Afleveringen

  • Have you ever felt like you donā€™t truly belong in your role, even when youā€™re qualified and capable? Whatā€™s holding women back in male-dominated industries, and how can they break through these barriers? How can confidence transform the way women lead and thrive in the workplace?

    In this episode, I sit down with Jen Coken, an imposter syndrome expert, to explore how external factors like unconscious bias shape workplace dynamics. Jen specializes in empowering women leaders in male-dominated industries to step into their roles with greater authority, influence, and impact, earning the respect and recognition they deserve.

    We talk about the growing number of women in leadership and why companies must create better pathways for them to succeed. Jen highlights the importance of self-discovery and confidence, encouraging women to know their worth and tackle biased environments head-on.

    We share practical tips for overcoming self-doubt and imposter syndrome, such as speaking up, setting personal goals, and balancing work and life. Jen also gives us a sneak peek into her upcoming book and her Executive Presence Accelerator program, designed to support women in STEM.

    This conversation is full of actionable advice for anyone wanting to grow in their career while maintaining their well-being. Tune in to learn how to overcome personal challenges, advocate for yourself, and build a fulfilling life!

    "Experiencing imposter syndrome could be a sign that you're playing big or taking risks in your career. Embrace it as a superpower." - Jen Coken

    In this episode, we explore:

    Self-Discovery and Confidence Overcoming Doubt and Imposter Phenomenon Personal and Professional Boundaries External Influences Recognizing Bias

    Ready to get out of the day-to-day operations of your business?

    A SOL (Strategy + Operations Leader) is the missing link between your vision and results that arenā€™t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

    Looking to go deeper and learn how to scale your business sustainably?

    OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

    Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

    Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Are you ready to uncover the strategies that will make your business thrive in 2025? Whatā€™s holding your business back from creating unforgettable client experiences and how will AI shape the way you grow your business?

    In the last episode of the year, I break down key predictions for 2025 to help you grow your business. I cover why focusing on a niche, clearly showing how you solve problems, and being authentic and personal are more important than ever. Drawing from my experience working with businesses of all sizes, I share tips on creating a unique framework, building stability, and strengthening client relationships to stay ahead in an AI-driven market.

    I also talk about the shift from transactional to transformational business models and why personal connections and storytelling matter. By letting go of what doesnā€™t align with your goals and using automation wisely, you can create exceptional client experiences that boost profits, loyalty, and referrals.

    With a focus on clarity and action, I provide a guide to rethinking your services to stand out in a changing market. As you prepare for 2025, donā€™t miss these insights on mastering your niche, sticking to solid strategies, and connecting deeply with your clients. Tune in to learn how these predictions can help your business thrive!

    In this episode, I discuss:

    Niching and Problem Solving Experience and Frameworks Authenticity and Connection Stability and Focus Investment in AI Business Efficiency

    Ready to get out of the day-to-day operations of your business?

    A SOL (Strategy + Operations Leader) is the missing link between your vision and results that arenā€™t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

    Looking to go deeper and learn how to scale your business sustainably?

    OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

    Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

    Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

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  • What are some personal or business challenges you faced this year, and what lessons have you taken away from them? How do you plan to apply the lessons learned from this year to make the next year more successful?

    In this episode of the Lean Out Your Business podcast, I reflect on the past year and analyze how to find the positives, even in tough situations. I share a personal story about a challenging time I faced and how using cards for introspection helped me uncover valuable lessons.

    I encourage you to reflect on any patterns in your lives that might need to change to avoid repeating negative experiences. I also highlight the importance of celebrating winsā€”big or smallā€”and appreciating joyful moments from the year.

    To get into the right mindset, I offer simple tips like journaling, talking to a coach or mentor, or connecting with a trusted business friend. This episode is a gentle reminder to embrace both the good and the bad, as they all help us grow personally and professionally.

    As we move into the new year, take time to reflect, learn, and carry those lessons forward!

    In this episode, I discuss:

    Personal Reflection and Tools Practical Reflection Methods Lessons Learned from Challenges

    Ready to get out of the day-to-day operations of your business?

    A SOL (Strategy + Operations Leader) is the missing link between your vision and results that arenā€™t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

    Looking to go deeper and learn how to scale your business sustainably?

    OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

    Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

    Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Do you ever feel sales calls are more cringe than connection?

    Many of us dread those overly scripted, awkward interactions that seem anything but natural.

