Afleveringen
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FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable 😳
Over the past two years (since the birth of my son), I’ve been working on creating and managing a flexible schedule… and, it has been a long time coming.
Since opening Plum & Parcel 10 years ago, a lot has changed. From my client base, to bringing on multiple contractors, to going back to the corporate world and growing a family. 🫣
It’s been a whirlwind of a decade!But like my friend Desiree, who I spoke with in our episode last week, I get the opportunity to play a very practical role in my house with my two (almost three) kiddos.
Now, with my time being more limited, it's time to start prioritizing how I spend it. ⌛ If you're a working mama, you know where I'm coming from!
This week I'm chatting unscripted through how I am creating and managing a flexible schedule in my business. 📅 And, how you can too!
If you have a few minutes to spare in your busy schedule, plug those headphones in. 🎧 It’s time to dive in!
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LINKS:
Download the Marketing Focus Framework HERESnag your free One Page Marketing Plan HEREListen to other popular MYP episodesEpisode 23 | Annual Planning & Goal Reset | How to Include All of You in Your GoalsEpisode 7 | How I Juggle Motherhood and BusinessEpisode 26 | Your 40-Hour Work Week Reboot | 4 New Rules to Find Balance This YearJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
By now, I assume you've probably heard a bit about the Bachelor franchise.
🌹
As a seasoned reality TV connoisseur, Bachelorette season 9 lead Desiree Siegfried (previously Desiree Hartsock) was one of my favorites, which is why I asked her to join me on the podcast this week. 🤗🎙
Although the Bachelorette was just the beginning of a beautiful journey that led her to becoming a:
Homeschooling mom of almost three 👩👦👦🤱,Writing her memoir, The Road to Roses📚,Launching her podcast, Do You See?🎙 and,Starting Prayer Doves, a prayer community and online shop 🕊️Des and I first connected over an influencer campaign nearly 10 years ago. A lot has changed since Desiree made her TV appearance in 2013, and accepted that partnership request. 👪
It's a great reminder that roles and priorities shift all.the.time, and how we choose to respond to those nudges and requests is what sets us apart.
If you're interested to hear what Desiree is focused on in this season + how she's chosen to use her platform since going on the Bachelorette, tune into EP 48! 🎧
You won't want to miss it 🌹
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LINKS:
Connect with Desiree at www.DesireeSiegfried.com.Listen to the Do You See? PodcastFollow Desiree on Instagram at @desireesiegfried Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
Zijn er afleveringen die ontbreken?
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Here's the reality…
If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦
Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest.
YES, I HAVE GREAT NEWS! 🥳
Due to consumer spending trends, many brands take a short hiatus from marketing externally during the summer. Well, unless you sell swimsuits or are in the suntan lotion industry. 🕶️
Instead of spinning out new products or making big announcements, it's time to slow your roll and work behind-the-scenes for the following seasons! 🐌
If you're wondering what that means, I'm giving you a little synopsis on how to plan your marketing for Spring, Summer, Winter and Fall on the podcast.
Ongoing marketing and PR is non-stop hard-work and it’s important we carve out rhythms in our marketing, so we have time ourselves to rest. 😮💨
I'll be walking you through what to expect and how to plan each of your months marketing… from January to December!
As you listen to this episode, acknowledge the months that sounded good for you to find some extra time for yourself and family. 💖
Here is your 12-month marketing replay!
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LINKS:
Snag your free One Page Marketing Plan HERE Listen to Episode 4: How to Build a One-Page Marketing Plan in 7 Easy StepsLearn more about annual planning with Austin in Episode 23Systemize your marketing with Austin and Chelsi Jo in Episode 41Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon!
Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P.
Watching Liz's platform grow from near and far over the past decade has been wildly incredible, especially getting to play a small part in it.
Although it seems Liz has done it all, she did start somewhere.
She wrote a fantastic book called Beginners Pluck to recount her small beginnings and teach us women how to lean into a season of new.
That we bring magic into our own lives and businesses because we are beginners, NOT in spite of it!
