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This week’s Millennial Master is Jack Good, founder and CEO of Reuseabox.
What started as a scrappy eBay hustle selling second-hand cardboard has turned into a full-fledged environmental business. Jack’s journey is all about resilience, learning from mistakes, and hiring the right people, not just the most talented ones.
His secret? Every problem is a business opportunity, and scaling isn’t about having all the answers — it’s about being willing to adapt.
In this episode we cover:
00:00 Introduction to Jack Good
03:09 The Entrepreneurial Spark
05:23 From Rejection to Innovation: The Birth of a Business
08:05 Navigating Early Challenges: Lessons from the Trenches
10:10 Hiring for Success: Building the Right Team
14:24 Mistakes to Avoid: Insights for New Entrepreneurs
16:54 Scaling Up: Transitioning from Startup to Growth
20:01 Embracing Problems: The Entrepreneur's Mindset
22:30 Culture and Impact: Building a Purpose-Driven Business
26:04 Innovating for the Future: Tracking Environmental Impact
32:23 B Corp Certification and Its Impact
37:44 Sustainability and Business Practices
40:02 Personal Habits for Business Success
48:11 Learning from Others and Continuous Improvement
53:50 Sacrifices and Lessons Learned
Takeaways from Jack’s episode:
1️⃣ Hiring isn’t about talent, it’s about mindsetSkills can be taught, but the right attitude and resilience are what drive real impact. Jack now prioritises problem-solvers over perfect CVs.
2️⃣ Fix it once, fix it foreverEvery mistake is a lesson, but only if you put systems in place to prevent it from happening again. This “crap filter” mindset helped Jack build a business that keeps improving.
3️⃣ Test fast, fail cheapJack spent two years and £5,000 building a marketplace that flopped. The lesson? Always validate ideas before sinking time and money into them.
4️⃣ Scaling is about removing yourselfThe more Jack delegated, the faster the company grew. His new focus? Finding the right people and getting out of their way.
5️⃣ Sustainability is a competitive edgeReuseabox didn’t start as an environmental business—but once Jack framed it that way, it unlocked bigger clients and more impact.
📖 Jack’s book recommendations
Essentialism by Greg McKeown – for cutting out the noise and focusing on what truly moves the needle
Steve Jobs by Walter Isaacson – a masterclass in vision, product obsession, and leadership
Elon Musk by Walter Isaacson – an unfiltered look at risk-taking, ambition, and relentless problem-solving
The House of Gucci by Sara Gay Forden – a fascinating look at how family dynamics can make or break a business
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Alice Casiraghi is a designer in the circular economy, an expert in sustainable food systems and climate tech, and a master lecturer on how to rethink business for a greener future.
Alice isn’t just talking about sustainability — she’s redesigning the way we think about waste, business, and the world around us. Instead of fixing problems after they happen, she believes we need to stop creating them in the first place.
🔗 Find Alice on LinkedIn and Instagram
Takeaways from Alice’s episode:
1️⃣ Why recycling won’t save us — and what willRecycling is the last resort, not the solution. The real game-changer? Designing waste out of the system from the start.
2️⃣ Business needs a circular rethinkMost businesses focus on profit first and impact later. The future belongs to those who make sustainability profitable from day one.
3️⃣ Consumers, companies, and governments are all connectedIt’s not just up to individuals or businesses. System-wide change needs all three working together, from policy shifts to better business models.
4️⃣ The economy isn’t broken, it’s outdatedOur post-WWII growth model was built for a different time. Now, we need to rethink how we produce, consume, and design everything.
5️⃣ Stay curious or stay stuckThe biggest barrier to change? Not asking questions. Challenge assumptions, look outside your industry, and rethink what you take for granted.
In this episode we cover:
00:00 Introduction to Alice Casiraghi
03:17 A Passion For Design & Sustainability
04:19 Challenges in Sustainability and Circular Economy
06:21 The Historical Context of Climate Change
09:53 Starting Points for Sustainable Design
11:38 Recycling: A Misunderstood Solution
14:14 Innovative Reuse Initiatives
18:10 The Role of Legislation in Sustainability
23:32 Collaboration Over Competition in Global Sustainability
28:21 The Meat Debate: Veganism vs. Sustainable Practices
32:34 The Feminist Perspective on Animal Farming
33:29 The Environmental Impact of Fishing Practices
34:35 Consumer Responsibility in a Profit-Driven Industry
36:21 The Role of Citizens, Government, and Businesses
40:10 Education and Reskilling for Sustainability
43:03 Rethinking Business Models for Sustainability
46:57 Habits For Sustainability
51:19 Lessons from Space for Earth Sustainability
56:30 Global Innovations in Sustainability
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This week’s Millennial Master is Kamal Ellis-Hyman — a speaker, entrepreneur, and mentor who’s redefining success for young professionals through his business Aim A Little Higher. From a childhood of side hustles to building a business that empowers the next generation, Kamal’s journey proves one thing: self-awareness is the real game-changer.
📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube
Millennial Masters is brought to you by:* Jolt ⚡️ The UK’s top web hosting service* Offwork 🏖️ The employee perk that actually gets used
🔗 Find Kamal on LinkedIn, Instagram and YouTube
In this episode we cover:
00:00 Introduction to Kamal Ellis Hyman03:42 The Journey to Motivational Speaking07:38 The First Steps in Speaking11:20 The Role of Mentorship13:24 Giving Back: Mentoring the Next Generation15:29 Transitioning from Personal Branding to Business Growth17:31 Hiring for Solutions, Not Positions21:16 Understanding Red Flags in Hiring25:53 Mindset Challenges in the Younger Generation28:38 The Impact of Social Media on Self-Awareness32:36 Awareness of Opportunities and Local Markets37:37 The Journey to Success: Patience and Persistence42:15 Job Hopping vs. Long-Term Careers47:45 Finding Passion in Industries, Not Just Roles50:10 Improving Communication Skills for Success54:20 Overcoming Imposter Syndrome and Self-Doubt56:38 Navigating Career Opportunities and Self-Doubt01:01:08 Unlocking Potential in Young People01:08:18 Faith, Religion, and Personal Transformation01:16:31 Sacrifices and Life Lessons01:18:59 Advice to My Younger Self
Takeaways from Kamal Ellis-Hyman’s interview:
1️⃣ Self-awareness is the real key to successMost people chase job titles instead of industries, or hustle blindly without knowing what truly drives them. The real power comes from understanding your strengths, values, and what actually excites you.
2️⃣ Build your business like you don’t want to do it foreverIf your company can’t run without you, it’s not a business, it’s a job. The sooner you put systems and people in place, the sooner you unlock real growth.
3️⃣ Your career isn’t about you, it’s about impactKamal learned the hard way that a business built around “me, me, me” is a trap. Scaling meant shifting the focus from himself to a method that could be taught, repeated, and delivered by a team.
4️⃣ Your first hire shouldn’t be a carbon copy of youKamal made the mistake of hiring people to replicate his exact style, instead of bringing in different strengths. Growth happens when you find the right people to complement you, not copy you.
5️⃣ Patience beats hype every timeThe biggest reason people fail? They quit too soon. Kamal has been building his business for over a decade — no shortcuts, no viral overnight success. The lesson? Give it time, keep improving, and let it cook.
📖 Kamal’s book recommendations
The Slight Edge by Jeff Olson — A small shift today can change everything tomorrow. Kamal read this at 16, and it completely transformed his mindset. It’s all about how tiny, consistent actions, good or bad, compound over time. For him, it was the wake-up call that success isn’t about one big leap, but daily habits that stack up.
Key Person of Influence by Daniel Priestley — A recurring one among Millennial Masters, this book reshaped how Kamal saw business, moving from being a solo act to building a brand that could scale beyond him. It gave him the tools to turn his passion into a system that works without him in the spotlight 24/7.
The Bible — Kamal started reading the Bible properly as an adult and found a rock-solid foundation for personal growth, humility, and purpose. It shifted his perspective, helping him focus less on ego and more on impact, service, and long-term legacy.
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This week’s Millennial Master is Kieran Jones, CEO of Freethought Group, who’s proof that success doesn’t always come from rapid-fire growth. Starting his first business as a teenager in Scotland, Kieran built his career on sustainable scaling and ethical values. Today, he runs a global hosting business with thousands of happy clients, a remote team spanning three continents, and a reputation for exceptional service.
🔗 Find Kieran on LinkedIn
Takeaways from Kieran Jones’ interview
1️⃣ Slow and steady wins the raceKieran proves that ethical, sustainable growth can still lead to incredible success — no shortcuts required.
2️⃣ Exceptional service is a differentiatorIn a crowded hosting industry, Kieran’s team stands out with “above and beyond” customer care.
3️⃣ Remote-first is the futureWith a team spanning continents (and some in active war zones), Kieran explains how flexibility and trust drive success.
4️⃣ Ethics and profit aren’t enemiesBy paying fair tax and prioritising staff wellbeing, Kieran shows how doing the right thing builds trust — and a loyal customer base.
📖 Kieran’s book recommendation
The Subtle Art of Not Giving a Fck* by Mark Manson — This modern classic challenges you to rethink how you approach challenges and setbacks. Kieran particularly resonated with the idea that while you’re not to blame for everything that happens, you are responsible for how you choose to respond. It’s a lesson in ownership, resilience, and taking control of your journey.
In this episode we cover:
00:00 Introduction to Kieran Jones
03:19 The Teenage Entrepreneur
06:04 Scaling the Business: From Side Hustle to Success
08:46 Navigating Industry Giants: The Unique Selling Proposition
11:06 The Merger: Strength in Numbers
14:00 Building a Remote Team: Challenges and Solutions
16:27 Ethical Business Practices: The Importance of Doing Right
19:52 Taxation and Business Competitiveness in the UK
23:25 The Future of Innovation: Where Will It Happen?
30:34 AI's Impact on Everyday Life
37:14 Balancing Work and Family Life
39:55 Productivity and Delegation Strategies
45:35 Leadership Lessons and Accepting Mistakes
49:14 The Importance of Continuous Learning
53:56 Navigating Board Dynamics and Accountability
58:53 Trust and Responsibility in the WordPress Ecosystem
01:05:44 The Dilemma of Business Resilience
01:06:53 Personal Sacrifices in Entrepreneurship
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This week’s Millennial Master is Nick Telson, an entrepreneur, angel investor, and podcaster who’s rewriting the rulebook for startup success. After scaling Design My Night to a $30m+ exit, Nick has continued to make waves, backing 54+ startups globally and co-founding Trumpet, a sales SaaS transforming the buyer journey.
In this episode, Nick unpacks his playbook for scaling businesses, investing wisely, and finding the grit to succeed. Plus, he shares what makes a startup worth betting on and the traits every founder needs to thrive.