    But what if there was a better way to connect thatā€™s genuine and effective?

    That's exactly what Aleasha Bahr and I chat about in this week's episode of the Lean Out Your Business Podcast. Aleasha is a sales strategist speaker, best-selling author, and founder of the Black Sheep Sales Methodā„¢ļø. Aleasha shares her refreshing take on sales, focusing on being authentic and personal instead of using traditional, pushy tactics.

    She brings insights from her journey as a former ā€œidea sellerā€ in the corporate world and explains why being transparent about product fit can actually win you more clients. Plus, weā€™re busting the myth that introverts canā€™t excel in salesā€”hint: empathy and listening skills play a huge part.

    Aleasha offers practical advice on her sales philosophy, highlighting the value of curiosity and empathy over manipulation.

    Finally, we emphasize the importance of ensuring a good match between a client and the service, creating mutual benefits for long-term success.

    "Creating an ā€˜anti-audienceā€™ helps attract the right clients by clearly stating who you are, and who you are not."

    - Aleasha Bahr

    In this episode, we dig into approachable sales techniques that feel good and actually work, including:

    How to use curiosity and empathy effectively in sales conversations The ā€œpitch weavingā€ technique to keep engagement high Identifying your ā€œanti-audienceā€ to attract the right clients Pre-call educational materials to streamline your sales process Making pricing a collaborative discussion How to embrace a black sheep sales philosophy

    Ready to get out of the day-to-day operations of your business?

    A SOL (Strategy + Operations Leader) is the missing link between your vision and results that arenā€™t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

    Looking to go deeper and learn how to scale your business sustainably?

    OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

    Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

    Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.


    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Can your business actually achieve your financial targets for 2025?

    This answer is 'no' far more often than you may think.

    One of the first things I do when working with a business is assess their scalability by looking at their offer suite, business model, and supporting ecosystem.

    In a lot of cases, the business has a (mostly invisible) ceiling below the financial targets and goals that have been set. Meaning that unless something changes, the business can't support the level of growth the business has planned.

    This can show up in a lot of different ways, but one thing is common... changes usually need to start within the offer suite.

    In this episode of the Lean Out Your Business podcast, I discuss how your offers shape who you attract, how scalable your business is, and your overall success. I share an interesting story about a competitor who copied my strategies but made critical mistakes that will likely impact their long-term sustainability.

    Further, I explain why aligning your offers with your audience's needs is essential, why simplicity is key for profitability, and how understanding your financial goals can create a better experience for your clients. Through practical tips and reflection, you'll learn to evaluate your offers, team capacity, and systems to ensure your business thrives without unnecessary complexity.

    In this episode, I discuss:

    How your offer suite impacts your audience Recognizing mismatched offers and their effects Evaluating financial targets and capacity Strategies to simplify and streamline Identifying and overcoming business growth ceilings

    Ready to get out of the day-to-day operations of your business?

    A SOL (Strategy + Operations Leader) is the missing link between your vision and results that arenā€™t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

    Looking to go deeper and learn how to scale your business sustainably?

    OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

    Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

    Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective


    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Ever feel like the conversations between a visionary founder and an operational leader is like deciphering 2 different languages?

    Aligning visionary ideas and thinking with operational strategies and actions is critical for a businessā€™s success but it comes with plenty of challenges and ways for things to get lost in translation.

    In this episode of the Lean Out Your Business Podcast we dive into how the SOL Collective is helping leaders connect, grow, and find their flow. Special guest, Jessica Maine, shares how this community supports fractional COOs, strategy advisors, and more with collaboration and learning.

    We chat about the powerful role of a ā€œvisionary whispererā€ā€”the person who helps founders turn big dreams into clear action steps while speaking their language. Youā€™ll learn how to align strategies with foundersā€™ visions without overwhelming them and how tools like the Lean Strategic Planning Framework make goal-setting simple and effective!

    "Effective communication is key to aligning visionary thinking with actionable strategies."

    - Jessica Maine

    In this episode, we discuss:

    Effective communications between visionary thinkers and operational thinkers The art of translating vision and strategy into day-to-day actions Building a cohesive team that has both strategic and operational strengths How visionaries and their right-hand can effectively work together to achieve results

    Ready to get out of the day-to-day operations of your business?

    A SOL (Strategy + Operations Leader) is the missing link between your vision and results that arenā€™t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

    Looking to go deeper and learn how to scale your business sustainably?

    OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

    Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

    Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Thinking about launching a certification program but not sure where to start?

    If the idea of turning your expertise into a certification program feels overwhelming, youā€™re not alone.

    In this episode, I share my experience launching two certification programs: Chief Strategy and Operating Officers (CSOO) and Entrepreneurial Project Managers (EPM). I break down the process of designing and implementing certifications, focusing on starting with the end goal in mind.

    I introduce the Shuhari framework, inspired by martial arts, to simplify the process into three stages: SHU (learning), HA (practicing in context), and RI (mastery). This method helps structure certifications, whether they're short knowledge-based courses or in-depth skill-building programs.

    I also discuss the importance of hands-on application through capstone projects and share key lessons from my journey, including how I determined the length and structure of my programs.

    In this episode, I share how to alleviate the overwhelm using a simple (and surprisingly effective) framework inspired by martial arts including:

    A breakdown of the shu ha ri framework and why itā€™s perfect for creating certifications Tips on structuring programs with varying durations to fit different needs How to make sure your certification delivers real-world results Strategies for keeping your certification relevant with ongoing support and renewal How to avoid overthinking the process and get started

    If launching a certification is priority for you next year, you wonā€™t want to miss this one.

    Ready to get out of the day-to-day operations of your business?
    A SOL (Strategy + Operations Leader) is the missing link between your vision and results that arenā€™t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

    Looking to go deeper and learn how to scale your business sustainably?
    OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

    Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?
    Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Do you want more freedom in your business as you look ahead at 2025?

    Many entrepreneurs feel so buried in details and distractions that it can seem impossible to reclaim control of your time and clarity in focus.

    In this week's episode of the Lean Out Your Business Podcast, I chat with Melissa Unsell-Smith, founder of Catalytic Icon, about creating a business that aligns with the life you truly want and achieving success without overworking.

    Melissa shares her journey building multimillion-dollar B2B SaaS companies and highlights the power of stepping outside our comfort zones to unlock potential and boost revenue.

    Melissa also breaks down the core principles she uses to guide her clients: staying aligned with oneā€™s identity, using the 80/20 rule, cutting out non-essential tasks, as well as embracing discomfort to grow. Melissa and I both emphasize the importance of self-care, with simple strategies like organizing your calendar and taking solitude retreats to support growth in both life and business.

    "Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity."

    ā€“ Melissa Unsell-Smith

    In this episode, we explore:

    Key principles for achieving freedom and wealth Eliminating distractions and gaining clarity Utilizing the 80/20 rule for maximum impact Embracing discomfort to drive growth Practical steps to reclaim your time

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Ever struggled with knowing when itā€™s time to let a team member go?

    If youā€™re constantly questioning it, you might already have your answer.

    In this episode, I share insights from a recent conference where I led a workshop on growing your business sustainably (without burning out). During the workshop, someone asked about knowing the right time to part ways with a team member. My answer? If youā€™re already wondering, it might be time.

    I also emphasize how important it is for team members to bring a sense of relief, not stress.
    Alignment is also key, so I encourage business owners to listen to their instincts and consider if their team truly supports their future vision. Additionally, I share tips on how to help great employees grow, and when itā€™s best to make hard choices with those who may be holding you back.

    If youā€™re thinking about making changes in your team or want to be ready for success in the new year, this episode is for you.

    In this episode, I discuss:

    Identifying the right time to let someone go How to make the decision without overthinking Balancing loyalty with business success and scale How to best support the person you need to let go Preparing your team for next-level growth

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Are you set up for a successful new year?

    Ending the year strong isnā€™t just about closing this chapter but setting the tone for the next one.

    In this episode of the Lean Out Your Business podcast, I discuss actionable steps to wrap up the year successfully and set the right foundation for the upcoming year. I guide you on how you can optimize your time, evaluate business activities, and get ready to hit the ground running in the new year.

    Learn how to objectively take a closer look at your business practices, investments, and the individual roles within your business.

    And of course, I discuss best practices for planning ahead, and how to make sure your vision is grounded in practical and actionable goals. I also share how having the right people, systems, tools, and automations can support your goals and why measuring progress is vital to ensuring progress.

    In this episode, I dive into planning for a successful finish to this year and start to next year including:

    Clarifying next year's vision and goals Clearing out what doesnā€™t serve you How to avoid overworking in the new year Setting up the right systems and team to support you Maximizing end-of-year $ opportunities

    Ready to simplify and streamline how you scale your business?