And in today's episode, she expands on her book and the art of dreaming small to achieve big, so you can too.
If you've been looking for a sign to start something new, grab those headphones.
Come hangout with Liz and me on this week's episode of the Marketing Your Purpose podcast, and embrace your Inner Beginner. See you there!
Want more after this episode? Go listen to Episode 28: What Does It Look Like to Be Socially Conscious & Missional? A whole episode dedicated to Liz.
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LINKS:
Learn more about Liz and what she’s all about: https://www.lizboho.com/aboutGrab a copy of Liz’s book, Beginners Pluck: https://amzn.to/3V70HcrBook a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
Now we know Mondays can get a bad rap…
This past three-day weekend being an exception 🇺🇸
But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯
Trust me, this rhythm didn't happen overnight.
It took recognizing the clunky, inefficient hours I was spending on the same things every week to get to this place… 😬
Plus, the need to build an effective Monday morning marketing system that flowed seamlessly.
Now, this 5-step process is so routine, I could do it blindfolded 🙈
KIDDING (but maybe not).
I LOVE knowing exactly what's happening on a bare minimum basis with P&P's marketing, so I can review, finalize and move on by noon every Monday morning. 🙌And now you can too.
So, if you're ready to create your Monday morning workflow to help your marketing become more streamlined…
You need to tune into this episode! Take a listen 🎧
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LINKS:
Download the free Marketing Focus Framework: plumandparcel.com/marketing-focus-frameworkDownload the free One-Page Marketing Plan: plumandparcel.com/one-page-marketing-planBook a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world…
But, I’m here to tell you otherwise.
Most of us small biz owners are strapped for time and even resources. 😵💫
You or your small team are trying to keep up, releasing as much content as you possibly can and stumbling through the latest trends.
You may be asking yourself, “Why does this feel impossible?”
Because, it is. 🙏
That's why today, I’m walking you through one of the latest social media debates, LinkedIn or Instagram, so I can help you decide where you need to focus your time and energy marketing this year.
If you're ready to hone in on where your target audience is, reflect back on your 2024 marketing goals and choose how you will wisely allocate your resources this next quarter, then start listening! 🎧
As a marketer celebrating 13 years on both platforms, here are four steps to help you get clear. Tune in now.
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WHAT’S NEXT?
Grab your FREE Marketing Focus Framework >>> https://www.plumandparcel.com/marketing-focus-framework
This guide was designed with you in mind and helps with:
Getting clear on your marketing and communication strategies,Finding where you should invest your time,And, where your marketing energy should go!PLUS, if you need help filling it out, tune into EP 2: 3 Questions to Ask Yourself to Find Your Marketing Focus.
Download me: it’s free!
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OTHER LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
One of my biggest goals at P&P is making sure you're setup for success…
Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic.
While creating your website for your purpose or business is great… it’s not the place to start.
In fact, there are seven things you should do with your marketing strategy before you even think about: building the website, starting the Instagram, posting anything!
Thankfully, today, that's where we come in. There are systems and processes you can build RIGHT NOW that are foundational to your marketing strategy 🪄
And, we want to share those with you for FREE.
In this week's episode of the Marketing Your Purpose podcast, I’m diving into the “7 Things to Do Before Building Your Website”, including:
✨ Defining your target audience and situation,✨ Identifying your goals,✨ Outlining your key messages and strategies,✨ Creating a timeline and budget +✨ Measuring your success!
I know you’re eager to get the word out about your purpose and mission and I want you to get to that place quickly too.
Before you do anything, tune into this episode, download the freebie below and fill it out. ✍️
Here are your seven steps to promote and sell with ease! Jump in now!
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WHAT’S NEXT?
Grab your FREE One-Page Marketing Plan ——> https://plumandparcel.com/one-page-marketing-plan
The One-Page Marketing Plan is your secret weapon to conquering your objectives and achieving BIG results.
This simple, yet powerful roadmap will guide you through the essential steps to create a focused marketing and communications strategy.
