Afleveringen
-
Is TikTok the most interesting platform in the world? Whatâs at the heart of its success â and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is â10x bigger every day than the Super Bowlâ?
In this weekâs episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company Nothing. Nick brings his experience as a marketer, advisor and investor to discuss:
How TikTok has changed the playing field for a new generation of brandsHow he led âProject Cheetahâ to reduce TikTokâs campaign development cycle from 10 weeks to a few days.The creativity that financial and time constraints force you to developWhy he always looks for win-win-win partnerships Learning how to create a âmust-seeâ piece of creative workWhy he believes in moving creative in-house to speed up socialThe need for a balanced diet of marketing measurement beyond KPIs and ROI__
Connect with Nick on Linkedin: https://www.linkedin.com/in/nicholastran/
Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
For 10 years Sara Stark was part of the team helping the founders of Dishoom build their restaurant brand and business â a brand that is as rich, engaging and layered as so many other restaurants are superficial and glib.
Itâs a conversation about stories, and curiosity, and inventiveness, and layering, and pushing the idea. About a continual commitment to exploring and digging and experimenting and keeping things fresh. About thinking about what it means to be different, genuinely different and engaging, in a way that seems entirely unlike the rest of the business.
If you are remotely interested in brand building, experience or culture the Dishoom story is an inspiration.
Connect with Sara on Linkedin https://www.linkedin.com/in/sara-stark-creative-marketing/
Explore the layers of the Dishoom story at https://www.dishoom.com/
__
Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
Zijn er afleveringen die ontbreken?
-
Warren Berger began exploring how to ask better questions through a journalistic interest in innovation. Heâs come to believe the importance of questions is much broader than that, and has come on to champion the development of better questioning skills in everything from education to our personal relationships.
He has written widely on the topic, including âA More Beautiful Question: The power of inquiry to spark breakthrough ideasâ.
In a discussion of some of his central findings and ideas we talk about:
Why the question can be more important than the answerWhat makes a question dull or interestingHow a good question shifts thingsThe power of âQuestionstormingâHow a good question âattractsâ answersHis three part model to asking better questionsWhy businesses should think about having Mission Questions, rather than Mission StatementsAnd the power for all of us in having three big questions that guide our lives.
Find out about Warren's books on his website: https://warrenberger.com/warren-bergers-books/
__
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
How do you engage an audience in something that really matters in just 90 seconds? Where do you start? How do you overcome the âcurseâ of everything you know?
In this episode Adam talks with two former BBC reporters, Louisa Preston and Luisa Baldini, about how they become experts in being compelling in 90 seconds, in careers where they covered everything from the 7/7 bombings and the Amanda Knox trials to interviewing Richard Gere on the red carpet. They now have their own business, Composure Media, that helps executives become brilliantly succinct themselves.
They discuss:
Their model for engaging in 90 seconds: âHook, Line, and SinkerâWhy you should always start with your strongest âpictureâOvercoming the curse of expertiseThe importance of the story that only you knowHow to manage a confidence crisisWhat to do when your Hollywood star goes rogue on live TVAnd we close by discussing a big part of their work today: helping female executives develop a more confident elevator pitch and presence.
Find out about Louisa and Luisa's work here: https://www.composure.media/
___________
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
This week Adam talks to renowned planners David Nottoli and Jeffre Jackson about their research into âinterestingnessâ in advertising.
Drawing from their experience David and Jeffre share their definition of the five key components of interesting:
How incongruity reinforces memoryWhy Don Draper might be wrong about emotionsThe significance of fish sticksWhy authenticity isnât just a buzzwordWhy the details really matter, even if 99% of people donât notice themWe also learn why we should avoid chasing empty spectacle in the battle for attention, why Nikeâs legendary work with athletes canât be replicated by just any sports brand, what the classic Cadburyâs Gorilla ad teaches us about mystery, and the risk of being sucked into the âboreplexâ.
Watch Jeffreâs 2006 video on Interestingness: how interesting ads work differently, and what value Interestingness delivers for marketers.
Nike x Charles Barkley âI am not a role modelâ
Nike x Tiger Woods "I Am Tiger Woods"
___________
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if âwe are what we eatâ, then what we pay attention to comes to define us.
The author of âPaid Attentionâ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consulting, speaking and writing. In this episode Adam and Faris discuss:
How Farisâ diverse career and nomadic life has been âa quest for interestingâWhy attention is part of the substance of our existenceWhy it is impossible to buy attention today âŠâŠAnd yet everyone is still competing for our attention all the timeStrategies for earning attention in a saturated media ageWhy the âmost interestingnessâ comes in the connection of domains that are not obviously connectedFollow Faris on Linkedin: https://www.linkedin.com/in/farisyakob/
Subscribe to Faris and Rosie's substack 'Strands of Genius': https://geniussteals.substack.com/
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
Thatâs enough about humour and the lighter side of interesting.
Itâs time to step into the dark.
This week Adam meets researcher Mathias Clasen, co-founder of the âRecreational Fear Labâ and author of Why Horror Seduces and A Very Nervous Person's Guide to Horror Movies, to talk about what heâs learned from haunted houses and horror movies, and how to find the âsweet spotâ of scary.
