Afleveringen
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I invited my good friend Ross Brouse from Continuous Networks to chat about short-form content and how he leverages it to grow his B2B business. Every week, he proves that B2B marketing does not need to be boring by showing up on LinkedIn and TikTok with short and catchy videos. In this episode, we chat about storytelling, what it means in short-form content, the power of analogies, how to get comfortable on camera and how to get started in creating short-form content.
Resources:
Transcript: https://www.marketingbound.com/post/why-every-b2b-business-needs-short-form-video-content
Ross' LinkedIn: https://www.linkedin.com/in/rossbrouse
Ross' Instagram: https://www.instagram.com/rossbrouse/
Ross' TikTok: https://www.tiktok.com/@rossbrouse
Hack Proof Your Business - Book by Ross: https://amzn.to/3HGjAMf
Alex B. Sheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan/
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Guest Bio:
โWe help guide others toward a new perspective that inspires them to lead a proactive lifeโand thatโs not just what we do in business, Iโve come to do that in everything I do in my personal life too.โ
Ross Brouse is the co-founder and President of Continuous Networks. With over 20 yearsโ experience, he is extraordinarily passionate about improving other peopleโs experience with technology and helping them feel more fulfilled in their business and life.
The co-author of the Amazon Best-Selling book Hack Proof Your Business, Ross has frequently collaborated with local, state, and national agencies, including the FBI, on cybersecurity issues to help find and stop hackers.
He is a 2021 finalist in the prestigious Technology Marketing Toolkit Better Your Best Contest, which features five of the most successful Managed Service Providers (MSPs) in the country who compete on results.
A continuation of his commitment to improving lives, Ross supports multiple charities, including St. Jude Childrenโs Hospital, Disabled American Veterans, and Save The Children. For the past six years, heโs sponsored two girls who live in Guatemala and Ecuador. He also mentors aspiring business owners, meeting with them once a week. Under his mentorship, mentees have experienced significant increases in earnings while also decreasing their workload by as much as 35%.
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Hard truths that took me too long to learn. Here they are.
Additional Resources:
Last week's episode: https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245
How to get promoted: https://podcasts.apple.com/ca/podcast/103-9-tips-to-help-you-get-promoted-with-myles-madden/id1495717454?i=1000564663574
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Zijn er afleveringen die ontbreken?
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Every marketing role has one thing in common - objection handling. But no one talks about it! It's a skill that every marketer needs in order to launch projects, get promotions and move up in the ranks.
In this short episode, I introduce the T.I.M.E Framework to arm you with what you need to get your managers to love your ideas. Don't get me wrong, you won't win every single one, but this will 100% increase the odds in your favor.
Resources:
Transcript: Coming later !
Marketing Bound Website: https://www.marketingbound.com/
Reach out to me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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In this raw episode, I share how I spent my time last week after completing the time-audit challenge. I spent 5 days tracking my time and I am shocked at the results. My current situation is temporary but I learned a lot from this exercise. If you like this episode, share it with someone who can also benefit from the time-audit challenge!
Additional Resources:
Related Blog: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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I chatted with the founder of School of Thought, Tom Geary. We have an important conversation about how to stand out with your messaging and your ads. Tom provides a framework of how to get people to care about your marketing, how to make an impact with a small budget and offers many examples of how to get peopleโs attention. This is an important conversation for every marketer, regardless of industry or specialty. Itโs all about how to get your audience to care
Resources:
Transcript: Coming soon
Tom Geary's LinkedIn: https://www.linkedin.com/in/tgeary/
School of Thought: https://www.schoolofthought.com/
School of Thought YouTube: https://www.youtube.com/channel/UCNNyskfSINIqXW8G0h01ZDg
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Guest Bio:
Tom Geary is the Founder and Creative Director at School of Thought, a fresh and innovative creative agency based in the San Francisco Bay area. With decades of experience in the industry, Tom has become a Thought Leader on topics related to the world of branding, strategy, media and content creation. He has positioned his agency as a leader in sustainability and social responsibility, creating high-impact campaigns for huge names including Cisco WebEx, Ebay, Bing and Red Bull.
Tom's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. He enjoys sharing a unique, light-hearted and humorous approach to some of the biggest issues impacting the industry and world today, particularly regarding creative innovations, industry insights and branding strategy advice.