With our One-Page Marketing Plan, you'll ⤵️
✅ Gain clarity on your objectives
✅ Define your target audience
✅ Craft key messages
✅ Select the right strategies
✅ Track your progress
...and so much more!
Say goodbye to scattered efforts, and hello to streamlined success! Ready to get started? Download me: it’s free!
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LINKS:
- Grab your FREE One-Page Marketing Plan ——> https://plumandparcel.com/one-page-marketing-plan
- Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
- Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
- Join our email list: plumandparcel.com
- Follow us on Instagram: @plumandparcel
- Connect with Austin on LinkedIn: austinkapur
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Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸
'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work.
But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy
For all you busy, supermoms out, here's an encouraging word to say keep going, even when life feels upside down. 🙃
Kelsey Ogletree, a new friend, mom and business owner in the media space, has fresh thoughts on how motherhood and work can be one in the same.
Her 5 bits of advice on how she navigates being the founder and CEO of Pitchcraft, a technology platform for lifestyle PR pros prioritizing relationships over transactions, and a new mom, is refreshing and on point. 👌
I'm eager for you to tune into our conversation.
——
On top of being an entrepreneur, Kelsey is also an independent journalist for national outlets like The Wall Street Journal, Travel + Leisure and AARP The Magazine. ✍️📰
She has a wealth of knowledge around writing, pitching and building relationships with the media. So, if PR is your thing, tune in today.
During our conversation, we talk about the value of:
- Working with other moms 👥- Outsourcing creatively using ChatGPT 👩💻
- Growing slowly 🌱- Keeping your phone away from your kids and in bed 🙅♀️- Involving your children when necessary 🤱
Mom or not, you'll enjoy this episode. Give it a listen!
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Just as much as you, P&P wants your purpose-driven thang to:
- Experience momentum, - Have a positive social impact,
- Tell a story that shines among the rest.
If you're eager to gain exposure you didn't think was possible for your brand, you have to start looking at your marketing + PR as an ongoing relationship, not a one-off request. 🤝
If you are:
- Ministry or non-profit leader- Online service provider- Business or marketing consultant- Health or wellness coach- Course creator- E-commerce shop owner - Tech for good founder
Tap us in. ☎️ We'll coach you through collaborative partnerships, strategic media opportunities, content amplification efforts and more that bring in new leads and sales…
All while avoiding treating people and your marketing as transactions in the process. 🚫
If this sounds like something you need in your life, give us a ring. 🥳 We offer different PR packages for most price points! And, are ready to serve you and your ongoing needs.
Contact P&P Today —> https://www.plumandparcel.com/contact
LINKS:
- Use MYP200 for $200 off your first month of Pitchcraft: https://pitchcraft.media/
- Download this FREE resource to learn how to build authentic relationships with journalists: https://pitchcraft.myflodesk.com/relationships
- Connect with Kesley on LinkedIn and Instagram: https://www.linkedin.com/in/kelseyogletree/https://www.instagram.com/kbogletree/
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- Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
- Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
- Join our email list: plumandparcel.com
- Follow us on Instagram: @plumandparcel
- Connect with Austin on LinkedIn: austinkapur
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Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships.
Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky.
Whether “systemizing your life” is a new or seasoned practice for you, the big question is: have you prioritized systems in your marketing?
Chelsi Jo, a friend and mentor of mine, has quite a bit of experience in this area.
She recently sat down with me to unpack five ways she makes her ongoing marketing efforts seamless, and I thought you might find these tips helpful too.
Chelsi is the host of the top 10 ranked Systemize Your Life Podcast, CEO and Founder of ChelsiJo.Co, + the queen of systems for work from home moms.
Her core three systems are the reason why she has been able to grow a business from idea to multiple six figures and never neglect her family in the process.
So, our goal here today is to make your marketing more streamlined.
With the help of Chelsi, we're covering 5 ways to systemize your marketing in any stage of business, including:
- Keeping Track of Your KPIs- Planning Your Top Marketing Strategies Quarterly - Creating a Content Calendar- and more!
