Afleveringen
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This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals has succeeded on TikTok Shop.
Here's a peek at what we cover in this episode:
[00:02:48] - Ellie shares her career journey thus far from graduating in 2020 as a ballet and strategic communications double major to joining a digital marketing agency to gain hands on experience in paid social, paid search, affiliate and email marketing in the luxury fashion, beauty and CPG (consumer-packaged-goods) spaces, and ultimately landing her current role sitting on Beekeeper's Naturals digital team within the growth division, focusing on DTC (direct-to-consumer) growth marketing, retail performance marketing and omnichannel brand awareness strategies.
[00:10:13] - Ellie dives into performance marketing strategies for both DTC and retail campaigns. She walks us through paid search on Google/Meta (with a full funnel approach), PPC (pay-per-click) ads, how vital audience targeting really is, and how the brand utilizes testing of messaging and media elements to improve their strategies to support business priorities. She also explains the role that seasonality plays in managing paid media campaigns.
[00:19:37] - Ellie chats through paid TikTok campaigns, including what the brand is doing with TikTok shop and their main focuses on that platform for both organic and paid social.
[00:28:00] - Ellie walks us through the team's process of streamlining internal communications, and shares the importance of personal projects that serve as a creative outlet.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Ellie's episode:
Creating Fresh and Innovative Social-First Content | Jacynth Rodriguez of Our Place
Affiliate Marketing 101 | Sarah Miotti (prev. Beachwaver Co.)
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Ellie: LinkedIn | Instagram | Blog
Check out Beekeeper's Naturals: Instagram | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their local community and beyond.
About Taylor Prater, in her own words: I have been in the beverage community for the better part of the last 15 years. What started as a bartending job at an upscale martini joint at 19 years old turned into a passion for the hospitality industry which then turned into a passion for the CPG/RTD world. After craft cocktail bartending, I spent 3 years working in the liquor world representing the William Grant and Sons portfolio. I met some of the most beautiful, passionate souls and fell in love with brand design and creation.
My attention then turned to coffee and creating our brand, Made Coffee. Made has the distinction of being the first canned cold brew in the state of Florida. Over 5 years (and counting) we were able to grow into 3 canned products as well as a line of specialty whole bean coffee.
Now, I find myself working with the amazing people at Mother Kombucha enhancing their marketing and community efforts. Mother Kombucha focuses on creating beverages for a better world. We are people conscious, health conscious and earth conscious. We emphasize using business for good and use our platform to bring awareness to initiatives such as sustainability and women's rights, all while making delicious sustainable beverages to make humans feel good.
Connect with Taylor: Instagram | LinkedIn
Learn more about Mother Kombucha: Instagram | LinkedIn | TikTok
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Zijn er afleveringen die ontbreken?
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Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week The unique benefits of podcasting compared to other marketing mediums The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers Tips for growing your community and measuring the success of your podcastGrab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Interested in starting your own podcast and want to dive a bit deeper? Grab our Podcast Launch Strategy Guide here.
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can put your brand at a true advantage, and how to balance personal pursuits with work to become a well-rounded, fulfilled professional.
About David Jaffin, in his own words: As an experienced marketer and entrepreneur with over five years of C-Suite experience, I've dedicated my career to the art of storytelling, athlete branding, and the startup ecosystem. My passion lies in not just navigating the business world but in finding meaningful ways to give back through my work.
At OpenFortune, I've been instrumental in driving growth, leading to our ranking at #128 in the 2023 Inc. 5000 list for the fastest-growing companies. My focus has been on spearheading the company re-brand, overseeing the development of a new website, sales materials, and content to enhance the brand's presence and effectively communicate its value proposition.
Before OpenFortune, as a co-founder and Chief Content Officer at GRIT Player Services, I built and sold a successful creative agency, shaping the personal and professional brands of over 50 NFL, MLB, and NBA athletes. My work spans across content creation, including the impactful documentary "Making America," and extends into thought leadership through guest lectures at esteemed universities.