    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit leanoutmethod.com/podcast.

  • Ready to better align your business growth with personal growth in the new year?

    Scaling in 2025 looks different than prior years. It is a new era and requires a new approach.


    That's where Kim Woods comes in! Kim and I teamed up recently in Colorado to deliver a keynote that blends her unique astrology-driven strategies and "knowing, liking, and trusting" yourself with my ā€œsimplify, sustain, scaleā€ model.

    Kim Woods is a master astrologer and business strategist and she is all about combining astrology with modern business strategies. Kim explains how astrology has influenced important tools like Carl Jung's work and the Myers-Briggs personality test. She also shares details about her popular 12-question quiz, which has been taken by 22,000 people to help understand different decision-making styles.

    Kimā€™s method blends masculine and feminine energies, making her strategies pragmatic for todayā€™s fast-changing business world. She highlights the power of self-awareness and building real connections, rather than relying on automated systems, to achieve business success.

    We also discuss how our approaches, "know, like, trust" and "simplify, sustain, scale," are coming together in a new live event focused on making big business moves.

    "It's crucial to balance innovative ideas with practical implementation. That's where true growth happens."

    - Kim Woods

    Tune in to this week's episode of the Lean Out Your Business Podcast - our 200th episode! - where Kim and I merge insightful ideas and practical steps to help businesses thrive and scale in the new era including:

    How "know, like, trust" helps you to "simplify, sustain, scale" Balancing structure with flexibility in business planning Impact of astrological insights on effective business moves Practical steps for staying adaptable in 2025 What it looks like to successfully scale in the new era

    Ready to simplify and streamline how you scale your business?


    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit leanoutmethod.com/podcast.

  • Is your business ready for success and scale in 2025?

    As you look at what it will take make your big bold vision and goals a reality in the new year, there are some key things to consider. Not only has the way we market and sell shifted, but the way our business operates needs to shift as well. Things that were a nice-to-have in prior years are now a bare minimum for success.

    In this episode, I'm excited to celebrate the launch of my new brand, the Strategic Ops Institute, and share some important insights on the future of business operations. I talk about key market changes and how AI is playing a big role in transforming the way we work. Itā€™s not just a competitive advantage anymoreā€”AI is something businesses must use to grow and run more efficiently.

    I explore why strategic planning is so important, how we need to balance innovation with steady growth, and why it's essential to connect marketing with operations. I introduce my S.P.S.T.I Framework, Strategy, Planning, Systems, Team, and Insightā€”which is the foundation for scaling a business in a simple and sustainable way.

    In this episode, I dive into what I see as the future of operations and scaling success for small businesses including:

    The role AI plays in scalable and sustainable growth in 2025 The critical integration of marketing and operations Balancing short-term wins with long-term sustainability How the way we build out our team is changing The top 3 changes that impact your operations

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Do your business results ever leave you feeling like you're on a roller coaster?

    You want to create a stable and predictable business that avoids burnout and minimizes constant stress. So how do you scale your business without burning out?

    In this episode, I explore the concept of sustainable scaling and break down the two key components of building a business that grows without leading to burnout: sustainable results and a sustainable pace. I discuss how many entrepreneurs get caught up chasing what's "new"ā€”new ideas, tools, or strategiesā€”that may offer short-term wins but don't create lasting stability.

    I also highlight the importance of maintaining a sustainable pace in business operations. While periods of intense work, like during a launch, are sometimes necessary, it's crucial to recognize when these bursts of effort become the norm rather than the exception.

    Whether it's systematizing processes to eliminate redundancy or ensuring tasks align with your zone of genius, finding a sustainable rhythm is essential for you and your team.

    In this week's episode of the Lean Out Your Business Podcast, I share the two key elements to do so successfully including:

    Why consistency is key when you want lasting results How chasing new ideas can sabotage your scaling efforts The importance of a sustainable work pace for both you and your team Why a predictable business model leads to long-term success Practical tips on planning and systems to support sustainable scaling

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Why is it important for businesses to block out distractions and focus on what really matters, especially in todayā€™s tough market?

    Providing an exceptional client experience isn't just about what you deliver, but how you make your clients feel throughout their journey with you.

