Afleveringen
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Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.
In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics?
Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by?
Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue.
Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
00:01:07 - Nood’s Journey to $60 Million
00:02:29 - TikTok Spending Strategy for Success
00:04:26 - Using Different Attribution Models in Marketing
00:09:11 - Diversifying Channels: TikTok vs. Meta
00:12:25 - Understanding Media Consumption for Effective Advertising
00:14:46 - Avoid Wasting Money on Clicks
00:18:45 - Building a Resilient Brand with Press
00:20:27 - Optimizing In-Store Sales with Budget
00:25:21 - Optimizing Tech Stack for Brand Success
00:28:19 - Landing Page Testing Platform Recommendations
00:29:40 - Audience Q&A Session
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Bryan:
LinkedIn: https://www.linkedin.com/in/bryancano/
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level?
Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests?
And finally, Nik and Moiz break down the fastest-growing shopping categories in the Meta landscape, discussing the value of various brands in the e-commerce space and dissecting the different ways they can be acquired or go public.
Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
00:01:02 - Amazon's Use of Anonymous Tracking
00:05:46 - Heat Map: Revenue-Driven Analytics Tool
00:07:29 - Absurdly High Valuations for Software Companies
00:13:20 - CEO-Investor Incentive Disconnect at IPO
00:17:20 - Fastest Growing Meta Categories Revealed
00:21:23 - Predicting Mattress Conversion Rates and AOV
00:23:57 - Utilizing Celebrity Testimonials in Marketing
00:26:17 - Experiment with Colors and Models for Audience Reach
00:28:48 - Facebook's Approval: Analyzing CPM Trends
00:33:33 - Building Category Leading Brands in Marketing
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. -
Zijn er afleveringen die ontbreken?
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Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?
The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?
And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.
Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.
Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
00:01:28 - Facebook Volatility and Business Updates
00:06:42 - Gender Targeting Challenges in Marketing
00:14:35 - Mastering Content Creation for Facebook Ads
00:15:34 - Warming Up Creatives in Marketing
00:23:21 - TikTok Usage Declines as Shops Rise
00:26:37 - Vetting Agencies for Facebook Ad Management
00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency
00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns
00:45:47 - Tesla's Advertising Spending Skyrockets in 2023
00:46:39 - Ozempic Threatens Big Snack Industry
00:54:53 - The Curious Case of Nelson Peltz and Disney
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok?
It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel.
What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways?
Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed to failure?
And later, Nik and Moiz explain why talking to people who have had negative experiences with your 3PL is vital before selecting your supplier. Why is Moiz sharpening his knives at the thought of some of his old suppliers?
Yeah. He’s preparing for war this week. Tune in to find out why.
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
00:03:21 - Thrasio Faces Bankruptcy After Failed Deal
00:06:04 - Effective Landing Page Structure Tips
00:15:35 - Daily Life of a Busy Entrepreneur
00:23:14 - Managing Cash Flow Amid Facebook Ads Downturn
00:32:15 - Learning from Failure: The Key to Success
00:37:25 - Optimizing Profit vs. Product Fit
00:42:18 - Efficient Ways to Find Suppliers
00:47:23 - Exploring Resources for Product Sourcing
00:49:58 - Limited Supply Podcast Season Eight Coming Soon
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
Limited Supply: 🚨FLASH NEWS 🚨
Postscript President is selling the secrets to his SMS success.
Listen in with us!
Or text STOP to opt-out.
Get in loser, we’re going texting.
In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and Attentive. What is Postscript doing to set the stage for longevity that Attentive and Klaviyo aren’t?
Alex and Moiz discuss the ins and outs of SMS marketing for e-commerce brands, tackling every nitty gritty detail you need to succeed. What’s the importance of conversational messaging? What are the challenges of pricing in the SMS space? How should you be thinking about segmentation?
And later, they touch on the role of investors, unravel the power of community engagement, and make some intriguing predictions about the future of SMS marketing.
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
00:01:33 - How Postscript Started Making Thousands
00:06:45 - Deciding Pricing: Email vs. Texts
00:07:47 - Postscript Raises $375K in Funding
00:12:40 - Differentiating Between Postscript, Attentive, Klaviyo
00:16:13 - Increase Conversion Rate with Onsite Opt-In
00:21:40 - Differentiating SMS Products with Conversational Messaging
00:23:40 - Understanding the 160-Character Limit Mystery
00:24:56 - Differences in Text Messaging Platforms
00:37:30 - Text Message Campaigns vs. Flows: Volume Insights
00:38:04 - Brands Underutilizing Text Message Marketing
00:42:34 - Incentivizing Trained Salespeople for E-commerce
00:46:37 - Scalable Text Messaging for Sales
00:56:12 - Unique Strategies for Early Client Acquisition
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Alex:
LinkedIn: https://www.linkedin.com/in/alex-beller-70452852/
Twitter: https://twitter.com/ringmybeller
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
Listen up kiddies, and let Nick and Moiz tell you the story of ages past.
Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed?
But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of products. Nik and Moiz dive into the nitty gritty details of why your DTC can't afford not to harness the power of Facebook catalog ads before explaining how to implement them the right way. Is it a smart move for your DTC? And just how much can they boost your ROAS?
Then, the guys discuss if Klaivyo is becoming obsolete. With diminishing stock prices since the company IPO’d, is it possible the service is finally ending its stronghold over the DTC community?
Plus, Nik shares the top subscription stoppers that hinder customers from signing up for subscription services and later, he and Moiz tackle the Thrasio bankruptcy.
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
00:01:14 - Effective Facebook Catalog Ads and Subscription Strategies
00:02:12 - Creating Effective Facebook Catalog Ads
00:16:32 - Klaviyo Doubles High-Paying Customers in 2023
00:27:24 - Overcoming Subscription Barriers in Marketing
00:32:29 - Why People Cancel Consumable Subscriptions
00:40:02 - Make Unsubscribing Easy for Customers
00:44:26 - E-commerce Aggregator Thrasio Declares Bankruptcy
00:52:21 - Klaviyo's Inventory Management
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
Struggling to convert customers?
Then this is the episode you’ve been waiting for.
Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates.
Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks.
Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
00:00:01 - 20 CRO Tips for Success
00:01:47 - JVN Sells for $1.25 Million
00:02:47 - Celebrity Partnership Pros and Cons
00:11:48 - Optimize Paid Social Traffic for Mobile
00:14:37 - Analyze User Behavior with Heatmaps
00:21:21 - Incorporate Social Proof Throughout Your Website
00:24:54 - Highlight Risk Reversals on Checkout Pages
00:30:12 - Using Large, Bright Imagery Draws Attention
00:32:00 - Make Discounts Visible for Better Conversions
00:35:06 - Declutter Your Site for Success
00:42:34 - Using Comparison Charts for Effective Marketing
00:44:59 - Properly Test and Measure Everything
00:47:06 - Creating Unique Social Proof Strategies
00:50:39 - Testing Coupon Codes for Better Conversions
00:51:25 - Consistent Messaging: Key to Success
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
Just when you thought we were done talking about Shopify…
This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around?
Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices?
And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site!
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.
America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?
Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?
Tune in for that—and more.
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
00:00:24 - Maximizing Facebook Ad Campaign Efficiency
00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops
00:13:30 - The Future of Affiliate Marketing
00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition
00:25:18 - How Bloom Outshines the Competition
00:28:14 - Successful Fundraising Stories: Sanzo and nut pods
00:29:08 - Average Check Sizes in Fundraising
00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised
00:33:52 - Website Audit on the Next Episode
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali -
When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.
We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV.
And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month.
00:00:00 - Google's Email Changes: What's New?
00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy
00:06:55 - Podcasts vs. TV: Consumer Preferences
00:10:05 - The Flaws of Traditional TV Ratings
00:12:40 - Reverse Engineering Product Market Fit
00:14:47 - Google and OpenAI Revolutionize TV Ads
00:20:43 - Using UGC to Cut Video Ad Costs
00:26:02 - The Cost of TV Advertising
00:33:07 - Google Cracks Down on Email Spam
00:39:15 - Apple's Ad Platform: What's New?
00:40:00 - The Future of Barcodes: QR Codes
00:44:58 - Website Conversion Rate Optimization Audit
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited. -
This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other.
Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and the impact of content in the upcoming election.