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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On this week's Monday mindfulness, I have a challenge for you! Audit your time. Let me explain. We say we're at the library studying for 6 hours, but how many of those hours are you actually studying? Probably not many. Well, the same goes with our daily lives. Days go by and we wonder why things aren't done. So here is the challenge. Audit your time this week and next week let's chat about our results. I'm doing it. I hope you do to! Instructions and benefits in this short episode:)
Additional Resources:
Related Blog: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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I invited my good friend Myles Madden, Performance Marketing Manager at Refine Labs. We chat about our journeys from being very new in B2B to moving up the ranks into marketing leadership roles. If you want to learn about how to plan for your career development, keep listening to the 9 things you can do to help you get promoted.
Resources:
Transcript: https://www.marketingbound.com/post/9-things-to-get-a-promotion-in-marketing
Myles' LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Guest Bio:
Myles' entire career has been spent with some of the top startup and rapid-growth B2B SaaS companies, developing and executing their go-to-market strategies. His current focus is shifting the go-to-market motion from the classic lead generation model to demand generation model; a model that is focused on reaching and educating the market to improve scale and efficiency rather than the inefficient approach of collecting contacts. He combines strategic, high-level thinking with advanced tactical knowledge, and believes that the world of B2B marketing is changing as we know it.
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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On this week's Monday mindfulness, let's talk about prioritizing tasks. As a marketer, it's so easy to have long to-do lists. Here are 3 easy tips you can implement to reduce your workload and focus on the most important marketing tasks.
Additional Resources:
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Mini update on what I'm currently working on at my job as Director of Marketing. Here's a preview:
Podcast production - why we're 4 months late to launchHow we started niching down - what's working How we are going to continue leveraging LinkedInHow I realized I needed to stop working on a few projectsOur first mover's advantage and how exciting this is as a marketerTip on how to get upper management to notice youEmail marketingResources:
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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WOO. 100 episodes. Thanks so much everyone. Looking forward to the next 100 episodes.
In this episode, here is what you can expect:
11 f the top 100 lessons I've learned over the years3 instances of how niching down is absolutely necessary4 lessons you need to advance your career7 personal growth lessons that changed my lifeResources:
BLOG - 100 Lessons from 100 Podcast: https://www.marketingbound.com/post/100-lessons-from-100-podcast-episodes
Atomic Habits for Canadian Listeners: https://amzn.to/3EQ3Ft6
Atomic Habits for US Listeners: https://amzn.to/395YUjp
Stop giving a sh*t about what others think, episode with Celia Gercovich: https://www.marketingbound.com/podcast/episode/2e46cec4/44-how-to-start-a-new-business-with-celia-gercovich
If you need a strong wake up call, episode with Eloise Gagnon: https://player.captivate.fm/episode/a713c337-65fa-4ac6-8c53-4b20e6da7661
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you.
In this episode, here is what you can expect:
How confusing it is for everyone to enter the B2B worldThe one thing that you 100% need to stay at a job, or else quitHow to respond to objections internally, like "but we always did it this way..."How to take advantage of every marketing job you're inHow the average employee is wrong about putting in extra effort in their job. You should absolutely put in extra effort. I tell you the story about how it actually changed my life.I also tell you about 3 projects I worked on for a company that helped change the business and got them believing in marketing!Resources:
My interview with Mason: https://www.linkedin.com/video/live/urn:li:ugcPost:6929777999479259136/
Autopilot: https://journeys.autopilotapp.com/
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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On this week's Monday mindfulness, let's talk about gratitude. There are two benefits of practicing gratitude. Check out how I implement it in my day to day and the positive effects it has on my life and how it can positively impact yours.
Additional Resources:
Eloise Gagnon's Episode: https://www.marketingbound.com/podcast/episode/3e07dc0b/8-importance-of-self-leadership-with-eloise-gagnon
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Here is how to leverage podcasting without having to manage a show: podcast guesting. If your manager has been mentioning the idea of a podcast or actually wants nothing to do with one, here is the next best thing.
In this episode, Kristin reveals:
How to generate revenue by being a podcast guestThe power of relationships when touring podcast showsExamples of how she made money from being podcast guestsResources:
Transcript: https://www.marketingbound.com/post/leverage-your-subject-matter-experts-as-profitable-podcast-guests
Kristin's Done-For-You Podcasting service: https://lauralb.krtra.com/t/DILHGbSOWwdT
Kristin's Done-With-You Podcasting service: https://lauralb.krtra.com/t/S9MFbie5yHCp
Kristin's free podcast pitch template: https://lauralb.krtra.com/t/cz28MIJrU6Xc
Kristin's first appearance on MB: https://podcasts.apple.com/ca/podcast/45-only-work-5-hours-a-week-like-kristin-molenaar/id1495717454?i=1000490509489
Kristin's LinkedIn: https://www.linkedin.com/in/kristinmolenaar/
YesBoss Homepage: https://lauralb.krtra.com/t/HSCR3yMtTPa4
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Guest Bio:
I help entrepreneurs elevate their visibility + influence ๐ฎ๐ ๐ฎ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐ ๐ด๐๐ฒ๐๐, so they can attract new clients in just one hour per week.