If you're ready to get more organized in your biz + be more intentional with your time, then I have the episode for you. It's time to dive in! Listen now.
+++Ready to systemize your marketing?
Check out our online course, the Purposeful Marketing & PR Playbook, a four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget.
Take your business to the next level with more credibility, exposure, leads and sales, all while making a bigger impact.
Use code “WELCOME” to get 10% off! Get access today.
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LINKS:
Visit ChelsiJo.Co: https://chelsijo.co/Listen to the Systemize Your Life Podcast: https://podcasts.apple.com/us/podcast/systemize-your-life-routines-schedules-time-management/id1488424047 Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱
As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row…
You can expect I choose marketing strategies and tactics that are not just effective, but sustainable too. ♻️
Marketing (like events) costs a ton of money, energy and time, and often leave behind a ton of waste.
Which is why I ALWAYS suggest implementing marketing and PR strategies that aren't just money or time savers, but are better for the environment. 🍃💡
If being more thoughtful of the world around you sounds like something you need in your marketing, take a listen to Episode 40 this week.
Here is a preview of the strategies that have stuck with me over my 10+ years in this industry + how they can help you be more sustainable in your biz too. 🌷
1️⃣ Go digital 📲2️⃣ Invest in sustainable packaging, products or branding 📦3️⃣ Be vocal about your sustainability choices 🗣
Ready to dive in? Head outside and take a breath of fresh air! It’s time you tuned in.
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If you have unique questions about how you can be more sustainable in your marketing, reply to this email or reach out at plumandparcel.com/contact. I’d love to setup a discovery call or 60-minute Intensive to talk over the challenges you are having in your business and provide low cost, time efficient marketing and PR strategies that might be the solution.
Let me help you get through the biggest hurdles of your business. I know you’re juggling a lot, my friend, and I don’t want marketing to be the issue.
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LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone.
With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢
Can you relate?
Thankfully, I was able to take a few steps back without missing a beat. 🥁
And, you know how I did it?
CONTENT BATCHING 💖
Batching content is a lifesaver for times like this.
At its root, content batching is simply planning and creating a month's plus worth of content in advance.
You can imagine how happy I was when I knew I had several episodes recorded ahead of all this craziness. 🙌
If you don't have the slightest clue on how to start batching your content, then buckle up!
Today we're diving into:
1. Deciding what content to create
2. Designing a content calendar
3. Doing a brain dump
4. Dedicating your time
5. Gathering your materials
6. Gaining momentum
7. …and most importantly, taking breaks!
Batching your content really is an excellent strategy to streamline your workflows and boost productivity.
AND, it provides great relief in a season when so much can be out of control.😮💨
Here are seven awesome content batching tips to start off your week!
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LINKS:
Snag your FREE One Page Marketing Plan: plumandparcel.com/one-page-marketing-planGrab your FREE Marketing Focus Framework: plumandparcel.com/marketing-focus-frameworkSign up for the Purposeful Marketing & PR Playbook: plumandparcel.com/playbookBook a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖
Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌
Polly's planners landed in the hands of the most perfect “celebs”. And, their online promotion of the planners rocked her business for the good! 💰
But, like most businesses, her marketing and PR strategy had to evolve.
Over the years, Polly has not only leveraged influencers, social media marketing, podcast tours, a robust email list, SMS and so much more… 📱
But, she has nailed the art of urgency and incentives that catapult her perfect customer to buy her planners again and again and again. 🛒
Polly is an incredible example of applying an integrated marketing and PR approach.
I'm so excited for you to learn more about her, the multiple businesses she runs and her evolving marketing mix on the Marketing Your Purpose podcast today.
If you're ready to propel a dream or simply advance your marketing strategy… come take a listen. 🎧
Hear about the investment she made in P&P, “the best money [she] ever spent" in her business. 💵
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LINKS:
Join Polly’s workshop : www.horacioprinting.com/workshopVisit Print School: www.horacioprinting.com/printschoolBook a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
Hi friend! Ever considered outsourcing your PR? 💵
I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing?
