Afleveringen
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When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everythingâfarmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale⌠selling flowers directly to florists.
What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm businessâand sheâs helping other flower farmers learn how to do the same.
In todayâs episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing Schoolâtailored specifically to florists.
đ§ Tune in to hear how Ruth Ann built her flower business from the ground upâand how you can too.
Meet Today's Podcast Guest: Ruth Ann MajauskasRuth Ann Majauskas is the owner of Abundant Blooms Flower Farm in Dorr, Michigan. She started her farm in 2020 with her then three small children in tow. After dabbling in a few different sales models, she discovered her nicheâselling flowers to floristsâand now sells exclusively to them.
In December 2024, Ruth Ann launched a YouTube channel and online course, Selling Flowers to Florists, to teach other flower farmers how to do what she does. She's a wife and homeschooling mama to five children. When sheâs not farming, she enjoys trips to Lake Michigan with her family and reading a few paragraphs from her book each night before bed.
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnât have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
đ Creating a promotion calendar that drives consistent sales đ ď¸ Setting up & optimizing your Google Business Profile đ§ Writing high-converting emails (nurture, promotions, onboarding) đŁď¸ Collecting & using customer testimonials effectively đ Auditing & improving your sales funnel đŹ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode:
đ www.mydigitalfarmer.com/fms (Cancel anytime!)==>Want to start selling flowers to florists but donât know where to begin? Download Ruth's FREE guide: Tips for Selling Flowers to Florists
==>Ruth uses RootedFarmers.com as her software platform. Check it out here.
==> Check out Ruth Annâs YouTube Channel where she teaches flower farmers how to build a wholesale florist business model:đ Abundant Blooms Flower Farm on YouTube
==>Follow me on Instagram: @mydigitalfarmer
==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
đ Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. âď¸ Leave a Review on Apple Podcastsâit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base.
Thatâs exactly the challenge David Heeks faced this springâand in this episode, youâll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call.
David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to repeat buyingâand we identified the key gaps he needed to fill fast.
đ§ Whether youâre just starting your farm biz or revamping an existing one, this episode is packed with practical ideas and âahaâ moments about how to think through your customerâs journeyâplus a cool little demo of how I used ChatGPT live to help David implement part of his plan on the call!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnât have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
đ Creating a promotion calendar that drives consistent sales đ ď¸ Setting up & optimizing your Google Business Profile đ§ Writing high-converting emails (nurture, promotions, onboarding) đŁď¸ Collecting & using customer testimonials effectively đ Auditing & improving your sales funnel đŹ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: Want to check out ChatGPT? Go to https://chatgpt.com/ Want help building better offers for your own customer journey? Download my free guide: 35 Ways to Build an Offer What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! đ˛ Follow me on Instagram: @mydigitalfarmer đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. đą Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. Support the Podcast:
đ www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. âď¸ Leave a Review on Apple Podcastsâit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Zijn er afleveringen die ontbreken?
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It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food?
One Google search later, I found myself tumbling headfirst into a raw dog food rabbit holeâcomplete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse.
In just seven days, I went from âhmm, maybe Iâll try something newâ to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didnât just buy dog foodâI bought into an identity shift. I wanted to become the kind of person who makes her own dog food.
In this episode, I walk you through that transformationâfrom unaware to superfanâand break down the stages of the sales funnel framework that brought me there. Iâm also challenging YOU to think critically about how your farmâs sales funnel is designed to do the same thing for your customers.
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnât have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
đ Creating a promotion calendar that drives consistent sales đ ď¸ Setting up & optimizing your Google Business Profile đ§ Writing high-converting emails (nurture, promotions, onboarding) đŁď¸ Collecting & using customer testimonials effectively đ Auditing & improving your sales funnel đŹ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: Episode 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine Kendallâs Raw Dog Food Guide â A 34 page guide giving you all the information to start a line of raw dog food for your farm or ranch. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! đ˛ Follow me on Instagram: @mydigitalfarmer đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. đą Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. đ Support the Podcast:
đ www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. âď¸ Leave a Review on Apple Podcastsâit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Are you charging enough for your farm products or services?
Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a yearâyet hadnât raised their prices in years. Thatâs a major sign they could (and should) charge more.
The truth is, most farmers hesitate to raise prices because theyâre afraid of losing customers. But what if I told you that keeping your prices too low could actually be hurting your business?