Are you tired of marketing tactics that arenโt aligned with your zone of genius and require you to stop serving your clients to become a full-time marketer?
Youโre in the right place.
At YesBoss, weโre all about keeping you in your zone of genius (*if your zone of genius is talkingโฆ like mine*).
๐๐ฎ๐ซ ๐ฉ๐จ๐๐๐๐ฌ๐ญ ๐๐จ๐จ๐ค๐ข๐ง๐ ๐ฌ๐๐ซ๐ฏ๐ข๐๐ ๐ซ๐๐ฉ๐ข๐๐ฅ๐ฒ ๐๐ฌ๐ญ๐๐๐ฅ๐ข๐ฌ๐ก๐๐ฌ ๐ฒ๐จ๐ฎ ๐๐ฌ ๐๐ง ๐๐ฑ๐ฉ๐๐ซ๐ญ ๐๐ง๐ ๐ญ๐๐๐๐ก๐๐ฌ ๐ฒ๐จ๐ฎ ๐ก๐จ๐ฐ ๐ญ๐จ ๐ฅ๐๐ฏ๐๐ซ๐๐ ๐ ๐ซ๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ข๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ๐ฌ, ๐ฌ๐จ ๐ฒ๐จ๐ฎ ๐๐๐ง ๐๐ญ๐ญ๐ซ๐๐๐ญ ๐ง๐๐ฐ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ข๐ง ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ ๐ก๐จ๐ฎ๐ซ ๐ฉ๐๐ซ ๐ฐ๐๐๐ค!
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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On this week's Monday mindfulness, let's chat about effort. In marketing, more effort does not always mean better results. I explain what I mean and a few tips to help you prioritize your tasks every day.
Additional Resources:
My favorite self-help book, Atomic Habits, (CND link): https://amzn.to/3EQ3Ft6
My favorite self-help book (US link): https://amzn.to/395YUjp
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below:
Additional Resources:
Transcript: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content
GrooveHQ Example: https://www.groovehq.com/blog/turning-down-vc
AdEspresso Example: https://adespresso.com/guides/facebook-ads-beginner/
LeedFeeder Example: https://www.leadfeeder.com/blog/webinar-marketing/
CoSchedule: https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270
George's LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
๏ปฟGuest Bio:
George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the โwhyโ of human behavior.
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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On this week's Monday mindfulness I chat about success and how we've been taught to see success as fun and even easy. I break down why I think success is actually boring and why that is great news for everyone.
Additional Resources:
My favorite self-help book, Atomic Habits, (CND link): https://amzn.to/3EQ3Ft6
My favorite self-help book (US link): https://amzn.to/395YUjp
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Clear. To the point. Here are 8 tangible ways to develop your marketing skills when you're just starting out.
Additional Resources:
Book Recommendations as mentioned in episode: https://www.marketingbound.com/book-recommendations
Transcript: https://www.marketingbound.com/post/8-ways-to-develop-your-marketing-skills-faster
Let's keep in touch:
Connect with me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Introducing a new series I want to include in the Marketing Bound Podcast called Monday Mindfulness. If there is one thing I learned over the years, it's that you need to believe in yourself. So every Monday, I will release a short episode to help you get in the right mindset to have a great week. Let me know if you like this idea by reaching out to me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Additional Resources:
Marketing Bound Website: https://www.marketingbound.com/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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Not sure what questions to ask when you're in an interview? Here are 10 questions to ask to make you look smart and determine if this is the best place for you to develop your marketing career. Plus, I include information you should gather before applying to a job in the first place!
๏ปฟ
Additional Resources:
Transcript: https://www.marketingbound.com/post/10-questions-to-ask-in-an-interview-for-a-marketing-job-in-a-small-b2b-company
Stat for marketing allocation in B2B businesses: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/what-average-marketing-budget-for-small-business
Let's keep in touch:
Connect with me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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About this episode:
In this trailer, I re-introduce the Marketing Bound Podcast. Now, the show is dedicated to helping new B2B marketers look good at work. I explain how it will benefit you and your career.
๏ปฟAdditional Resources:
Trasncript: https://www.marketingbound.com/post/best-podcast-for-new-b2b-marketers
Let's keep in touch:
Connect with me on LinkedIn and let me know you listened to an episode: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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