Afleveringen
-
Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane.
In this episode, we discuss:
Strategic selection of marketplaces Understanding and leveraging customer demographics and behaviors Balanced approach to metrics and feedback in new channels The 5 facets to look at when deciding which marketplace to go withDive in:
[03:54] Fell in love with eCommerce, driven to impact.
[09:18] Using right resources, channels, and profitable growth.
[11:51] Prioritize growth channel, assess demand, seek tools.
[13:52] Business objectives, talent expertise, sustainable growth strategy.
[16:49] Measuring sales targets, metrics, and audience goals.
[20:28] Clear brand message, great customer experience.
[23:19] Insider Tips from Jamie!
Full notes here: https://keepopt.com/204
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.
In this episode, we discuss:
Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutionsDive in:
[05:10] Diversify sales channels to reduce risk.
[08:20] Optimise proposition based on customer country requirements.
[12:42] Can we handle this in-house or outsource?
[13:36] Maintaining local knowledge essential for international business.
[17:14] Hiring experts leads to better outcomes in-house.
[18:08] Insider Tips from Paul!
Find the notes here: https://keepopt.com/203
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Zijn er afleveringen die ontbreken?
-
Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge.
In this episode, we discuss:
The synergy between online and physical retail stores How different physical retail formats can help your business in different ways The importance of a seamless omnichannel experience How to get the most out of physical storesDive in:
[05:29] Omnichannel strategy boosts sales and customer engagement.
[08:35] Pop ups take a lot of effort.
[10:58] Importance of store network for customer engagement.
[13:19] Omnichannel strategy: basics, pricing, click and collect.
[17:09] Leveraging physical stores for brand engagement.
[19:08] Exploring the “endless aisle” concept.
[20:43] Insider Tips from Oliver!
Find the notes here: https://keepopt.com/202
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!
In this episode, we discuss:
The evolution of link building The important role of creativity in digital PR campaigns How to do well in digital PR Rosa’s four key strategies for successful digital PR and link buildingDive in:
[03:16] Transition from journalism to digital PR business director.
[09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions.
[12:58] Create specific, reactive PR for targeted campaigns.
[15:24] Understand audience, build relationships, leverage email outreach.
[19:14] Rapidly repurpose existing content to generate links.
[22:54] Ways to improve digital PR and trends.
[24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks.
[27:11] Insider Tips from Rosa!
Find the notes here: https://keepopt.com/201
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.
And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.
In this episode, we discuss:
Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a differenceDive in:
[07:41] Prioritizing technical foundation for SEO success.
[10:55] Focusing on technical SEO for big improvements.
[14:17] Platform upgrade to address site performance challenges.
[16:16] Retailers face challenges with complex system layers.
[20:51] Focus on interaction and responsiveness within product pages.
[24:39] Insider Tips from Matt and Brad!
Find the notes here: https://keepopt.com/200
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO.
In this episode, we discuss:
How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability Leveraging new features and community engagementDive in:
[05:03] Optimise YouTube videos for higher ranking and visibility.
[07:28] Maximise video discoverability through algorithm and tactics.
[12:04] Understand audience, prioritize content, improve gradually.
[13:35] Channel representation crucial for brand visibility and experience.
[16:57] Test, change, adapt, and trust in marketing.
[20:21] Improve old video content by editing it.
[22:30] Adding clickable descriptions helps index video content.
[26:43] Insider Tips from Louise!
Find the notes here: https://keepopt.com/199
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.
In this episode, we discuss:
Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines How AI plays a role in content creation and SEODive in:
[04:54] Search engines have matured in significant ways.
[07:02] eCommerce brands find it easier to reuse content.
[12:04] AI can't generate targeted copy without human input.
[13:23] AI anticipates, needs creative prompting for variation.
[17:49] AI's diverse role in content creation evolution.
[19:28] Helpful content should be the focus and target.
[20:47] Insider Tips from Carolyn!
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.
In this episode, we discuss:
Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM!Dive in:
[05:24] Differentiating between delivery and deliverability is crucial.
[07:42] Follow-up quickly with customers for engagement.
[12:03] Setting up custom domain authentication is simple.
[13:37] Security protocols for reducing spam and spoofing.
[15:34] For effective email deliverability, cover these regulations now.
[17:07] Insider Tips from Emilia and Ali!
Find the notes here: https://keepopt.com/197
-----
WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
-----
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands.
In this episode, we discuss:
Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your email list The importance of continuous testing and analysisDive in:
[05:45] Encourage sign-ups with incentives and added value.
[09:13] Constantly test and adapt messaging to change.
[10:19] Standard email opt-in placements, promoting on social media.
[14:03] Lead generation ad strategy depends on performance.
[17:01] Ask for email address upfront, add later.
[18:32] Hannah’s Insider Tips!
Find the notes here: https://keepopt.com/196
-----
WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
-----
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.
In this episode, we discuss:
Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timingDive in:
[03:50] Danie’s interesting eCommerce journey.
[06:55] AI in predictive analytics recognizes patterns in data.
[10:00] Three things you need for predictive analytics.
[12:42] Setting up predictive analytics.
[15:53] Identify profitable customers and manage churn risk.
[17:41] Importance of churn risk, lifetime value, returning customers.
[20:31] Daniel’s Insider Tips!
Find the notes here: https://keepopt.com/195
-----
WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
-----
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.
In this episode, we discuss:
the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emailsDive in:
[03:58] Transitioned from writing to holistic email marketing.
[08:13] Brands should test campaigns multiple times.
[10:35] Regular testing until Black Friday for email marketing.