In todayâs episode, Iâm breaking down five key signs that itâs time to increase your pricesâand how to do it with confidence. Whether you sell produce, meat, flowers, CSA shares, or even farm experiences, this episode will help you rethink your pricing strategy and ensure your farm is profitable.
đ§ Hit play now to find out if itâs time for a price increase!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnât have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
đ Creating a promotion calendar that drives consistent sales đ ď¸ Setting up & optimizing your Google Business Profile đ§ Writing high-converting emails (nurture, promotions, onboarding) đŁď¸ Collecting & using customer testimonials effectively đ Auditing & improving your sales funnel đŹ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: My Digital Farmer Podcast Episode 50: 3 Ways to Increase Your Revenue What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! đ˛ Follow me on Instagram: @mydigitalfarmer đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. đą Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. đ Support the Podcast:
đ www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. âď¸ Leave a Review on Apple Podcastsâit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Is your farmâs sales funnel doing a great job of bringing in first-time customersâbut then dropping the ball when it comes to getting them to buy again?
I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But hereâs the catch he had no system in place to encourage repeat buying.
In todayâs episode, Iâm sharing what I told this farmer to focus on next to boost his AOV and order frequencyâand Iâll give you a checklist of ideas you can implement to build out your own post-purchase system.
Tune in now to learn how to turn first-time buyers into loyal, repeat customers!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnât have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
đ Creating a promotion calendar that drives consistent sales đ ď¸ Setting up & optimizing your Google Business Profile đ§ Writing high-converting emails (nurture, promotions, onboarding) đŁď¸ Collecting & using customer testimonials effectively đ Auditing & improving your sales funnel đŹ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: đŠ Grab my freebie: 35 Ways to Build an Offer: Learn how to craft irresistible offers to increase order value and drive repeat sales.
đ www.mydigitalfarmer.com/fms (Cancel anytime!)
đ Download it here: www.mydigitalfarmer.com/offer đ§ Zapier â Automate Your Farmâs Post-Purchase System: Connect Local Line (or your ecommerce store) with your email provider and automate post-purchase tagging and follow-ups. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link: www.mydigitalfarmer.com/kit (and I get a small commission). đ˛ Follow me on Instagram: @mydigitalfarmer đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. đą Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. đ Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. âď¸ Leave a Review on Apple Podcastsâit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
March 26, 2025
A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinnaâdid you know your website pop-up isnât popping anymore?"
Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long.
This got me thinkingâhow many farmers have a lead magnet set up but arenât actually promoting it in the right places? Or worse, have no idea if itâs even working?
So today, Iâm breaking down 5 key places you should be advertising your lead magnet so you can grow your email list faster and turn more leads into customers. Plus, Iâve got a free resource to help you brainstorm 20+ farm lead magnet ideas so you can get started today!
Your homework from this episode is to pick ONE of the ideas I share in the episode and start promoting your lead magnet there on a consistent basis every week!
đ§ Hit play now and make sure your lead magnet is working for you!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnât have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
đ Creating a promotion calendar that drives consistent sales đ ď¸ Setting up & optimizing your Google Business Profile đ§ Writing high-converting emails (nurture, promotions, onboarding) đŁď¸ Collecting & using customer testimonials effectively đ Auditing & improving your sales funnel đŹ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: The Anatomy of a Lead Magnet: Episode 9 of the My Digital Farmer Podcast. A to Z Vegetable Storage Guide Canva Template -- Don't have time to make a lead magnet? Get mine! Do you want to download my ready-to-use, customizable veggie storage guide for YOUR farm? I made this paid product to save you time! Get it here: www.mydigitalfarmer.com/atozguide đŠ Grab my freebie: 20+ Lead Magnet Ideas for Farmers! This will show you over 20 examples of lead magnet titles you could use for your farm business. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! đ˛ Follow me on Instagram: @mydigitalfarmer đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. đą Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. đ Support the Podcast:
đ www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. âď¸ Leave a Review on Apple Podcastsâit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Have you ever found yourself scrambling to write an email or social media post for a promotionâonly to realize you already did it last year? What if I told you thereâs a simple way to save yourself hours next season? Today, Iâm sharing how documenting your promotions as you go can eliminate the guesswork and make next yearâs marketing 10x easier. Instead of reinventing the wheel, youâll learn how to track what works, streamline your marketing efforts, and save tons of time.