Outside the office, I'm equally passionate about my personal pursuits, which include triathlon training, leading a book club, and volunteering my time to tutor children in reading.Connect with David: Instagram | LinkedIn
Listen in to David's podcast, How The F*ck Did You Get That Job?
Learn more about OpenFortune: LinkedIn | openfortune.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity, product innovation schedule, and curated customer experience.
Here's a peek at what we cover in this episode:
[00:03:19] - Leah describes her career journey thus far, from obtaining a graphic design degree from the University of Minnesota to her current role as Creative Director at Caribou Coffee. She also reveals how she leads her creative team and what she looks for when hiring creative talent (hint: the more you narrow your niche, the more marketable you are as a creative)!
[00:08:37] - Leah explains how to craft an effective creative brief, including relevant information and context.
[00:14:04] - Leah walks us through the strategy Caribou Coffee implements to stand out in a heavily saturated space like coffee, including their strong brand identity, product innovation schedule, and unique curated customer experience. She also explains the creative team's role in communicating this differentiation, and the subliminal messaging that comes through creative work.
[00:20:23] - Leah shares how brands with limited resources can ensure they're optimizing their creative processes, and reveals two new Caribou Coffee launches live TODAY!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Leah's episode:
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR
Should You Hire a Creative Agency? | Jesse Green of Handcar
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out Caribou Coffee: TikTok | YouTube | Instagram | Facebook | cariboucoffee.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into:
Tip #1: Build Your Network - It's Your Greatest Asset
Tip #2: Build Your Personal Brand (on LinkedIn + beyond)
Tip #3: Do Things That Scare You
Tip #4: Build Your Skills
Download our Marketing Happy Hour Starter Kit
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Check out our Job Board
Other career-focused episodes you'll love if you enjoyed this episode:
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
How to Find a Mentor | Matthew Miller of Orlando Informer
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People
Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path
Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE
This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups.
If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand online and creating engaging content across different platforms.
Here's a peek at what we cover in this episode:
[00:04:45] - Macy shares her career journey thus far, explaining how a viral TikTok video led to her freelance gig managing Spritz Society's TikTok, and walks us through the natural progression from that freelance gig to her current role as the brand's full time Social Media Manager.
[00:07:50] - Macy explains how developing her personal brand and social media presence has truly helped her in her career, and reveals how she's grown her TikTok following by being herself (and NOT overthinking her content!). She then gives her best advice for aspiring content creators and uncovers why she believes in quantity over quality on TikTok for both brands and creators.
[00:14:06] - Macy walks us through the current social media strategy for Spritz Society, and how they're using humor to connect with their audience. We also have a fun conversation about the marketing strategy behind their recent launch at Target.
[00:25:50] - Macy explains how the brand remains so present and engaged with their community and shares some trend predictions for 2024 and beyond.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Macy's episode:
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
Marketing a New Category | Brianda Gonzalez of The New Bar
Getting Silly on Social Media | Jack Hailey of Chili's
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Macy: Instagram | TikTok | "The Bit" Card Deck
Check out Spritz Society: Instagram | TikTok | spritzsociety.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of working in the PR and influencer spaces, designed for recent graduates and small business owners. In this episode, Tiana and Avery chat through the impact of a strong PR and partnerships strategy and their best advice for young professionals!
About Tiana James: A seasoned professional in PR strategy, Influencer and Celebrity partnership marketing, Tiana has been amplifying brands for almost 10 years. From retail and fashion to the consumer packaged goods (CPG) industries, her career has been dedicated to making brands culturally relevant.Her excitement for the industry and positive approach to relationships fuels her drive to propel brands forward and empower individuals to take charge of their careers.
About Avery Bash: An experienced public relations specialist with a background in digital marketing and startups, Avery has extensive PR and partnerships experience with clients in a variety of industries ranging from tech startups to global lifestyle and wellness brands.With a passion for storytelling and consumer connections, she enjoys challenging the status quo and building creative and effective solutions for brands.