In this episode we cover:
00:00 Introduction to Nick Telson
03:00 The Birth of Design My Night
05:51 Navigating the Early Challenges
08:21 Scaling the Business
10:53 Hiring for Culture and Fit
13:07 The Shift to Remote Work
17:35 The Exit Strategy and Earn-Out
23:48 Transitioning to Trumpet
28:31 The Importance of Sales in Startups
31:02 Finding the Right Co-Founder
34:08 Bootstrapping vs. VC Funding
37:32 Revenue Generation vs. Growth Potential
40:32 The Role of AI in Business
44:40 Investing in Startups: What Matters Most
48:16 The Hands-On Investor
50:03 Lessons from Pitch Deck Podcast
53:42 The Habits and Routines for Success
56:38 Sacrifices on the Entrepreneurial Journey
Takeaways from Nick Telson’s interview:
1️⃣ Build sustainably, not just fast
Nick believes in smart growth, balancing ambition with a foundation that lasts.
2️⃣ Invest in people, not just ideas
As an angel investor, Nick looks for founders who bring vision, resilience, and execution power.
3️⃣ Understand your exit strategy
Nick shares how thinking long-term helped him maximise Design My Night’s acquisition.
4️⃣ Know your customer journey
Trumpet’s success stems from solving real pain points in sales processes and buyer experiences.
5️⃣ Hard work beats glamour
Nick reminds us that behind every success story is relentless effort and determination.
📖 Nick’s book recommendations
Shoe Dog by Phil Knight – The inspiring memoir of Nike’s co-founder, packed with lessons on perseverance and vision.
Losing My Virginity by Richard Branson – A candid look at the ups and downs of building the Virgin empire.
Steve Jobs by Walter Isaacson – A deep dive into the life and mind of one of the most iconic entrepreneurs of our time.Subscribe free on MillennialMasters.Net for weekly episodes on Sundays, the Book Club on Wednesdays, and special features on Fridays.
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This week’s Millennial Master is Thibault (Tibo) Louis-Lucas, a serial entrepreneur who turned setbacks into stepping stones. From his early ventures and failures, to the breakthrough success and multi-million acquisition, Tibo has perfected the art of solving real problems and building products with impact.
In this episode, Tibo shares his journey of rapid iteration, finding product-market fit, and scaling startups with unconventional strategies. He shares how he launched 11 products in four months, navigated platform challenges, and used personal branding to grow his businesses. You’ll also get his insights into the power of distribution, the future of AI, and how building in public is invaluable for any aspiring founder.
📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube
Millennial Masters is brought to you by:
* Jolt ⚡️ The UK’s top web hosting service
* Offwork 🏖️ The employee perk that actually gets used
In this episode we cover:
00:00 Introduction to Thibault Louis-Lucas
03:19 The Entrepreneurial Journey With Ups and Downs
05:34 Learning from Failure: The First Startups
08:04 The Birth of Tweet Hunter: Finding Product-Market Fit
10:35 Innovative Growth Strategies: Influencer Partnerships
12:57 Navigating Changes: The Impact of Elon Musk's Acquisition
15:12 The Acquisition Experience: From Startup to Acquisition
18:07 Building Towards Success: Growth Strategies Post-Acquisition
20:52 Personal Branding: The Double-Edged Sword
23:28 The Shift to Newsletter Platforms: A New Venture
31:03 Navigating Revenue Models in the Digital Age
33:07 Building in Public: The Power of Transparency
35:43 The Future of Twitter: Is It Dying?
39:45 AI's Impact on Entrepreneurship
44:03 Essential AI Tools for Entrepreneurs
48:03 Europe's Tech Landscape: Challenges and Opportunities
51:50 Productivity Habits for Entrepreneurs
53:20 Lessons from Startup Failures
54:01 Advice for Aspiring Entrepreneurs
54:50 Influential Books for Personal Growth
56:43 Remote Team Management: A New Approach
Takeaways from Tibo Louis-Lucas’ interview:
1️⃣ Fail fast, learn faster
Tibo and his co-founder launched 11 products in four months, testing ideas rapidly until they found one that stuck — Tweet Hunter.
2️⃣ Distribution beats product
A great product isn’t enough; you need a strong distribution strategy to succeed. Tibo’s focus on personal branding and content creation helped drive growth.
3️⃣ Use AI early
Tibo explored AI tools to streamline processes and enhance his products, quickly adapting to new tech trends.
4️⃣ Iterate with purpose
By constantly refining Tweet Hunter based on user feedback, Tibo ensured it stayed relevant and valuable in a crowded market.
This was episode 11 of Millennial Masters, which means you have 10 other inspiring episodes to catch up with on my website, on Spotify, Apple Podcasts or YouTube. Let’s crush 2025! 💪🏻
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Millennial Masters is brought to you by:
* Jolt ⚡️ The UK’s top web hosting service
* Offwork 🏖️ The employee perk that actually gets used
This week’s Millennial Master is Gemma Price, founder of HubGem. From taking the leap into self-employment to scaling a niche business into a global success, Gemma explains how she navigated challenges with resilience and a culture-first mindset.
In this episode, she shares her secrets for building a thriving remote team, mastering personal development, and redefining work-life balance as a parent and entrepreneur.
🔗 Find Gemma on LinkedIn
Takeaways from Gemma’s interview
1️⃣ Culture is king: Hiring for culture fit is more important than experience.
2️⃣ Mindset matters: Journaling, meditation, and self-reflection are non-negotiables for success.
3️⃣ Scaling smart: Staying niche and saying no to distractions helped HubGem stand out.
4️⃣ The power of vulnerability: Authentic leadership creates trust and connection.
5️⃣ Imposter syndrome: Embrace it as part of self-growth, not a flaw to fix.