00:00:00 - Nick's Experience at the EPR Event
00:00:41 - Analyzing Ad Funnels and CRO Tips
00:01:19 - Comparing Trump and Biden Campaigns
00:07:23 - Text-Heavy Website: Trump's Ad Strategy
00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website
00:17:26 - The Impact of TikTok on the Presidential Election
00:20:42 - Decreased Web Traffic for Biden and Trump
00:22:23 - Insights from Nick Cannon's Campaign Report
00:23:06 - Choosing the Right Metric for Marketing Success
00:24:13 - Understanding Profit vs. Revenue Metrics
00:24:34 - How to Decide Where to Spend Ad Dollars
00:29:35 - The Majority Invest in Paid Social Media
00:30:55 - The Impact of TV Advertising
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited -
Nik and Moiz break down the latest findings in the “Business of Fashion” article detailing several brands looking to make their exit in 2024. How do the valuations of brands like Dagne Dover and True Classic line up? Are they overshot or in line with the powerful branding these companies have taken advantage of?
Then the guys get into the nitty gritty details of Rare Beauty’s latest string of announcements, including a new product line launch and the release of their content-based relaxation videos, the Comfort Club. Is this a genius move or the bloated move of a company that’s feeling themselves a little bit *too* much?
And later the guys dissect whether or not clothing rental companies are dead, chat about the latest surge in Facebook Ad prices, and explain the latest email changes happening with Gmail and Yahoo, including what one-click unsubscribe might mean for your business.
00:00:00 - Snowstorm Hits New York City
00:00:20 - How to Bypass Paywalls for Fashion Articles
00:01:33 - Dagney Dover: Slow and Sustainable Brand Building
00:04:10 - Questioning the Valuation of Dagney Dover
00:08:00 - Should True Classic Go Public?
00:11:30 - Rent the Runway and Stitch Fix: The Rise of Clothing Rental Companies
00:18:31 - Selena Gomez's Rare Beauty Thrives
00:29:33 - Email Changes Coming in 2024
00:37:07 - The Need for Real-Time Facebook Ads Data
Read the Business of Fashion Article here.
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited. -
Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox.
As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and influencers to rise to the top of the subscription box food chain. He also shares his experiences with other Barkbox ventures, such as BarkPost, BarkBuddy, and reveals exactly what happened to the failed BarkCare.
Later, Rob chats with the guys about the evolution of his new healthcare tech company, Ro, unveiling the unique set of challenges he’s faced in scaling a PCP platform and explaining how it differs from BarkBox, before talking about his current endeavors in growth marketing consulting and domain acquisition.
00:00:49 - From Healthcare Consulting to Daily Deals Entrepreneur
00:05:28 - The Power of an Engaged Email List
00:11:42 - From Startup to Facebook User Acquisition Manager
00:16:52 - Barkbox's $25 Million Success Story
00:23:14 - Launching a BarkBox’s Full Line of Products
00:27:01 - Building a Company for Dogs: Maximizing Dog Joy
00:28:42 - The Highs and Lows of Barkbox's Success
00:37:55 - From Barkbox to Ro
00:42:55 - Ro's Remarkable Growth
00:46:39 - The Evolution of a Health Company
00:55:50 - The Art of Buying Expensive Domains
Follow Rob:
LinkedIn: https://www.linkedin.com/in/robschutz/
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited. -
Bankruptcies, failed roll-ups, and ad-spend-eating robots—sounds like the only proper way to kick off the New Year, yeah?
Nik and Moiz are back, and they’re breaking down everything you might have missed during the holiday vacay, including the string of December bankruptcies that left several brands ringing in the new year with dashed dreams and bottles of champagne to kill the pain.
Then, later they discuss the difference in thinking between first-time and second-time founders, the acquisition of several brands by Fraser’s Group and THG, and what happens when a corporation accidentally kills off its entire brand ethos (we’re looking at you, VF Corp).
And it wouldn’t be the new year without two men behind a microphone dispatching their best predictions for 2024, now would it? The guys discuss why you might want to consider selling that Shopify stock you’ve been investing in (it’s been nice knowing you, buddy), why Amazon is threatening to go postal, and why Moiz simply can’t refuse sassing off about the price of SaaS.
00:00:27 - December: The Month of Bankruptcies and Engagements
00:01:34 - Which Ad Platform is Most Effective for Newsletter Ads?
