Afleveringen
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Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.
He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.
In today’s episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!
Tune in as we talk about:
[00:00] Welcome Michael Stelzner
[04:28] How white papers launched Mike Stelzner's personal brand
[10:25] How did Mike pivot from being "The white paper guy" to social media?
[14:30] How did Mike build up his contacts in an industry he was relatively new to?
[16:45] How did Social Media Examiner Start?
[18:47] How did Mike move people from online content to an in-person conference?
[22:42] How does Mike balance three brands?
[25:37] How does Mike find up-and-coming industry voices?
[29:33] What should you do if you are asked to be on stage?
[30:25] What characteristic does Mike think makes someone successful?
[32:00] What is Mike's current mission?
[34:11] How to connect with Mike
Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
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This week I’m excited to talk to fellow brand designer, Liz Mosley!
Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.
We are also going to talk about the evolution of Liz's own personal brand, and we’re going to get to the things that she has learned from her own podcast, Building Your Brand.
Tune in as we talk about:
[00:00] Welcome Liz Mosley!
[02:26] How did Liz come to focus on branding?
[07:09] What has it been like for Liz to brand herself?
[09:06] How did you brand Liz Mosley Designs when it was a stationary company
[15:30] How it's different working with a fellow creative on the creative elements of their brand?
[18:42] What are the elements that creatives need to have in their branding?
[23:04] The story of Liz's brand transition
[27:30] How has Liz's podcast fit into her brand?
[31:20] Connect with Liz Mosley
Contact Liz Mosley
Podcast: Building Your Brand - https://www.lizmosley.net/podcast
Website: Liz Mosley Design - https://www.lizmosley.net/
Social Media at LizMMosley
Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Zijn er afleveringen die ontbreken?
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While a personal brand is … well…personal. It isn’t something you should work on defining on your own.
But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with?
This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding work.
It's not like a whole session, but my brilliant podcast editor, Sarah Scott of Sarah Scott Studios, has said to me, “I think it might be interesting to see you do your thing on an episode.”
And so I've turned that right back around on her and said, “how about I do it with you?”
She of course agreed!
So I'm very excited for today's conversation with Sarah about her personal brand.
This is not nearly as thorough or as specific as I would do with an actual client, but I wanted to give you an episode that hopefully you could take some of this discussion back to yourself and use it to figure out some more of your own personal brand.
If you want to take a look at the guide I gave Sarah before our session you can download it here: https://www.gritmon.com/prework
Tune in as we talk about:
[00:03] Welcome! This episode will be a little different!
[01:31] Introducing the Guest: Sarah Scott
[02:49] Sarah's Journey from Healthcare Consulting to Podcast Management
[06:41] The Importance of Niching in Business
[09:41] How Your Experiences Can Lead to Building Your Personal Branding
[12:50] The Power of the Personal Brand Coaching Pre-Work
[14:21] Digging into Past Experience for Your Personal Brand
[23:30] Blending Skills to Define Your Personal Brand
[29:00] Building a Personal Brand
[32:33] One way Christine built her brand
[33:14] Choosing a platform for your brand
[35:49] Benefits of Establishing Your Brand
[38:34] The Power of Networking to Build Your Brand
[47:30] Defining Your Brand: The Struggle of Self-Representation
[51:42] Generous Curiosity: The Key to Successful Branding
[58:26] Where to Find Me: Connecting with Sarah Scott
[59:18] Wrapping Up: The Journey of Personal Branding
If you are ready to start taking your personal brand seriously. Start by downloading my Personal Branding Worksheet at https://www.gritmon.com/prework
Contact Sarah Scott
Website: Sarah Scott Studios
Linkedin: Sarah Scott
Show Links
https://www.gritmon.com/ltab/lets-talk-about-personal-band-coaching-session-sarah-scott
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay.
Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself.
Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders who stand out in their fields. Many of whom are women, people of color, and part of the LGBT+ community.
So today, Kaitlyn and I are going to discuss the development of her personal brand, which really started with developing her reputation in the market by doing the work and absorbing as much as she could from other startup founders. She talks about what influenced her to become an entrepreneur and how storytelling is such a large part of building a brand.
And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with.
Tune in as we talk about:
[00:00] Welcome Kaitlyn Barclay!
[03:37] Where did your career start, and how did it get to that point?
