.
The recent pole shifts between fringe and mainstream also signal a larger transformation that will soon shape the twenty-first-century; the slow emergence of new social institutions. Over the past decade, message boards have evolved into think tanks, content creators have become political actors, and platforms pioneer new forms of sovereignty. Today’s media streams serve as the organizing signals around which we are building new social formations. The content and connections we make online have become fertile ground from which new political organizations, guilds, universities or societies will soon emerge.
Already, journalists and critics have dubbed 2024 the “podcast election.” In today’s digital landscape, candidates compete for prime spots on alternative programs. In certain instances, politicians have become successful content creators themselves, such as California’s Gavin Newsom, Mexico’s Claudia Sheinbaum, and many others.
Stranger still, there appears to be a structural convergence of two previously distinct social forms; media entities and political organizations. Within today’s communication networks, both forms exist as undifferentiated nodes on the same publishing infrastructure. Primarily, media channels seek to shape democratic opinion through the content that they publish. But rolling subscriptions now resemble and often outpace the cost of dues paying memberships to proper organizations. Content creators also demonstrate a greater fundraising capacity than many individual candidates. Most impactfully, when calling upon an audience to take political action (donate, vote, canvass, or protest) the conversion rates of creator communities often outperform legacy institutions.
Alt-media channels have reconfigured a pseudo-party newsletter, now contorted by the affordances and utilities of web 2. Similar to the flip of legacy and alt-media, The Online Marketplace of Ideas asks if we might soon see a bizarre transformation; could online media channels and pseudo-organizations one day become more impactful than institutional incumbents? For better and worse, we may soon find out.
The Online Marketplace of Ideas (2026) is part of “Strange Rules,” curated by Mat Dryhurst, Holly Herndon and Hans Ulrich Obrist with Adriana Rispoli for Palazzo Diedo at Berggruen Arts & Culture, Venice, Italy. (May 4 - Nov 22, 2026)
Special thanks to sub (Bill Bellingham, Giulia Domeniconi, Christopher Blohm, Niklas Bildstein Zaar), Elena Zaghis, Maria Cecilia Belis and Elena Estratti. Thank you to the Do Not Research & NEW MODELS communities for inspiring and authoring many of these items.
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Zijn er afleveringen die ontbreken?
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Doomscroll Dialogues is a new format of round table discussions, featuring returning guests alongside new and familiar faces. Catherine Liu is a professor of film and media studies at UC Irvine. Freddie deBoer is a celebrated author and cultural critic.
Watch the video episode for free on Patreon.
This video is supported by The Palm Springs School for Social Research, an educational and research initiative dedicated to revitalizing critical theory and building new, resilient forms of intellectual and social life. PSSSR is a non-profit organization founded by Catherine Liu in 2026.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We discuss Claire’s background in art, working at Sculpture Center, studying at SAIC and navigating the extreme inequality of American life. I share some war stories about the hazards of DIY creative life, freelancing and healthcare.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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My guest is Claire Valdez, a union organizer, artist and democratic socialist running for congress in NY-7. Valdez has garnered an impressive list of endorsements; Bernie Sanders, Zohran Mamdani, UAW’s Shawn Fain, DSA, Mahmoud Khalil, Zephyr Teachout, and many others. We discuss the American labor movement and the power of democratic majorities. The NY primary election is on June 23rd.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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Abby and I analyze the new Manosphere doc by Louis Theroux, college campus politics, elite formation, legacy vs alt media, and explore some deeper themes from her new film.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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My guest is Abby Martin, a journalist and documentarian. We explore the early years of internet culture (before big platforms and algorithms) back when Occupy Wall Street and 4chan were on the same side. This formative period gave birth to the first wave of an anti-establishment alternative media, where conspiracy theorists and radical anti-capitalists shared a similar online sphere.
We discuss Martin's new film "Earth's Greatest Enemy" (2026), now available to watch online: https://vimeo.com/ondemand/earthsgreatestenemy
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We dive deeper into Natalie’s thinking on Anti-Zionism. Later, we discuss the decade long arc and development of her creative practice; from concept to writing to film-making. We explore the shifting role of cultural institutions in a world of platforms and user generated content, cancel culture and activist blow-back.
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My guest is Natalie Wynn, aka ContraPoints, a video essayist and content creator. Our conversation is a sweeping survey of the online media landscape and recent political history. We discuss deradicalization, conspiracy, polarization, persuasion, justice, retribution, psychology, political philosophy and more. After 2024, the so-called “podcast election” cast new significance onto the role and impact of alt-media. We theorize an approach and arrive at strategic implications for how to move forward.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We discuss the distinct but overlapping value systems of art and entertainment. Is an online view count more democratic than an elite institutions? Do we lose a humanistic, intangible quality of art when we begin to put quantitative metrics onto it? Should the museum become another streaming platform?
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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My guest is John Wilson, a film maker and documentarian. He is the director of a new movie “The History of Concrete.” Today’s program is part of the 82nd Whitney Biennial, curated by Marcela Guerrero and Drew Sawyer at the Whitney Museum in New York City.
We discuss the urban environment, themes of material and spiritual renewal, city infrastructure and affordable housing -- alongside a cast of surreal, comedic and heart breaking characters. This is the first of several Doomscroll episodes to be recorded live during the 2026 Whitney Biennial.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We explore “the Democratic penalty”, new research from the Center for Working Class Politics, my weird media analysis drawn from porn and the furry community (real), the Europhile vision of socialism and the on-going crisis at the southern border. Is AOC the successor to Bernie Sanders?
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My guest is Dustin “Dino” Guastella, the Director of Operations at Teamsters Local 623 in Philadelphia, a monthly columnist at Damage Magazine, and a board member at the Center for Working-Class Politics.
We discuss woke ideology, the elite capture of the Democratic party, working class voters moving to the right, failures in left-wing messaging and the legacy of civil rights leader Bayard Rustin.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We discuss Gianmarco’s slow start and early failures in creative life. What is the value of higher education in the US? We explore the craft and art of performance while learning about his early political influences.
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My guest is Gianmarco Soresi, a comedian and host of the Downside Podcast. We discuss comedy’s right-wing pivot and the long arc of entertainment merging with real world politics.
In 2026, every big talk show is hosted by a comedian and this format dominates our political discourse. How did this initially progressive project shift course? Later, we discuss online cancel culture, free speech, the attention economy and how these topics are now transforming.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We explore the current crisis and recent history of the Democratic party. Emma describes her background and early entry into the world of politics. Doomscroll is confirmed “best produced show” but gets a -3 penalty on all Charisma rolls by the host.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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My guest is Emma Vigeland, a co-host of The Majority Report. We discuss Jefferey Epstein’s sick obsession with “jerky”, nationalist affordability and the shifting media landscape. Later, we explore some of the most difficult topics on the left; popular backlash to activist rhetoric and more. What should the left bring to the table for midterms and 2028?
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We dive deeper into pseudo-archaeology’s racist classifications and implicit myth structures. Later on, we explore the concept of sortition, Greek democracy and the early Aztec parliamentary system.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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My guest is David Wengrow, an archeologist and professor at University College London. He joins me to discuss his best-selling book "The Dawn of Everything", co-authored with the late David Graeber, published in 2021.
David Wengrow takes us on a powerful journey into the deep history of human societies. "The Dawn of Everything" offers a staggering historical survey and philosophical argument that reframes many of today’s assumptions about the origins of inequality.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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We discuss online media strategies and the political movements taking place in Latin America. The region is shaped by neoliberal trade agreements, a resurgent Pink Tide and an uncanny mix of pro-US right-wing nationalism.
You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella
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