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  • This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal? 00:00: Intro01:55: Food brands embracing affordability marketing03:00: Non food brands doing the same 05:20: Risking a lack of genuine feelings 07:00: Can brands implement long-term strategies08:50: Relative to your competitor strategy 13:00: Importance of rewards programs16:00: Marketing in the k-shaped economy18:20: How much should brands address affordability  This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/For more upcoming Marketing Brew events: https://www.marketingbrew.com/eventsSubscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/Watch Marketing Brew Weekly on YouTube:  https://www.youtube.com/@MarketingBrewFollow Marketing BrewInstagram: https://www.instagram.com/marketingbrew/LinkedIn: https://www.linkedin.com/showcase/marketing-brew/Have a question for us? Send us an email or voice note to [email protected] more about your ad choices. Visit megaphone.fm/adchoicesMarketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

  • This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies.

     

    00:00: Intro

    02:45: How brands approached America 250

    05:30: What do brands normally do for July 4 

    06:30: Brands celebrating their own anniversaries

    10:15: How do global brands tap into this moment 

    13:00: Can brands look toward the future

    15:30: Tapping into unity 

    17:00: Brands have to respond and create culture 

    19:10: Can a brand sit out America 250

     

    This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
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  • This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event. 



    00:00: Intro

    01:50: Offline is the new online

    04:50: Experiential at Cannes 

    06:40: Creators are the new A-listers 

    11:00: B2B marketers want to work with creators 

    12:35: Move over Millennials, it’s about Gen Z now  

    16:50: AI discussions at the festival 

    22:00: Winning campaigns 

    24:30: What we’d do differently next year

     

    This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/



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    https://www.youtube.com/@MarketingBrew



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers.

    This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

    Watch Marketing Brew Weekly on YouTube:  

    https://www.youtube.com/@MarketingBrew

    Follow Marketing Brew

    Instagram: https://www.instagram.com/marketingbrew/

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    Have a question for us? Send us an email or voice note to [email protected]

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.


    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations. 



    00:00: Intro

    02:50: When did the Pride pullback begin

    06:00: Brands need to be clear in their own values 

    09:00: How companies have shifted support in presence and financials

    13:20: Pride merch collections 

    16:00: Appealing to Gen Z 

    19:00: Can Pride marketing make a comeback 

     

    This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    https://www.youtube.com/@MarketingBrew



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    Have a question for us? Send us an email or voice note to [email protected]



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact. 



    00:00: Intro

    01:36: The DoorDash Knicks bus and popular NYC ads

    03:40: Why the Museum of Sex ads are impactful 

    06:00: How do you measure if it’s working

    08:15: Lessons from The Ordinary bus  

    13:45: An opportunity for product sampling 

    15:15: Honing in on cultural events

    16:50: The S train in NYC and unique opportunities 

    21:40: What actually makes a good bus ad

     

    This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success. 



    00:00: Intro

    02:30: The World cup brand at large  

    04:45: Global demographics and opportunities  

    08:30: Opportunities for creators 

    11:15: Unexpected brands getting in on the action

    14:00: Benefits of US Women’s Soccer vs Men’s team

    18:00: Local vs. international activations

    22:40: What comes after the World Cup

     

    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers. 



    00:00: Intro

    00:40: Pinterest wants you to touch grass

    04:00: How Pinterest wants to differentiate itself from other social media sites 

    06:20: Pulling off a phone-free experience at Coachella

    10:45: Logging off and doing hobbies is cool now 

    13:50: What does community engagement look like 

    21:15: Building goodwill at in-person events 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/



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    https://www.youtube.com/@MarketingBrew



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape? 



    00:00: Intro

    00:55: Main takeaways from upfronts week

    06:50: Emphasis on live events and execs 

    09:25: The presence of creators 

    13:30: What are they really selling at upfronts?

    16:45: Who is paying attention to upfronts?

    18:40: How do you break news at these events



    For more of our reporting: 

    https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message

    https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship

    https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming

    https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    Learn more about your ad choices. Visit megaphone.fm/adchoices



    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators. 



    00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead 

    03:25: Brand safety redefined in the creator era

    05:45: Brands going unhinged online

    09:00: Creators taking executive titles at brands

    14:00: How unhinged is too unhinged 

    18:30: Risks of creators and brand safety  

    21:25: Are brands willing to go all in on the joke 

    24:45: Knowing your audience on different platforms



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/



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    Learn more about your ad choices. Visit megaphone.fm/adchoices



    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too. 



    00:00: Intro 

    03:40: Brands in The Devil Wears Prada 2

    09:42: Difference from the first movie with brand involvement

    11:50: Can Vogue afford to not get involved 

    14:30: The state of luxury brands, partnerships with Old Navy and Walmart

    19:45: Met gala thoughts



    This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them. 



    00:00: Intro 

    02:50: Heated Rivalry stars in steamy ads 

    11:12: The new It Boy  

    12:50: Fandom is organic marketing 

    16:45: The Quinn app stays winning

    18:50: The beauty industry tapping into hot men 

    23:50: Sports and beauty marketing 

    24:50: Pros and cons of tapping into fandoms



    This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting. 



