Afleveringen
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What if the biggest impact of AI isn’t replacing jobs, but quickly raising the bar for everyone? In this episode of Leader Generation, host Tessa Burg talks with serial entrepreneur and Corpora.ai CEO Mel Morris about AI in business and marketing.
Mel brings decades of experience building and scaling tech companies—from his humble beginnings in data collection to leading King Digital, the force behind Candy Crush. He’s now pioneering a new kind of AI-powered research engine—and he’s got a lot to say about where we’re heading next.
Mel gets into the practical realities of AI: how it's shifting the competitive landscape, how it can (and should) be used to save time, and why understanding your unique value is more important than ever. He offers a refreshing perspective on how AI is helping lower-skilled individuals rise up and what that means for marketing teams trying to stand out in a sea of sameness.
Whether you’re just starting to explore AI or already knee-deep, this episode will challenge your assumptions and help you think more strategically about your tech stack and your value.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Mel Morris:
Mel Morris is a visionary entrepreneur and the CEO and co-founder of Corpora.ai, a groundbreaking AI-driven research platform transforming how we harness research. Known as the former chairman of King Digital Entertainment, creators of the global hit Candy Crush Saga, Mel has a proven track record of driving innovation and building market-leading companies. With a deep passion for technology and its potential to transform industries, Mel now focuses on advancing AI to optimize research and decision-making. His leadership and forward-thinking approach continue to shape the future of technology and business.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international
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In this episode of Leader Generation, host Tessa Burg speaks with Aaron Grando, VP of Creative Innovation at Mod Op, about how the agency is using AI to enhance creative work and improve client experiences.
Aaron shares the story behind Brand Agent, Mod Op’s AI-powered assistant designed to align capabilities similar to ChatGPT with each client’s unique voice, values and goals. Aaron and Tessa discuss how Brand Agent not only enhances internal efficiencies—such as content writing, data summarization and brainstorming ideas—but also transforms how brands connect with their audiences. From personalized emails to AI-enhanced search and content recommendations, Aaron shows how AI goes beyond just being a productivity tool; it becomes a creative partner.
Whether you're leading marketing for a brand or working at an agency, this episode showcases the potential when innovation and brand integrity come together.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Aaron Grando:
Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Zijn er afleveringen die ontbreken?
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To celebrate Women in Tech Day, Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting.
She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli’s insights into balancing human-driven innovation with data-backed decisions offer practical strategies for leaders navigating today’s fast-evolving tech landscape.
Listen in as Elli explains how Media.net is revolutionizing ad tech by bridging the gap between publishers and advertisers, using search intent data to deliver more efficient and personalized targeting.
From overcoming resistance to change to fostering diverse thinking and leveraging AI for better collaboration, this episode is packed with actionable insights for anyone looking to lead through innovation.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Elli Dimitroulakos:
Elli is an award winning, visionary and Global Ads Monetization and emerging technologies expert having held senior leadership positions in Podcasting, TV, Publishing and Ad Tech. She has a proven track record of driving multi-year product strategies that accelerate rapid revenue growth strategies and shape business direction.
Elli has Extensive experience in Product Innovation, Media monetization, programmatic and data GTM strategies & Business Development. Passionate about mentoring and guiding individuals and helping underrepresented content creators maximize advertising opportunities and an advocate for human rights, equality and fair and equitable business practices.
Throughout her career, Elli has received a number of awards for her contributions to ad tech and is a frequent speaker and contributor on Forbes, Adexchanger, Cannes, SXSW and more.
Elli is also a member of Chief, supporting female executive leaders and a member of the Hellenic Initiative, a non profit dedicated to the entrepreneurial development of Greece.
Elli has lived in two countries and three different cities and has a thirst for adventure and immersing herself into various cultures. She has atv’ed in a Mexican jungle, zip lined through trees, rafted in a Class 3, free falled into a waterfall and bungee jumped into a pool. Skydiving is next on her bucket list.
Elli lives between the East Coast and Greece where her family resides. An avid reader, music fanatic and podcast addict, she’s often listening to Ad Week’s Great minds, NY Mag’s Pivot, Brene Brown’s Dare to lead, On Purpose by Jay Shetty, or attending live music events.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Change is hard—especially in big organizations with deeply ingrained processes. But what if you could lead transformation in a way that not only gets buy-in but also generates real business growth?
In this episode of Leader Generation, Alan Wizemann, Chief Digital Officer at Southern Glazer’s, shares how he has built a career helping companies like Target, Lululemon and Dollar Shave Club evolve in the face of digital disruption.
