Afleveringen
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In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in!
You'll Learn How To:
Simon's early careerThe creation of the world's first coin-operated internetExpansion of the internet kioskEvolution of digital marketingThe role of AI and emerging technologies in digital marketing.The competitive landscape of digital marketing agencies.Key metrics for measuring digital marketing successImportance of continual learning and adapting to changing technologies.Importance of staff stability and low turnover rates in agenciesEvaluating agency performanceThe importance of quality leads versus quantityThe impact of consistent content creationThe role of digital marketingChallenges and strategies in conveying the value of digital marketing to clientsThe importance of choosing marketing platformsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona discusses what freedom means in the context of your business and personal life. This quick tip episode encourages you to reflect on how you align with the value of freedom now, rather than as a distant goal. Tune in!
You'll Learn How To:
Observing trends in business language and valuesShifting from the hustle mentality to prioritising freedomPersonal reflections on aligning with the value of freedomThe impact of the pandemic on business perspectivesPractical tips for integrating freedom Encouraging realistic and present-focused definitions of freedomGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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Zijn er afleveringen die ontbreken?
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In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!
You'll Learn How To:
Introduction to the competitive matrix and its importanceDifference between positioning and competitionAttributes that influence customer loyalty in a bakery exampleStep-by-step guide to creating and using a competitive matrixAssigning weight to different attributes and calculating scoresApplication of the competitive matrixImportance of understanding competitorsLeveraging competitive analysisGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona shares an essential tip for building strong relationships. She provides actionable strategies to enhance your customer interactions and support your business growth. Tune in!
You'll Learn How To:
Importance of helping stockists sell your products.Strategies for checking in with stockists and providing product information.Creating engaging stories and narratives about your products.Relationship-building techniques with stockists and clients.Personalised onboarding processes for service-based businesses.Examples of unique client interactions that enhance service experience.Encouragement to create genuine human connections in business.Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in!
You'll Learn How To:
The importance of aesthetically pleasingBalancing creativity and practicality Sources of creative inspiration and balancing work with personal lifeCoping with copycats and the importance of originalityAdvice for aspiring artists and the necessity of formal trainingThe physical demands of glassblowing Building an open and honest company cultureThe importance of outsourcing and working smarterThe value of hard work and perseverance in achieving business successEncouraging listeners to take the first step towards their goalsEarly challenges and the journey from working in other studios to establishing their ownSecuring initial funding and managing finances for the businessBalancing creative work with business responsibilitiesThe importance of loving what you make Strategies for marketing and salesThe importance of community and supportThe decision-making process behind the designGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona discusses the importance of having a big-picture vision for your business. She emphasizes the need to look beyond the immediate details and consider the long-term trajectory of your business. Tune in!
You'll Learn How To:
Importance of having a big-picture vision for your businessParallels between planning for childbirth, and entrepreneurshipReflections on personal experiences and lessons learnedConsidering long-term goalsStrategies for mapping out the futureBalancing work and personal life prioritiesEvaluating financial goals and implications for business growthAdapting business plans based on life stages and changing circumstancesEncouragement to reflect on the purpose and direction of your businessPractical tips for creating a long-term vision and strategic planGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!
You'll Learn How To:
Differentiating between physiological and psychological needsExploring Maslow's hierarchy of needsPsychological need for pattern recognitionBuilding trust through consistency in brand messagingExamples of pattern recognition in daily life and businessThe importance of belonging in brand engagementExamples of brands fostering a sense of belongingUnderstanding colour psychology Utilizing colours to evoke specific emotions Incorporating colour psychology into brand collateral and messagingThe impact of colour choice on customer perception and experienceGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona shares a personal experience that led to a valuable lesson about reframing tasks in business. She reconsiders what she might find tedious or enjoyable in her own business routines. Tune in!
You'll Learn How To:
Personal health scare and hospitalizationImportance of monitoring heart rateReflection on task enjoyment and labellingReassessing tedious tasks in businessStrategies for making tasks more enjoyableEncouragement to reconsider task perceptionsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!
You'll Learn How To:
The power of serendipity in businessImportance of adopting marketing strategies over timeThe impact of platformsThe concept of omnichannel marketingLearning from past marketing failures and successesLeveraging opportunities like partnershipsThe long-term nature of marketing impactLeveraging personal connectionsUtilizing radio and TV exposure for brand visibilityTips for utilizing TikTok effectivelyThe importance of authenticityLeveraging tools like CRM platformsEmbracing imperfectionThe importance of social media presence Building a successful partnershipCreating a stress-free wedding experienceOvercoming challenges and adapting to unexpected situationsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your business endeavours. Tune in!
You'll Learn How To:
Exploring the notion of a "cap number"Various perspectives on defining personal cap numbersAligning financial goalsConsidering financial fulfilment in businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!
