Afleveringen
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Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it.
In this episode, Melissa makes the case that the SEO blog era is collapsing in real time, that one strategic LinkedIn poster will out-perform 150 employees doing employee advocacy, and that while every other B2B operator is betting on AI, she's betting on humans — and using AI to do it. She's also dogfooding the entire thesis with her new publication, The State of Brand, which hit a million unique views in three weeks.
What you'll learn
• Why the SEO blog was a 'slot machine' — and what survives the AI search collapse
• The two-month consistency rule that separates real owned media from content theater
• Why one strategic LinkedIn poster beats 150 employees doing employee advocacy
• The one-to-one distribution playbook replacing mass organic traffic
• How Melissa's State of Brand publication converts at ~40% to demo on banner ads (yes, banner ads)
• Why product parity is now enough to beat 15-year incumbents — if your brand, service, and POV are sharper
Connect
Melissa Rosenthal on LinkedIn
The State of Brand
Outlever
Marketing Trends
Chapters
• 0:00 The SEO blog era is over
• 1:30 What's lighting Melissa up: State of Brand hits 1M views in 3 weeks
• 4:30 BuzzFeed → Cheddar → ClickUp: why B2B needs B2C instincts
• 7:33 Why Outlever built its own publication (and dogfooded the thesis)
• 13:00 How to make B2B content go viral without AI slop
• 18:50 Quality vs quantity: the false binary killing content teams
• 22:14 Why one strategic poster beats 150 employees
• 25:37 The two-month consistency rule
• 26:33 'Your blog will never earn an audience'
• 30:17 Everyone says video-first. She's going text-first.
• 32:24 Melissa is excited about banner ads (yes, really)
• 37:00 'Figma should be a little worried'
• 40:04 You don't need a better product to beat a 15-year incumbent
• 43:14 Betting on humans while everyone else bets on AI
• 53:44 $50B incumbents can be beaten in 18 months
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months.
Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything is maximum. But Keri's strongest customer-loyalty moment last year wasn't an AI agent. It was a single text from a real human after a graduation dress arrived without its matching belt. 'I will buy a million more things from them.'
This episode is the rubric: where AI is unlocking near-100% revenue lifts, where iOS 26 just quietly killed 80% of your text marketing, and the customer moment no agent count can replace.
What you'll learn• Why brands using AI hands-off-the-wheel are seeing near 100% revenue lift — and the two customers proving it
• How iOS 26 broke text marketing for 80%+ of devices, and the 2Tap opt-in fix most brands don't know about
• The personalization rubric that gets 91% of consumers to say yes
• The metric CFOs are asking marketing leaders about right now instead of CAC
• The one customer moment that no AI agent can replicate — and why it's the only outcome that matters
ConnectKeri McGhee on LinkedIn
Attentive
Chapters0:00 Stop Selling AI, Start Proving Outcomes
1:16 What Changed in AI Marketing This Year
2:03 Why 90% of CMOs Experiment, But Few Scale
5:29 Why Attentive Doesn’t Lead With “AI” Anymore
6:32 Channel Affinity: Fewer Messages, Better Revenue
8:06 100% Revenue Lift
10:55 Identity AI and the Send-Time Unlock
12:34 The Best Practice Killing Your Deliverability
14:16 iOS 26 and the New Rules for Text Marketing
15:26 Why 2Tap Matters for SMS Consent
17:41 LLM Discovery, GEO, and the New Search Funnel
21:23 Why Consumers Distrust AI But Use It to Shop
24:22 The Tuckernuck Story: When AI Still Feels Personal
28:27 Why CMOs Have to Get Their Hands Dirty
32:14 The KPI Replacing CAC
34:21 Why Martech Is Consolidating Again
36:31 How to Spot Real AI vs. Rebranded AI
38:00 Stop Counting Agents. Measure the Experience.
43:10 The Skill AI Can Quietly Take From You
44:24 How Brands Should Prep for BFCM
46:38 Lightning Round: Trends, Skills, and Frameworks
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Zijn er afleveringen die ontbreken?
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Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise.
She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured marketers' attention and boosted engagement.
The takeaway: Stop overcomplicating personalization. Start with big buckets and simple, contextual changes.
Chapters
00:00 - Why Personalization Should Be Simple
00:32 - First-Time vs Returning vs Current Customers
01:07 - Marketer vs Developer Homepages
03:01 - Geo-Tagging: +51% Attendance
04:28 - The Big Buckets Approach
05:28 - The Lorem Ipsum Attention Hack
06:22 - Ruggable Cat vs Dog Personalization
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What happens when your next customer isn't even human?
Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from years to weeks, what happens when AI agents — not humans — are doing the buying, and why brand might matter MORE in an AI-driven world, not less.
Chris Koehler is the Chief Marketing Officer at Twilio, a $5B+ customer engagement platform. Previously, he led marketing at Box and helped build the analytics engine at Adobe.
Key takeaways:
• Why using AI to speed up bad processes is the wrong move — you need to reimagine them entirely
• The agent buying continuum: SEO → AEO → human-to-agent → agent-to-agent
• Why brand awareness becomes MORE critical when agents do the discovery
• The 'frozen food vs pizza' framework for the future of software
• How to stop feeling paralyzed: the quadrant exercise he uses to prioritize AI initiatives
Follow Chris on LinkedIn: linkedin.com/in/ckoehler/
Learn more: twilio.com
Chapters:
00:00 Meet Chris Koehler, CMO of Twilio
01:44 The Healthy Tension Between IT and Marketing
02:44 Planning in Weeks, Not Quarters
04:40 The Rise of Asynchronous AI Work
07:22 Unlearning 30 Years of Marketing
11:37 Frozen Food vs Pizza: The Future of Software
14:07 Content Scarcity to Content Abundance
15:51 Could AI Agents Fix the Privacy Problem?
17:11 The Agent Buying Continuum
22:12 The Tsunami Most People Can't See
24:40 How to Get Embedded in LLM Recommendations
26:33 Does Brand Matter When Agents Are Buying?
31:01 Measuring Success When You Can't Track Anything
33:12 The AI Agent Webinar Experiment
36:44 What Events Look Like in 2029
42:48 How Chris Curates AI Intel Daily
46:22 Advice for Paralyzed CMOs
49:01 Lightning Round
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading.
Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making meaningful investments. The gap between enthusiasm and execution is costing teams momentum.
She breaks down research conducted with The Atlantic, surveying 425 global marketing leaders. The findings expose why teams are stuck in experimentation mode, what top performers do differently, and why soft skills matter more than prompt engineering.
We explore evidence-based creativity, the rise of the full-stack marketer, and simple personalization strategies that actually move the needle - including the geo-tagging change that increased event attendance by 51% and the Lorem Ipsum homepage trick that drove 250% more engagement.
If you're tired of tools that promise speed but deliver sameness, this episode is your blueprint for moving from workslop to real strategy.
Chapters:
00:00 The Volume Trap: More Content Doesn't Equal Better Content
01:27 The Optimism-Execution Gap: Why CMOs Aren't Investing
10:05 AI Slop: When You Recognize Your Own ChatGPT Output
13:04 The Homepage Login Discovery
15:50 Why Simple Geo-Tagging Works
18:34 The Lorem Ipsum Homepage Experiment
19:29 Ruggable's Cat People vs. Dog People Strategy
28:00 The NASCAR Slide That Almost Went Wrong
31:17 Hiring Full Stack Marketers: Soft Skills Over Hard Skills
43:00 Course Correction Year: Two Pieces of Homework
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Best practices told you to optimize reputation across all 10,000 locations equally—but granular competitive data just revealed that 7,000 of those stores don't need it, and you're wasting millions on the wrong priorities. The era of broad-based marketing is over.
Michael Walrath (CEO & Founder of Yext) reveals why we're entering a "post-best-practice world" where context trumps everything. From the 10,000 taco restaurant problem (why you're overspending on 7,000 stores that don't need help), to why pay-to-play platforms like Forrester and Gartner face disruption, to how ChatGPT's memory will match insurance agents to customers based on shared interests like golf—without anyone typing a single preference.
You'll learn why software and services are blending (Palantir trades at 105x revenue for this reason), why store managers need localized control instead of centralized brand police, and how AI context windows are fundamentally shifting from generic queries to completely bespoke recommendations. This is the playbook for moving beyond one-size-fits-all tactics into hyper-personalized optimization at scale.
Chapters:
00:00 Is "Content Everywhere" Already Outdated?
01:10 The 10,000 Taco Problem: Why Best Practices Waste Millions
04:07 Will Forrester, Gartner & G2 Survive the AI Era?
07:30 Context is Everything: The Lunch Example That Explains AI's Future----
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Most websites are bleeding traffic before visitors even see the page… and Google Analytics can't tell you it's happening. Pantheon's data shows that if your site takes longer than 2 seconds to load, users swipe away before your page even renders. The magic number is now under 1 second, and mobile users expect websites to feel identical to opening an app.
