Afleveringen
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In this episode, we explore the surprising rise of TikTok as a search engine, especially among Gen Z, who are turning to the platform more than Google to find everything from travel tips to destination inspiration. Join us as we dive into how TikTok is revolutionizing the way travelers discover and book tours, and how tour operators can harness its power to reach new audiences.
We discuss the impact of video content, authenticity, and influencer marketing, and share strategies for optimizing TikTok to turn views into bookings. If you’re a tour operator looking to connect with the next generation of travelers, this episode is a must-listen!
Lookers into Bookers, The Tourism Marketing Blueprint“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment
In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.
With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.
Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.
Purchase from all good bookstores or direct.
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Welcome to another episode of Lookers into Bookers, the podcast that helps tour and travel businesses turn their audience into loyal customers. I’m your host, Chris Torres, and today, we’re diving into one of the most powerful tools at your disposal: video marketing.
In this episode, we’ll be exploring 10 tips for recording video for your tour and travel business, inspired by a popular post from Chris Torres of the Tourism Marketing Agency. Whether you’re a seasoned filmmaker or just starting out, these practical strategies will help you create high-quality, engaging videos that captivate your audience and drive bookings.
From planning your content with purpose to mastering simple shooting techniques like the rule of thirds, and even editing to the rhythm of a music track, we’ll cover everything you need to know to make your videos shine. And here’s the best part: you don’t need expensive equipment. With a smartphone and some thoughtful execution, you can produce professional-looking videos that tell your story, promote your tours, and connect with travellers.
So, grab your notepad, get inspired, and let’s make video marketing work for your business. It’s time to turn those lookers into bookers!
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Zijn er afleveringen die ontbreken?
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Welcome to Lookers into Bookers, the podcast where we share strategies to elevate your tourism marketing game. In today’s episode, we’re diving into how to market luxury travel experiences to high-net-worth clients. We’ll explore eight key strategies, including the power of high-quality visuals, the importance of a sophisticated website, and how personalized interactions can make all the difference.
We’ll also cover targeted marketing efforts on platforms like Facebook, email, and LinkedIn, as well as the value of creating exclusive, one-of-a-kind experiences. Plus, we’ll touch on the growing influence of podcasts in reaching this discerning audience. Tune in for tips on how to position your luxury offerings to attract the high-end traveller!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast where we explore the trends shaping the future of tourism. In today’s episode, we’re focusing on the rise of solo female travel and how businesses can tap into this growing demographic. With more women choosing to travel alone, understanding their motivations, spending habits, and desired experiences is key to reaching this market.
We’ll share practical marketing strategies, from offering empowering and safety-conscious travel options to promoting flexibility and building a supportive community. Tune in as we discuss how to create campaigns that resonate with solo female travellers and help your business thrive in this evolving landscape!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast where we explore the future of the tourism industry. In today’s episode, we’re taking a look at how technology could reshape the tours and activities sector over the next 15 years. From the rise of AI-powered tour guides to the decline of physical cash, the future is filled with exciting possibilities. We’ll also explore the potential for autonomous vehicles, flying cars, and how personalisation will play a bigger role in creating unforgettable travel experiences.
We’ll discuss the shift toward domestic travel, the impact of industry consolidation, and how these trends could transform the way tour operators do business. Join us as we look ahead at what the future might hold for the tourism industry!
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Welcome to Lookers into Bookers, the podcast that helps you tap into the psychology of your customers to drive bookings. In today’s episode, we’re diving into the psychology behind consumer behavior in tour operator marketing. We’ll explore six key psychological factors that can influence a traveller’s decision to book: social proof, fear of missing out (FOMO), trust and authority, the desire for unique experiences, emotions, and the convenience and ease of booking.
We’ll also provide practical tips on how you can leverage each of these factors to create more compelling marketing campaigns and increase your direct bookings. Join us as we uncover the psychology that can turn potential customers into loyal bookers!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast dedicated to helping tourism businesses thrive. In today’s episode, we’re focusing on the importance of diversifying your revenue streams as a tour operator or experience provider. Relying too much on one sales channel—like online travel agents (OTAs)—can leave your business vulnerable to unexpected changes in the market.