    00:00: Intro 

    02:53: An unlikely place for prediction markets to be

    05:45: Their play into the entertainment world  

    08:50: Turning live TV into a social media experience  

    10:30: The risk element 

    14:05: How the brands are leaning into their value 

    16:10: A way to appeal to a new audience 

    19:50: The ethical question of it all 

    20:40: What happens next? 



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how the music festival continues to stay relevant, year after year. 



    00:00: Intro 

    01:07: This year’s Coachella highlights  

    03:40: Where have the brands been marketing 

    06:50: How important are photo activations

    08:15: The brand of Coachella   

    11:20: Brands are only going bigger

    14:30: How the artists are marketing themselves 

    19:55: The power of FOMO

    22:50: How will Coachella evolve 

     

    This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/



    Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these are the tactics brands are employing to tap into a variety of generations through the power of song. 



    00:00: Intro 

    01:15: Marketers making music videos

    03:24: Recent videos with Katseye, Megan The Stallion, and Nickleback 

    05:50: How Gap is leading the charge 

    09:00: Hollister and Gigi Perez 

    10:00: Brands having control of the ads 

    13:05: Who is the music video approach targeting

    15:11: Where are these ads posted

    16:20: Is Gen Z cool with this strategy 

    19:34: Risks with this move 

     

    This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/



    Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wrong. 



    00:00: Intro 

    00:30: We’re nominated for a Webby award!

    01:08: April Fools pitches for 2026

    04:08: Why do brands get involved with this holiday 

    09:30: How can brands stand out 

    11:27: A day for surprise collabs and smaller brands

    15:00: Risks of a bad prank 

    19:30: Other brand holidays



    Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to  greater in-store foot traffic, and what makes the content authentic. 

    00:00: Intro 

    02:42: Who is Staples Baddie

    04:00: Brands not on board with employee ambassadors 

    04:52: Why this works for Staples

    08:39: An increase in foot traffic for stores

    09:52: People want IRL experiences

    11:42: Other brands using this trend

    14:00: Proof of reality social trend 

    15:00: Why brands won’t try this

    21:20: Employees have to be happy at their job for it to work 

     

    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

    Read more from the Staples Baddie: https://www.marketingbrew.com/stories/2026/03/16/staples-baddie-interview-marketing-lessons

    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 

    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

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    https://www.youtube.com/@MarketingBrew

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    Have a question for us? Send us an email or voice note to [email protected]

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    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 


    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next. 



    00:00: Intro 

    00:35: Overall themes of SXSW this year

    03:00: Convergence at the conference 

    04:30: Bringing creators into legacy spaces 

    10:45: Activations geared towards creators

    14:54: The state of experiential at SXSW 2026

    16:22: AI conversations at the festival 

    20:47: Agentic AI in shopping and consumer world

    24:39: NBCU AI agent product

     

    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/



    Watch Marketing Brew Weekly on YouTube:  

    https://www.youtube.com/@MarketingBrew



    Follow Marketing Brew

    Instagram: https://www.instagram.com/marketingbrew/

    LinkedIn: https://www.linkedin.com/showcase/marketing-brew/



    Have a question for us? Send us an email or voice note to [email protected]



    Learn more about your ad choices. Visit megaphone.fm/adchoices



    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers? 



    00:00: Intro 

    01:56: Reacting to the McDonald’s CEO video

    03:55: The burger drama is getting weird

    06:27: Backlash to the video

    09:48: What are the pros and cons and other examples 

    11:24: Sassy social media

    15:00: Campaigns aligning with brand identity

    16:09: How will McDonald’s react

    17:24: Why this happening on social matters 

    19:32: Not all CEOs are made for social 

     

    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/



    Watch Marketing Brew Weekly on YouTube:  

    https://www.youtube.com/@MarketingBrew



    Follow Marketing Brew

    Instagram: https://www.instagram.com/marketingbrew/

    LinkedIn: https://www.linkedin.com/showcase/marketing-brew/



    Have a question for us? Send us an email or voice note to [email protected]



    Learn more about your ad choices. Visit megaphone.fm/adchoices



    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we can expect to see the same from Big Fiber. 



    00:00: Intro 

    00:42: Is protein everywhere these days?

    02:38: Products that magically now have protein

    07:05: Why are we hearing about protein all the time now

    13:00: The connection to GLP 1’s

    17:30: Is it oversaturated now?

    21:10: Is fiber the next hot ingredient

     

    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/



    Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 



    For more upcoming Marketing Brew events: https://www.marketingbrew.com/events



    Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/



    Watch Marketing Brew Weekly on YouTube:  

    https://www.youtube.com/@MarketingBrew



    Follow Marketing Brew

    Instagram: https://www.instagram.com/marketingbrew/

    LinkedIn: https://www.linkedin.com/showcase/marketing-brew/



    Have a question for us? Send us an email or voice note to [email protected]



    Learn more about your ad choices. Visit megaphone.fm/adchoices



    Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices