Afleveringen
-
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil go behind the scenes on raising for SingleBrain: building a clean story for VCs, what the numbers have to say, and how to position a services-plus-software narrative. They cover conference networking that actually compounds, managed revenue agents as a new service line, and why creators are becoming real channel partners that drive B2B pipeline, not just awareness.
Key takeaways
βΎVCs buy a clean story before they buy the numbers
βΎManaged revenue agents are a new service line
βΎCreators are becoming channel partners, not just reach
Chapters
00:00 Raising for SingleBrain
08:49 A clean story for VCs
12:19 Conference networking strategy
13:11 Managed revenue agents
20:32 Creators as channel partners
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric argue the B2B website is turning into a sales rep, a proof engine that has to sell before the sales call. From there the conversation turns to investing and business economics: betting on SpaceX, treasury strategy, debt versus venture, and the mechanics of buying distressed businesses. A candid look at how operators think about risk, leverage, and where durable value gets created.
Key takeaways
βΎYour website has to sell before the sales call
βΎDebt vs venture changes who controls the outcome
βΎDistressed businesses can be the best entry point
Chapters
00:00 Websites are becoming sales reps
02:09 Betting on SpaceX
05:53 Debt versus venture
10:49 Buying distressed businesses
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel -
Zijn er afleveringen die ontbreken?
-
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric dig into AI search visibility: why your brand may be invisible when buyers ask ChatGPT, how organic click behavior is changing, and what still moves revenue. They react to Kai-Fu Lee's prediction that 50% of companies will need new leadership and that 95%+ of AI transformations fail, then break down a survey showing 89% of teams now give AI agents write access, up from 52%, and what that means for security, governance, and permissioning.
Key takeaways
βΎTrack visibility in answer engines, not just Google
βΎ95% of AI transformations fail by bolting AI on the edges
βΎAgent write-access is exploding, so is the security opportunity
Chapters
00:00 Your brand is invisible in AI search
04:27 AI leadership shift (Kai-Fu Lee)
10:20 Bottom-funnel marketing wins
12:50 AI permissions and security
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric explain why software itself is becoming the best marketing channel: free tools, calculators, agents, and lightweight products now do the demand-gen work blog posts used to do. They break down how every feature launch becomes a marketable moment, why free products drive outsized buzz, and how conferences and events still generate real pipeline when you show up to give rather than sell. Plus how they think about valuing AI-pilled talent and staying focused.
Key takeaways
βΎSoftware is the new lead magnet, not the PDF
βΎEvery feature launch is a marketable moment
βΎWin the hallways at events, don't just speak
Chapters
00:00 Software is becoming marketing
03:03 Free products drive buzz
06:59 Events and conferences as lead gen
14:41 Valuing AI-pilled talent
19:58 Vision boards and focus
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric breaks down what Marc Andreessen calls the single best marketing strategy he has ever seen: Alex Karp goes on CNBC and talks about the military, super intelligence, and AI sovereignty while barely naming his own company, and the number behind it is striking. They contrast it with Snap, where Evan Spiegel talked up the future of his 2,000 dollar Spectacles instead of the product and watched a billion in market cap evaporate. From there it is Jason Lemkin's ICONIQ quota data, the reports Neil actually reads every morning, his "you have a budget problem, not a money problem" framework, and the command through negation directive Eric now sends four times a day. They close on Skills Dojo, their new free GitHub for marketers. The strategy is hiding in plain sight, and the number proves it works.