I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪
But, as a small business owner myself, I am fully aware bandwidth and time WILL get in between you and your biggest awareness and sales goals.
And, I don't want you to get stuck there. 🚫
In today's content-driven world, the ability to craft compelling editorial pieces and pitches is essential for businesses and individuals alike.
If you find yourself lacking the time, skill, or inclination to write and pitch yourself and your brand for further exposure, fear not. 🫣
There are numerous ways to outsource your pitching and writing needs efficiently and effectively.
Now, is the BEST time to learn why outsourcing isn't so bad (hello business expense) as we sit squarely in tax season. 🧾
In today's episode of the Marketing Your Purpose podcast, we'll explore five strategies to help you find the perfect writer for all your PR needs, plus all the benefits of outsourcing.
Because remember, we weren’t created to do life alone… 👭
Investing in others experienced in the work you've been itching to start is an absolute no brainer! 🧠
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Ready to take a chance on PR with a little bit of coaching and accountability?
We have 5 spots available for our PR Support Bundle this month, and I want one of those spots to go to you.
The PR Support Bundle is a mix of all of our favorite offers. This is what you get when you sign up today:
Two 60-minute strategy calls with me, Austin KapurOne 3-6 month PR action plan with proposed goals and PR strategiesA bio refresh and creation of your thought leadership platformA list of suggested, targeted influencer, podcast or media contacts, and the directions & guidelines for how to reach them4 personalized influencer, podcast or media pitches drafted & prepped2 editorial pieces drafted & queued for submission+ BONUS! If you pay for this service in full this month, you'll get the Purposeful Marketing & PR Playbook, my online course for FREE!
This is a POWERHOUSE offer and I can't wait to implement it with you.
If this sounds up your alley, it's time you booked your first service with P&P. Contact us today!
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LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
We're kicking off Holy Week with a very special guest. 🤍
Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children.
And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇♀️
Culture tells us to care about everything, but Scripture tells us to care about a few things.
As Lent ends and we fall back into our patterns again (myself with social media), Michelle will help encourage you to avoid being swept up in the hustle again. 👏
She'll help you pause to remember the weight of this week, and leave you with three foundational reminders…
Especially, for us women who are ambitious and want more – but want that more to not be defined by this world. ⛅
Unable to hop into Episode 36 of the Marketing Your Purpose podcast?
Here is a preview:
1️⃣ Keep God first — when you do this, He orders everything else
2️⃣ We are called to love people - not please people
3️⃣ Follow His rhythm of rest and work
Grab your cup of tea, find space and take a deep breath in. It’s time you tuned in.
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LEAVE A REVIEW
We're so grateful for our avid Marketing Your Purpose podcast listeners.
If you haven't written a review, please take a moment to leave one on Apple Podcasts or wherever you tune in.
Every time someone writes a review for the podcast, it helps another busy, purpose-driven gal find it! Thank you for ALL your support.
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LINKS:
Check out the She Works His Way podcast: https://sheworkshisway.com/podcast/
Shop She Works His Way resources: https://sheworkshisway.com/product-category/books/
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join Plum & Parcel’s email list: plumandparcel.com
Follow Plum & Parcel on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur
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Have you ever said to yourself…
“I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?"
Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief?I find that the biggest hurdle to getting started with PR and pitching is knowing where to start AND where to find the time. Thankfully, today, that's where we come in.
There are systems and processes you can build RIGHT NOW that will give you the time and freedom to start pitching with ease.
And, we want to share those with you for FREE.
On the Marketing Your Purpose podcast, I'm excited to dive into 5 systems to empower YOU, the:
- busy, purpose-driven entrepreneur, - non-profit leader,- course or content creator, - business or marketing coach or consultant, - tech for good founder,- e-commerce shop owner, etc….
Because you can do this yourself!
The cat is out of the bag…
You don't need to hire a big expensive PR agency to do the pitching for you.
For 5 simple tips on how to start pitching yourself and your biz for podcasts and editorial pieces, tune into Episode 35.