📖 Gemma’s book recommendations
Dear Female Founder by Lu Li — A collection of letters written by successful female entrepreneurs, offering heartfelt advice, reality checks, and inspiration.
The Chimp Paradox by Steve Peters — A powerful guide to understanding and managing your inner “chimp” for better emotional control and resilience.
The Emotional Overdraft by Andy Brown —A deep dive into the emotional challenges of running a business and strategies for managing them effectively.
Move Fast and Fix Things by Frances Frei and Anne Morriss — A practical guide for implementing change quickly and effectively in business, with actionable insights.
Solve for Happy: Engineer Your Path to Joy by Mo Gawdat — A life-changing book on achieving happiness and emotional resilience through engineering principles and mindset shifts.
In this episode we cover:
00:00 Introduction to Gemma Price
03:17 The Leap Of Faith
12:47 Navigating the Pandemic: A Turning Point for Business
22:56 Scaling Up: Building a Team and Culture
33:12 Creating a Positive Work Culture: Lessons Learned
42:56 Building a Culture-Driven Team
47:50 Hiring for Culture Fit
54:25 Personal Development and Growth
01:00:48 The Impact of Motherhood on Business
01:05:13 Sacrifices of Entrepreneurship
01:07:43 Intuitive Psychology Coaching
01:12:29 Understanding Imposter Syndrome
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Millennial Masters is brought to you by:
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* Offwork 🏖️ The employee perk that actually gets used
Ryan Carruthers is a serial entrepreneur whose journey spans trading PlayStation games as a teenager, scaling a Betfair tips empire, and building communities that thrive. But what really sets him apart is his bold leap into AI androids.
Ryan’s latest venture combines tech with human ingenuity, using AI androids to take the grind out of sales processes, freeing up teams to focus on what they do best.
In this episode, we unpack his lessons on business partnerships, risk-taking, and how being a dad reshaped his view on work and life.
We also explore the future of AI in sales, and how Ryan sees it transforming industries while empowering people.
📖 Ryan’s book recommendations
Traction by Gino Wickman — A practical guide to structuring and scaling a business using the Entrepreneurial Operating System (EOS). Ryan highlights the importance of the level 10 meeting framework and understanding your role as either a visionary or integrator.
Profit First by Mike Michalowicz — A revolutionary approach to managing business finances, putting profit at the forefront. Ryan credits this book for transforming how he runs his business.
The Danish Way of Parenting by Jessica Joelle Alexander and Iben Dissing Sandahl — A refreshing take on raising confident, resilient, and happy children, which Ryan applies in his journey as a dad.
Tools of Titans by Tim Ferriss — A collection of life and business lessons from high achievers across various fields, which Ryan revisits every year for inspiration.
Company of One by Paul Jarvis — This book challenges the notion of “bigger is better” in business, encouraging entrepreneurs to set clear limits on growth and design a life aligned with their personal values.
In this episode we cover:
00:00 Introduction to Ryan Carruthers
02:58 The Early Entrepreneurial Spirit
05:21 Family Support and Business Foundations
06:33 Navigating University and Early Ventures
10:22 The Betfair Journey Begins
14:34 Building a Community Around Betting
16:31 Exploring Property Ventures
21:34 Lessons from a Business Partnership
24:15 Finding the Right Business Partner
30:19 Influential Books and Life Lessons
34:44 Life Changes and Risk Profiles
39:12 Surrounding Yourself with Like-Minded People
43:51 Maintaining Focus and Productivity
46:35 Remote Work Dynamics
49:01 Sacrifices and Gains in Business
50:33 The AI Revolution in Sales
56:46 The Future of Education and AI
59:32 Leveraging AI for Marketing and Copywriting
01:04:07 Advice for the Younger Self
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Millennial Masters is brought to you by:* Jolt ⚡️ The UK’s top web hosting service* Offwork 🏖️ The employee perk that actually gets used
Francesca McClory is a dedicated stay-at-home mum turned entrepreneur, who transformed her life through sheer self-belief.
In this episode, Francesca shares her experiences of scaling her business, FutureCloud Accounting, and the inevitable anticlimax that follows major successes.
She offers valuable insights on how maintaining self-belief and resilience can help you navigate the less glamorous aspects of success.
Tune in to learn how Francesca turned challenges into opportunities and stayed true to her vision.
🔗 Find Francesca on LinkedIn, Instagram and YouTube
📖 Francesca’s book recommendations
The Chimp Paradox by Dr. Steve Peters — This book explores the inner workings of the human mind by introducing the concept of the “Chimp,” an emotional and impulsive part of our brain. Dr. Peters provides practical strategies to manage this inner chimp, helping individuals gain control over their emotions and reactions.
The E-Myth Revisited by Michael E. Gerber — Debunking common myths about starting and running a small business. Michael E. Gerber highlights the importance of working on your business, not just in it. The book outlines a framework for building scalable and sustainable businesses by developing systems and processes that allow the business to run smoothly without the constant presence of the owner.
In this episode we cover:
00:00 From Stay-at-Home Mom to Accountant
08:21 The Leap to Entrepreneurship
12:39 The Power of Partnerships
16:15 Scaling Up: Lessons Learned
22:19 Personal Branding in Business
26:58 Common Financial Mistakes in Business
31:59 Myths in Business: The Cost of Cheap Solutions
34:56 Balancing Work and Family: Strategies for Success
41:33 Sacrifices on the Path to Success
43:24 Navigating Remote and Hybrid Work Environments
46:18 Influential Reads: Books That Shaped My Journey
49:46 Role Models and Vulnerability in Sharing Personal Stories
📢 To sponsor the Millennial Masters podcast, get in touch on [email protected].