In this episode, you'll discover:
đ Why most farmers waste time recreating marketing materials every year
đ What to document in your Farm Promotions Logbook
â How to organize your past promotions for easy access next season
đ Real-life examples of how Iâve streamlined my marketing using this method
Your Homework: Create a simple Farm Promotions Google folder/doc today and add your last major promo materials to it.
Need help? đ Grab my free Farm Promotion Google Doc Template here: www.mydigitalfarmer.com/promolog
Thank you to our Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnât have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
đ Creating a promotion calendar that drives consistent sales
đ ď¸ Setting up & optimizing your Google Business Profile
đ§ Writing high-converting emails (nurture, promotions, onboarding, cart recovery)
đŁď¸ Collecting & using customer testimonials effectively
đ Auditing & improving your sales funnel
đŹ Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode:
đ www.mydigitalfarmer.com/fms (Cancel anytime!)đ Farm Promotion Playbook Template: www.mydigitalfarmer.com/promolog
đď¸ Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long
đ˛ Follow me on Instagram: @mydigitalfarmer
đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
Free Canva Tutorial: I walk you step by step through how to use Canva's graphic design software in this free 45 minute training. Subscribe to access it here.đą Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
đ Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode.
Leave a Review on Apple Podcastsâit helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.
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Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plateâwithout being complicated, expensive, or scary? Today, Iâm breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better resultsâwithout working harder.
In this episode, you'll discover:
đ§ How AI can write emails that actually convert đą The easiest way to create social media content in seconds đ° How AI can generate CSA newsletters & blog posts đŞ Writing product descriptions & website copy without frustration đď¸ Using AI to automate sales & promotionsYour Action Step: Choose one of these AI tools and experiment with it this week! Need help getting started? Subscribe to my 5 Day ChatGPT Challenge and practice seeing what this tool can do for you!
Podcast Sponsors: đż Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
đ Farm Marketing School: Ready to Make Marketing Easier? Join Farm Marketing School!Marketing doesnât have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, youâll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:
â Creating a promotion calendar that drives consistent sales
â Setting up & optimizing your Google Business Profile
â Auditing & improving your sales funnel
â Writing high-converting emails (nurture, promotions, onboarding)
â Collecting & using customer testimonials effectively
â Live monthly coaching calls to get answers to your burning questions
â âŚand much more!Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quicklyâwithout getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.
Try it out here: đ mydigitalfarmer.com/fms (Cancel anytime!)
đ Links Mentioned in This Episode: đ ChatGPT Challenge for Farmers: www.mydigitalfarmer.com/AI đď¸ Episode 278: What to Post on Social Media (and Why)! Ideas for Small Farms đ˛ Follow me on Instagram: @mydigitalfarmer đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at mydigitalfarmer.com/subscribe. đŹ Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway. đą Want more farm marketing strategies? Visit my full resource library at mydigitalfarmer.com.đ§ Recommended Next Episode: Not sure what to listen to next? Check out Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Longâitâs the perfect follow-up to todayâs discussion.
đ Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. Leave a Review on Apple Podcastsâit helps other farmers find the show. Share this episode with a fellow farmer or small business owner.Your support makes all the differenceâthank you for being part of this journey! đą
âď¸ Leave a Rating or Review: If you loved this episode, would you take a moment to leave me a review? Reviews help other farmers discover the podcast and grow their marketing skills. Head to [insert review link] and let me know what you think!
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Feeling like youâre always scrambling to come up with content ideas?
What if you had a simple system that not only made content planning easier but also helped your customers remember your farmâs messageâand feel like they truly âgetâ what youâre about?In this episode, Iâm sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorableâwithout the constant pressure to invent something new.
Plus, youâll learn:
đ Why repetition isnât boringâitâs branding.
đ How Content Buckets work like TV show genres (and how you can use that to hook your audience).
đ 5+ Content Bucket ideas you can start using right awayâeven if you're totally new to this.
đ How I used ChatGPT to brainstorm my own buckets and content ideas (and how you can do it too!).And donât forget to download my FREE Content Bucket Worksheet!