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Ready to take a chance on PR with a little bit of coaching and accountability?
We have 5 spots available for our PR Support Bundle this month, and I want one of those spots to go to you.
The PR Support Bundle is a mix of all of our favorite offers. This is what you get when you sign up today:
Two 60-minute strategy calls with me, Austin KapurOne 3-6 month PR action plan with proposed goals and PR strategiesA bio refresh and creation of your thought leadership platformA list of suggested, targeted influencer, podcast or media contacts, and the directions & guidelines for how to reach them4 personalized influencer, podcast or media pitches drafted & prepped2 editorial pieces drafted & queued for submission+ BONUS! If you pay for this service in full this month, you'll get the Purposeful Marketing & PR Playbook, my online course for FREE!
This is a POWERHOUSE offer and I can't wait to implement it with you
.
If this sounds up your alley, it's time you booked your first service with P&P. Contact us today!
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LINKS:
Grab your free one-page marketing plan Fill out your one-page marketing plan with me in Episode 4Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list.
Creating a carefully thought through list was no easy task.
It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable.
But, that didn't happen overnight.
So, my goal here today is to make your email marketing strategy simpler.
With the help of Rachel, we're covering three questions you should ask yourself when starting your own email list at any stage of business, including:
➟ Where are you at in your business?
➟ What can email do for you?
➟ How will email fit into your entire marketing ecosystem?
When Rachel first reached out to be a guest, I was most excited about her belief that your marketing should feel as good as your purpose.
If amping up your email marketing strategy, and being more intentional in your biz are on your radar in 2024, tune into this episode.
Building your email list starts today!
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LINKS:
Sign up for Gal Agency’s email list: https://gal-agency.com/converting-guideBook a free 15-minute discovery call with P&P: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur -
Happy Women's History Month!
This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know.
Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence.
I admire and respect the women featured on this week's episode.
Their businesses and offerings, similar to P&P, go much beyond traditional PR.
They each follow a multi-channel marketing strategy that reaches their ideal customer, and have unique skills and services, I’m excited for you to learn about directly.
+++At P&P, we partner with companies and individuals who are making a positive, lasting difference in this world.
Whether you're a for-profit or non-profit, you'll find our integrated marketing and PR process breaks through the darkness of this loud world…
And, gets every purpose-driven thang we work with heard and seen, using our surround sound approach.
Our goal is to coach you, consult you and share our tips on the HOW.
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That's why we love these three women.
They're serving their unique customer by walking them through the process of working with the media, and not just doing it behind closed doors.
Just like P&P, these women will empower you to believe you can do your own PR as a small business. Because you can!
If you're curious about working with one of them, scroll down below and listen to this episode.
It’s time you tuned in!
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LINKS:
Learn about Susie Moore’s Five Minutes to Famous: https://fiveminutestofamous.com/Get to know Gloria Chou: https://www.gloriachoupr.com/Say hi to Lexie Smith: https://theprbarinc.com/about/ Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinReach out to Austin at plumandparcel.com/contact -
Remember when I mentioned I'd be spending a lot less time on social media?
Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter 👋
Stefanie is an incredible business and podcast coach, and a friend of a friend. And now, my friend 💗
Her online programs led me to start the Marketing Your Purpose podcast in 2023, and grow it into what it is today.
In five years, this woman has built a successful seven-figure online business without using social media…
And, now teaches other women how to build their own online businesses in just 2-hours a week with ZERO use of social 🤯
Wondering how you can manage this too?
I sat down with Stef to discuss what happens when you ditch social media and focus on what works for your business.
To hear that SOMETHING works is a breath of fresh air… 😮💨
If you want to give up countless hours on social too + tap into a tactic that drives a much better ROI in less than half the time, tune into this episode.
You don't want to miss this…🎙️
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📣 CALLING ALL PODCASTERS! (And my “maybe, I’ll podcast one day” friends)
My podcast coach, Stefanie Gass, is hosting a special LIVE 5-Day Challenge next week!