🎙️ Know someone who I should interview for the podcast? Email me on [email protected]
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Millennial Masters is brought to you by:
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Michael Buckworth is a seasoned mergers and acquisitions expert turned entrepreneurial powerhouse. He traded the high-stakes of top law firms for the gritty realm of startups.
With over a decade of experience navigating billion-pound deals, Michael decided to flip the script and focus on what truly ignited his passion: empowering startups to scale and thrive.
From setting up his own law firm, Buckworths, to becoming the go-to legal guru for unicorns and emerging businesses, Michael is transforming the legal landscape for entrepreneurs.
Some takeaways from Michael’s interview:
1️⃣ Avoid legal pitfalls early
Startups often stumble on legal issues like improper documentation and unclear contracts. Understanding these risks from the outset will prevent costly mistakes.
2️⃣ Establish founder agreements
Having a business prenup is essential. Clear founder agreements outline roles, equity distribution, and conflict resolution, safeguarding your startup from internal disputes and potential disasters.
3️⃣ Maintain work-life balance
Entrepreneurship demands long hours, but maintaining balance is crucial. Michael shares his strategies for setting boundaries and staying productive without burning out.
4️⃣ Strategic personal branding
Personal branding has its ups and downs. While it builds trust and attracts clients, it can also lead to overwhelming personal attention. Michael is now promoting his team’s strengths to create a strong, cohesive firm identity.
5️⃣ Execute and embrace luck
What separates good entrepreneurs from great ones? Execution and a bit of luck. Michael believes in meticulous planning, strategic execution, and adaptability, combined with seizing favourable opportunities to achieve lasting success.
In this episode we cover:
00:00 Introduction to Michael Buckworth
03:24 The Journey From Law to Entrepreneurship
05:44 The Startup Landscape: Key Differences and Challenges
09:32 Navigating Legal Tools: AI and Precedent Platforms
15:44 Common Mistakes Entrepreneurs Make
20:03 Founders Agreements: The Business Prenup
25:06 Writing a Book: Sharing Knowledge with Entrepreneurs
27:46 Investor Relations: Avoiding Common Pitfalls
31:58 Be Wary of Investments From These Countries
34:27 Offshoring and Tax Strategies: Pros and Cons
38:59 The Importance of Personal Branding in Business
42:17 The Impact of Remote Work on Legal Practices
44:28 How To Hire The Right Fit
46:43 Routines and Habits for Success
49:14 Sacrifices and Challenges of Entrepreneurship
52:32 Lessons Learned: Advice for New Entrepreneurs
54:52 Books That Inspired Michael
56:45 Key Traits of Successful Entrepreneurs
📢 To sponsor the Millennial Masters podcast, get in touch on [email protected].
🎙️ Know someone who I should interview for the podcast? Email me on [email protected]
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Sam Holmes and Harvey Armstrong’s journey from a chance train encounter to launching Prime Time is a masterclass in friendship, resilience, and the power of building in public.
Known for their stint on Made in Chelsea, Sam and Harvey brought their entrepreneurial journey to life on-screen and social media. This authenticity not only earned them a loyal fanbase, but also helped them raise over £1 million through crowdfunding, turning fans into investors.
It all started on a train with a shared 24-pack of beers. Years later, motivated by a love of beer and a vision for a sustainable lifestyle, they launched Prime Time, a low-calorie, gluten-free, vegan beer with a caffeine kick. But the path wasn’t easy. Just as they were gearing up for a major festival, their first brewery partner went bust. Instead of folding, they quickly pivoted, found new partners, and kept the dream alive.
Today, Prime Time is available in pubs, bars, and Waitrose supermarkets across the UK, proving that with the right mix of grit, collaboration, and community, even the boldest dreams can become reality.
🔗 Find Harvey on LinkedIn, Instagram and Sam on LinkedIn and Instagram
Some takeaways from Harvey & Sam’s interview:
1️⃣ Embrace serendipity
Great ideas often come from the unexpected. Sam and Harvey’s chance meeting over a 24-pack of beers on a train proves the power of being open to new connections and opportunities.
2️⃣ Innovate with purpose
To stand out, solve real problems. Prime Time isn’t just another beer — it’s crafted for today’s health-conscious drinkers, offering low-calorie, gluten-free, vegan, and caffeine-infused options that hit the mark.
3️⃣ Stay resilient
Challenges are part of the journey. When their brewery partner collapsed during the pandemic, Sam and Harvey quickly pivoted, secured new partners, and kept Prime Time on course.
4️⃣ Build in public
Transparency builds trust. By sharing their story on reality TV, social media, and involving their community in crowdfunding, Prime Time transformed fans into loyal supporters and brand advocates.
In this episode we cover:
00:00 Introduction to Sam Holmes and Harvey Armstrong
03:16 A Chance Encounter: How It All Began
05:10 Crafting a Healthier Beer: The Vision Behind Prime Time
07:24 From Idea to Product: The R&D Journey
09:34 Overcoming Setbacks: The Production Challenges
12:50 Scaling Through Outsourcing: Lessons Learned
14:35 Navigating Fundraising: Bootstrapping to Crowdfunding
18:09 The Differences in Funding: Private vs. Crowdfunding
21:41 Marketing and Activations: The Co-Founders' Approach
23:26 Defining Roles: The Co-Founders' Dynamic
25:29 Building the Team: Hiring for Culture and Fit
30:18 Work Culture: Balancing Office and Remote Work
32:35 Expanding into Supermarkets
34:42 Navigating the Supermarket Landscape
36:24 Facing Competition and Imitators
38:05 Learning from Industry Giants
39:50 Maintaining Focus and Productivity
44:21 Continuous Learning and Networking
48:23 Sacrifices on the Entrepreneurial Journey
51:04 Vision for the Future
53:40 Advice to Younger Selves
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Yehong Zhu’s story is a blend of journalism, technology, and entrepreneurial spirit. A Harvard graduate, she began as a business reporter at Forbes, uncovering market trends, before transitioning to Product Manager at Twitter, where she bridged media and tech.