[07:09] Why did Kaitlyn decide to work with other companies first, rather than starting her own company? And how did that help you later?
[10:41] How did Kaitlyn's reputation get her into FitMob?
[13:21] Why is it that Kaitlyn decided to focus on building brands for startups? What is the focus of Scout Lab?
[15:50] How did Kaitlyn's personal brand change when she made the shift from consultant to agency founder?
[19:05] How does a two-founder brand work when it comes to those personal brands and how do those personal brands serve the agency?
[23:03] How does Kaitlyn help founders tell their stories?
[25:59] How does Kaitlyn help founders find the balance between professional and personal stories while highlighting their differences?
[28:22] Does a founder's personal brand help them build trust for investors and partners?
[31:00] What do you personally as Kaitlyn struggle with or have you struggled with the most in the past when it comes to your own personal brand?
[34:06] How to connect with Kaitlyn Barclay
Contact Kaitlyn Barclay
Website: Scout Labs - https://www.scoutlab.com/
Email:[email protected]
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging.
So that is, of course, what we are talking about today.
We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand.
Tune in as we talk about:
[00:00] Welcome Kate DiLeo!
[02:10] How do you define brand?
[04:16] How did Kate start to build a SaaS (software as a service) brand technology?
[06:28] Are there differences in the approach to building a personal brand vs a company brand?
[08:00] What about B2B or B2C, is there a difference in the brand messaging there?
[09:50] How does a brand get the consumer to ask "Who am I?"
[12:05] Where does brand messaging fit in with your overall marketing content?
[14:44] What do brands need to have in order to have a strong brand message
[17:03] When did brands shift from being aspirational to being real and relatable?
[20:10] Let's talk about becoming a personal brand inside of an organization
[22:55] How did Kate start her personal brand?
[28:05] What is the most effective way to get your brand message out there?
[30:18] Catch up with Kate DiLeo
Contact Kate DiLeo
Website: https://katedileo.com/
Linkedin: https://www.linkedin.com/in/katedileo/
Instagram: https://www.instagram.com/katedileo/
Show Links
https://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeo
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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On today's episode, I want you to be inspired by the personal brand story of George B. Thomas.
I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives.
Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly.
Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is, corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.
Tune in as we talk about:
[00:00] Welcome George B. Thomas!
[04:34] How did George start his personal brand?
[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.
[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan?
[11:03] Personal Brand Lesson: If you’re sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization.
[15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.
[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly.
[24:07] How does George decide what opportunities he is going to align himself to?
[29:18] What is next for George?
Geroge B. Thomas Podcast
HubHeros
Beyond Your Default
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!
Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are.
To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso.
Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation."
Tune in as we talk about how personal brands can make an impact:
[00:00] Welcome Emmanual Probst!
[03:09] How do you define a brand?
[06:52] How do you define culture?
[08:22] At what point are you considered to have a personal brand?
[11:20] Should you follow your gut or data when it comes to marketing your brand?
[14:02] Is there a separation between the person inside the brand and they things that are selling?
[17:51] How can you find the core message for your personal brand?
[21:20] What roles do influencers play?
[24:46] What marketing lessons can we learn from Picasso?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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What comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above?
That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too.
Today I’m talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding is useful for a personal brand to have, what brand parameters make sense for a personal brand to have and so much more!
While there are no hard and fast rules when it comes to personal brand design, Amy has worked with many people to design their personal brands, so she's going to tell us her expert opinion on what are good things to think about when it comes to designing your personal brand.
Tune in as we talk about the following design choices for personal brands:
[00:00] Welcome Amy Walters!
[02:36] What is the core of every personal brand design?
[04:05] How does color psychology play into selecting a brand color?
[10:22] What is important when it comes to visual branding for personal brands?
[13:03] Should personal brands have a logo?
[18:08] How do photography and brand images come into play with personal branding?
[20:39] What are some of the digital assets that are needed for a personal brand design?
[24:11] What is included in a personal brand design guide?
[26:03] What are the limits for colors and fonts in a personal brand?
[30:03] What should be taken into consideration as a brand evolves over time?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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How do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone.
But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.