About Amplifyed, in Tiana and Avery's own words: Together, we founded Amplifyed because we saw a knowledge gap in the marketing world. So many smart and successful marketers are still uneducated about the ins and outs of public relations and how to work with influencers. There's a lot of gatekeeping! Simultaneously, traditional marketing or communications classes don't necessarily cover the real-world knowledge necessary to start a career in PR or Social Media/Influencer work. So, our course is really geared towards undergraduate students and small business owners - or really anyone who wants to learn the basics about PR and Influencer Relations!
Follow along with Tiana: LinkedIn | Instagram | TikTok
Follow along with Avery: LinkedIn
Check out Amplifyed: Instagram | amplifyedcourse.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career.
Here's a peek at what we cover in this episode:
[00:03:53] - Matt shares a bit of his career journey thus far, from working for the City of Anaheim in events and communications, leading executive communications at Disneyland, and now his 10+ years at Taco Bell. He also gives us an inside look at some of the standout projects he's worked on with the brand, and how Taco Bell has evolved from a food brand to a lifestyle brand.
[00:12:58] - Matt walks through his current day to day at Taco Bell, including the KPIs his team is looking for, what trends they activate on, and how reactive they can be to trending topics.
[00:17:56] - Matt explains how important relationships are in PR, and how brands can best support the journalists they interact with.
[00:20:36] - Matt speaks to the power of mentorship by sharing learnings from his role as an adjunct professor at Chapman University and his community for young professionals, #ForYouPath.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Matt's episode:
Getting Silly on Social Media | Jack Hailey of Chili's
Media Relations 101 | Jacob Duarte of McDonald's
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Matt: Instagram | Twitter | TikTok | LinkedIn | foryoupath.com
Check out Taco Bell's Website
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer.
Follow along with Andie Swim: andieswim.com | Instagram | Facebook | TikTok
Connect with Rachel: [email protected]
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando reveals his top tips for social media success - from staying inspired across platforms to tracking KPIs - and discover actionable takeaways to elevate your social media game.
Here's a peek at what we cover in this episode:
[00:03:53] - Orlando gives us a peek into his career background, first working in traditional and digital marketing for G-Unit records and 50 Cent, then transitioning into the hospitality space with Hard Rock and now working in the healthcare world with Florida Blue. He shares his perspective on switching industries as a marketer and explains how he's bringing new life to a traditionally "boring" healthcare industry.
[00:12:58] - Orlando reveals his secret to exponential organic growth by humanizing the brand. He also dives into the strategies he's implementing by channel and how Florida Blue's content differs for each.
[00:17:56] - Orlando explains how he stays inspired, motivated, and organized when it comes to managing multiple brand accounts and creating engaging posts for each brand.
[00:20:36] - Orlando shares how he's tracking metrics to stay on top of their organic growth month over month utilizing Sprout Social, and shares how he is building his personal brand as a Top Social Media Voice on LinkedIn.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Orlando's episode:
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery)
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Orlando on LinkedIn
Follow along with Florida Blue: Instagram | Twitter | LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives.
About Hailey Gorski: Hailey is a Registered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics from the University of Wisconsin-Madison. She completed her dietetic residency at Loyola University Chicago and is a Registered Dietitian with the Commission on Dietetic Registration. She has been featured in Livestrong.com, BeachBody on Demand, and MyFitnessPal.com. Hailey specializes in healthy eating behaviors to help you drop restrictive eating, feel confident in your skin again, and own your decisions like a BOSS!
Follow Hailey on Social: TikTok | Instagram | thetipsykale.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals some of the exciting activations she's working on at SoulCycle, and more!
Here's a peek at what we cover in this episode:
[00:05:11] - Namita gives us a peek into her career background - starting in fashion at Ann Taylor, ShoeDazzle, and NastyGal, then transitioning into the tech space with Meta and Pinterest, to recently starting at SoulCycle leading creative partnerships. She also shares some of her favorite impactful projects from her time at Pinterest.
[00:13:25] - Namita explains how to ensure a seamless and impactful brand partnership by finding brand fit, being strategic about the expected results and KPIs, and executing excellently. She also gives us her perspective on what makes a partnership or activation have “staying power” in a consumer’s mind.