Now, as the founder of Zette, a Silicon Valley startup tackling paywall fatigue, Yehong is reimagining how we access quality journalism. Backed by $3 million in funding, Zette is on a mission to make premium content simple to access and pay for — benefiting both readers and publishers alike.
Some takeaways from Yehong’s interview:
1️⃣ Solve real problems with innovation
Yehong tackled digital media’s toughest challenge — monetisation — by creating Zette, a win-win solution for publishers and readers.
2️⃣ Resilience drives success
Launching Zette during a global pandemic wasn’t easy, but Yehong’s adaptability and grit kept her vision on track.
3️⃣ Iterate, refine, repeat
Yehong champions an iterative approach in product development and pitching, ensuring continuous growth and market fit.
4️⃣ Think global, hire global
Building an international team gave Zette access to diverse skills and perspectives, fuelling its growth.
5️⃣ Leadership with balance
Yehong’s leadership style prioritises team well-being and sustainable practices, laying the foundation for long-term success.
In this episode we cover:
00:00 Introduction to Yehong Zhu
03:14 The Intersection of Media and Technology
07:50 The Birth of Zette During the Pandemic
10:43 Fundraising Insights and Challenges
17:22 The Importance of Resilience in Startups
23:09 The Future of Media Consumption and Paywalls
33:38 Subscription Fatigue and the Future of News
37:45 The Role of Google in the Publishing Industry
42:00 Challenges in User Adoption of Zette
46:13 AI's Impact on Search and Google's Future
50:57 The Entrepreneurial Journey and Personal Sacrifices
01:00:07 Books That Shape an Entrepreneur's Mindset
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✨ This is a bonus episode of Millennial Masters with a condensed version of Barney Hussey-Yeo’s evidence for the Scaling up - AI and creative tech inquiry from the UK House of Lords.
The UK’s tech and AI scene has the brains and the buzz, but it’s hitting a wall. Despite world-class universities and a vibrant startup culture, major roadblocks are holding us back from playing on the global stage.
During a no-nonsense panel with the House of Lords Communications and Digital Committee, Barney Hussey-Yeo, Founder and CEO of Cleo, didn’t hold back — he shed light on the critical barriers hindering growth and offered a potential roadmap for rebirth.
Founded in 2016 in the UK, Cleo is an AI assistant helping people manage their finances more effectively. With $150 million in Annual Recurring Revenue (ARR), Cleo achieved profitability while doubling its growth year over year. It raised $200 million in capital, and operates exclusively in the USA since 2020, with plans to raise an extra $200 million in 2025 to expand further.
From Barney’s candid observations for the Scaling up - AI and creative tech inquiry, I extracted five reasons why the UK’s tech and AI sector is falling behind — and five actionable ways to turn things around.
📺 The Scaling up - AI and creative tech inquiry from the UK House of Lords continues through to December 6, 2024. You can watch back all three sessions here.
This inquiry is examining the challenges facing SMEs seeking to scale up in the UK, focusing on firms working in AI, and creative technology. They have been taking evidence from UK creative tech firms, trade bodies and venture capital firms.
A final report will then be compiled with actions needed from the government and industry over the next 5 years to maximise the economic potential of these sectors and secure competitive advantage.
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📺 Watch the full episode on Substack
Dumi Siwo’s journey is a testament to the power of passion and perseverance. Moving from Zambia to the UK at the age of 13, he brought with him a deep love for storytelling and visual arts.
Despite facing early challenges in breaking into the job market, Dumi carved out his own space in the entertainment industry by capturing the vibrant energy of club nights and collaborating with artists and DJs.
As the founder of Firmative, Dumi has partnered with major record labels like Atlantic Records and collaborated with big names, including Anne-Marie, Ed Sheeran, James Blunt, Ella Henderson, Rita Ora, and many more.
📖 Dumi’s book recommendations
1️⃣ Principles by Ray Dalio — An influential book about the importance of understanding one’s own values and principles. Dumi highlights how this book taught him about vulnerability, seeking truth, and redefining success. It builds on the equation of reality, big dreams, and relentless effort to achieve your goals.
2️⃣ Think and Grow Rich by Napoleon Hill — A classic in personal development literature, this book explores the power of thought and the principles of success. Dumi appreciates how many of the principles align with those in Principles by Ray Dalio, reinforcing ideas about ambition, mindset, and perseverance.
3️⃣ The Ride of a Lifetime by Bob Iger — This memoir offers insights into leadership and decision-making from his time as CEO of The Walt Disney Company. Dumi finds inspiration in how Iger applied core principles to overcome challenges and drive growth, providing real-world examples of effective leadership.
4️⃣ Atomic Habits by James Clear — This book explores the science of habit formation and how small changes can lead to remarkable results. Dumi values the practical strategies offered for building good habits and breaking bad ones, which he applies to his daily routine and pursuit of personal and professional goals. Also the first Millennial Masters Book Club recommendation.