This step-by-step guide will walk you through the exact process I use to plan my farmâs content in minutes each week.đ Grab your copy here: www.mydigitalfarmer.com/contentbucket
Podcast Sponsors: This podcast was sponsored by my e-commerce platform of choice for farms: Local Line.Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Ready to Make Marketing Easier? Join Farm Marketing School!Marketing doesnât have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, youâll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:
â Creating a promotion calendar that drives consistent sales
â Setting up & optimizing your Google Business Profile
â Auditing & improving your sales funnel
â Writing high-converting emails (nurture, promotions, onboarding)
â Collecting & using customer testimonials effectively
â Live monthly coaching calls to get answers to your burning questions
â âŚand much more!Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quicklyâwithout getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.
Try it out here: đ mydigitalfarmer.com/fms (Cancel anytime!)
đ Links Mentioned in This Episode:FREE Content Bucket Worksheet: www.mydigitalfarmer.com/contentbucket
Episode 23 Finding Your Brand's Content PillarsFollow me on Instagram: @mydigitalfarmer
Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.
Love this episode? Let me know how YOU plan your content buckets. Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.
Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.
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Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?
Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. Thatâs the power of Marketing Peaksâplanned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.
Most farmers donât realize that retail businesses (including big brands) strategically map out four or more marketing peaks every yearâand your farm should be doing this too. But how do you find your farmâs natural peaks? And what if you donât have an obvious seasonal holiday to work with?
In this episode, weâll explore:
â What a marketing peak actually is (Hint: You probably already have one and donât realize it!)
â The four most common peaks that every business should plan for
â How to identify YOUR farmâs perfect marketing peaks (beyond just Black Friday or CSA sign-ups)
â Creative, non-holiday sales events you can fabricate to stimulate buyer behavior
â How marketing peaks interplay with cash flow & financial planningđHit play now and start building your farmâs most profitable year yet.
Plus, Iâm sharing a free resource to help you map out your farmâs marketing peaksâso you can create a predictable revenue plan instead of just âhoping for sales.â
Podcast Sponsors: This podcast was sponsored by Local Line.Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was sponsored by Farm Marketing School: Build Your Farmâs Marketing SystemâOne Project at a TimeFeeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing systemâwithout the stress.
Inside, youâll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:
â Creating a promotion calendar that drives consistent sales
â Setting up & optimizing your Google Business Profile
â Auditing & improving your sales funnel
â Writing high-converting emails (nurture, promotions, onboarding)
â Collecting & using customer testimonials effectively
â âŚand much more!Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quicklyâwithout getting overwhelmed. You choose what to focus on each month!
Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.
Check out all the available projects or try Farm Marketing School for a month at đ mydigitalfarmer.com/fms (Cancel anytime!)
Some of the resources mentioned in this episode: Marketing Peak Planner: Ready to take control of your farm sales?Download my free Marketing Peak Planner here đ https://www.mydigitalfarmer.com/marketingpeaks
đŠ Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.
đŠ Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.
đĄ Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.
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It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been.
So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use this milestone episode to discuss the marketing power of YOUR farm's milestone moments. Iâll share the lessons I learned from forgetting to celebrate this big achievementâand give you a roadmap for using anniversaries and other key dates to grow your farmâs business.
In this episode, you'll discover:
Why milestones create powerful marketing opportunities
The psychology behind milestone marketing (and why it works)
3 types of milestones you should celebrate
Creative ideas for turning milestones into marketing gold
How to name and promote your milestone celebrations
Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you're a member of Farm Marketing School, you cann download my free Milestone Celebration Planning Worksheet to get started!
Podcast Sponsors:
đż Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
đ Farm Marketing School: Feeling overwhelmed by marketing? Join Farm Marketing Schoolâmy monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you'll get access to bite-sized marketing projects like:
Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
đ www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
đ FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet-- available to all subscribers of Farm Marketing School.
đ˛ Follow me on Instagram: @mydigitalfarmer
đŹ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
đŹ Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
đą Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
đ§ Recommended Next Episode: Not sure what to listen to next? Check out Episode 205: How to Create a Promotion Calendar for Your Farmâitâs the perfect follow-up to todayâs discussion.
đ www.mydigitalfarmer.com/205
đ Support the Podcast:
Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode.
Enter to win my Giveaway! Send me an email before March 15, telling me how mDF has helped your farm business. I'll choose 3 people to win a 3-pack of my favorite marketing books -- all to celebrate my THREE-Hundredth episode! Thank you for being a part of my journey!Leave a Review on Apple Podcastsâit helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.
