Afleveringen
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Seafood is one of the most important food systems on the planet—supporting livelihoods, feeding communities, and fueling a global industry. But it's also under growing pressure. Overfishing, climate change, and illegal fishing are putting many marine ecosystems at risk.
So how can we meet global demand for seafood without pushing our oceans past their limits? And what role should companies play in building healthier, more resilient oceans?
In this episode of Nature Breaking, host Seth Larson speaks with Dr. Sarah Glaser, head of the Blue Foods program and Oceans Futures platform at WWF, and Andrew Russell, Global Marine Sustainability Lead at Mars. They discuss the challenges—and opportunities—of making seafood more sustainable. And they explore how a long‑standing partnership between WWF and Mars is working to improve sourcing practices, increase transparency across complex supply chains, and support healthier fisheries over the long term.
Links for More Info:
Dr. Sarah Glaser bio
Andrew Russell bio
Mars & WWF – Protecting Ocean Ecosystems
Chile Fisheries Improvement Project (FIP)
Chapters:
0:00 Preview
0:32 Intro
2:09 Defining "sustainable seafood"
6:02 Are we too late to save certain fish stocks?
8:37 How Mars got involved with sustainable seafood
12:14 How WWF and Mars are working together
16:14 Driving change for the whole seafood industry
20:04 What do best practices actually look like on a fishing vessel?
24:24 Blue finance – funding change at scale
31:58 What single change would have the biggest impact on ocean health?
35:51 Outro
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NOTE: This episode was originally released in July 2025.
Once nearly wiped out, the plains bison, or buffalo, as they are often called by Native Americans, are returning to the Great Plains — and with them, a powerful story of cultural renewal, ecological restoration, and Indigenous leadership. In this episode of Nature Breaking, WWF's Heather Dawn Thompson (a citizen of the Cheyenne River Sioux Tribe) shares how Native Nations are leading efforts to restore buffalo populations, reclaim food sovereignty, and heal the land. From spiritual connections to practical conservation, this interview explores how buffalo are more than just wildlife — they are relatives, providers, and symbols of resilience.
Links for More Info:
Heather Dawn Thompson bio
Tribal Buffalo Lifeways Collaboration
WWF's Plains Bison page
Chapters:
0:00 Preview
1:13 Intro
2:57 Heather Dawn's background and role at WWF
8:45 History of buffalo and connection with Native Nations
11:19 Role of Heather Dawn's family in conserving buffalo
13:44 What's it like to see a buffalo in real life?
15:18 Buffalo harvest story
16:47 Connection between buffalo and healthy grasslands
21:05 Buffalo and food sovereignty for Native Nations
24:07 Tribal Buffalo Lifeways Collaboration
29:20 Biggest challenges to buffalo restoration
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Zijn er afleveringen die ontbreken?
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Are you feeling stressed, scattered, or mentally drained? Science suggests a surprisingly simple way to feel better: spending time in nature.
In this episode of Nature Breaking, we explore the growing body of psychological research showing how time spent outdoors improves focus, mood, and overall mental health. Host Seth Larson is joined by Dr. Dennis Stolle, Executive Lead Psychologist for Applied Psychology at the American Psychological Association (APA), to break down what's actually happening in our brains when we step into outside—and why even small doses of nature can make a real difference. It's an important reminder that when we take care of nature, nature takes care of us.
This episode was produced as part of a collaboration between WWF and APA in recognition of Mental Health Awareness Month.
Links for More Info:
Dr. Dennis Stolle bio
American Psychological Association
WWF – Mental Health & Nature page
Chapters:
0:00 Preview
0:33 Intro
2:07 History of research into nature and mental health
5:09 What happens in our brains when we're outside?
9:21 How time in nature improves happiness
13:19 How too much time indoors or on screens hurts our mental health
16:43 Tips for boosting mental health through nature
20:41 We need nature, and nature needs us
23:08 Outro
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When you think of endangered species, chances are the giant panda comes to mind. With their black‑and‑white coats, bamboo obsession, and internet‑famous antics, pandas are among the most beloved animals on Earth—and they're also one of conservation's most hopeful success stories.