In this 5-day FREE bootcamp, you will learn:
➡ How to make your podcast grow (way faster)!
➡ How to make consistent income from your podcast
➡ How to sell one-to-many instead of in #awkward DMs
➡ 3 simple strategies to increase your downloads
When? Monday, March 4 - 8th
Where? stefaniegass.com/bootcamp
If you are ready to GROW your podcast, get ranked, and start making income, this is the event for you.
If you participate in this bootcamp and then are on the fence on whether to invest, reach out via email. We'll drop all the details on what to invest in first.
See you there!
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OTHER LINKS:
Invest in Stef’s Clarify Your Calling Online Course: https://bit.ly/clarifywithstefanieTake the Podcast Pro University Online Course: bit.ly/stefaniegass Join Stef’s Podcast to Profit 6-Month Group Coaching Program: bit.ly/coachstefaniegass Start with Stef’s FREE evergreen workshop: podcastforgrowth.comBook a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austinReach out to Austin at plumandparcel.com/contact -
I know I'm not the only one…
After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one. 📱
I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see…
Or, posting the perfect Instagram reel that ends up not being engaged with anyway. 😞
It doesn't feel great. It doesn't sit well.
And I know my time is precious. ⌛
So, why do I keep turning to it at all? …
In this season of Lent, which kicked off last Wednesday, a period of prayer, fasting and giving that ends the Thursday before Easter…
I am releasing my grip on social media. 👋
For the next 40-ish days, you won't see us posting on social media, except to share a guest interview or two that expands on this topic.
I hope by being off social media, we inspire you to think through what it would look like to give up social media too.
And, to replace it with a healthy alternative that is good for your mind, body and soul instead. 🕊️
If you're curious what those alternatives are, grab your headphones. 🎧
We have 10 healthy ideas for all that new found time!
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Ready to stop spinning on social media and take a bigger and bolder step into your marketing and PR efforts? 𓊍
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
In our 15-20 minutes, we'll chat through:
1. What it is you're struggling with,
2. Tangible ways to get off social media
3. And, new EXCITING marketing and PR strategies that will meet your audience exactly where they're at. 🙌✊🥳
The time is now, my friend! Book a discovery call today.
Always grateful to be on this journey with you. Until next week….
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LINKS:
Book a free 15-minute discovery call: https://bit.ly/chat-with-austinJoin the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurposeJoin our email list: plumandparcel.comFollow us on Instagram: @plumandparcelConnect with Austin on LinkedIn: austinkapur -
Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard.
If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we are glad to have you here.
In this episode, we will be unraveling the seamless blend of digital marketing and PR (public relations) and its potential to enhance the credibility, visibility, and reach of any brand.
We're sharing how these two go together like milk and cookies, donuts and coffee, tacos and Tuesdays. You just can’t have one without the other. 🫶
Although the two serve very distinct purposes, Austin talks about how digital marketing and PR complement each other perfectly. She shares five reasons why you should always keep these darlings together, including how they:
→ Bring synergy to your messaging
→ Increase your reach and visibility
→ Build your credibility and trust
→ and much MORE!
This podcast aims to provide actionable integrated marketing and PR tips that can cut through the clutter and aid you in shaping your business's future.
If you are prepared to bring more light into this world through purpose-driven marketing, turn up the volume, grab your coffee, and let's dig in.
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Book your free 15-min discovery call today at plumandparcel.com.
During this quick chat, we’ll talk through:
1. What it is you’re struggling with,2. Creative ways to help you integrate your digital marketing and PR efforts, 3. How P&P can empower you to boldly spread your purpose (and products) to your perfect audience! 🙌
Reach out with any questions!
Let's make a positive impact in this world together.
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LINKS:
Book a free 15-minute discovery call: https://bit.ly/chat-with-austinBook a P&P service: plumandparcel.com/services Join our email list: plumandparcel.comFollow us on Instagram: @plumandparcelConnect with Austin on LinkedIn: austinkapur - Laat meer zien