    In this week's episode of the Lean Out Your Business Podcast, I am joined by Kim Breiland, a customer experience expert and creator of The Customer Experience Formulaā„¢. Kim specializes in helping entrepreneurs and small business owners grow their businesses without burning out.

    We explore itā€™s crucial for businesses to avoid distractions and focus on the essentials. Kim shares her story, including her background in psychology and customer service at Princeton University, stressing that businesses need to offer not just good products but also great customer experiences. She explains key moments for keeping clients engaged and the risks of ignoring customers after theyā€™ve made a purchase.

    Kim also gives practical tips, like adding a personal touch to business interactions, making sure the customer experience is smooth, and gathering regular feedback to make clients feel heard. Her advice, backed by her certifications in neuroplasticity, offers a well-rounded approach to balancing both emotional and business needs.

    "Retaining clients should be as much a priority as acquiring new ones. Both are key to improving profit margins."

    - Kim Breiland

    Kim shares the critical role client experience plays in business success including:

    How personal interactions can improve client satisfaction How to implement effective feedback loops How to evolve your client experience in line with market changes Ensuring each customer interaction is positive and impactful

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • How have the operational areas of your business impacted your overall results?

    How do you balance staying engaged with your business's strategy while delegating operational tasks?

    Have you encountered any issues with completely delegating without oversight?

    In this episode, I talk about the challenges of growing a business in a sustainable way, especially when it comes to operations. I highlight common mistakes founders make, like only addressing operational issues during a crisis or hiring the wrong people. I also discuss how important it is to make operations a key part of the business from the start and how to avoid these mistakes for better efficiency and smoother growth.

    One of the most common hiccups I see in businesses trying to scale is treating operations as a backend chore instead of an integral part of the business. This often leads to avoidable issues eating up valuable time and resources.

    In this episode of the Lean Out Your Business Podcast, I tackle these critical operational mistakes head-on:

    Importance of integrated operations for business success
    Risks of undertrained operational staff Strategies for proactively preparing for growth Balancing simplicity with necessary documentation Ensuring operations align with your growth strategy

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit leanoutmethod.com/podcast.

  • How do you manage to avoid the "revenue roller coasterā€ in your business and what strategies have you found to be most effective for both immediate and future growth?

    As we enter the last 3 months of the year and come out of summer, you may be looking to generate some short-term cash flow to make up for slower summer revenue or to hit your financial targets for the year.

    Balancing urgent cash flow needs with long-term growth can be tricky, but it doesnā€™t have to be.

    In this episode, I dive into actionable strategies for driving short-term cash flow and outline twelve high-impact strategies such as leveraging VIP days, offering referral incentives, and introducing payment plans for higher-ticket offers. Each strategy is designed to help entrepreneurs not only boost their revenue in the short term but also lay a solid foundation for sustainable growth in the new year.

    I also emphasize the importance of balancing short-term cash flow with long-term sustainable strategies to avoid the dreaded "revenue roller coaster." I share personal experiences and practical examples, including my own successful methodologies within the Ops Alchemy program. The episode is packed with insightful tips tailored for tackling urgent financial goals while keeping an eye on future stability.


    In this week's episode of the Lean Out Your Business Podcast, I share strategies for short-term cash flow that are working right now including:

    Simple yet powerful promotional strategies for quick wins Tips for creating high-value offers that convert well How to tap into unmet needs in the market Streamlining efforts to maximize efficiency and profit

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Ever find yourself so focused on marketing and growth that your backend operations and ability to keep up falls apart... or putting so much focus on running efficient operations that your sales pipeline ends up empty?

    Balancing how much you focus on marketing and operations can be tricky. Ignoring one for the other could spell disaster and lead to ā€œemergency panic marketingā€ or an all-hands-on-deck operational recovery. Neither are ideal.

    Welcome back to another episode of The Crista and Annie Show!

    In this episode, we take a deep dive into the balance between marketing and operations for sustainable business growth. Both areas are crucial, yet they often compete for a business owner's attention. Drawing from our personal experiences and client stories, we highlight the pitfalls and offer practical advice on how to align these two critical business areas.

    I emphasize the importance of investing in cost-effective tools and automation to boost profitability, while Annie reveals how to spot blind spots and tap into existing customer relationships for quick revenue growth. Together, we also discuss why reviewing systems and running efficient marketing campaigns is essential before diving into any major rebranding effort. Additionally, we touch on the dangers of rewarding "noisy" marketing tactics that often lead to inefficiencies, instead advocating for lean and intentional strategies in both marketing and operations.