[00:29:54] - Namita shares how she's implementing a new brand partnerships strategy at SoulCycle and gives us a sneak peek into their upcoming summer activation in the Hamptons (and how your brand can get involved)!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Namita's episode:
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
Brand Communications 101 | Kate Haldy of Anthropologie
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Namita: [email protected]
Follow along with SoulCycle: soul-cycle.com | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful storytelling, common mistakes brands make in creating content, how to establish credibility and trust with your audience, and Eric's best advice for social media and marketing professionals looking to make a real impact in their roles.
About Eric Gray: Eric started his career behind the scenes in sports radio, but his knack for storytelling and connecting with audiences soon led him into the world of brand storytelling. He's all about creating engaging stories and innovative digital experiences that spark conversations and build audiences.After years of leading social, digital, and creative teams for heavy hitters like Electronic Arts and Universal Parks and Resorts, Eric decided to break up with corporate America.Eric is now the CEO and Founder of Maverick Content Studio, a Digital and Social First Content agency here to help big brands engage the next generation of fans.
Follow Eric on Social: LinkedIn | Instagram
Check out Maverick Content Studio: maverickcontentstudio.com | Instagram | Radical Content Podcast
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy.
Here's a peek at what we cover in this episode:
[00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into manageable steps through mentorship.
[00:07:15] - Emily uncovers how you can maximize your digital footprint as a small business and effective ways to build your online reputation.
[00:13:35] - Emily provides insight around thoughtfully responding to both positive and negative reviews online, and explains how incorporating your brand's voice into your response strategy is a great way to further connect with your customers and build community.
[00:25:25] - Emily reveals the best success tactics she's heard from entrepreneurs on Yelp's Behind the Review podcast.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Emily's episode:
Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
Small Business Marketing 101 | Karen Danudjaja of Blume
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Emily: Instagram | LinkedIn
Follow along with Yelp: Instagram | Behind the Review Podcast
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today.
About Andie Wright: Andie began her career in Client Partnerships at Twitter, where she worked on the Apple book of business. Her next position at Spotify led me from Southern California to New York City, where she worked as a Client Account Manager for retail brands, consulting with them on the best ways to utilize Spotify advertising.
After experiencing a layoff, Andie was recently open for hire (at the time she spoke with Marketing Happy Hour), and has now landed a position as Associate Account Executive at Connatix!
Follow Andie on Social: LinkedIn | Instagram | Andie's Blog
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUD\WTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how his practice of breathwork led to his role at MUD\WTR, and how the MUD\WTR team leverages storytelling in all of their creative work. And, in a first for Marketing Happy Hour, Chris actually leads us through a live breathwork session that you can participate in while listening.
Here's a peek at what we cover in this episode:
[00:05:45] - Chris shares a peek into his career thus far in filmmaking at National Geographic, Discovery Channel, and Netflix, and reveals how a breathwork session led to his involvement with the MUD\WTR brand. He explains how his role has evolved over time and shares how the team approaches creative direction in all of their content, performance marketing efforts, and copywriting.
[00:013:34] - Chris explains the transition MUD\WTR underwent to bring their creative teams in house, and speaks to the new AI tools emerging in the market.
[00:16:48] - Chris shares how his background in visual storytelling and filmmaking plays into the current MUD\WTR strategy and how brand marketing beyond product is the core of all MUD\WTR's creative content.
[00:21:44] - Chris uncovers the benefits of wellness habits and mindfulness practices like breathwork, the impact they can have on your professional life, and how they contribute to your creative process as a whole by increasing your "quality of presence." He then leads us through a LIVE breathwork session (feel free to follow along!) and shares his best career advice for those looking to be in a creative or performance marketing role.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Chris' episode:
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Chris: Instagram | Linkedin
Keep up with MUD\WTR: Instagram | YouTube | mudwtr.com | visit :gather in LA
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red flags she often sees in creator contracts, how brands and creators can work together to negotiate mutually beneficial partnerships, and more.