We’ll explore three key sales channels: local partnerships, OTAs, and direct sales, highlighting the benefits of each. Whether it’s reducing risk, gaining more control, or unlocking new growth opportunities, we’ll provide tips on how to successfully manage each channel to build a balanced and resilient business model. Tune in to discover how diversifying your revenue streams can set your business up for long-term success!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast that helps you turn challenges into opportunities in the tourism industry. In today’s episode, we’re tackling the topic of negative reviews. While it’s easy to see them as a setback, they can actually be valuable tools for improving customer satisfaction and refining your services.
We’ll share practical tips on how to respond quickly and professionally, address specific complaints, and use feedback to fix recurring issues. Plus, we’ll discuss the power of showcasing positive reviews to balance out any negative ones. Join us as we explore how handling reviews the right way can strengthen your business and build trust with your customers!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast where we separate fact from fiction when it comes to tourism marketing.
In today’s episode, we’re debunking some of the most common misconceptions about working with marketing agencies. A lot of promises are made to attract clients—like instant ROI, immediate results, or guaranteed bookings—but these expectations are often unrealistic.
We’ll discuss why marketing requires time, effort, and data-driven strategies to deliver results. Plus, we’ll explain the importance of transparency and setting realistic goals when partnering with an agency, and why you should be cautious of anyone offering quick fixes. Join us as we explore what it really takes to see success in your marketing efforts!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry.
In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving this shift? Inflation is playing a big role, affecting how often people travel and where they choose to go. We’re also seeing the rise of budget-conscious travel options, restrictions on Airbnb, and the influence of geopolitical events.
We’ll explore how these factors are impacting the industry, including insights from the Irish tourism sector and how major sporting events are shaping travel habits. Most importantly, we’ll discuss what tour operators can do to adapt—whether it’s diversifying your offerings, targeting niche markets, or enhancing customer experiences. Join us for practical strategies on navigating this evolving landscape and keeping your business ahead of the curve!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates.
In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their experiences with you. And building that perception requires trust, which is earned by consistently meeting and exceeding customer expectations.
We’ll explore how competitor analysis can help you position your brand effectively, the importance of adapting to market changes, and why mastering your brand’s path, voice, personality, and identity is key to long-term success. Plus, we’ll discuss the risks of relying too heavily on online travel agents (OTAs) and how it can limit your control over your brand identity. Join us as we unpack what it really takes to build a brand that stands out in today’s competitive tourism landscape!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry.
In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offers unique opportunities for your business to engage with travellers, build trust, and turn those casual lookers into loyal bookers.
We’ll discuss how understanding the specific needs and expectations of your customers at each stage—from inspiring them to plan their next adventure to encouraging them to share their memorable experiences—can lead to more bookings and better relationships with your audience. Stay tuned as we break down the strategies that can guide travellers from daydreams to direct bookings!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers.
In today’s episode, we’re talking about a game-changing shift for tour operators: moving from just offering tours to becoming a full-fledged media company. What does that mean? It’s about producing engaging content across multiple platforms—whether it’s through written blogs, video content, social media, or targeted marketing campaigns.
We’ll dive into how building a strong online presence can position your business for long-term success and why patience is key. While organic marketing pays off over time, we’ll also cover how paid ads can give you that boost when you need faster results. Join us as we unpack the strategies that can turn your tour business into a content machine that attracts more bookings than ever!
Full article here.
Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers.
In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll explore why allocating a significant portion of your revenue is essential for building your brand and generating leads in those critical early years.
But it’s not just about the money; managing marketing in-house comes with hidden costs, like the time and steep learning curves that can take your focus away from growing your business. We’ll also discuss how marketing costs should decrease as your business gains traction and how outsourcing to an agency can provide the expertise you need for better returns, especially if you’re growing fast or need specialised skills. Stay tuned as we break down the true value of investing in your marketing strategy!
Read the full article here: https://www.linkedin.com/pulse/real-cost-managing-your-own-marketing-chris-torres-kk6ke/?trackingId=X1FuqDPFQtqCSXffdQ9COw%3D%3D
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