    We dive into the common pitfalls and practical solutions to ensure both aspects work together cohesively to drive success, including:

    Balancing focus between marketing and operations in different seasons of growth Managing your client pipeline effectively to avoid feast or famine Giving yourself permission to ditch misaligned marketing approaches Ensuring you don't lose your brand experience when improving operational efficiency

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Are you making the most of your right-hand person in your business?

    Your right-hand person isnā€™t just a support role; theyā€™re your strategic partner, crucial for bringing your business vision to life.

    Think of them as the bridge between where you are now and where you want your business to go.

    But how do you find the right fit person? And once you do, how do you communicate effectively to avoid frustration and unproductive interactions?

    In this episode of the Lean Out Your Business podcast, I dive into why having a capable right-hand person is essential for your business success and which type of right-hand you need at different stages of your business journey. Drawing from personal experience, I clarify the distinct roles of a VA, an ePM, and a CSOO, highlighting how each can help optimize operations and enhance productivity.

    I also emphasize the importance of having that right-hand individual who can seamlessly blend vision with practicality, ensuring that bold ideas are executed in a sustainable way. Throughout the episode, I provide valuable tips on working effectively with your right-hand, from setting the right tone for communication to establishing a framework for successful collaboration.

    In this episode, I discuss:

    The most critical skill any right-hand person needs to have Building the bridge between vision and results Importance of aligning communication styles Deciding who is the best fit based on your stage of business Why your business may need a CSOO to achieve your next level

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Ever feel like you're the only one who can do certain things in your business?

    This can keep you trapped in the day to day and keep your business from running like a well-oiled machine.

    What if you could shift that by systematizing your operations and building a knowledge base?

    In this episode of the Lean Out Your Business podcast, I sit down with operations strategist and best-selling author Alyson Caffrey to discuss streamlining business processes for growth. She emphasizes the importance of developing a "company knowledge base" to ensure consistent and efficient operations, which is especially crucial for remote teams. Alyson is committed to using her experience growing businesses and streamlining operations to help 'parentpreneurs' kid-proof their businesses and live family-focused lives.

    We explore the need for clear roles, structured processes, and a simplified approach to avoid the pitfalls of scaling complexity. Alyson introduces the concept of "operation simplified," emphasizing the importance of fixing issues as they arise and having a solid maintenance plan in place.

    Tune in for insights on optimizing operations and achieving a joyful, scalable business.

    ā€œStructure in your business operations isnā€™t restrictive. It gives you the freedom to focus on what truly matters.ā€

    - - Alyson Caffrey

    In this episode, Alyson and I dive into how systematizing operations can drive growth, create consistency, and ultimately give you the freedom you're looking for as a business owner, including:

    - The importance of a company knowledge base

    - Why structure leads to more freedom

    - Overcoming resistance to systematization

    - How to attract & retain top talent

    - The benefits of saying 'no' more often

    - How time off is crucial for growth

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast

  • Want to set up your business for massive success as we transition from Summer into Fall?

    I'm seeing many businesses in different states right now - some riding a high, others slowing down and trying to figure out how to pick things back up.

    Whichever state you're in, it's an interesting time to reflect and really think intentionally about what you want your business to look like in its next evolution of success and scale.

    This is what I am doing as I'm launching my newest brand, Strategic Ops Institute.
    I'm architecting it differently from prior businesses, strategically planning from day one for it to become an 8-figure business. This is shaping the decisions I am making and how I am building my vision in a simple and streamlined way.

    In this special episode, I am inviting you in the backstage of architecting an 8-figure brand! I discuss how my past experiences have shaped my current business strategies and decisions.

    If you're ready to reimagine your business and align it with your ultimate vision, this episode is a must-listen! Step into a world of possibilities and gain insights into building a brand that thrives.

    In this episode, I share how I'm setting up this new venture, and how you can apply a similar thought process to scale your business seamlessly including:

    Architecting a multi-7 or 8-figure brand from where you are today Recognizing market gaps and growth opportunities to leverage Slowing down to speed up and when you need to Building the bridge between today's reality and your future vision

    Ready to simplify and streamline how you scale your business?

    We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

    Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and letā€™s start a conversation.

    If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ļ¬rst to listen to new episodes each Tuesday.

    For full show notes and more visit https://www.leanoutmethod.com/podcast