Key takeaways
βΎTalk about what people care about and let your company sit attached to it
βΎThought leadership can outpull product marketing with enterprise buyers
βΎChase specific, actionable reports over dashboards that just look busy
Chapters
00:00 Karp never mentions Palantir
01:00 The best strategy Andreessen's seen
01:27 The Seinfeld method
01:37 Nobody read the S1
01:48 Thought leadership beats product 3-to-1
02:10 Why Karp owns the mindshare
03:04 When it backfires: Snap Spectacles
04:30 Snap's market cap collapse
05:02 The shocking sales quota data
06:38 What the quota shift means
07:49 AI SDRs and deal revivers
08:26 The all-in-one CRM sprawl
09:55 The reports Neil actually reads
11:27 RFP counts by region
14:21 Signal, not dashboards
14:50 "You have a budget problem"
18:03 Jamie Dimon: no money problem
19:41 Command through negation
20:52 Getting your team to take risks
22:00 Skills Dojo: GitHub for marketers
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric pulls up a Financial Times chart showing that the companies spending most on AI are hiring more people, not fewer, and he and Neil use it to take apart the everyone-loses narrative. Neil recounts debating Search Atlas co-founder Monik, who is convinced AI will gut white collar work, and explains why he is seeing the exact opposite across thousands of client companies. They run the historical receipts on radiology, ATMs, and the spreadsheet, argue over whether Google is simply bloated, and look at why HighLevel scaled from 2,000 to roughly 3,000 staff. A detour into an employee who stole from both their companies turns into a lesson on where to spend your attention. The headline fear is loud, but the data underneath tells a different story.
Key takeaways
βΎCompanies with the highest AI adoption are growing headcount, not cutting it
βΎEfficiency raises demand, so you end up needing more engineers
βΎEvery past automation scare created more jobs than it destroyed
Chapters
00:00 The FT chart everyone misreads
00:52 We're only seven months in
01:20 The white-collar reduction debate
02:26 Why Google looks bloated
03:27 Efficiency means more engineers
04:14 Do more or charge less
05:04 AI creates abundance, not scarcity
05:49 Radiology, ATMs and spreadsheets
06:34 Who pays if the jobs vanish?
08:13 The AI bubble chart
09:25 Only 12 of 8,000 are AI-pilled
09:55 HighLevel's jump to 3,000 staff
11:33 Most companies only do table stakes
12:14 The employee who stole from both
14:42 The lesson: just move on
15:14 The billionaire who destroys rivals
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
After Anthropic quietly shipped a Figma competitor and handed Figma only a basic version of its updated design tool, Eric and Neil dig into the David Sachs warning that is rattling founders: feed the frontier labs all your context and data, and you hand them everything they need to compete with you. They walk through why Claude keeps your context after you leave, why GLM 5.2 on Open Router runs a fraction of the cost, and Microsoft's 2.5 billion dollar "your data is your data" pitch. The conversation turns to the forward deployed marketer, the two clashing cultures inside every agency right now, and why some AI-forward shops are trading at more than 30 times profit. Eric even demos the business video game he built over a weekend. The tools are incredible, but whose competitor you become depends on what you give away.
Key takeaways
βΎWhoever holds your context and data can build your competitor
βΎOpen weights like GLM 5.2 buy you control and far lower cost
βΎAI native is a culture, not a tool your team quietly ignores
Chapters
00:00 Who controls your AI stack
00:22 Anthropic undercuts Figma
00:38 David Sachs on AI sovereignty
01:28 Why Claude keeps your context
01:51 Open weights save money and control
02:11 The Figma board bombshell
03:26 Microsoft's $2.5B data promise
04:12 Trusting the frontier labs less
05:35 GLM 5.2 and Open Router
06:03 Eric's business video game
09:27 The forward deployed marketer
10:42 Two cultures under one roof
12:54 AI as truth revealer
13:52 Agency valuations getting cut
15:04 Buying agencies for 2x profit
18:02 When you still need account managers
20:50 Marketing region by region
21:41 The relationship-first culture
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric opens with Eli Schwartz's viral take that the AEO panic is the best thing to happen to SEO budgets in years, and he and Neil unpack why every CMO is suddenly fighting over who owns answer engine optimization. They dig into why brands keep asking to just buy a tool like Profound, why publishing AI listicles is the new keyword stuffing, and how ChatGPT actually only crawls your own site a fraction of the time. Neil shares real agency data on the gap between SEO and GEO budgets that surprises even Eric, then they test which agencies the LLMs actually cite, from Seer and Wil Reynolds to iPullRank. They land on why brand, an omni-channel presence, and a human in the loop still decide who wins. The panic is real, but the money is not moving where you think.