Adam and Mathias discuss:
The definition of ârecreational fearâ, and why itâs not just for horror film fans The evidence that shows why fear is good for us. Why children need more ârisky playâ for their development than we are giving them, and the surprising results of Mathiasâ research into fear on our immune systems The physiological and cognitive relationship between fear and enjoyment Why we should all make friends with Mr Piggy_
Read Mathias's books:
Why Horror Seduces
A Very Nervous Person's Guide to Horror Movies
Watch Mathias's TedX talk: Lessons from a terrified horror researcher
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
Last weekâs episode made the business case for humour - but how do we start to find our funny? This week Adam Morgan meets standup comedy writing and speaking coach Chris Head for a comedy masterclass.
Chris shares practical experience and techniques he uses when working with comedians, how he helped stand-up Stepfania Licari push her personal stories for the biggest payoff and coached Richard Lindesay to become a headliner (and TikTok star), all while punching up Adamâs jokes along the way,
They discuss:
The power of comedy to help engage people with serious and challenging subjects Simple techniques to build humour and surprise into anything from a story to an internal announcement The importance of making an immediate connection with the audience to break the tension The craft involved to go from a joke-shaped thought into a bigger, funnier routine The power of misdirection (but not the magic kind)_____
Contact Chris (or sign up to a course): https://www.chrishead.com/
Chrisâs books:
Creating Comedy Narratives for Stage and Screen
âŻA Director's Guide to the Art of Stand-up
The Complete Comedy Script Toolkit
_____
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research âThe Business Case for Humour in Advertisingâ.
Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA database, and the different values that different types of humour can have for us if weâre looking to be more engaging.
They look at why marketing and communications might be less entertaining now than it used to be, and they consider why agencies and clients seriously need to have a bit more fun.
Because, despite the business case for humour, have we all become just too scared to be funny?
--
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Watch Bridget deliver âThe Business Case for Humour in Advertisingâ here: http://youtube.com/watch?v=r91B08Xebtg
Bridget's books -
The insiders' guide to advertising: How the business of advertising really worksCreative problem solving.: A useful little strategy book by craig+bridgetRevolt: A movement owner's manual--
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
This week Adam meets award-winning improviser and director of the iconic Assassinâs Creed video games Simon Peacock to explore how the element of surprise makes his work and life more interesting.
Beginning with Simonâs early success as a professional improviser in Montreal, they discuss the 10 commandments of good improvisation, why routine and repetition ruin a performance, and what happens when you apply improv principles to your own wedding.
In the second half, Simon shares what it takes to give a more interesting audition, his experience as a director in the world of video games, and why audiences crave surprise.
We find out what preparation it takes to direct 2,000 lines of dialogue in one day, why itâs always a good idea to deliver a unique take in an audition (even if it doesnât land you the job), and the terrible fate of a canvas sack called Bob.
__
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth and our producers at Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences.
Heather shares lessons about how to create more engaging spectator experiences for live tours and âglobal mega eventsâ such as the Olympics and Paralympics, large industry expos like Dubai 2020, and her current project, the Harry Potter Forbidden Forest, which has sold over a million tickets.
In a wide-ranging conversation that spans her career Heather reveals insights on:
The real competition when you are designing experiences How to structure the development of an experience The importance of the lull, as well as the high What exponentially changing audience expectations really means for being more interesting in experience today Sir Jonny Iveâs one piece of advice on designing the London 2012 experience The three ways to tackle a problem in the experience The value of creating common ownership How constraints make the experience better How to build wonderâŠOh, and why the third spider drop makes all the difference.
___
Find out more about Heatherâs work: https://www.unifyexp.com/
The Harry Potter Forbidden Forest Exerience: https://hpforbiddenforestexperience.com/
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
Hosted on Acast. See acast.com/privacy for more information.
-
A year into the project, what have we learnt about the real price of being dull? Adam opens Season 2 with one of the core collaborators on The Extraordinary Cost of Dull, marketing effectiveness expert Peter Field.
Peter and Adam share how the Extraordinary Cost of Dull has grown from an idea that kickstarted our last season to a 3-year research project with multiple contributors. One that has been sparking a vital conversation within the marketing and communications community over the last year.
Starting with their reflections on the response to the project so far, they discuss new developments including:
Data from the DMA that reveals what dull is costing us not just in TV, but through the whole funnel
Upcoming work from Dr Karen Nelson-Field, another core collaborator, on the real cost of choosing lower attention media platforms and channels
Peterâs latest findings on the business effects of dull, and its impact on brand trust
The development of the practical strategic tools to help marketers avoid dull from the start
They finish with a look at their ambitions for The Extraordinary Cost of Dull in the year head.
____
The Extraordinary Cost of Dull Project is open to contributors. Do you have a data set to share with the project? Get in touch at [email protected]
Follow the project: https://www.eatbigfish.com/the-cost-of-dull
Follow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/
Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
Hosted on Acast. See acast.com/privacy for more information.
-
In this bonus episode Adam summarises the key themes and learnings across all the guests from the first season, to make it useful and usable for you.