[13:50] Using first names for personalization is good, but collecting zero party data is now essential.
[19:15] Organize tests in simple spreadsheet for tracking.
[22:59] Testing subject lines and offers for flows.
[24:40] Bridget’s Insider Tips!
-----
WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
-----
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns.
Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.
In this episode, we discuss:
Using the power of storytelling in product descriptionsThe strategic importance of SEO and unique contentWhy your copywriting should focus on the customerDive in:
[03:38] Film background, prestigious school, scriptwriting, London journey.
[06:32] SEO requires unique product descriptions, legal disclosures.
[10:14] Google now values trustworthy, authoritative content for ranking.
[13:01] Proper story framework vital for product pages.
[16:55] Finding balance, aligning with customer sentiment.
[22:35] Brands must read their customer reviews.
[26:06] Hear Aimée’s Insider Tips!
Find our notes here: https//keepopt.com/193
Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.
UPDATE - audio issue fixed 29 Feb 24
in this episode, we discuss:
The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative testingDive in:
[06:17] Make strong impression on new audience for growth.
[10:18] Algorithms target potential customers based on data.
[11:30] Viewers make quick decisions, target content effectively.
[16:55] Video is crucial for top of funnel.
[18:27] Creativity is key for video content.
[21:00] Get hands dirty, try, let ideas flow.
[24:44] Test thoroughly and stick to best ideas.
[26:09] Danielle’s Insider Tips!
Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Ben Afia is a customer communications expert for the FTSE100.
Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots.
In this episode, we discuss:
Embedding storytelling in company cultureThe importance of selecting the right copywritersHow effective briefing can impact creative workDive in:
[03:35] Ben shares his storytelling background.
[06:18] Clear briefs crucial for effective copywriting.
[10:34] Not all writers are versatile for all tasks.
[12:54] Case study of mobile network client receiving new brand strategy.
[18:54] Customer journey shapes brand perception at every touchpoint.
[19:48] A case of complex customer journey purchasing varifocal sunglasses online.
[23:02] The culture of everyone in the business bleeds into all processes and affects customer perception of the brand.
[24:12] Ben’s Insider Tips!
Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency.
For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling.
In this episode, we discuss:
How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do when implementing storytelling in your campaignsDive in:
[04:40] Shift mindset from performance marketing to branding.
[06:18] Disney uses a 7-stage process for storytelling.
[08:23] Customers engage with the brand’s central theme.
[11:03] Andy shares their three-stage process of Build, Storytell, and Sell.
[15:14] Preparing multiple assets for cross-channel advertising is crucial.
[16:44] Exclude previous website visitors, target new audience.
[21:45] Starting is important, find your brand story.
[23:45] Listen to hear Andy’s Insider Tips!
Find our notes: https://keepopt.com/190
Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.
In this episode, we discuss:
The importance of a targeted and evergreen affiliate offerHow paying commissions promptly positively affects your program and why reserves are key for handling refundsWhat competitive commission rates can mean for your business and your affiliatesDive in:
[02:54] Thomas’ affiliate marketing journey.
[06:30] Getting your affiliate offer right.
[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.
[14:49] Send affiliates to targeted landing pages designed to convert.
[17:37] Go evergreen on your offers.
[19:04] How speed of payment can affect your affiliate program.
[22:33] Affiliate success depends on business model, conversions.
[26:06] Listen to hear Thomas’ Insider Tips!
Find our notes here: https://keepopt.com/189
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.
In this episode, we discuss:
The evolution of affiliate marketingHow luxury and premium brands can utilize affiliate marketing successfullyThe collaboration between PR and affiliate marketingDive in:
[04:19] Affiliate marketing is still very much about relationships.
[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.
[09:17] Control affiliate program, manage who participates.
[12:02] Being in a network has its advantages.
[14:41] Affiliates need dedicated manager for success.
[16:18] Complementing the work of PR.
[18:23] Clever technical solutions improve affiliate conversion rates.
[20:49] Listen to Red’s Insider Tips!
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.
In this episode, we discuss:
The importance of diversifying your affiliate portfolioWhy building strong relationships with your affiliates is keyVideo content and the future of affiliate marketingDive in:
[04:32] The different types of affiliates brands can incorporate in their strategy.
[07:12] Why brands should diversify their affiliate portfolio.
[08:20] Affiliate marketing comes down to building relationships.
[12:27] Having the right messaging to get responses from cold outreach.
[14:30] Identify conflicts of interest in affiliate partnerships.
[16:00] Where to start with your affiliate marketing in 2024.
[19:11] Listen to Rick’s Insider Tips!
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.
In this episode, we discuss:
The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:
[02:19] Rachel’s affiliate marketing journey.
[06:42] Affiliate activity needs clear targets and objectives.
[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.
[13:56] Affiliate sites are a business in their own right.
[16:36] Have the right expectations from upper-funnel activities.
[18:23] Choosing technology for affiliate partnership requires strategy.
[21:48] The importance of providing the business KPIs and goals to your affiliate channel.
[23:55] Hear Rachel’s Insider Tips!
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.
In this episode, we discuss:
Why affiliate marketing is a balance between relationship-building and analyticsThe opportunities presented by the collaboration between PR and affiliatesWhat’s working in affiliate marketing in 2024Dive in:
[03:15] Chikay Lo’s start in performance marketing.
[07:35] Relationships is a huge part of affiliate marketing success.
[12:13] Increased competition leads to rising advertising costs.
[16:12] Diversify partnerships to spread risk and innovate.
[19:17] Editors and writers now tasked with affiliate targets.
[21:59] Chikay’s Insider Tips!
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
- Laat meer zien