Key takeaways
βΎAEO and SEO are far more tightly linked than the panic suggests
βΎLLMs weigh what the whole web says about you, not just your own site
βΎBuying a tracking tool is not a strategy when everyone can buy it too
Chapters
00:00 The AEO panic explained
01:04 When SEO lived inside product
01:55 Why SEO budgets aren't shifting yet
02:50 What the panic really is
03:37 Losing pitches without technical SEO
04:15 "Can't we just buy a tool?"
04:49 Why publishing listicles fails
06:26 Software and services converge
07:22 Query fanouts and getting cited everywhere
09:22 SEO vs GEO budgets: 11x apart
11:12 Testing the agency queries
12:42 Profound pivots to done-for-you
13:44 Is the data really cleaner?
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil open on "founder mode" — Brian Chesky stripping out professional C-suite layers at Airbnb, the Flexport founder returning to reignite growth, and Steve Jobs' comeback at Apple — arguing that every time a founder retook the wheel, the company accelerated. They answer two live audience questions: whether AI will disrupt B2B video agencies (reinvest efficiency gains into more value, don't drop prices) and whether CPG multiples will overtake SaaS. The episode closes with an early read on ChatGPT's advertising platform, a candid crypto-vs-SaaS-vs-AI sentiment check, and Warren Buffett's rule on long-term holding.
Key takeaways
βΎ Founder mode beats hired-management mode — Airbnb, Flexport and Apple all prove the pattern
βΎ AI won't kill video agencies, but it exposes the ones not delivering value — reinvest the gains, don't cut prices
βΎ ChatGPT ads are an early-mover window — 900M weekly users, ~25¢ clicks, get in before the cost rises
Chapters
0:00 Founder mode: Airbnb, Flexport, Apple
1:21 Will AI kill video agencies?
5:07 CPG vs SaaS multiples
5:53 ChatGPT ads and LLM traffic
8:43 Crypto vs SaaS outlook
13:14 Warren Buffett: invest in yourself
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric opens with a Jeff Bezos maxim from a Walter Isaacson interview: never hire your friends if you're under 40, but always hire them after 40, once you have the pattern recognition to know who to trust. Neil adds his own rule: hire deep specialists over generalists, down to the specific platform. The conversation then breaks down Ramp's data on AI token spend — how the same budget buys wildly different volumes across model tiers — and builds the framework: cheap models for routine work, frontier models only for genuinely ambiguous, high-stakes problems. The episode closes on token waste, "AI theater" inside companies, Eric's "nail it before you scale it" rule, and why AI-enabled agencies are trading at 22-30X multiples.
Key takeaways
βΎ Under 40 you lack the pattern recognition to hire friends safely — after 40 it becomes a competitive advantage
βΎ Match the model tier to the task: frontier models for novel high-stakes problems, cheap models for everything routine
βΎ Nail the workflow manually before you automate it — automating a mess just scales the mess
Chapters
0:00 Bezos: never hire friends under 40
2:21 Hire deep specialists not generalists
3:48 $100k in AI: which model wins?
9:53 Token waste and AI theater
11:27 Nail it before you scale it
16:25 AI agencies hit 30X multiples
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil unpack Greg Isenberg's tweet on the most valuable marketing skills right now, working through community building, storytelling, the forward deployed marketer model, data literacy, and relentless experimentation. They flag the "abdication of intelligence" trap: using AI without judgment turns capable marketers into slop cannons, while people who can show real agent deployments separate themselves from the pretenders. Neil makes the case for deep networking as an underrated force multiplier, then Eric raises Aaron Levie's prediction that agents will use software 100x more than people, shifting the game toward agent-ready content, products, and skills libraries. A practical episode on building the AI-native marketing skill set before everyone else does.