Your support makes all the differenceâthank you for being part of this journey!
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Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of productsâlike a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all.
Now, imagine applying this concept to your farm business.
In this episode, Iâm diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify your marketingâgiving you built-in themes and easy ways to guide customers toward bigger purchases.
So how do you create collections that actually work? And what kinds of products lend themselves to this strategy? Thatâs exactly what weâre exploring today. Iâll share examples of successful collections in eCommerce, plus specific ways you can bundle farm-fresh products into enticing, must-have offers.
Tune in to learn:
â Why collections make customers want to buy more
â The hidden psychology that makes them so effective
â How to identify which of your products could work as a collection
â The marketing strategies that make them irresistibleIf you're looking for a fresh way to increase sales, get more engagement, and make your farm products feel even more valuableâthis is the episode for you!
Hit play now and start reimagining your product lineup!
đ Did this episode spark an idea? Iâd love to hear your thoughtsâDM me on Instagram @mydigitalfarmer
đŠ Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.
đĄ Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your way, and instead see them as a catalyst for potentially huge breakthroughs.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Check out the Root to Bloom Podcast with Kate Weschler -- today's episode was originally recorded for the Root to Bloom podcast, and Kate graciously agreed to share the audio with me so i could showcase it on the My Digital Farmer podcast, too. I invite you to check out her podcast!
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, âI know what this is, and itâs something we can fix pretty easily.â Instantly, I felt relief and hope.
Dr. Allan wasnât just a healerâhe was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer.
This story led me to reflect on your role as a guide in your customer journey. Are you showing up in the way they need? Are you acting like the trusted expert who confidently points the way forward?
Inspired by Donald Millerâs book Building a StoryBrand, I break down what it means to take on the role of the guide in your marketing and customer service. I share practical tips on:
Showing authority and expertise in your niche Exuding confidence in your product or service Giving new customers a clear and simple âStart Hereâ path Offering the success path your customers are cravingTune in to discover how you can build trust, nurture loyalty, and create a customer journey that leads straight to successâfor both you and your audience.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Build Your Metrics Dashboard Workshop -- Join me inside of Farm Marketing School this month to learn about all the key metrics you need to be tracking in your farm business for sales and marketing. Then set up your "dashboard" as a Google Sheet to track the key metrics to help you meet your revenue goals. Subscribe to Farm Marketing School this month for full access!
Allen Chiropractic Orthopedics -- I share my testimony in today's episode. This doctor is the doctor I talk about!! Dr. Sean Allen is a thought leader, practitioner, and teacher in orthopedic chiropractry. I call him my personal Jesus. He has now healed me twice. He finds the root of the problem and FIXES it. If you live in the metro-Chicago area, and you have some kind of pain that other doctors can't figure out... I bet he can.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire yearâready to execute?
In this episode, Iâm walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether youâre a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketingâand Iâll show you exactly how to create it. Donât miss this episode if youâre ready to stop winging it and start winning with a strategic sales plan!
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Growing for Market Podcast Episode 103 -- click here to listen to the original interview of this episode that was aired on the Growing for Market Podcast on January 7, 2025.
Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!
30 Ways to Build an Offer -- Grab this free PDF download. It includes over 30 different offer "formulas" you typically see in retail industry. Use it to help you craft offer ideas for your promo calendar.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales?
In this episode, Iâm diving into the power of weekly and daily specialsâa tried-and-true marketing strategy that works wonders for farm stores. Whether itâs a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more.
But hereâs the thing: itâs not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people canât resist? Where should you promote them? And how do you make them work for your specific farm business?
In this episode, youâll discover:
Why weekly or daily specials are a secret weapon for building loyalty and excitement. The key elements of a great offer that keeps people talking (and buying). How to promote your specials so they actually drive results. Simple ideas for farm-specific specials that work across seasons and products.If youâre ready to learn how this strategy can help you move product, attract new customers, and build buzz around your farm, this episode is for you!
Click play to find out how to turn simple specials into a powerhouse marketing tool for your business.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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January 7, 2025 by Corinna
Have you ever had an experience so profound it shifted how you think about connection and loyalty?
In this episode, Iâm sharing a deeply personal story from my sonâs new schoolâa âSigning Dayâ event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger.
But hereâs the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer.
What made this event so effective? How did it spark pride, build community, and inspire long-term loyalty? And how can you create similar moments for your customers?
