Afleveringen
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Brianna dives deep into 'client experience', highlighting how creating a memorable and seamless experience for clients is not just about logistics and beautiful locations, but about how clients feel throughout their journey working with you. Tune in for insights and practical strategies to enhance client experience, drawing from Brianna's near decade of running a travel business. She breaks down the process into three key pillars: thoughtful communication, seamless logistics, and personal touches. Tune in for actionable tips to elevate client connections and ensure repeat business.
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Making the leap from a corporate job to full-time travel advisor is a courageous and scary decision, and here to share her story about making the leap is Julia Asselin of The Itinerary Girls. Tune in to hear about her personal journey of balancing her burgeoning travel business while working a full-time job and the eventual leap to becoming a full-time entrepreneur. The conversation provides valuable insights into branding, marketing strategies, and building a clientele in the oversaturated travel industry. If you are contemplating a similar decision, Julia's story serves as inspiration to take the plunge into entrepreneurship.
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Zijn er afleveringen die ontbreken?
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Joining us on Masters in Travel is Lindsey Epperly, founder and former CEO of Jet Set World Travel, to chat with Whitney about "the future"—the future of our businesses, our futures as entrepreneurs, and our legacies. They dive into the topics like transitioning roles, the fears and realities of one day stepping down or shifting roles, and the introspective work required to make significant business changes. Whether you are afraid to think about future changes or you embrace them with arms wide open, this conversation sheds light on a path towards growth in unexpected directions.
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Ever come home from a trip with hundreds of photos and videos, only to struggle with actually using them to create marketing content for your travel business? This week, we are replaying a past episode where Brianna and two other travel advisors – Julie Patterson and Kate Sullivan – talk about the nuances of crafting content for your business even while traveling. They cover the creative process, importance of authenticity, and practical tips that will help get your photos out of an album and out into the world.
This episode is brought to you by Lucia – find vetted freelancers to support your travel business. Learn more at letslucia.com.
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You own a travel business...but does your marketing showcase "travel influencer"? In this episode, Brianna dives into the balance of inspiration and advising with marketing content for a travel business. She talks elevating a business by effectively navigating the buyer’s journey, and strategically using storytelling alongside strategic marketing. From leveraging your own travel experiences to client testimonials, Brianna provides actionable steps for travel entrepreneurs to transform engaging content into bookings, moving audiences seamlessly from dreaming about travel to actually doing it.
This episode is brought to you by Lucia – find vetted freelancers to support your travel business. Learn more at letslucia.com
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In this episode of Masters in Travel, Lisa Taub joins Brianna to explore the intricacies of building meaningful relationships with travel clients by understanding clients' deeper motivations and needs and communicating effectively. They talk about how consultation calls can be transformed into powerful relationship-building tools, sharing strategies on how to conduct them in a way that ensures clients feel seen and heard. With a background in consumer and market research, Lisa brings an expertise to the discussion that any travel advisor can learn from!
This episode is brought to you by Lucia – find vetted freelancers to support your travel business. Learn more at letslucia.com
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In classic Shop Talk style, this week Whitney & Brianna delve into sharing about their personal and professional journeys as travel entrepreneurs. Brianna shares about her decision to join a high-level mastermind and the importance of aligning business growth with personal peace and fulfillment. Plus, Whitney spills the tea on her recent transformative trip to South Africa, highlighting its impact on her marketing strategy and client engagement. For some inspiration on investing in one's self and travel business, the importance of setting intentional goals, and how to utilize travel experiences for strategic business development...tune in!
Learn more about Lucia at www.letslucia.com
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How can travel advisors create partnerships with DMCs that feel more like collaborations and less like transactions? Joining Whitney for Part 2 of a two-part convo are seasoned travel advisor Kate Sullivan and newer advisor Anna Tretter to explore the intricacies of working with DMCs. They talk about the role DMCs play in the travel industry, especially in crafting experiences that go beyond the traditional "greatest hits." And they share tips on effective communication with DMCs, the benefits of using technology and collaborative platforms,. and pursuing transparency that builds trust with both the DMC partner and clients.
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Sometimes you love them, sometimes they drive you crazy...this week, we're talking all about Destination Management Companies (DMCs)! Seasoned advisor Kate Sullivan and newer advisor Anna Tretter join Whitney to share their personal experiences, frustrations, and strategies when working with DMCs. Plus, they talk about the importance of transparency, effective communication, and how to build strong partnerships with DMCs to enhance client experiences. This is Part 1 of a two part conversation!