Key takeaways
βΎ The forward deployed marketer is replacing the agency model — one AI-fluent marketer who deploys and maintains agents end-to-end
βΎ When agents use software 100x more than humans, agent-ready content, APIs and data sources win the citations
βΎ AI becomes the abdication of intelligence the moment you stop applying judgment to its output
Chapters
0:00 The most valuable skills right now
2:18 The forward deployed marketer model
4:07 Data literacy and the AI abdication trap
8:07 Why experiments beat imitation
12:27 Networking as a force multiplier
19:48 Agents will use software 100x more
21:51 Claude Tag and context lock-in
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric open by dissecting LVMH's 16 straight quarters of decelerating growth, arguing the COVID spike distorts the story and that 172-year-old brand power, not a handbag, is what makes luxury houses durable. They break down Sundar Pichai's warning that anyone who skips learning to orchestrate AI agents today will spend 2027 playing catch-up, then dig into Google actively building AI spam defenders to keep generative slop out of AI Overviews. Eric closes on Eli Schwartz's viral post that reduces all of AEO to three plain words: be unique, be helpful, be agent-ready. A sharp episode on brand moats, the compounding AI agent gap, and the only SEO play with a real shelf life.
Key takeaways
βΎ Brand power compounds over centuries, not quarters — LVMH's dip looks worse than it is once you strip out the COVID bump
βΎ The AI agent gap compounds every day — start orchestrating agents now or risk never catching up by 2027
βΎ Every AEO tactic built to game the algorithm has a shelf life — the only durable play is "be unique, be helpful, be agent-ready"
Chapters
0:00 LVMH's 16 quarters of decline
4:41 Sundar Pichai: learn agents now
6:51 Does AI volume drive revenue?
8:34 Google's AI spam defenders
12:23 Eli Schwartz's 3 AEO pillars
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
"No one's prompting anymore. Everyone just uses loops." That one line from Matt Van Horn kicked off a 3.4M-view firestorm, so Eric Siu sat him down to explain what he actually meant.
Chapters
00:00 "Nobody's prompting anymore" — and who Matt Van Horn is
03:00 What a loop actually is
04:57 The AI "money printer" that made $0
06:05 Why the barrier to building anything just collapsed
08:30 How to point loops at your own business
10:50 Printing Press: hidden APIs + self-learning CLIs
18:00 Last 30 Days: the agentic search engine
23:04 Watch: the "Flight Goat" launch video (1.3M views, built with Hyperframes)
27:30 The "MVH skill" — one skill to automate everything
34:30 Agent Cookie: always-logged-in agents
41:00 Terminal apps & why CLI beats clicking
46:00 AI inequality & the cost advantage
47:00 The one move: start now, be the nerd
Connect with Matt Van Horn: @mvanhorn on X · printingpress.dev
Marketing School is the daily marketing podcast with Eric Siu & Neil Patel. Subscribe for the tactics, tools and AI shifts shaping how modern businesses grow. -
Need Marketing Help? https://npdigital.com/
Neil Patel breaks down what's actually changed in e-commerce, and why the brands winning right now are the ones adapting to AI search before everyone else.
In this session, Neil shares the data behind the new buying behavior: why AI search (GEO) is quietly becoming the highest-converting channel he's ever measured, how shoppers now research and buy across ChatGPT, Reddit, Instagram, and Amazon, and the exact things you need to fix so AI agents actually recommend your products.
Chapters:
00:00 Intro: 25 years of marketing data
00:50 The new e-commerce landscape
03:45 Why buyers need multiple touchpoints
05:25 Buy now, pay later & economic uncertainty
07:30 How each generation shops and spends
09:35 Trust: the real conversion lever
10:50 AI search (GEO) is reshaping discovery
13:45 The invisible conversions you're missing
15:00 AI search: the highest-converting channel
16:15 Why people really buy on social
18:45 Social commerce habits by generation
20:50 Using influencers the right way
22:05 Applying AI to the customer journey
23:20 Why your offer beats your strategy
27:55 Prepare your products for AI agents
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric reveals how he's restructuring his entire company around AI agents, building what he calls a "single brain" that connects every tool and data source into one unified intelligence. He breaks down the four levels of AI adoption, why 91% of enterprises are failing at implementation, and how an org chart of specialist agents, fleet commanders, and closed loops lets one human operate like a 10x team member. Along the way he shares practical tactics: spinning up hundreds of ad creative variations, building cold email infrastructure, finding $500K in savings with a CFO agent, slashing token costs, and optimizing for the coming wave of agent-driven buying (B2A).