About Casey Handy-Smith: Casey Handy-Smith is the founder and managing attorney of C. Handy Law, a business, entertainment, and intellectual property law firm that partners with creatives and entrepreneurs to protect their legacy, build a solid legal foundation, and negotiate their worth.
Casey has had the opportunity to serve as general counsel to 7 and 8-figure online businesses and negotiate lucrative contracts with companies including Meta, Universal Music Group, Proctor & Gamble, Paramount Pictures, Coca-Cola, and HarperCollins, among others, on behalf of clients.
Casey’s work has been recognized among peers, naming her a “2023 Texas Super Lawyers Rising Star” for her work in entertainment law. She is also recognized as a “Top 40 under 40” lawyer by The National Black Lawyers.Follow Casey on Social: LinkedIn | Instagram
Check out Casey's services: Contract Template Shop | chandylaw.com
Listen to Casey's podcast: The Contract Playbook
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns. In this episode, Carson walks through how she and the team at Papa Johns partner with celebrities, influencers and employees alike to create content and inspire brand affinity, shares how they're uniquely showing up on social media platforms with the goal of becoming the most engaged and culturally relevant pizza brand, and gives us her top tips for each social media platform (Instagram, TikTok, X, Threads, Facebook and LinkedIn).
Here's a peek at what we cover in this episode:
[00:02:44] - Carson shares a bit of her career journey thus far, starting as the Digital Content Coordinator for the Milwaukee Bucks, moving into a Social Media Producer role for the Atlanta Falcons, and transitioning to the QSR (quick service restaurant) space in her current role as Social Media Manager at Papa Johns. She also chats through the skills that carry over from her initial interest in journalism to the marketing career path she's in, and details her day to day responsibilities at Papa Johns working alongside her team to create and manage their content calendar, write and edit post copy, work with influencers and store team members to create engaging content, and help with franchisees' local social media accounts across the country.
[00:07:07] - Carson gives us a behind the scenes look at some of the projects she's been able to work on at Papa Johns - most notably, recent campaigns with one of football's favorite families, the Kelces. She also shares how the fandom around Papa Johns' garlic sauce lends itself to viral-worthy content, and explains how their team utilizes social media to interact with their consumer and prioritizes featuring team members in their content - giving agency and opportunity to employees across the country.
[00:12:15] - Carson shares her top tip for each of these platforms: Instagram, TikTok, X (Twitter), Threads, Facebook, and LinkedIn; and reveals one brand she thinks is doing the best job on each (besides Papa Johns of course!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Carson's episode:
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Getting Silly on Social Media | Jack Hailey of Chili's
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Carson: LinkedIn | X (Twitter) | Instagram
Keep up with Papa Johns: X (Twitter) | Instagram | Facebook | TikTok | LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this episode, we chat through the impact that attending industry events like POSSIBLE can have on your career, how to approach your team about going to events, and how you can join us at POSSIBLE 2024 in Miami, FL to hear from speakers like Gary Vaynerchuk, Pitbull, and so many other incredible marketing leaders!
Brand Marketers, grab your FREE POSSIBLE 2024 TICKET here and meet us in Miami in April!
About Christian Muche: Christian Muche is an internationally recognized executive and business strategist operating at the intersection of digital, marketing, technology and event industries with an extensive track record for brands like AOL, YAHOO and FIFA. For many years Christian created successful brands and consulted corporates as well as global executives all over the world.As Co-Founder of DMEXCO, one of the leading global digital marketing event platforms, he created an innovative business trade show & conference concept and it became one of the industries most profitable event shows within years. Under his leadership DMEXCO developed to one of the most international industry events, and in 2019 Christian launched D:PULSE – the innovative global boutique-style conference show.
Follow Christian on Social: LinkedIn | Instagram | X (Twitter)
Check out POSSIBLE 2024: possibleevent.com | Instagram
Brand Marketers, grab your FREE POSSIBLE 2024 TICKET here and meet us in Miami in April!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support - Laat meer zien
