Afleveringen
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Cannabis entrepreneur Tara Maybach shares how building Violet Wild Cannabis Co. becomes a mission to transform mental wellness, challenge stigma, and create a customer-first business that prioritizes education over sales. Drawing from her own experience with ADHD, she explains why cannabis becomes a tool for focus, healing, and authentic living while revealing the strategies that have helped build a trusted cannabis brand in Canada. From creating unforgettable customer experiences to leading with purpose and preparing for future expansion, this conversation explores cannabis education, mental health, entrepreneurship, customer experience, and business growth without compromising values.
Key Takeaways
Building trust creates stronger customer loyalty than aggressive selling.Education is the foundation of a successful cannabis business.Authentic leadership begins with embracing who you truly are.Customer experience and relationships become the company's greatest competitive advantage.Purpose-driven entrepreneurship can improve both lives and business performance.Notable Quotes
"It returns me to who I'm meant to be.""It's a medicine. It's a healing plant.""We are really looking to find you the regimen that works for you.""It's about being authentic in our store.""Business is all about believing in ourselves."Connect with Rudy Mawer:
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Dr. John Bergman challenges nearly everything people believe about modern healthcare, disease, and the body's ability to heal itself. From surviving devastating accidents to building three international chiropractic clinics and educating hundreds of thousands through his health education platform, he shares the mindset that fuels his mission to transform healthcare worldwide. Throughout the conversation, he explains regenerative health, chiropractic care, natural healing, entrepreneurship, and the importance of questioning conventional thinking. Rather than accepting limitations, he reveals why changing beliefs may be the first step toward changing lives, while offering entrepreneurs powerful lessons on conviction, leadership, resilience, and building a movement that refuses to follow the crowd.
Key Takeaways
Why successful entrepreneurs challenge accepted beliefs instead of following them.How adversity became the foundation of building three international clinics.The leadership mindset required to create a global movement.Why education and content became the engine behind long-term business growth.How conviction helped him continue despite censorship, criticism, and opposition.Notable Quotes
"The body is self-healing and self-regulating.""Disease is really the body adapting.""Real doctors are detectives.""Nothing happens to you. Everything happens for you.""People are finally waking up."Connect with Rudy Mawer:
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Zijn er afleveringen die ontbreken?
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Most entrepreneurs think passion is enough. Viktoriya and Oksana Gruzdyn learned the hard way that passion without systems leads nowhere.
In this episode of Living The Red Life, the twin immunology scientists reveal how years of blogging generated almost no income, why investing $7,000 into coaching changed everything, and how they built a global health business helping clients transform their lives through cellular healing and autoimmune recovery. They discuss marketing breakthroughs, scaling with Facebook ads, building authority through client transformations, and creating a business that gives them freedom, impact, and purpose.
From growing up in Ukraine and watching their father overcome extraordinary challenges to becoming internationally recognized health educators and entrepreneurs, their story demonstrates what happens when science, persistence, and business strategy come together.
Key Takeaways
• Why passion alone will not build a successful business
• How coaching and mentorship accelerated their growth
• The marketing strategy that generated massive client acquisition
• How authority and testimonials became their competitive advantage
• Why freedom and lifestyle design drove their entrepreneurial journey
Notable Quotes
• "You can't just be passionate about something. You have to have the right system."
• "They taught us how to have a real business, not just a hobby."
• "If you invest into something, you have to make it work."
• "We wanted more freedom and more experiences."
• "Business is about creativity and innovation."
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What does it take to build a business that survives economic crashes, family challenges, industry disruption, and nearly losing everything? In this episode of Living The Red Life, the leadership team behind A Canine Experience shares how a family-run dog training business grew into a respected operation celebrating 30 years in business. Trina Eddy, Andrea Kelley, Jessica Baer, and Autumn Baer reveal the mindset shifts, business strategies, service dog training innovations, and leadership lessons that helped them navigate adversity while continuing to grow. From scaling operations and implementing automation systems to training service dogs and mentoring future trainers, this conversation explores what it really takes to build a lasting business and create impact through purpose-driven entrepreneurship.