Key takeaways
βΎA connected "single brain" beats isolated AI tools
βΎOne human plus five agents equals a 10x team member
βΎOptimize for agents now, because they're the new buyers
Chapters
00:00 Implementing AI and the single brain concept
00:47 The four levels of AI adoption
02:28 Why only 9% of enterprises are scaling AI
04:27 What single brain actually looks like
05:31 Connecting your tools into one brain
06:14 The agent org chart explained
07:19 Designing for specialist agents
09:35 Giving every team member their own fleet
10:52 Do-it-yourself vs done-with-you
11:23 End-to-end workflows explained
12:03 Building loops and the org chart of the future
13:55 Compressing time with instant data
15:05 Combining agents for ad creative at scale
17:04 Prompt in, campaign out
18:46 The CFO agent that found $500K in savings
19:17 Driving token costs down
20:50 Agents are the new buyers (B2A)
22:00 Optimizing your software for agents
24:03 Three moves by Friday
26:18 Building leverage and staying ahead
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Everyone's pouring money into shiny AI marketing. Neil Patel and Eric Siu think most of it is a trap. Live from the Social Commerce Summit, they break down what AI will NEVER replace, the "boring and ugly" tactics still quietly printing money, and the moves you should actually be making instead.
In this episode:
- The "clipping economy" and why a 10-person podcast is on track for $30M
- Why boring, ugly fundamentals still beat the sexy AI use cases
- The email "make money button" that's made one marketer millions
- What AI can't take away: distribution, brand, strategy, community and the human touch
- How social commerce is quietly rewriting the org chart (armies of creators)
- Using AI to expand globally fast (and where the easy revenue actually is)
Chapters:
0:00 10 years of Marketing School, live on stage
0:35 The clipping economy (TBPN, $30M, OpenAI)
2:18 Why boring & ugly still beats shiny AI
4:54 What AI won't replace: distribution & brand
5:07 Stop building "AI theater" — automate what already works
7:02 Distribution & brand can't be taken from you
7:40 The email "make money button" (MarketBeat)
8:40 AI won't replace original strategy
9:54 Why AI keeps giving you the wrong answer
11:19 Community & events: the 18-year-old's bet
14:04 The human touch: customer success is going parabolic
17:52 When customers want a human, not AI
18:13 Social commerce is rewriting the org chart
19:47 Clipping + affiliates at scale
20:23 Founder-led content & high-leverage thinking
21:18 Use AI to expand globally, fast
23:51 Wrap up
Marketing School is the daily marketing podcast from Neil Patel and Eric Siu. New episodes break down the tactics, trends and tools moving marketing right now.
Subscribe for daily marketing tips from Neil & Eric.
#marketing #AImarketing #ecommerce #NeilPatel #EricSiu -
Neil Patel and Eric Siu go deep on what's actually changing in business right now: why trading ideas faster (not a bigger brain) is the real unfair advantage, how AI agents like Hermes and OpenClaw break when you overload them, and the hidden token bill that's quietly eating the savings companies expected from replacing headcount.
They also cover how to show up inside ChatGPT and AI search, where agencies still earn their fees, the comeback of Dell and on-prem AI infrastructure, and when reinventing (or even selling) a business is the highest-leverage move you can make.
Chapters
00:00 Why trading ideas (not bigger brains) drove human progress
16:26 7 ways to show up in LLMs and AI search
17:28 Where agencies still earn their fees in the AI era
33:56 Using AI agents (Hermes, OpenClaw, Picasso) without overloading them
49:41 The hidden token bill eating your AI savings
50:10 The comeback of Dell and on-prem AI infrastructure
1:05:09 Reinventing your business by mode: startup, growth, mature
1:05:34 When selling a dying business is the smart move
1:15:27 Alexa, Amazon ads and the new AI search land grab -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Eric and Neil break down why token maxxing is dead. Cognition is betting that AI should be priced on outcomes rather than token usage, with adaptive routing, spend attribution, and an AI productivity guarantee that funds your usage if Devin delivers less value than you pay for. They unpack the rise of the forward-deployed marketer, the most valuable hire in marketing that almost nobody is staffing for, why AI only matters when it moves real KPIs, and the one question that compounds your results over a decade: what is the highest-leverage thing I can do with my time today?