Alan walks us through the challenges of leading change, the importance of transparency and why fostering innovation from within can lead to breakthrough success. He also discusses how AI is reshaping sales and marketing—and why it’s not about replacing people, but empowering them.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Alan Wizemann:
Alan Wizemann is Chief Digital Officer for Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned Company. Wizemann leads the Company’s Digital Acceleration group, overseeing Southern Glazer’s digital transformation, and is responsible for enterprise-wide digital initiatives—including the industry-leading B2B eCommerce Proof® platform.
With decades of experience in digital product development, omni-channel experiences, technology, and entrepreneurship, Wizemann has been instrumental in shaping and transforming the digital landscape for some of the world's most well-known consumer companies. At Target Corporation, he launched and led key digital initiatives across Target.com, Target Mobile, and Cartwheel, which became an industry-leading mobile platform. Wizemann also held digital leadership roles driving transformation at Lululemon Athletica Inc., Goop, WebMD, Dollar Shave Club, quip, and most recently, Munchkin Inc. His visionary approach to product strategy, user-centric design and building agile teams at scale has consistently delivered results.
Wizemann is an engineer at heart who has delivered effective solutions in complex environments, and he is a proven entrepreneur who has built and scaled digital capabilities and fostered a culture of innovation.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Curious about AI-powered video and audio editing but don’t know where to start?
In this episode of Leader Generation, Cheryl Boehm and Patty Parobek share their experiences with Descript, an AI-driven tool that simplifies the editing process—even if you have zero experience. They share real-world insights from their hands-on testing, covering both the advantages and limitations of the platform.
Whether you're a marketer, content creator, or someone looking to streamline video production, this episode provides valuable takeaways on how Descript can help you save time, automate tedious editing tasks and improve your workflow.
Leader Generation brought to you by Mod Op.
Contributors:
Patty Parobek, VP of AI Transformation at Mod Op
Cheryl Boehm, Director of Copywriting at Mod Op
Guest Host, Cheryl Boehm:
Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
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Experiential events are booming, and Liz Holden joins Tessa Burg to explain why.
In this episode, Liz shares how AI and emerging technologies are revolutionizing how brands engage with audiences in physical spaces. From personalized event experiences to interactive tech like AR, VR and voice-enabled AI, the future of events is more dynamic than ever.
You’ll also hear about the lasting impact of the pandemic on events, the rising demand for in-person connection and the evolving role of data in measuring success.
Don’t miss this conversation about marketing, events and where the industry is headed. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Liz Holden:
Liz Holden is the EVP of Mod Op’s Experiential and Events business unit, leading the development and production of the agency’s experiential services. She collaborates with leaders and cross-functional teams to create innovative, integrated marketing solutions that drive client success. As a Mod Op leader, Liz contributes to the agency’s continued growth as one of the fastest-growing independent marketing agencies in the U.S., harnessing technology, innovation and human creativity to fuel growth.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Is your performance marketing strategy keeping up with the rapid changes in data, AI and media attribution?
In this episode of Leader Generation, Tessa Burg talks with Jeremy Haft, Chief Revenue Officer at Digital Remedy, about how brands can navigate these shifts to drive real business results.
Jeremy shares insights on how marketers can connect the dots between upper-funnel awareness channels and performance-driven outcomes, proving the value of every marketing dollar spent.
He also dives into the role of AI in creative personalization, the deprecation of third-party cookies, and how brands can future-proof their strategies.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Jeremy Haft:
Jeremy Haft serves as Chief Revenue Officer at Digital Remedy and is a proven strategic, revenue and team leader with over 20 years of experience scaling revenue in the competitive ad tech landscape. Before joining the team in October 2022, Haft served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3X to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions, including SVP of Sales at Amobee and VP of North America Sales at Viant/Adelphic. At both organizations, Haft successfully built platforms and business solutions from infancy to drive their desired corporate goals.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Retail marketing is changing fast, and AI is at the center of it all. John Gomez, CEO of RPM Labs, breaks down how AI-driven retail media is transforming the in-store shopping experience.
John shares insights from his journey in the retail industry to pioneering AI-powered intent engines that make in-store media more relevant and effective. He reveals why traditional retail media has struggled, how AI is solving the biggest challenges and what the future holds for digital wallets and customer engagement.
Tune in for a candid conversation on where retail media is headed next, along with John’s take on how to make every media dollar count while creating a seamless shopping experience.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About John Gomez:
John Gomez is a seasoned executive with a track record of leadership at world-class brands. Currently leading RPM Labs, he brings deep expertise in operations, marketing and strategic growth. Prior to this role, John served as President and CEO of KKR-owned Cardenas Markets, where he spearheaded the effort to build the largest Hispanic grocery chain in the U.S. His leadership journey also includes roles as EVP of Operations, Marketing and Merchandising at Trader Joe’s, as well as Chief Operating Officer at Argo Tea.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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In this AI Playground episode of Leader Generation, the Mod Op team explores DeepSeek, a new open-source AI model making waves in the industry.