00:05:13 - Maximizing Ad Spend on Twitter
00:07:15 - Building a Brand for Success
00:14:38 - The Impact of Sales Tax on E-commerce Businesses
00:25:47 - Recent Acquisitions: Distressed Brands Bought
00:26:49 - Building Multiple $50 Million Brands
00:30:41 - Balancing Corporate Functions and Brand Ethos
00:32:50 - Who's Failing at Brand Roll-Ups?
00:33:50 - Facebook and Instagram Threaten Shopify
00:39:25 - The Future of SaaS Pricing in E-commerce
00:40:36 - The Battle Against Bot Traffic
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited. -
You’ve got questions. They’ve got answers.
Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round.
Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time?
The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our lawyers are gonna love this one.
Return a purchase once, shame on me. Return a purchase twice, ok, we’ll let it slide. Return a purchase thrice? You’re only getting away with this if you’re one of our best customers. The guys pontificate on how best to handle nightmare returns—what should be your limit, how should you be thinking about customer service, and what does any of this have to do with a thwarted terrorist attack on Margaret Thatcher?
And stay tuned because later, the guys talk some more crap about SaaS (we’re gunning for you, ERPs) before explaining the difficulty of organic growth. How much should you invest in organic before leaping into paid? And why are apparel brands so risky? Can capitalizing on FOMO and image perception help these brands capture more top-of-funnel leads?
Tune in for that, and much, much more!
00:04:41 - Commonly Pitched SaaS Companies in E-commerce
00:14:10 - Overpriced Influencer Platforms: No Value
00:16:59 - Balancing Customer Service and Experience
00:25:09 - Overpriced Software: The Rip-Offs
00:29:12 - The Process of Creating a New Scent for Native Deodorant
00:38:03 - Organic Posting vs. Paid Ads for DTC Brands
00:44:35 - The Future of Websites in E-commerce
00:46:42 - TikTok Shop vs. Facebook's E-commerce
00:51:27 - Marketing Lifestyle and Apparel Brands
00:56:28 - How Collabs Make Your Brand Relevant
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited. -
What are the marketing ops like for one of DTC’s biggest beauty brands?
Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year.
And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year’s sales made it so darn successful this time around?
Forget discounts and high-pressure Cyber Weekend sales tactics because Cody reveals exactly how Jones Road leveraged tactical exclusive offers, like their Miracle Balm Kit, to garner a whopping $25 million plus in sales over the four-day weekend.
And later, Cody discusses the importance of creative diversity in ads, the challenges of competing in the clean makeup and beauty space, and how to drive customer engagement using online quizzes. Plus what’s been the impact of email marketing on Jones Roads revenue?
Tune in to find out Cody’s best estimate and his predictions for the future of Jones Road!
00:00:49 - The Journey of Jones Road Beauty's Chief Marketing Officer
00:04:11 - Cutting Through the Noise: Jones Road's Competitive Launch
00:10:33 - The Shift to In-House Advertising
00:15:10 - How Quizzes Drive Sales for Jones Road
00:19:46 - Effective Full Funnel Approach for Black Friday Sales
00:28:16 - Black Friday Deal: Four Mini Miracle Balms for $68
00:33:38 - The Impact of Email Marketing on Revenue
00:35:17 - Boost Your List Growth with SMS Number Collection
00:36:29 - The Success of Miracle Balm
00:40:53 - Lessons Learned from a Million-Dollar Black Friday
00:42:08 - How to Maximize Facebook Ad Spend
00:45:44 - Deciding on the Perfect Tech Stack
00:49:19 - Black Friday Revenue and Brand Building
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Check Out Jones Road:
Website: https://www.linkedin.com/in/cody-plofker-47a29b120/
Follow Cody:
LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details. -
True Classic’s mastermind strategist is back, so get ready to take notes, because you simply can’t afford to miss a single word DTC’s biggest disrupter has to say.
Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brand’s Black Friday and Cyber Monday performance. What was True Classic’s ad spend like? What channels did they see their biggest wins on? And what were the biggest challenges to planning their inventory?
Ben gives an insider’s look into True Classic’s performance, explaining the importance of creating personalized customer journeys and highlighting the power of profitability forecasting in managing your ad spend.
Plus, we’ve said it before, and we’ll say it again—if you aren’t creating bundles, you need to be. But don’t worry, because Ben’s here, revealing exactly how DTC’s top dog creates a game-winning bundle.