Tim talks to us about how people are buying from people which means that ultimately they are buying from people that they know, like, and trust (shout out to Bob Berg). So it's our goal to show the world that we are not just another sales person and we are going to do that by leveraging social media. And Tim will give us some ideas on how we can do that.
Tune in as we explore:
[00:00] Welcome Tim Hughes
[03:31] What is the problem with the approach that most people make with sales today? And how can that be solved?
[07:12] What should your personal brand (on social media) look like? How does having a personal brand work with or replace a buyer's need to search for information? Why do we trust people's opinions over research (in some cases)?
[15:49] People want an experience that is rent-free. Meaning that they want to connect with you, but not end up in a funnel or a sales cycle. So how can companies position their salespeople in a way that their customers go to them and not directly to the company?
[21:32] What kind of content should you be using to create a strong personal brand primed for social selling?
[26:55] How can companies create programs that encourage the development of personal brands?
[29:02] What are Tim’s thoughts about using email lists? And how can you protect your brand from the constant changes in social media platforms?
[34:20] Can this approach be scalable? And should it be?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Have you ever wanted to write a book?
This week’s episode has the goods on personal branding and book publishing.
If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?
Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well.
Tune in as we chat about:
[01:42] Is publishing easier or harder these days?
[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?
[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?
[10:39] What are some ways that writing a book can be part of an overall personal branding strategy?
[16:51] What commonalities are seen in books that are well-leveraged within personal brands?
[28:18] How did writing a book impact Mindy's own career?
[33:37] What are some things you should consider before starting to write your book?
Contact Mindy Gibbins-Klein
Book Midwife - https://bookmidwife.com/
MindyGK - https://mindygk.com/
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)
So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).
Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.
Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Tune in as we talk about:
[03:29] How is Artificial Intelligence (AI) defined?
[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.
[11:36] How do you use the AI to know more about your audience?
[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?
[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?
[20:49] How is AI impacting SEO performance on content creation?
[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?
[27:07] What are three ways brands can get started using AI to help them with their branding efforts?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to the Season 4 premiere of Let’s Talk About Brand!
I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.
If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.
I am excited to welcome Jack Appleby!
Tune in as we talk about:
[00:00] Introductions
[01:43] Welcome Jack Appleby!
[04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.
[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?
[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?
[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?
[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?
[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?
[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?
[34:13] What three things does Jack recommend you do to grow your LinkedIn community?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.
Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.
Tune in as we talk about:
[00:00] Introductions
[02:21] Let’s clarify this, what is passive income (and what is it not)?
[06:45] What was Pat Flynn’s first entrepreneurial venture?
[4:24] Learn more about some of Pat’s income streams
[10:26] How did Pat start to build his personal brand?
[14:47] How did Pat move his personal brand into a company brand?
[21:46] Pat tells us about the development of Deep Pocket Monster.
[19:00] What does Kimmy look for in the brands that she wants to invest in?
[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.
[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.
Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.
Today’s guest is Kimmy Scotti. She is the co-founder of Fig.1, a serial entrepreneur and venture capitalist, is a self-ascribed skincare obsessive. She is also a founding partner at 8VC where she focuses on consumer and healthcare investments.
Tune in as we talk about:
[00:00] Introductions
[03:34] On a personal level, what are some brands that were part of Kimmy’s earliest experiences with brand affinity?
[05:43] Kimmy tells us about the accidental way she started her jewelry business at the age of 15.
[10:01] How did Kimmy become an investor and start 8VC?
[14:23] When you are highly creative how do you learn when to step in or stay out of a brand you are investing in?
[16:21] How does Kimmy advise on brands that are not in her area of expertise?
[19:00] What does Kimmy look for in the brands that she wants to invest in?
[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.
[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
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In this episode I am speaking with Jonathan Trimble, founder of And Rising, to discuss the topic of conscious brands. Jonathan shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder well-being. We delve into the importance of a brand's consciousness and how it relates to consumer self-identity. The conversation highlights the shift in brand storytelling, with an increased focus on product origins and sustainability. We also discuss the focus that brands must have on putting functionality first for eco-friendly products and the need to offer superior alternatives. Jonathan emphasizes the importance of providing opportunities for consumers to engage with brands beyond purchasing products. He also shares his hope for a future where regenerative business models dominate. The episode wraps up by talking about the challenges faced by founders in maintaining their well-being and balancing their mission with self-care and how And Rising is helping.