Josh Koenig (Co-Founder and SVP of Marketing at Pantheon) reveals what's silently killing growth: the brutal shift in user expectations, how AI crawlers swarm websites like "denial of service attacks" on UFC fight nights, and why companies need to structure content for LLMs as "research assistants." He breaks down the 5 evergreen SEO tactics that still work—question/answer formats, schema markup, Reddit engagement, strong brand voice, and ungating content—plus why chasing AI micro-trends is risky.
From understanding what data Google Analytics can't see to learning why gated content is dying in the LLM era, this is the framework for building websites that survive both human impatience and AI crawler swarms. If you're still optimizing for 5-second load times or seeing unexplained traffic drops despite good rankings, this shows you exactly what's broken.
Chapters:
00:00 - Page Speed's Silent Kill (Bounce Before Load)
02:10 - The Magic Numbers (1 Second Good, 2 Seconds Dead)
04:04 - AI Crawlers Swarming Sites (UFC Fight Night Case)
08:54 - Five Evergreen Rules for the LLM Era
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What if the marketing channel getting the least resources is actually shaping your entire brand reputation?
Daniella Sampson reveals why B2B teams chase the wrong AI trends while underfunding social media. She breaks down GEO vs SEO, why monitoring 10,000 prompts daily is mostly noise, and how AI agents are forcing brands to evolve from social listening to social intelligence.
She explains her 300-data-point framework, manually analyzing competitors across websites, LinkedIn, Instagram, press releases, and ads to create spider chart visualizations revealing genuine white space opportunities. She details why ChatGPT failed to automate this work, why brand fatigue doesn’t mean consumers are tired of you, and why Coca-Cola has never changed their red.
We explore how to build a properly resourced social team, why B2B brands need to ditch corporate TikTok dances, why LinkedIn + TikTok is the top B2B combo in 2026, and why consistency beats perfection every time.
Chapters:
01:10 - Why GEO Matters More Than You Think
02:36 - GEO vs SEO: Conversations Over Keywords
06:44 - Hidden Brand Mentions You're Missing
09:32 - AI Agents and the Future of Social Intelligence
16:12 - Why AI Still Needs Human Taste
17:25 - The Most Valuable AI Use Cases Right Now
37:49 - The 300 Data Point Framework Explained
46:20 - Building the Right Social Team in 2026
48:16 - Where B2B Brands Go Wrong on Social
49:30 - LinkedIn + TikTok: The B2B Power Combo
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M. So how do you move upmarket to enterprise without losing the community that built you?
Harmony Anderson, VP of Growth & Marketing at Superhuman, gets into the real mechanics of it:
The 70/30 resource split between enterprise and community Why she's hiring a "startup evangelist" to hold down their founder base Why they didn't need a rebrand to start winning enterprise deals What she learned studying how Canva pulled off the same shiftPlus, Harmony's vision for where AI-native productivity is actually headed and why the line between your personal and professional tools is about to disappear.
If you enjoyed this clip, be sure to check out the full episode on Marketing Trends: The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete.
Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, why they are fundamentally different from the automations marketing teams rely on today, and what this shift means for marketing jobs, team structure, and the skills that will matter most going forward.
If you have confused AI agents with automation or wondered whether your role is safe, this episode gives a direct answer.
Chapters
00:35 - Introduction
01:31 - The CMO Who Scrapped His 2026 Marketing Plan in January
02:30 - What Triggered This, and Why It Happened in Two Weeks
05:12 - What Is an AI Agent? (Plain English Definition)
08:14 - AI Agents vs. Automation: The Key Difference
09:40 - The Mindset Shift Required to Use AI Agents Effectively
13:50 - What Happens to Marketers in Execution Roles
14:20 - How Automation Reshaped Marketing Jobs Before
15:16 - Do Marketers Need to Understand AI Internals
20:28 - Is AI Coming for Marketing Jobs, The Honest Answer
21:54 - What Marketers Should Do Right Now
23:48 - Recap and What Is Coming Next
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Most brands think viral marketing takes months of planning and massive budgets. Nick Tran engineered it in 72 hours.
In this segment from Marketing Trends, the former Global Head of Marketing at TikTok breaks down the exact reverse-engineered playbook that turned unknown creators like the Ocean Spray skateboarder into overnight viral sensations, and why the traditional 2-3 month campaign timeline is dead.
From understanding why Nick tells marketing leaders to "kill your KPIs" and hire for intuition instead, to learning how he identified viral potential before it happened, this is a masterclass in speed-to-market and cultural relevance.
If your team is still running 90-day campaign cycles while competitors are shipping in weeks, this framework will show you exactly what you're missing, and how to move faster without sacrificing quality.
Chapters:
00:00 - The Reverse-Engineered Playbook
04:32 - Project Cheetah: 72 Hours to Viral
09:15 - Moving Upmarket Without Losing Your Soul
13:48 - Five Things Marketing Leaders Must Unlearn
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.
Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.
You’ll learn:
- The "algebra problem" of AI adoption
- How to save your design team 80% of their time
- Why the gap between marketers who use AI well and those who don't is widening fast.
- How to use an LLM scoring system to pre-review documents for you
- The dangerous trend of "AI Marketer" job titles
- What’s really in store for the future of video+AI
Key Moments:
00:00 — Why AI Hasn't Improved Creative Output Yet
02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them
07:27 — Nir's Background: AI PhD to Lightricks and FaceTune
09:46 — What Used to Take Weeks Now Takes Minutes
13:35 — Why Automating Everything Failed Miserably
16:38 — Start with What People Hate Doing
20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 85
21:43 — Train Your LLM to Be Mean, Not Nice
23:32 — Building Custom GPTs with Company Guidelines
26:30 — The Pitfall: Using AI to Please Leadership
28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough
31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?)
34:41 — AI Won't Replace Creatives, But This Will
37:04 — The Two Critical Skills: Prompting and Curation
37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example)
42:47 — What CMOs Should Be Asking Their Teams
46:20 — Why "AI Marketer" Is LinkedIn Fluff
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.
Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.
Josh also shares how teams are using Pantheon’s new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.
Key Moments:00:00 — The Two-Second Rule: Why Website Speed Kills Conversions
04:30 — The Hidden Growth Killer Most Marketers Miss
08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story
12:22 — Five Evergreen Website Tactics for the LLM Era
16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing
20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far
23:10 — The Generic Content Trap Poisoning AI Search Results
26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste
31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth
36:05 — Brokering Peace Between Marketing and IT Teams
40:20 — Vibe Coding for Marketers: The Prototype Revolution
44:06 — Next.js Explained: Open Source for Marketing Development
48:17 — From Vibe Code to Production: The Last Mile Problem
51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights
54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes.
Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating judgment (not just tasks), and how she’s redesigning her marketing org around agents, automation, and new workflows.
Michelle also shares early results from Alteryx’s AI experiments, how she’s rebuilding a 700,000-person community, and why great leaders still start with the end user even as their buyer audiences expand.
Key Moments:
00:00 – How to Stay Relevant Through Every Tech Shift
03:42 – A Career Spanning Web1, Cloud, SaaS, and AI
06:58 – Curiosity Is the Ultimate Career Advantage
10:12 – When Leaders Should Tinker and When to Delegate
13:28 – Building a Marketing Culture That Experiments
16:41 – Why AI Is About Judgment, Not Just Automation
20:07 – Inside an AI-Powered SDR Outbound Workflow
23:34 – Do AI Agents Replace People or Elevate Them
26:58 – Upskilling Teams in an AI-Driven Organization
30:17 – Why Most AI Content Fails to Break Through
33:36 – How to Stand Out in a Noisy B2B Market
36:52 – Why Enterprise Brands Lose Touch With End Users
39:48 – How Alteryx Built a 700,000-Person Community
43:06 – Turning Community Into Competition and Learning
46:32 – Early AI Wins That Drive Real Pipeline Impact
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life.
And few people understand that better than Niki Hall and Dayle Hall.
Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share how they balance two big careers, raise a family, and approach marketing from completely different angles.
They break down how they support each other through major job shifts, navigate brand versus demand debates, and build teams that can adapt to rapid change. They also explain how AI is reshaping customer experience, what metrics actually matter, and why modern leaders need both operational rigor and creative courage.
Key Moments:
00:00 Meeting the CMO Couple
02:23 How They Met at Cisco
05:08 Early Career Moments That Shaped Them
08:16 When Their Marketing Paths Split
10:11 Growing Up as Marketers Inside Cisco
12:00 Balancing Two Big Careers and a Family
13:40 The Realities of Career Timing and Tradeoffs
15:56 Parenting, Travel, and Real-Life Leadership
18:15 Why Community Matters for Working Parents
20:38 Helping the Next Generation of Leaders
23:20 Marketing in 2026 and the Impact of AI
24:43 Brand vs Demand and How They Debate It
31:17 What They Learned From Each Other’s Strengths
32:00 Org Design and Building a Modern Marketing Team
51:03 Career Pivots, Pressure, and Personal Growth
1:12:54 Lightning Round and Final Takeaways
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The brands everyone talks about are not the safest ones. They are the bold ones.
And few people understand that better than Nick Tran.
The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.
Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today’s fastest moving teams get wrong about attention, creativity, and risk.