Key Takeaways
Why leadership matters more than control when training dogs and leading teams.How adapting to market changes helped the business survive multiple economic downturns.The importance of building systems and automations to scale efficiently.Why successful dog training starts with educating owners, not just training dogs.How resilience and continuous learning create long-term business success.Notable Quotes
"Dogs simply do what works best to serve their purposes.""What we need to do is make what we want what they want.""If it's not working, make a change.""Excellent trainers do the basics really well.""We need to hire differently if we want to grow."Connect with Rudy Mawer:
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Twenty years before wellness became a global movement, Shane Evans was already building a business around recovery, longevity, and member experiences. Today, as Co-Founder and CEO of Heights Wellness Retreat, she is leading a major evolution that combines cutting-edge wellness technology with human-centered therapies to create a scalable franchise model for the future.
In this episode of Living The Red Life, Shane reveals how she transformed a membership-based massage business into a wellness franchise brand with more than 100 locations, why consumer behavior is reshaping the industry, and how entrepreneurs can build profitable businesses by staying ahead of trends. She also shares lessons on franchising, leadership, culture, wellness technology, and creating lasting impact through business ownership.
Key Takeaways
• Why successful entrepreneurs anticipate trends before the market catches up
• How franchising helps owners stay in business for themselves but not by themselves
• The importance of combining technology with human connection
• Why culture fit and shared values determine long-term business success
• How wellness, longevity, and recovery are creating major business opportunities
Notable Quotes
• "Consumers don't want single modality locations anymore."
• "Franchising gives people the ability to be in business for themselves but not by themselves."
• "I don't ever give up. I don't back down."
• "You don't have franchisee profitability, you have nothing."
• "The robots can do work that humans cannot do and more work than humans can do."
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At just 11 years old, Emilee Wilks experienced something most people never will. After a devastating car accident left her clinically dead, she returned with a completely different perspective on life, fear, and purpose. In this powerful episode of Living The Red Life, Emilee reveals how a near-death experience shaped her mindset, strengthened her faith, and fueled her mission to help business owners unlock their limitless potential.
Today, she is the founder of Limitless Consulting, co-creator of Next Level Shop Owners, and a leader helping automotive business owners scale through leadership, systems, and strategy. She shares the lessons she learned about overcoming fear, building resilience, developing a solution-focused mindset, and creating businesses rooted in strong values. This conversation explores entrepreneurship, leadership, faith, personal growth, consulting, and what it truly takes to build a life without limits.
Key Takeaways
• Your greatest setbacks can become the foundation of your biggest breakthroughs.
• Fear loses its power when you confront it instead of avoiding it.
• Entrepreneurs spend more time focused on solutions than problems.
• Strong company cultures are built on clearly defined values.
• Continuous learning is one of the greatest competitive advantages in business.
Notable Quotes
• "If God is for me, then who can stand against me?"
• "The only way out is through."
• "If you can confront it, you can conquer it."
• "We have limitless potential."
• "The connection with others and with God keeps you from being overrun."
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At just 26 years old, Hannah Kesler has already built an 8-figure business, spoken on major stages, and become one of the most recognizable voices in financial education. But her journey was anything but conventional.
In this episode of Living The Red Life, Hannah reveals how overcoming addiction, rejecting traditional financial thinking, and embracing the Infinite Banking Concept helped her create extraordinary freedom. She shares the mindset shifts, business strategies, and bold decisions that transformed her from a struggling teenager into a nationally recognized wealth mentor and entrepreneur.
From building a family banking system to teaching people how to recapture and recycle their dollars, Hannah explains why financial freedom starts with controlling your money instead of letting money control you. She also opens up about entrepreneurship, authenticity, wealth creation, personal growth, and the importance of creating a life designed around freedom and purpose.
Key Takeaways
Why financial freedom begins with controlling your cash flowHow the Infinite Banking Concept creates long-term wealthThe mindset shift that helped Hannah overcome addictionWhy serving others creates more opportunities than chasing moneyHow authenticity becomes a competitive advantage in businessNotable Quotes
"If you help enough people get what they want, you in return will get what you want.""I don't want my pocketbook dictating how I spend my time.""Money is going to flow and grow where it's respected.""You can only control what you can control.""When I'm unapologetically myself, the right people stay."Connect with Rudy Mawer:
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What does it take to turn a childhood dream into a Guinness World Record, multiple manufacturing companies, and a movement to rebuild America's skilled workforce?