In this episode we cover:
00:00 Introduction to Dumi Siwo
04:17 The Spark of Creativity: Early Filmmaking
09:10 Navigating University: The Path to TV and Film
12:23 Finding Opportunity: Love Dough and Early Career
13:52 Building Firmative: The Journey of Growth
19:08 Resilience and Overcoming Challenges
21:16 Leadership and Team Dynamics
25:45 The Role of Mentorship in Personal Growth
29:32 The Art of Deep Conversations
31:25 Finding Inner Confidence and Power
33:06 The Role of Fitness in Personal Growth
34:07 Influential Books and Their Impact
36:16 Defining Big Dreams and Personal Missions
38:18 The Value of Time and Family
39:29 Sacrifices on the Entrepreneurial Journey
40:39 Lessons Over Regrets
42:28 The Future of Entertainment and Media
44:32 Navigating Social Media as a Parent
45:58 The Importance of Physical Connections
49:48 Working with Talented Artists
📢 To sponsor the Millennial Masters podcast, get in touch on [email protected].
🎙️ Know someone who I should interview for the podcast? Email me on [email protected]
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What does it take to lead with integrity in a rapidly evolving world? From her early days in law to navigating the cultural challenges of moving halfway across the world, Lexie Kirkconnell-Kawana has carved a unique path in leadership and media regulation.
As CEO of Impress, the UK’s independent press regulator, Lexie is on the frontlines of tackling some of the biggest challenges in the media and information landscape — from navigating hybrid workforces to redefining what diversity and ethical leadership mean in today’s organisations.
🔗 Find Lexie on Linkedin
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Some takeaways from Lexie’s interview:
1️⃣ Authentic leadership is a must
True leadership isn’t about mimicking others — it’s about knowing your unique strengths and aligning them with your organisation’s needs.
2️⃣ Adapting to change is survival
Hybrid working, shifting cultures, and a fast-evolving media landscape demand constant listening and experimenting to find what works.
3️⃣ Diversity takes effort
Real inclusion comes from proactively building networks and recruiting intentionally, not just ticking boxes.
4️⃣ AI regulation is urgent
The rise of generative AI brings both opportunities and risks. Acting now to address misinformation and ethical design is non-negotiable.
5️⃣ Prioritise balance
High-pressure roles require discipline. Rest, wellness, and intentional relationships aren’t just optional — they fuel long-term success.
In this episode we cover:
00:00 Introduction to Lexie Kirkconnell-Kawana
04:00 The Journey to Law and Media Regulation
05:55 Cultural Adaptation: From New Zealand to the UK
11:12 Leadership Training: A Shift in Mindset
14:09 Redefining Leadership: From Specialist to Leader
19:17 Learning Leadership: Resources and Conversations
22:18 Finding Your Tribe: Networking in a New Era
24:57 Adapting Leadership in a Hybrid World
29:45 Diversity Beyond Tick-Boxing: Authentic Inclusion
33:53 Overcoming Challenges: Building Resilience
37:54 Leadership Styles: Male vs Female CEOs
41:58 Wellbeing Practices for CEOs
45:47 Finding Balance in a Demanding Role
49:11 Sacrifices on the Path to Leadership
52:33 Challenges in Media Regulation
58:14 The Responsibility of Platforms
01:01:17 Regulating AI in Media
01:05:33 The UK's Position in Global Regulation
📢 To sponsor the Millennial Masters podcast, get in touch on [email protected].
🎙️ Know someone who I should interview for the podcast? Email me on [email protected]
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William Stokes is an entrepreneur who shifted from engineering in the oil and gas industry to revolutionising regional co-working spaces with Co-Space. Starting his journey by converting commercial buildings into residential units, William saw an opportunity to create design-led workspaces outside of London — with three live locations and 20 in the pipeline. As co-founder of Co-Space, he’s reshaping how and where we work by focusing on community, exceptional design, and regional growth.
Some takeaways from William’s interview:
1️⃣ Find a business partner who complements your skillsTeam up with someone whose strengths balance out your weaknesses. William says that a solid partnership with complementary skills is the secret sauce to tackling challenges and smashing business goals together.
2️⃣ Embrace calculated risks and manage them carefullyDon’t shy away from taking risks, but make sure they’re smart ones. William said it’s important to size up potential pitfalls and having a game plan — especially in the property world.
3️⃣ Sacrifice now to level up laterBe prepared to give up some short-term comforts for long-term gains. William believes that putting in the graft today sets you up for bigger wins tomorrow.
4️⃣ Enjoy the journey and celebrate the winsDon’t get so caught up in the hustle that you forget to have fun. William reminds us to appreciate the process, celebrate your milestones, and enjoy the ride along the way.
5️⃣ Build genuine relationships without expecting returnsInvest in your network by helping others out — just because you can. William believes that authentic connections often lead to unexpected opportunities down the line.