Tessa Burg, Aaron Grando, Patty Parobek, and Sasha Dookhoo break down what makes DeepSeek different, how it stacks up against other AI models like ChatGPT, and why businesses must be cautious before jumping in.
You’ll hear firsthand insights on DeepSeek’s potential advantages—including improved reasoning and cost efficiency—as well as serious security and privacy concerns. Should marketers and business leaders start using it? What risks come with its data storage policies? And how does this model shape the future of AI adoption?
Tune in to hear expert opinions, real-world testing insights, and key takeaways to help you make informed AI decisions. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
Contributors:
Tessa Burg, CTO at Mod Op
Aaron Grando, VP of Creative Innovation at Mod Op
Patty Parobek, VP of AI Transformation at Mod Op
Sasha Dookhoo, VP of PR at Mod Op
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Tessa Burg welcomes Tal Jacobson, CEO of Perion, for a conversation about the fast-moving world of digital media.
Tal shares insights from his nearly 30-year career in digital marketing. With a deep understanding of both technology and media, Tal explains why marketers need to shift their focus from channels and formats to audience behavior—and how AI can help cut waste and drive real results.
Tal explains how to navigate a complex media landscape, optimize ad spend without relying on outdated methods like cookies, and gain real clarity on what’s working. He also breaks down how AI-powered solutions can unify campaign strategies across platforms, eliminate inefficiencies, and make marketing smarter—not just automated.
Everyone from CMOs to marketing strategists will hear fresh ideas on how to make data-driven decisions without getting lost in the noise. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Tal Jacobson:
Tal Jacobson has been a leader and executive in the ad-tech industry for more than two decades. Prior to his appointment as Perion's CEO in 2023, Tal served as General Manager of CodeFuel, Perion's Search Advertising unit, since 2018. During his tenure, he turned CodeFuel into a significant driver of Perion's market share and valuation. He also cemented a strategic relationship with Microsoft, for which the company won the Microsoft Advertising Global Supply Partner Award. Prior positions included: Chief Revenue Officer of SimilarWeb, VP of Business at McCann Erickson, CEO at Watchitoo and Director of Business Development at AOL.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Navigating change in today’s fast-moving marketing landscape isn’t easy—especially with the constant pressure to adopt new technologies, evolve strategies and meet ambitious goals.
In this episode of Leader Generation, host Tessa Burg talks with Anna Jankowska, Author and EVP of Adlook and RTB House, to discuss how leaders can bring their teams along through transformation while maintaining clarity, confidence and connection.
Anna shares her expertise on building strong, trusting relationships in business, reducing noise in decision-making and creating an environment where people feel safe to grow and innovate. She also offers insights into managing fear, embracing failure as a learning tool and fostering an adaptive mindset in uncertain times.
This is a great episode for those looking for real-world leadership strategies that balance emotional intelligence with high performance.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Anna Jankowska:
Anna is the EVP of Global Partnerships at RTB House and Adlook, and the author of the ebook The Power of Personal: Unlocking Your Authentic Self to Build Business Relationships and Achieve Success. It is a collection of her articles, offering insights on overcoming self-doubt, embracing personal limits, and building trust in uncertain times. Rooted in real experiences, this ebook encourages professionals to leverage their unique stories to form meaningful connections and navigate their careers with authenticity.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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In this episode of Leader Generation, host Patty Parobek is joined by Technical Project Managers, Ian Pescod and Jose Franceschi, who share their hands-on experience testing Microsoft Copilot in Mod Op’s AI Playground.
Ian and Jose discuss how Microsoft Copilot has helped streamline their workflows, from automatic note-taking in meetings to document formatting and email assistance. They agree that this tool is for anyone who has ever struggled with staying present in meetings while jotting down key takeaways, or looking for ways to boost efficiency in Microsoft apps like Word, Excel and Outlook.
Ian and Jose provide honest insights into Microsoft Copilot’s strengths, how it compares to other AI tools, and whether it’s worth integrating into your workflow. Tune in to discover if Microsoft Copilot could be worth the investment.
Leader Generation is brought to you by Mod Op.
Contributors:
Ian Pescod, Technical Project Manager at Mod Op
Jose Franceschi, Technical Project Manager at Mod Op
Guest Host, Patty Parobek:
As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at [email protected].
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Before introducing Aaron Grando to review the AI-powered coding assistant Cursor, Tessa Burg explores the key trends shaping the future of AI in 2025.