In this episode of Living The Red Life, Kory and Ali Anderson share how a passion for engineering, craftsmanship, and entrepreneurship evolved into a mission to preserve American manufacturing and inspire the next generation of skilled trades professionals. From building the world's largest steam engine to acquiring foundries, launching Iron Warrior Academy, and creating educational programs that introduce young people to welding, fabrication, and engineering, they reveal the mindset, discipline, and vision required to build something that lasts. Along the way, they discuss AI, entrepreneurship, workforce development, and why the future belongs to those willing to create with their hands.
Key Takeaways
Why skilled trades may become one of the biggest opportunities of the next decadeHow Kory turned a childhood dream into a Guinness World Record achievementThe entrepreneurial strategy behind acquiring foundries and building manufacturing companiesHow AI and automation can strengthen, not replace, skilled trades careersWhy discipline, craftsmanship, and mentorship are essential for long-term successNotable Quotes
"Technology has taken away the people aspect. It's taken away the teams.""It's a team. It's a community building something.""Everybody wants the corner office, but there's nobody to build the corner office.""There is no limit to what you can do.""We just want to be known as people who are fighting for American-made."Connect with Rudy Mawer:
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What happens when an engineer living out of his car decides that relying on a paycheck is the biggest risk of all?
In this episode of Living The Red Life, Jason Roberts shares how years of homelessness, financial uncertainty, and career setbacks forced him to rethink everything he believed about wealth, security, and success. After transitioning from engineering into sales, Jason discovered a scalable path through real estate investing that transformed his future and ultimately led to multiple thriving businesses.
He breaks down the mindset shifts, sales strategies, deal analysis frameworks, and wealth-building principles that helped him go from sleeping in a church parking lot to building an eight-figure real estate portfolio. Whether you're an entrepreneur, investor, or someone searching for greater financial freedom, this conversation reveals practical lessons on creating income, reducing risk, and thinking bigger than ever before.
Key Takeaways
• Why sales is the single most valuable skill for building wealth
• How to identify high-margin opportunities with real product-market fit
• The framework Jason uses to eliminate downside risk in investments
• Why relying solely on a W2 job may be riskier than entrepreneurship
• How problem-solving and persistence create long-term financial freedom
Notable Quotes
• "If you get rid of the downside, then all you're left with is upside."
• "Learn how to sell. Sales is the number one skill that will help you build wealth."
• "Everything in life is figure-out-able."
• "Don't rely on anybody else for your success."
• "You don't have to be exceptional, but your effort does."
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Most entrepreneurs follow the rules. Jennifer Witmyer decided to question them.
As the founder of Archwood Soapery and Filthy Vegan, Jennifer built a fast-growing clean beauty brand by challenging everything she thought she knew about skincare, haircare, and the products consumers trust every day. After facing thyroid cancer, chronic health issues, and years of unanswered questions, she began noticing patterns others ignored. Those discoveries led her down a path that exposed misleading marketing claims, hidden ingredients, and the surprising realities behind the beauty industry.
In this episode, Jennifer shares how resilience, pattern recognition, and relentless curiosity helped her turn personal adversity into a mission-driven business focused on transparency, sustainability, and consumer trust.
Key Takeaways
• Why pattern recognition became Jennifer's greatest entrepreneurial advantage
• How personal health challenges inspired a business mission
• The truth behind common beauty industry marketing claims
• Why transparency creates stronger customer trust than branding
• How questioning accepted norms can uncover massive opportunities
Notable Quotes
• "Look for the patterns."
• "There is a pattern to every single thing in life."
• "Eco-friendly is not a measurable thing."
• "Strength isn't something you're born with. You build strength one hard day at a time."
• "There is a better way."
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What does it take to keep a 135-year-old business alive in a world dominated by e-commerce, automation, and constant disruption? In this episode of Living The Red Life, two fourth-generation entrepreneurs reveal how they stepped into leadership during one of the most difficult periods in their family’s history and transformed a historic department store into a thriving community destination. Amanda "AJ" Ashenbrenner and Theresa Kronforst share the mindset, resilience, and unconventional decisions that helped them modernize without sacrificing the values that built their legacy. From customer experience and retail innovation to family business leadership and community impact, they discuss the strategies that continue to attract customers, build loyalty, and keep a hometown institution relevant for future generations.