For that and much, much, more, tune in now because this episode’s pure DTC gold!
00:00:52 - Meta's Record-Breaking Black Friday Sales
00:06:32 - The Cost of Meta Ads
00:08:27 - Exploring Effective Advertising Channels for E-commerce
00:10:20 - Analyzing Customer Behavior During Black Friday
00:12:21 - Using Post-Purchase Surveys to Maximize Marketing Potential
00:14:11 - Analyzing Membership Performance During Black Friday
00:15:25 - Optimizing Your Black Friday Strategy
00:29:46 - Building a Profitable Finance Stack for Direct-to-Consumer Brands
00:33:08 - Maximizing Sales During Black Friday
00:36:35 - Ben Shapiro's Relentless Mindset: Saying No to Any Job
00:36:59 - The Challenges of Inventory Planning and Ad Spend
00:40:30 - Dealing with ADA Lawsuits: A Guide
00:41:32 - Achieving Profitability: The Real Challenge
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details. -
Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on?
Let the Black Friday/Cyber Monday hangover begin!
But don’t worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you can’t remember.
Find out why this Black Friday/Cyber Monday marks the comeback of consumerism and why it was a HUGE win for DTC. The guys share the biggest lessons from Stripe’s $14.4 billion win and explain how Shopify absolutely nailed it this past weekend.
Who were the big brand winners, and which companies should be ashamed of their lackluster performance? And that’s the one thing Moiz can’t believe brands aren’t doing on their websites? Tune in to find out!
00:00:25 - Black Friday Winners: Shopify and Klaviyo
00:02:07 - Stripe's Dashboard Tracks Black Friday Sales
00:03:55 - Stripe Processes $14.4 Billion Transactions
00:05:51 - Ingenious Black Friday Marketing Ideas
00:11:19 - High AOV Brands Thrive on Facebook
00:15:20 - Comparing Black Friday vs Regular Facebook Ads
00:17:45 - Black Friday Shopping: Overwhelmed vs. Organized
00:22:33 - Unsubscribing from Black Friday Emails
00:23:45 - TikTok's Success Soars on Saturday
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details. -
We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness?
Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam?
And later, they guys tackle the latest news in Google's pricing transparency initiative. It may be great news for consumers, but what does it mean for your DTC business? Plus, Nik shares his best insights into how brands can incorporate charitable initiatives into their business models.
00:01:44 - Creating Products for Charitable Causes
00:05:28 - App Donates Money from Receipts
00:12:15 - The Power of Network Effects in Shopify Apps
00:15:42 - The Intersection of Retail and Media at Showfields
00:29:10 - Google's Pricing Transparency Initiative Impact
00:34:44 - The Impact of Black Friday on Shopping Habits
00:35:53 - Generating Brand Awareness for Small Brands
00:37:45 - Easy Ways to Boost Brand Visibility
00:44:38 - Utilizing Third-Party Retailers for Marketing Success
00:48:37 - The Importance of a Welcome Flow in E-commerce
00:53:20 - The Power of Organic Marketing
00:55:32 - Top Black Friday Deals and Earnings
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details. -
Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming.
This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileDirectClub’s legal filings. They’re diving deep to break down the dismantling of these once-promising e-commerce brands, dissecting how SmileDirectClub went from a $9 billion evaluation into nearly $900 million worth of debt and detailing how the acquisition of Dollar Shave Club from Unilever fell apart.
And later, they guys touch on other topics, including Alo Yoga's rumored fundraising efforts and the challenges faced by e-commerce brands in 2023.
Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.
Shopify businesses with more than $500k in yearly net sales qualify.
00:00:00 - New York's E-commerce and Marketing Updates
00:02:15 - Smile Direct Club vs. Dollar Shave Club
00:07:55 - Smile Direct's Bankruptcy and Debt Crisis
00:23:15 - The Challenges of Spending Billions on Facebook Ads
00:23:48 - Unilever's Regrettable Acquisition of Dollar Shave Club
00:33:05 - Roan Buys Out Investors for Growth
00:34:51 – Alo Yoga Seeks $10 Billion Valuation
00:39:34 - 2024 Outlook for E-commerce Brands
00:42:09 - Google Pricing Transparency and Charitable Business Ideas
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali - Laat meer zien