From the explosion of new technologies to the rise of real-time personalization, Tessa lays out a roadmap for how businesses can strategically adopt AI. She also highlights the shift towards smaller, more senior teams and how collaboration will become critical for maximizing AI's potential.
Aaron Grando, VP of Creative Innovation at Mod Op, shares his hands-on experience with Cursor. Aaron explains how this powerful app streamlines workflows, enhances context, and even integrates non-coding tasks like notes and project insights.
Curious about how AI can make your team more productive and creative? This episode shares relatable examples to help you get started.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
Contributor Aaron Grando:
Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today’s fast-evolving digital landscape.
From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively.
Listeners will gain valuable insights into safeguarding their marketing strategies, building cross-departmental collaboration, and using insurance as a safety net for emerging risks.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Kevin Purvis:
Kevin Purvis is the Managing Partner of Cothrom Risk & Insurance Services, an insurance brokerage focused on innovation businesses such as technology, med-tech, life sciences and advanced manufacturing. An 18-year insurance veteran, he is a Chartered Property Casualty Underwriter (CPCU) and prior Chair of TechAssure (techassure.org). He, his wife, and four kids live in Fort Lauderdale, Florida, and are all avid mountain bikers.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Mod Op’s AI Playground makes exploring emerging AI technologies safe and effective. It gives people quick access to cutting-edge technology while making sure everything stays secure, compliant, and ethical. By testing real-world use cases and tracking results, the AI Playground turns ideas into solutions that bring real value to clients.
In this episode, Alyssa Curci and Jonathan Murray focus on practical ways businesses can use AI to improve workflows, manage data, and empower teams. They share their firsthand experiences with Microsoft Copilot and Google NotebookLM, highlighting how these applications can save time and enhance productivity.
Tune in for real-life use cases, practical tips, and expert opinions that can help you make decisions about AI adoption in your workplace.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
Contributors:
Alyssa Curci, Senior Vice President of Customer Delivery at Mod Op
Jonathan Murray, Chief Strategy Officer at Mod Op
Host:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Paul Kelly, CEO of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising.
Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA’s Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale.
Hear why podcasting, streaming audio and even audiobooks are becoming critical components of a media mix. Plus, discover how AI-driven tools can unlock new opportunities to reach diverse, fragmented audiences with messages tailored to location, time and behavior.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Paul Kelly:
Paul Kelly is the CEO of A Million Ads (AMA). AMA is the leader in Dynamic Creative for audio, delivering customized, data-driven, dynamic ads on the world's largest audio platforms. Using any combination of contextual and audience-level data, AMA dynamically serves the most relevant and actionable ad to each listener.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing.
Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving.
Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how their new Mod Engine platform is creating a connected ecosystem for innovation. Listeners will learn how AI agents are reshaping roles, fostering creativity, and providing scalable solutions for marketers and clients alike.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
About Cheryl Boehm:
Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively.
They share a framework—covering everything from understanding data privacy and compliance to evaluating ROI—designed to empower businesses to adopt AI responsibly while driving measurable value. Listeners will also hear about the "AI Playground," a fast-track approach to testing AI tools.
This episode is packed with actionable insights and real-world examples to help you confidently navigate the world of AI.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
About Patty Parobek:
As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at [email protected].
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy.
Tessa outlines practical steps for creating frameworks that safeguard data, inspire confidence in AI experimentation and scale innovation. Listeners will learn how to address the tension between early adopters and skeptics, assess the impact of AI tools on marketing processes and implement policies that protect clients and brands.
Whether you're just beginning your AI journey or looking to refine your approach, this episode is packed with actionable insights to help you harness AI responsibly and effectively.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
About Patty Parobek:
As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at [email protected].
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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In this episode of Leader Generation, Tessa Burg and Cheryl Boehm take listeners on a journey through the podcast’s past, present and future.
Reflecting on its beginnings in 2019, they share how the series evolved from a biweekly exploration of rapid testing to its current role as a hub for insights, innovation and client-driven learning. Cheryl recounts how the podcast has grown beyond its initial vision, now touching on cutting-edge topics like artificial intelligence and its transformative impact on businesses.
The episode also introduces the exciting launch of the AI Playground, a new initiative designed to demystify AI tools and applications. Through candid conversations, Cheryl and Tessa explore the benefits of testing AI in controlled environments, the importance of responsible use and how this initiative empowers clients and teams to work smarter.
Whether you're new to the series or a long-time listener, this episode delivers practical takeaways, a fresh perspective on innovation and a behind-the-scenes look at how Leader Generation continues to grow.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
About Cheryl Boehm:
Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
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