Key Takeaways
• How to modernize a family business without losing its identity
• Why customer experience beats convenience in today's retail world
• The importance of adapting during economic and industry disruption
• How two sisters successfully transitioned into leadership roles
• Why community relationships remain a powerful competitive advantage
Notable Quotes
• "The sale is 95% listening to the customer."
• "Change is the only thing that stays the same."
• "People are coming in for the experience."
• "We are the experience."
• "Each day brings the unknown, but also the chance to rise to it."
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What happens when a creative mind refuses to stay inside the box? In this episode of Living The Red Life, Adria Nicole Laxson shares the mindset, persistence, and unconventional decisions that helped her build successful brands, acquire businesses, and create a one-of-a-kind destination in Oklahoma. From teaching herself web design during the early days of the internet to becoming the owner of a nationally recognized product brand and launching multiple ventures, Adria reveals how creativity became her greatest business advantage. She discusses product innovation, entrepreneurship, branding, authenticity, and the lessons learned from decades of building businesses across retail, design, hospitality, and e-commerce. This conversation is packed with insights for entrepreneurs looking to turn bold ideas into lasting success while staying true to who they are.
Key Takeaways
• Creativity can become a powerful competitive advantage in business.
• Success often comes from persistence long after others would quit.
• Learning new skills creates opportunities that compound over time.
• Authenticity becomes a strength when you stop trying to fit into someone else's expectations.
• Great entrepreneurs combine vision, execution, and adaptability.
Notable Quotes
• "I just always feel like I want to accomplish something."
• "I can't fit in this box."
• "I just gave up caring about that stuff and became authentically me."
• "Never let fear be a decision maker."
• "When you find your passion, don't just follow it. Grab it at every corner."
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What happens when two veterans decide to build a gym that feels more like a mindset movement than a fitness center?
In this episode of Living The Red Life, Trevor and Samantha Pellerin share how they transformed an abandoned building into Psychotic Iron Athletic Club, one of the fastest-growing gyms in New Mexico. Drawing from military service, law enforcement, entrepreneurship, bodybuilding, and personal adversity, they reveal the mindset, discipline, and relentless execution required to build a business that members describe as therapy.
From PTSD and personal struggles to creating a five-star fitness community, Trevor and Samantha explain why success starts in the mind, how they built a powerful brand through experience-driven design, and why they're now preparing to expand nationwide through franchising.
This conversation explores fitness entrepreneurship, gym business growth, mindset development, leadership, personal transformation, and building a brand people genuinely believe in.
Key Takeaways
• Success begins with mindset long before business growth or physical transformation.
• Creating a unique customer experience can outperform larger competitors.
• Building a business around passion creates stronger long-term commitment.
• Community and relationships drive member retention more than equipment alone.
• Taking calculated risks is essential for building a meaningful legacy.
Notable Quotes
• "This is where people come to fight their demons."
• "If you're not going to do it, no one's going to do it for you."
• "The whole purpose of you being there is to build a better you."
• "Every membership we get gets poured directly back into our facility."
• "This isn't a paycheck. This is passion and drive."
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What happens when an ambitious fashion merchandising major refuses to fit the traditional mold of the legal industry?
In this episode of Living The Red Life, Veronica Townsend shares how she transformed an unconventional path into a thriving legal career, becoming a law firm owner before the age of 30 while building a brand rooted in authenticity, positivity, and community impact. Instead of blending into a profession known for tradition and rigidity, she leaned into what made her different and discovered that standing out became her greatest advantage.
Veronica discusses the realities of building a law practice, navigating a male-dominated profession, developing a powerful personal brand, serving local communities, and creating lasting relationships with clients through trust and authenticity. She also shares her perspective on entrepreneurship, leadership, gratitude, and the importance of lifting other women as they pursue ambitious goals.
Whether you're building a business, pursuing law, or learning how to turn your uniqueness into your competitive edge, this conversation offers practical lessons on success, confidence, and creating impact.
Key Takeaways
• Why authenticity became Veronica's biggest business advantage
• How she became a law firm owner before turning 30
• The power of building a personal brand that attracts ideal clients
• Why gratitude is a critical leadership and business growth tool
• How women can thrive in traditionally male-dominated industries
Notable Quotes
• "The more that I let my true colors shine, the more clients I attract."