He breaks his conclusions into five sections:
1. The Cost of Dull and the Value of Interesting
2. The Four Kinds of Dull
3. Finding the right way to be interesting for you
4. Common themes and key ideas across all the guests
5. How to use it
Read the full transcript of the episode at The Challenger Project.
---------
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
-
Named âone of the most 10 influential Brits in Hollywoodâ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called âThe Lady in Number 6â, and co-founded the most successful viral content company in the US.
In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share â along with what itâs like to celebrate winning an Oscar with Bill Murray, how to get cast in a Steven Spielberg film, and how to get a Hollywood studio to buy a writer that nobody wants to buy. And at the heart of Nickâs philosophy is what he calls âgiving up the goldâ: giving value to the other person early, without expecting anything in return. A longer episode that ends this first season, we hope you enjoy it.
Nick's company - Shareability: https://www.shareability.com/
Follow Nick on Linkedin: https://www.linkedin.com/in/nick-reed-79269731/
Watch Nick's Oscar winning film, The Lady in No. 6, here: http://nickreedent.com/
---------
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
-
Powerpoint has become the poster child of Dull â can even this most maligned of mediums really be a tool to be more interesting? Russell Davies not only believes it can, but that itâs the third American art form, along with jazz and hip hop â but only if we think of it and use it in a very different way. It seems such a symbolic flip for the clichĂ© of âDeath by Powerpointâ, that weâve given it its own short episode. Here Russell shares his very simple rules for really engaging an audience through Powerpoint.
Russell's book: Do Interesting. Notice. Collect. Share.
https://thedobook.co/products/do-interesting-notice-collect-share
_______
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See whatâs coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
-
One of the most stimulating speakers in brands and communications, Russell has been thinking about what it means to be interesting for over 20 years. In his new book Do Interesting â Notice. Collect. Share. Russell has codified the practice heâs used to make the world more interesting to him, and to make himself better positioned to bring interest to whatever topic he finds himself working on, inside and outside the world of brands. In this episode he shares how we can do it easily, too.
https://thedobook.co/products/do-interesting-notice-collect-share
_______
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See whatâs coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
-
While storytelling isnât the automatic answer to every kind of âdullâ, if weâre going to learn how to tell more interesting stories we should learn from the best. John Yorke founded the BBC Studio Writerâs Academy after a career that included being Head of Channel4 Drama and Controller of BBC Drama Production, working on and producing some of the worldâs most widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall. In this episode, he shares with Adam his learnings about how we can all tell a story that will really engage our audience.
Read Johnâs book: Into The Woods: How stories work and why we tell them
Johnâs company and training services: https://www.johnyorkestory.com/
_______
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See whatâs coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
-
The Squiggly Careers podcast has been hugely influential and useful for anyone interested in Career Development community. In this episode I talk to Sarah Ellis and Helen Tupper, the brilliant pair behind the podcast, the two bestselling books that have come out of it â Squiggly Careers and You Coach You â and the company they have founded, Amazing if.
We discuss:
How, in looking to throw out the old model of the âcareer ladderâ, they arrived at that fascinating idea and language of the âsquiggleâHow theyâve found a much more engaging way to talk to people about confidence issues, and why it worksWhy dullness in large organisations is often a kind of conformityHow to be a âhelpful rebelâ in big companies if you want to help shake up dull practicesAlong the way, they talk about a fascinating idea: âthe long ahaâ â that realisation that comes to you sometime after an engaging moment in a meeting, prompting you to question something you are doing, when you realise how pervasive that practice and issue has been in your life. As fascinating and useful as you would expect from the inimitable Sarah and Helen.
Listen to the Squiggly Careers podcast
Find out more about Amazing If's work
Helen and Sarah's books:
The Squiggly Career
You Coach You
________
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See whatâs coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we talk to Professor Arlene Holmes-Henderson, Professor of Classics Education and Public Policy at Durham University, about her fierce belief in the enduring relevance of classical rhetoric to todayâs world, and why its value in helping disadvantaged children find their voice in a more engaging way is fundamental to how schools need to develop oracy, alongside literacy and numeracy. And at the end, she gives a 10-minute masterclass in classical rhetoric that we can all use to make a speech more interesting.
_____________
Arlene's books Forward with Classics and Expanding Classics
The âShy bairns get nowtâ project https://www.durham.ac.uk/news-events/latest-news/2023/05/shy-bairns-get-nowt/
Arlene's work in The Guardian https://www.theguardian.com/education/2023/jun/04/brucey-and-caesar-can-help-children-improve-oracy-says-classic-professor
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See whatâs coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
-
This is a podcast for people who canât afford to bore their audience. And in this episode we talk to Gemma Parkinson, a Global Marketing and Business Director at Moet Hennessy, about how to elevate a presentation into an irresistible performance when you really need to carry an audience with you. A fresh, energetic and charismatic thinker, Gemma shares her advice about how to elevate the interest when it really matters.
____
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See whatâs coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross.
Hosted on Acast. See acast.com/privacy for more information.
- Laat meer zien