Key Takeaways:
• Token usage is a poor way to measure productivity. Price AI on business outcomes instead.
• The forward-deployed marketer owns the client outcome while agents do the labor, and it is the hire almost nobody is staffing for.
• Ask one question every day: what is the highest-leverage thing I can do with my time? Compound that for 10 years.
Chapters:
00:00 Token Maxxing Is Dead (Cognition)
02:17 The Forward-Deployed Marketer
04:06 AI Only Counts If It Moves KPIs
06:10 The Highest-Leverage Question
09:49 Reinventing A Dying Business
11:08 Neil's Brutal Travel Schedule
15:13 AI Fluency And The Wealth Gap
18:39 Search Is Going Conversational
21:26 Apple's Long Game On Hardware
23:15 The Steve Jobs NeXT Lesson
24:50 The AI Deception Eval
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil rank the latest AI tools they've tested for marketing, from
autonomous agents like Hermes, OpenClaw, Codex, and Cloud Code to MCPs
from HeyGen, Riverside, and Beehiiv. They break down why overloading agents
makes them degrade fast, the real dollar value behind $200/month ChatGPT
Pro vs Claude Max subscriptions, and how token costs are quietly blowing up
company budgets. Plus the Anthropic IPO winners, smart token routing, and
why selling AI services feels completely different from selling agency work.
Key takeaways
βΎOverloading AI agents makes them degrade fast
βΎChatGPT subsidizes far more value than Claude per dollar
βΎToken costs are quietly wrecking company budgets
Chapters
00:00 Ranking the latest AI tools
01:30 Forking agents to build cold outbound
03:20 Where Hermes and OpenClaw fail
04:30 ChatGPT Pro vs Claude Max value
07:40 Favorite MCPs: HeyGen, Riverside, Beehiiv
09:50 Why Anthropic stays quiet on disruption
11:30 Anthropic IPO winners
14:30 Betting on the Spurs
17:30 Karrot personalized LinkedIn ads break
18:30 The real cost of Pro subscriptions
22:00 Token routing and rising AI costs
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61
million downloads. Each episode delivers actionable marketing tips and
strategies from two entrepreneurs who truly practice what they preach. The
show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil
Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10
Marketer.
π©Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! -
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric dig into McKinsey shifting a quarter of its fees to outcome-based pricing and what that means for agencies built on billable hours. Then they run through seven AI marketing trends for 2026: hiring AI-pilled marketers, optimizing for agents instead of just LLMs, AI-built sites and landing pages, integrating directly into LLMs over chasing their traffic, the documentation boom, the backlash against using AI to market to AI, and why HTML artifacts are becoming the new way to package and share ideas.
Key takeaways
βΎOutcome-based pricing is reshaping how agencies charge
βΎOptimize for agents and integrations, not just LLM traffic
βΎUsing AI content to win inside LLMs will get discounted
Chapters
00:00 McKinsey goes outcome-based pricing
01:01 How outcome-based deals get structured
02:51 Quantum Black savings example
03:35 Why performance-based deals get renegotiated
04:53 Seven AI marketing trends for 2026
04:58 Trend 1: Hiring AI-pilled marketers
05:45 Trend 2: Optimizing for agents
07:57 ClickFlow AI SEO break
08:36 Trend 3: AI-built sites and landing pages
10:07 Trend 4: Integrating directly into LLMs
11:35 Trend 5: The documentation boom
12:32 Trend 6: Backlash against AI marketing to AI
14:15 Trend 7: HTML as a marketing trend
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β Subscribe for Daily Marketing Insights! - Laat meer zien