• "It's not about what I have to do. It's about what I get to do."
• "I really want to be a voice for female attorneys."
• "You never know what life could bring your way."
• "It's really about what feels authentic to you."
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What happens when you become a millionaire three times, lose everything, and still refuse to quit?
In this episode of LIVING THE RED LIFE, Benedette Diaferia, founder of B DIAFERIA CPA PC, shares the mindset, financial strategies, and life philosophy that helped her rebuild after devastating business betrayals, financial losses, and personal challenges. Known for her unconventional tax planning, outside-the-box thinking, and commitment to helping entrepreneurs build real wealth, Benedette reveals why most people focus on getting rich when they should be focused on creating lasting wealth. From saving clients hundreds of thousands of dollars to overcoming setbacks that would stop most people in their tracks, she shares practical lessons on entrepreneurship, financial independence, accountability, and resilience.
Whether you're building a business, navigating financial uncertainty, or searching for a better definition of success, this conversation delivers powerful insights that challenge conventional thinking.
Key Takeaways
• Wealth is far more than money and includes health, relationships, time, and purpose.
• Entrepreneurs have greater control over their financial future than traditional employees.
• Failure is often the tuition paid for future success.
• Accountability and integrity create long-term opportunities and trust.
• The ability to start over is one of the greatest advantages an entrepreneur can develop.
Notable Quotes
• "I've been a millionaire three times over. Lost it all. Started again."
• "You have to love what you do. If you love what you do, money will come."
• "Rich comes and goes. Wealth stays."
• "Don't be the smartest person in the room. Be the one who learns the most."
• "Failure is not the end. It's the price of education."
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Austin and Hannah Rief are proving that entrepreneurship doesn't have to come at the expense of family. In this episode of Living The Red Life, the founders of Midwest Outlaw Garage and Lil' Grease Monkey Childcare reveal how they transformed a small-town dream into two thriving businesses while raising three children side by side. From overcoming difficult childhood experiences and criticism from others to building a 22,000-square-foot operation from humble beginnings, they share the mindset, work ethic, and relentless determination that fuel their success. This conversation dives into small-town entrepreneurship, family business growth, automotive innovation, leadership, and the realities of building companies together as husband and wife. Their story is a powerful reminder that success belongs to those willing to embrace discomfort, solve problems, and keep moving forward.
Key Takeaways
Why being comfortable with discomfort is essential for entrepreneurial growthHow Austin and Hannah built two businesses while raising three children togetherThe power of solving real-world problems instead of chasing trendsWhy self-belief matters more than other people's opinionsHow small-town entrepreneurs can compete through reputation, integrity, and hard workNotable Quotes
"You got to be comfortable being uncomfortable.""If you say we're going to do something, we're going to do it.""Don't sit there and ask somebody what they think about your idea. Just do it.""You have to have that self-love that you are worth it, you are strong enough, and you can succeed.""Failure teaches you more than success ever will."Connect with Rudy Mawer:
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What if the biggest problem in education isn't intelligence, but language?
In this episode of Living The Red Life, Aditya Nagrath, founder of Elephant Learning and a PhD in Mathematics and Computer Science, reveals why four out of five students begin school already behind in math and how that single gap can shape an entire future. After building software companies, leading engineering teams, and navigating devastating business setbacks, Aditya uncovered an opportunity far bigger than technology: transforming the way children learn mathematics.
He shares the unconventional thinking behind Elephant Learning, the science of teaching math as a language, and the performance-driven system producing measurable gains in just minutes per week. This conversation explores education innovation, entrepreneurship, STEM success, learning psychology, and the power of solving massive societal problems through scalable systems.
Key Takeaways
• Why mathematics should be taught as a language, not memorization
• The hidden kindergarten gap affecting millions of students
• How a business collapse led to a mission-driven education company
• Why algebra is the foundation for success across STEM fields
• The leadership principle that helped build a scalable education platform
Notable Quotes
• "Mathematics is happening everywhere, even when people don't realize it."
• "If the student understands the teacher, the education system works."
• "The goal is understanding, not repetition."
• "We've measured about a year and a half of math growth in just ten weeks."