CHAPTERS / KEY MOMENTS
00:00 Engineering a Viral Influencer
02:20 What Bold Marketing Looks Like in 2026
04:20 Crisis Marketing at Taco Bell
07:05 Lessons From Stance and Samsung
09:30 Reinventing Hulu With Culture Marketing
11:00 Why the Old Marketing Playbook Is Dead
13:40 Inside TikTok’s Project Cheetah
16:45 Making Creators Culturally Famous on Purpose
19:35 Five Marketing Behaviors Leaders Must Unlearn
22:20 The ROI Trap and Bad Marketing Metrics
25:00 Why Modern CMOs Should Become CEOs
26:00 The Ocean Spray x DogFace420 Breakout Moment
29:10 The Rise of AI Influencers and Virtual Icons
30:00 Worldbuilding: The Future of Brand Marketing
33:00 Reinventing Ciroc Through Lifestyle Experiences
37:00 Pickleball, Pop-Ups, and The New Experiential Playbook
43:00 Out-of-Home Creative, Simplicity, and Cultural Signals
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.
Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm.
CHAPTERS / KEY MOMENTS
00:00 - The Weirdest Fiverr Requests Ever
02:58 - How Fiverr Grew from Weird to Global Brand
04:00 - Inside Fiverr’s Wildest Marketing Campaigns
06:11 - Freelancers Behind Fiverr’s AI Ad "Gary"
08:40 - How Fiverr Selects Top Creators
10:00 - The Data-Driven Matchmaking Engine
12:10 - Strategy Behind Creative Campaigns
14:05 - From Vibe Coding to Avocado Apps
16:20 - AI, Humans, and the Future of Creative Work
18:55 - Taking Risks and Learning from Failures
21:00 - The "F***-Up Night" and Courage Culture
23:25 - Biggest Marketing Lesson: Marketers vs. Consumers
26:30 - How Fiverr Stays Grounded and Human
29:40 - Emerging Trends and The Future of Work
33:10 - How Fiverr’s Culture Fuels Innovation
37:25 - What’s Next for Fiverr and Freelancers
41:00 - Shiri’s Advice for Marketers and Founders
44:45 - Closing Reflections and Takeaways
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Brands don’t live in campaigns… they live in memory.
In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends.
From Geico’s 15%, Snickers’ hunger fix, and Nike’s evolution of “Just Do It,” to Salesforce’s AI rebrand and Harley-Davidson’s Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads.
Key Moments:
0:00 The Hidden Power of Brand Associations
2:03 Ulli Appelbaum Explains the Science of Memorable Brands
4:20 The Problem With Trendy Marketing Playbooks
6:00 How Geico and Snickers Built Brand Memories
8:10 Changing Brand Perception Is Hard
11:00 How Nike Avoided a Rebranding Fail
14:00 Three Elements Every Effective Campaign Needs
18:00 Evidence-Based Marketing and Brand Association
24:00 US Marketers Have Lost Their Edge
30:20 Most Customer Journey Maps Waste Time
33:00 The Touchpoint That Changes Customer Behavior
37:00 Creative Problem Solving and Destructive Thinking
47:30 The 95 Percent Rule for Balancing Brand With Sales
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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How do you market the experience of walking through rooms of illusion that flip reality on its head?
In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.
Key Moments:
00:00 Andy Levey Turns Wonder Into Marketing Strategy
02:00 Inside the World’s Most Photographed Museum
04:00 From Wall Street to Vegas Viral Experiences
07:30 Building the Biggest Brand No One’s Heard Of
09:30 Cracking the Local Playbook for Global Growth
14:14 Data and Science Behind Going Viral
16:44 Marketing FOMO With Radio and Influencers
19:00 Winning Local Search and the AI-Discoverability Game
24:00 Bringing Emotion Back to B2B Marketing
27:23 How to Make Customers Feel Your Product
33:43 Lessons from Failed Launches
38:10 Using AI to Scale Creative, Not Replace It
45:00 The Best Marketing Campaigns
51:00 Marketing Trends Outro
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.
Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.
Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.
Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand.
Key Moments:
00:00 Introduction to GoodRx’s Marketing Strategy
01:37 How Ryan Sullivan Became a CMO in Five Years
05:34 Measurement and Marketing Efficacy
10:57 The Savings Wrangler Campaign
29:50 Balancing B2C and B2B Marketing
32:40 The Importance of Brand Consistency
36:38 Contrarian Marketing Bets
37:21 The Power of Audio in Marketing
41:32 Leveraging Third Party Content for AI Brand Discovery
45:15 Balancing Data and Intuition in Marketing
51:26 Building a Robust Measurement System
01:00:55 Lightning Round: Quickfire Questions For GoodRx’s CMO
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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