Tune in to uncover:
A key marketing concept I felt in action that day. Why making your customers feel seen and celebrated is a game-changer. How to use simple strategies to foster loyalty, belonging, and pride in your farm business.This episode will make you rethink how you connect with your customersâand how small, intentional touches can elevate your brand in their eyes.
Donât miss this one! Press play and get inspired to build deeper loyalty with your audience.
Podcast Sponsor:This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this weekâs episode, Iâm giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happensâwhere farmers come together to problem-solve, strategize, and dream big about their businesses.
This time, weâre putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If youâve ever wondered what goes into creating a marketing plan for a U-Pick operationâor even if you just want to sharpen your own farm marketing skillsâthis episode is packed with insights you canât afford to miss.
Youâll get a peek into the questions we ask to help shape this farmerâs vision, including:
How to build buzz and get eyes on your brand before opening day.
Creative ways to grow an email list fastâand why it matters.
Ideas for crafting U-Pick packages and offers that attract more customers and increase spending.
The importance of Google SEO and what topics to focus on in weekly emails.
How to leverage value-added products and a product ladder to turn a single visit into repeat sales.
Whether youâre a seasoned farmer looking to refine your marketing game, or youâre brand new to selling direct-to-consumer, this episode will spark new ideas for how to approach your own promotions, no matter what you grow or sell.
And if youâre curious about what itâs like to be part of a community like Farm Marketing Schoolâwhere farmers share real-world advice and cheer each other onâthis episode is your invitation to experience it for yourself.
Donât miss this candid conversation that could change how you think about your farm marketing strategy.
Podcast Sponsor:This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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As the year winds down, itâs the perfect time to take stock and set yourself up for success in the year ahead. In this episode, Iâm pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These arenât just mundane choresâtheyâre strategic moves that help me reflect, refine, and refresh my business for the new season. Curious?
Iâll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, Iâve got a checklist designed to make January feel a whole lot less overwhelming. Wondering whatâs on my list? Hereâs a hint: itâs all about laying a rock-solid foundation for next yearâs successâand a few of these tasks might just surprise you.
Iâll also share the mindset shifts that make these tasks more than just âto-dosâ and turn them into opportunities to identify whatâs working, what needs tweaking, and where my energy should flow next. Whether itâs about cleaning house or connecting with key people in my network, these tasks are my secret weapon for staying focused and intentional.
Hereâs what youâll take away from this episode:
Why carving out time to reflect on your marketing data is not optional. How to build a marketing calendar that works with your energy, not against it. The power of saying thank youâand how it can grow your network in unexpected ways.Donât let January catch you off guard. Instead, join me as I share my end-of-year process so you can start 2025 with clarity and confidence.
Podcast Sponsor:This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure
Farm Marketing School - my monthly online marketing school membership for beginning and intermediate farmer entrepreneurs who need help building out their marketing systems. Farm Marketing School is an on-demand library of marketing workshops and project plans that will show you how to build some of the most important parts of your marketing system. There are classes on building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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What does it take to run a wildly successful CSA renewal promotion? In this episode, Iâm breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well?
Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you're looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is packed with inspiration.
What Youâll Learn in This Episode:
The irresistible offer that drove 80% of my CSA members to renew. How I created a sense of urgency that made this promotion impossible to ignore. The âevent-likeâ energy I built around the campaign using contests, giveaways, and prizes. The surprising ways I kept members engaged and active in my Facebook group. Key principles for running a strong CSA renewal promotionâand what patterns to watch for.This episode is a follow-up to my earlier episode where I walked through the step-by-step process of creating an early bird campaign. If you missed that one, go back and listen for the full strategy breakdown! Listen here ==> Episode 283 CSA Early Renewal Promotions: My Process
Whether youâre planning your own CSA renewal promotion or looking to refine your existing strategy, this episode is packed with practical tips and inspiration to help you take it to the next level.
Podcast Sponsor:This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Enroll in my course: Early Bird Campaigns that Convert -- my online course that teaches you the step-by-step process for how to get your own CSA Early Bird Promo ready to launch! I include a swipe file of my exact emails I used, as well as my social media posts/copy, and my daily checklist planner to keep me organized.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime. NOTE: FMS will include my course Early Bird Campaigns that Convert, beginning January 5, 2025.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [email protected].
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