You'll Learn How To:
Tap into the emotional needs of your audienceUnderstanding the emotional drivers in purchasing behaviourUtilizing customer testimonialsAssessing marketing strategies to balance emotional and rational driversPersonal purchasing and emotional responsesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in!
You'll Learn How To:
The Importance of Kindness in BusinessNegative Trends in Online SpacesExploring Rage Baiting in MarketingEthical Considerations in Social Media EngagementBuilding Brand Loyalty Through Positive ConnectionsLong-Term Impact of Marketing TacticsPersonal Reflections on Values and Marketing StrategiesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona chats with Radhika Mayani of Left-handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in!
You'll Learn How To:
Doing everything in the early stages of entrepreneurshipConducting thorough research and asking questionsUtilizing Google and various tech platformsFinding inspiration from podcasts and booksImplementing sustainability measuresStaying true to the business missionOvercoming challenges while transitioning to new countriesLearning and evolving through cultural differences and life experiencesNavigating family perceptionsUnderstanding diverse buyer behavioursEngaging with customers through social media platformsFuture Plans for Left HandesignGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previous careers to entrepreneurship. Tune in!
You'll Learn How To:
Reflecting on personal milestones and markers in lifeRecognizing the value of diverse experiences in shaping one's business journeyUsing exercises like "connecting the dots" to gain clarity and confidence in business endeavoursEncouragement to embrace non-linear career paths and unique storiesSharing personal anecdotes and experiences to inspire othersPractical tips for implementing the "connecting the dots" exerciseGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps towards visibility. Tune in!
You'll Learn How To:
How to shift focus from worry to value creationIdentifying and questioning the root causes of fear around visibility in business.Manageable steps towards overcoming the fear of being seenRecognizing and exercising control over the narrativeShifting focus towards the value you offer to your audience and potential customersEmbracing the realization that you have the resilience to navigate through challengesPractical insights and encouragement for listeners to step out of their comfort zonesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona shares five quick content ideas for service-based businesses, offering practical tips and examples to engage your audience effectively. Tune in!
You'll Learn How To:
Creating behind-the-scenes or day-in-the-life contentHighlighting business milestones and markersAddressing key frustrations experienced by clientsLeveraging social proof through testimonials and reviewsDemonstrating values alignment to engage with your audienceGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in!
You'll Learn How To:
Evolution of Sage and Clare from early days to nowExperience of hiring and building a teamFamily dynamics within the business, including Phoebe's sister and husband being part of the teamAdvice for those intimidated by the tech side of e-commerceDeveloping and implementing a loyalty program for the businessChallenges and successes in outsourcing technical workChallenges in understanding the scope of building a loyalty programDeveloping brand identityFinancial considerations and sustainability in loyalty programsStrategies for converting existing customers into loyalty program membersMarket analysis and benchmarking against competitorsNavigating economic uncertainties and fears of business failureAdaptation to changing market dynamics and consumer behaviourImportance of brand loyalty and customer serviceStrategies for managing and nurturing relationships with stockistsSuccess factors and challenges in maintaining a consistent social media presenceEvolution of involvement in social media managementImportance of mentorship, learning from mistakes, and continuous improvementGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona shares quick content ideas tailored for product-based businesses. She also shares practical tips for engaging with audiences effectively. Tune in!
You'll Learn How To:
Importance of creating diverse content for product-based businessesUtilizing simple techniques for showcasing product usage through visualsDemonstrating the process of creating productsEngaging audiences with interactive contentLeveraging customer testimonials to build social proof and trustProviding behind-the-scenes glimpses Exploring seasonal uses for products to maintain relevance throughout the yearGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona talks about the valuable lessons that she learned from almost 400 episodes of her podcast. She also discusses the purpose and objectives of the podcast. Tune in!
You'll Learn How To:
Overcoming procrastination and perfectionism to start the podcast.Balancing preparation with maintaining authenticity and spontaneity.Avoiding complacency and consistently delivering valuable content.Ensuring alignment with the podcast's brand and audience.Recognizing the natural fluctuations in podcastingChallenges of maintaining consistency in podcast productionOvercoming creative blocks and finding new content ideasImportance of perseverance and staying committed to podcastingInvesting in quality software, people, and platformsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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In this episode, Fiona discusses the importance of having a training budget. She also shares her work experiences and emphasizes the need for ongoing learning and upskilling to stay competitive in business. Tune in!
You'll Learn How To:
The absence of a common agreement on training budgetsImportance of training budget for self-development and staff upskillingThe challenge of keeping up with evolving business demands and technologies.Utilizing training budgets for courses, mentorship, educational programs, and skill development.Encouraging staff to identify training needs The necessity of ongoing learning and growth to avoid stagnation in business.Budgeting for training expenses and avoiding ad hoc spending.The importance of sharing insights and experiences with other small business owners and encouraging reviews and sharing to reach a wider audience.Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
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