Tune in as we talk about:
[00:00] Introductions
[02:49] Jonathan tells us about what And Rising is all about and what conscious branding and conscious companies mean to them.
[07:09] How do brands drive consumption of their products while also framing it as something that will actually is making a perceptible difference in the world?
[10:15] How does And Rising make sure that the brands they are working with aren't just talking the talk, but are actually walking the walk of consciousness as a brand?
[15:08] How much of the operational details should be shared with the consumer when marketing and branding a conscious brand?
[19:28] How do companies make sure they don't niche down too far into only the most hardcore consumers with their messaging?
[20:36] What are some ways that brands can get consumers engaged that don’t include purchasing?
[25:51] How do founders of conscious brands differ from ordinary founders?
[29:19] How does And Rising work with founders to make sure that they're not just making the world a better place, but that they're able to be in a good place in the world as well?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
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It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.
Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.
Today’s guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.
Tune in as we talk about:
[00:00] Introductions
[03:12] What is a brand?
[04:29] What are some of those actions that companies take that give people these experiences that inform the brand impression?
[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.
[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?
[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?
[34:08] In conclusion, Tamson Webster, what question does your personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.
Today’s guest is Yash Chavan, the founder of SARAL: The Best Influencer Marketing Tool on the Planet right now.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.
We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.
You won’t want to miss this conversation about conversations.
Today’s guest is Brooke B. Sellas. She is the founder and CEO of B Squared Media LLC, which is a social-first marketing agency that has a special focus on customer care. She is also the author of the book Conversations That Connect.
Tune in as we talk about:
[00:00] Introductions
[02:40] How did conversations become the focus?
[05:47] Should the social media team be separate from the customer care team and even the sales team?
[07:39] What are the different types of conversation that happen with brands on social?
[11:51] Is social media a sales channel or a branding channel?
[13:59] Should social media managers be trained in sales or should companies have sales teams that step into social conversations?
[18:30] What are Brooke’s feelings about the use of chatbots and AI in brand conversations?
[22:45] When should brands step into conversations found through social listening?
[24:57] In Brooke’s opinion where should conversations take place on dark social or in public?
[26:39] What are some of the common things that brands are missing and what should they be taking advantage of in conversations
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Do you know what Beyonce, Jesus Christ, and Patagonia have in common?
They all have brands that have shaped the culture that surrounds them.
In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture.
Today’s guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take action.
Tune in as we talk about:
[00:00] Introductions
[02:41] How do we define culture?
[05:05] How do the disciplines of sociology, anthropology, and psychology bring context and insight to a marketer?
[09:31] How can brands balance taking cultural context into consideration but also stand out in the market?
[14:29] How can brands let go of trying to get the cultural context right for everyone and focus on those that their message is for?
[21:29] What are some key factors that enable a brand to transcend and almost become a culture unto itself?
[21:21] What is social contagion? How can brands learn for it to leverage its influence?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Is there a connection between boudoir photography and branding photography? You bet there is!
They both require you to be both vulnerable and confident enough to show up in your own way!
Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here’s who I am, here’s what I stand for and what I am all about.
But how does that empowerment come across in your brand photography? Tune in to find out.
Today’s guest is Tigz Rice, a UK-based Empowering Portrait Photographer, who helps fearless humans re/connect with their bodies & feel empowered, confident & unapologetically present in both their personal and professional adventures.
Tune in as we talk about:
[00:00] Introductions
[03:03] How did Tigz become an empowerment photographer?
[06:16] People tend to have mental blocks when it comes to showing up as our true selves, how can a photographer work with you through that? Or does the work need to be done first?
[08:23] What is it about capturing our image that freaks people out so much?
[09:26] How a photograph express the why as a person or their business?
[11:39] What is the difference between a headshot and a branding photo?
[13:07] How should you prepare for a branding shoot?
[15:40] What is a lifestyle shoot and why should you have one for your personal brand?
[19:37] How is the act of showing up in a different way for our brand photography, empowering?
[21:09] How can you use the images from a branding shoot?
[23:26] What are ways that you can bring personal elements into a branding shoot that won’t muddy your message?
[21:09] How can you use the images from a branding shoot?
[31:28] What is one tip that you would give people to help them through that process and get a little closer to being able to show up in that way?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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