Afleveringen
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For the past century, marketing has been a human-driven craft. But in the next decade, man-made marketing will be dead. Welcome to the rise of the Synthetic Century.
Before you start picturing a Skynet-style takeover, Jon and Peter are here to explain why synthetic technology is actually a good thing—just like lab-grown diamonds, oil, and rubber, it democratizes access and improves efficiency.
With the help of their synthetic pocket professor, they’ll break down why traditional segmentation is slow, expensive, and often flawed and why marketers are stuck in the Dark Ages of micro-segmentation and outdated personas—clinging to Maria the Marketer while ignoring how markets actually evolve.
It’s time for lab-grown segmentation—faster, smarter, and built for the future. Because if you’re going to do dumb sh*t, you might as well do it faster and cheaper.
Jon and Peter will also reveal what makes segmentation powerful (or useless), why complexity doesn’t equal intelligence, and how great marketing starts with broad, meaningful, actionable insights.
Ready for the marketing renaissance? Tune in now.
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Man-made marketing will be dead in the next 10 years. The synthetic revolution is here.
There. We said it — someone had to. But what does that mean for your marketing department?
Throughout the show, Lab-Grown Marketing, Jon Lombardo and Peter Weinberg break down what this synthetic revolution means for the future of marketing with a little help from their AI-powered assistants.
But before you go building your doomsday bunker or unplugging yourself from the Matrix, let us briefly unpack why synthetic isn’t scary — it’s revolutionary (especially when it comes to marketing and segmentation).
- It democratizes access. Think lab-grown diamonds, oil, and rubber — synthetics didn’t make them worse; they made them better and more accessible.
- It improves efficiency. Marketing segmentation research is slow, expensive, and deeply flawed. But synthetic segmentation? It’s smarter, faster, and more accurate.
- It’s the future. Lab-grown segmentation is cheaper, sharper, and built for scale — because great marketing starts with great segmentation.
Not quite convinced? Let’s talk. Lab-Grown Marketing drops every other Monday. Check it out on Apple Podcast, Spotify, or wherever else you get your podcasts. 🎧
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