• "Empowerment means giving people power where there was none before."
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What happens when a U.S. Marine survives war, multiple brain surgeries, a life-changing diagnosis, and the loss of his ability to walk?
In this episode of Living The Red Life, John Patricio shares the mindset, leadership principles, and relentless resilience that helped him build Patricio Systems into a successful government contracting company while navigating challenges that would stop most people in their tracks.
From serving in Desert Storm and leading Marines in combat to becoming a paraplegic and launching a thriving veteran-owned business, John reveals how the Marine Corps philosophy of "Improvise, Adapt, Overcome" became the foundation for both his personal and professional success. He breaks down the realities of leadership, government contracting, project management, overcoming failure, and building a mission-driven company that delivers results.
This episode is a masterclass in resilience, accountability, entrepreneurship, and turning adversity into opportunity.
Key Takeaways
• Why successful people become solution-driven instead of problem-focused
• How military leadership principles translate into business growth
• The mindset shift that helped John overcome becoming paraplegic
• Why celebrating small wins creates momentum for long-term success
• How "Improvise, Adapt, Overcome" can be applied to entrepreneurship and life
Notable Quotes
• "You are not a result of what happens to you. You're a result of how you respond to what happens to you."
• "Since you can control your response, you can control your result."
• "Every person who's successful wasn't just successful and it wasn't easy."
• "I focus on what I can control and what I can do to make this world a better place."
• "The difference between those who succeed and those who don't is how they respond to failure."
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The title highlights Diane's transformation from a country tomboy into the owner of a thriving statewide law firm while creating curiosity around the strategies and mindset behind her success.
LONG DESCRIPTION:
What does it take to build a thriving law firm in one of the most competitive and high-pressure industries in America?
In this episode of Living The Red Life, Diane Shaw shares how she went from being the youngest child in a small-town family to building a highly respected legal practice defending physicians and healthcare professionals. Along the way, she navigates setbacks, business risks, courtroom pressure, and the challenge of standing out in a male-dominated profession.
Diane reveals how attention to detail, client relationships, reputation marketing, and relentless persistence become the foundation of long-term success. She discusses the systems, leadership strategies, and courtroom techniques that help her scale a boutique law firm while maintaining deep client trust.
From trial law and medical malpractice defense to entrepreneurship, leadership, and building a business that lasts, this conversation delivers practical lessons for anyone looking to create influence, grow a company, and stay resilient through challenges.
Key Takeaways
• Build your reputation so clients become your greatest marketing asset.
• Success comes from mastering details others overlook.
• Client relationships create long-term business growth and referrals.
• Failure is inevitable, but resilience determines future success.
• Strong systems and team structure allow sustainable scaling.
Notable Quotes
• "Don't be afraid. Face your fears."
• "You have to spend money to make money."
• "Take your failures and know it's never going to go right all the time."
• "If they're going to be with an attorney, they want one they trust."
• "Attention to detail and bringing out the truth."
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What happens when a corporate lawyer with nearly three decades of experience decides the industry's biggest business model is broken?
In this episode of Living The Red Life, Pamela Zimlin shares why she walked away from traditional law firm structures to build a different kind of legal practice. Drawing from years in multinational firms, private equity, and corporate finance, she reveals how fixed-fee legal services are changing client relationships, improving transparency, and creating a more human-centered approach to business law.
Pamela discusses entrepreneurship, leadership, mergers and acquisitions, and the courage required to challenge industry norms. She also shares lessons learned from building Corporate Strategic Solutions, hiring her first employee, and creating a business centered on value rather than billable hours.
Whether you're building a company, leading a team, or looking to disrupt an outdated industry, this conversation delivers practical insights on innovation, client experience, and redefining success.
Key Takeaways:
• Challenge industry norms when they no longer serve clients.
• Build businesses around value, not outdated pricing models.
• Word-of-mouth remains one of the most powerful forms of marketing.
• Hiring the right people creates leverage and accelerates growth.
• Success comes from aligning business decisions with personal values.
Notable Quotes:
• "I'm trying to change the way law is practiced."
• "The client pays for the value of the work, not how long it takes."
• "I could build something and I could build something differently."
• "I would rather not make money and work with a really good client."
• "Word of mouth is absolutely still the best form of marketing for me."
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