In this episode we cover:
00:00 William Stokes Introduction
03:43 From Engineering to Property: A Journey of Discovery
05:46 WeWork: From Inspiration to Proof of Concept
07:57 Differentiating Co-Space: Design and Service
09:58 Location Strategy: Choosing the Right Markets
12:00 The Heart of Co-Space: Stevenage
13:08 Future Growth: Scaling Co-Space
15:04 Timing, Luck, and Hustle: The Recipe for Success
16:49 Building Connections: The Art of Networking
18:29 Finding the Right Business Partner
21:52 Hiring for Success: The First Employees
23:53 The Value of Self-Education
25:38 Stepping Back: Focusing on the Big Picture
27:46 Encouraging Initiative: Empowering the Team
29:45 Maintaining Focus: Routines and Habits
31:54 Balancing Work and Personal Life
33:27 Maximizing Productivity Through Time Management
34:51 Transforming ADHD into an Entrepreneurial Superpower
36:58 Leading with Empathy and Flexibility
39:26 Calculating Risks in Entrepreneurship
41:59 Navigating the Future of Remote Work
45:00 Debunking Get-Rich-Quick Schemes in Property Investment
47:54 Essential Tips for Aspiring Entrepreneurs
50:44 Influential Books and Their Impact
52:58 Finding Inspiration in Life and Business
54:53 The Sacrifices of Entrepreneurship
56:35 Advice for New Entrepreneurs
58:45 Exploring Global Perspectives and Opportunities
01:01:51 The UK's Business Climate and Future Challenges
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Peter Watson is a serial entrepreneur who’s been in the game since he was 16. Over the years, he’s built, scaled and exited businesses across multiple industries, using his knack for marketing, smart investments, and turning challenges like ADHD into superpowers. Peter’s all about embracing tech, especially AI, and helping millennials shake up traditional business models while making their own mark.
Some takeaways from Peter’s interview:
1️⃣ Risk-taking is essential, especially when you’re young: Take big risks before major life commitments; the worst that can happen is that you start again.
2️⃣ Self-fund and reinvest for sustainable growth: Peter advocates for funding his ventures internally, allowing him full control and flexibility in decision-making.
3️⃣ Focus on ‘boomer businesses’ ripe for modernisation: Look for industries where traditional models dominate, then disrupt them with new-age approaches and tech.
4️⃣ Hire globally to get the best talent: If you’re starting today, go fully remote to access a global talent pool – and don’t be limited by your local market.
5️⃣ Use neurodiversity as your edge: Turn what others see as a setback into your superpower. Peter uses ADHD to fuel creativity and energy in his businesses.
6️⃣ Job hop with purpose: Forget the old “stay in one job” mindset. Peter says millennials are right to move around, because that’s how you find growth and better opportunities.
7️⃣ Chase freedom, not just cash: Peter’s goal isn’t just money — it’s the ability to live and work on his own terms. Prioritise freedom in your hustle.
In this episode, we cover:
00:00 Introduction to Peter Watson
03:39 Early Entrepreneurial Journey
06:23 University Ventures and Growth
08:06 Business Expansion and Global Perspective
10:27 Investment Strategies and Business Criteria
13:51 Exiting Businesses and Growth Mindset
17:36 Financial Discipline and Cash Management
24:25 Cultural Reflections: UK vs Dubai
38:09 The Power of Partnership in Business
44:15 The Love of the Game: Entrepreneurship as Sport
47:49 Hiring Your First Employee: Key Considerations
50:44 Decoupling from Founder Reliance
52:49 Millennials and Job Hopping: A New Reality
57:04 Taking Risks Before Commitments
01:00:50 Going All In vs. Side Hustles
01:02:49 The Future of Marketing: AI's Role
01:04:58 Understanding Crypto: A Double-Edged Sword
01:12:40 Personal Routines for Entrepreneurial Success
01:16:17 Embracing Neurodiversity as a Strength
01:20:59 The Importance of Being Present
01:23:33 Social Media's Impact on Mental Health
01:25:22 Managing the Next Generation
01:26:26 Legacy and the Pursuit of Happiness
01:28:20 Freedom Over Wealth
01:31:34 Remote Work vs. Office Culture
01:35:25 Peter's Book Recommendations
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Millennial Masters started with a simple question: What does it really take to build something that lasts?
After 14 years of the startup grind and plenty of hard lessons along the way, I wanted to create a space where millennial founders, leaders, and entrepreneurs could share their journeys — the real ones, with all the wins, losses, and everything in between.
This podcast and newsletter is for anyone looking to skip the fluff and get straight to the actionable stuff. Every week, I sit down with the people who’ve been there, done that, and lived to tell the tale, giving you honest insights that can truly move the needle.
Reading this and haven’t subscribed? Don’t miss out — pop your email in to stay updated 📧
Coming up from Millennial Masters ✨
* New Millennial Masters podcast episodes 🎧 🎥 drop on Sunday mornings. You’ll get the full video on the website (first dibs in your inbox), and after this intro, you’ll be able to find the audio versions on Spotify, Apple Podcasts, and YouTube too (don’t worry, I’ll share the links when the first episode arrives).
* On Wednesday mornings, the Book Club 📚 brings you useful, bite-sized takeaways from classic and new business books, so you get a head start on what really matters in those pages. This will come straight to your inbox, starting with a must-know hack to read a book a week — in under two hours!
* Starting soon, I’ll be attending some of the most exciting events to connect with innovators and thought leaders, bringing you the latest insights and stories from the front lines. Check out my Events Agenda 🗓️ to see what’s coming up.
* But I’m not stopping at content. I’m building a private WhatsApp community 💬 just for paid subscribers. Whether you’re seeking feedback on a new idea, advice on scaling your business, or a no-judgment space for open conversations about entrepreneurship and career growth, this is the place for you.
* I’m also excited to start hosting exclusive in-person events and meet-ups to bring this community together in 2025. It’s about connecting, learning, and growing in real time, with people who truly get it.
Know an inspiring founder or entrepreneur who should join the conversation? I’m always on the lookout for bold stories and fresh perspectives. Drop me a line — I’d love to hear from you!
Ready to get started? This is where the journey begins. 🚀
P.S.: Please forward this email to a friend who’d benefit from the insights — it would really help.
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