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Join Brianna this week for another solo episode where she breaks down her favorite topic for travel advisors – branding! She breaks down with examples how to incorporate your mission/vision/values into your brand. Plus, she illustrates how to pinpoint a unique selling proposition (USP) and the foundational elements that shape and differentiate travel brands. With practical advice on visual and verbal branding and the importance of consistency, the episode empowers travel entrepreneurs to craft recognizable and memorable brands that attract ideal clients and foster business growth.
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Tune in as Brianna chats with a successful travel advisor and founder of the Biz Huddle, Courtney Nichols, in this week's inspiring, "I can achieve anything!" episode. Together, they delve into the art of breaking through barriers to build a sustainable and thriving travel business. Courtney shares her unique insights into dreaming bigger, overcoming industry norms, and thinking outside the box. This conversation is filled with practical strategies (like working backward from a revenue goal through the steps to achieve it) and mindset shift inspiration that empower travel advisors to grow with intention and purpose.
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In our first Shop Talk of 2025, we (Whitney & Brianna) bring back the tradition of opening up about what's going on in our travel businesses. There's some strategizing, some win-sharing, and a little venting, too. We delve into ongoing branding and marketing strategies that are working and that aren't, like Brianna's experience with a new marketing hire and Whitney's evaluation of her brand authenticity. Plus, we share personal anecdotes and hot takes about popular travel destinations!
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We're bringing back a favorite past episode that is full of insights, even for a second listen! You may be interested in being a travel advisor, but are you also interested in being an entrepreneur? Sometimes running a travel advisor business requires much more than just planning travel. You may have to ask yourself if you’d rather join a team to help with the workload, or go solo to control more of your business. On this episode, Whitney is joined by Korrine Johnson to dive into this big question, considering all of your options, and how to figure out what will work for your business.
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Joining Whitney this week are two star travel business owners, Madeline Steuber & Kaleigh Kirkpatrick, to delve into the intricate balance between hiring independent contractors (ICs) and employees for business growth. The discussion covers the benefits and challenges of both models, the importance of mentorship, and practical strategies for managing and integrating diverse team structures. Each guest shares personal insights and experiences, offering invaluable advice for travel advisors aiming to expand their businesses effectively.
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Welcome to 2025! We're doing something a little different by bringing you a solo episode featuring Brianna Glenn that explores "CEO-worthy goals" for travel advisors. We all make some sort of goals in our travel businesses, but are your goals "regular" goals or CEO-worthy one? AND, are they SMART (specific, measurable, achievable, relevant, and time-bound)? Get actionable tips and personal insights to help you reflect on the past year and set goals that will actually scale your travel business effectively this year.
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That's a wrap to 2024! In this special Shop Talk, Brianna and Whitney reflect on 2024 and look ahead at what the next year holds for their travel businesses, from ROI metrics to track with marketing to utilizing Google profile reviews for local business. Tune in to hear their strategies for adjusting target client demographics and fine-tuning business strategies from branding approach, marketing campaigns, and financial management.
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Travel industry expert Lisa Fletcher has watched the industry evolve since the '80's when she first got into the business, and while it has evolved, her passion has remained the same: using email newsletters to connect with clients. Lisa shares her journey of writing "The Effortless Newsletter," offering practical tips on creating engaging content that fosters client relationships and highlights the importance of consistency. The episode explores alternative content creation methods, the role of AI, and poignant anecdotes that underscore the long-term benefits of committed marketing efforts.
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Joining Brianna on the podcast again is Cynthia, the brand strategist who gave Masters in Travel our new look! Together, these two branding gurus delve into the essentials of effective strategies to truly connect with clients. Gain clarity on how to practically implement a marketing plan...and how that differs from develop a marketing strategy. Plus, Cynthia offers actionable advice on identifying your unique value proposition, the role of client experience in branding, and how to make the most of your marketing efforts without overspending.
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What really goes on behind the scenes of a travel business? Find out in Shop Talk! This week we spill the tea on past and upcoming FAM trips and the art of balancing family, personal, and professional travel commitments. Get Whitney's tips on taking personal time while traveling with children & hear how many books Brianna read on her last FAM! Plus, we talk about using AI tools for content creation, the work we are both doing with marketing professionals to tell our business stories, and KPIs we track to truly gauge if financial investments are moving the needle. Tune in for all this and more!
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A travel industry favorite, Kaytee Fisher of Moxie and Forth, joins Whitney to share her marketing insights, having worked with many travel advisors to help move the marketing needle. In this convo, hear her take on why personalized experiences are valued over cost-saving measures, the significance of niching down, and how consistent, authentic content can build deep connections and trust with consumers. Plus, Kaytee shares insights on balancing promotional content with storytelling, the effectiveness of personal branding, and practical tips for creating engaging newsletters.
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