In this episode of Nature Breaking, we're diving into the surprisingly weird and wonderful world of giant pandas with Colby Loucks, Vice President and Deputy Lead of WWF's Wildlife Program. Together, we unpack what makes pandas so unique—from their "fake thumb" and bamboo‑only diet to their solitary lifestyles and playful personalities.
But this isn't just about adorable panda videos. We also talk about how decades of conservation work helped giant pandas rebound from the brink of extinction, why they were reclassified from endangered to vulnerable, and what their recovery teaches us about protecting other species. Along the way, Colby shares firsthand stories from the field—including what it's really like trying (and failing) to spot a panda in the wild.
Links for More Info:
Colby Loucks bio
WWF Giant Panda page
Chapters:
0:00 Preview
0:24 Intro
2:00 Giant Pandas 101
4:56 Why do pandas play?
7:56 How giant pandas became a conservation success story
12:28 Colby's story about tracking a panda in the wild
15:37 Outro
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*Bonus Episode*
What does it really mean to invest in nature—and why does it matter?
In this special crossover episode of Nature Breaking and The Pew Charitable Trusts' After The Fact podcast, WWF's Seth Larson and Pew's Giuliana Pence explore the growing field of nature finance. Joined by experts from both organizations, they tackle a big question: how much does it cost to protect nature, and where does that money come from? You'll hear from Matthew Cranford of WWF and Shubash Lohani of Pew as they explain why the world needs roughly $1.2 trillion per year by 2030 to halt biodiversity loss—and why current funding falls short. They also break down innovative financing tools like Project Finance for Permanence, debt‑for‑nature swaps, and market-based models that are helping fund and secure long‑term protection for forests, oceans, and wildlife.
From supporting Indigenous‑led conservation to restoring degraded landscapes, this episode shows why conservation isn't just a cost—it's an investment in healthy ecosystems, resilient communities, and a stable global economy that can also yield financial returns, in addition to nature benefits. If you've ever wondered how conservation actually gets funded, this episode offers a clear, accessible look at what happens when nature gets the investment it deserves.
Links for More Info:
Matthew Cranford bio
Shubash Lohani bio
Pew's After The Fact podcast
WWF's Nature Finance & Investment strategy
Enduring Earth
Chapters:
0:00 Intro – Welcome to a special crossover episode with Pew & WWF
1:29 Today's topic: nature finance
3:46 How much does it cost to save nature?
6:28 What does that money pay for?
12:17 What is "nature finance" and how does it work?
16:33 WWF's Nature Finance & Investment strategy
22:07 Project Finance for Permanence (PFP) & the Enduring Earth coalition
26:07 PFP results for nature and people
29:34 Connecting funders with high-quality projects
32:18 Quick Pitch: Why should funders invest in nature?
35:10 Matthew and Shubash reflect on each other's work
37:09 Seth and Giuliana's final thoughts
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This week on Nature Breaking, we're teaming up with conservationist and content creator Maya Higa to kick off WWF's annual Give an Hour for Earth campaign. Maya is a Twitch streamer and YouTuber whose online community contributed tens of thousands of hours to our campaign last year.
Host Seth Larson interviews Maya about her journey from growing up on a farm to becoming a zookeeper, falconer, livestreamer, and founder of Alveus Sanctuary – a wildlife rehabilitation facility. She explains how digital platforms can be powerful tools for environmental education, what she's learned about inspiring young audiences, and why she believes small, everyday actions—done by many—can drive massive change.
Maya and Seth also break down their top recommendations for this year's Give an Hour for Earth activities, from simple trash cleanups to thoughtful grocery shopping, wildlife rehabilitation volunteering, and even livestream fundraising for conservation. Whether you're looking for hands‑on ways to help the planet or a dose of hope in the face of big environmental challenges, this episode is full of inspiration.
Links for More Info:
TAKE ACTION: Give an Hour for Earth
Maya Higa
Alveus Sanctuary
Maya's trash cleanup vlog
Chapters:
0:00 Preview
0:35 Intro
2:21 Maya's origin story
7:26 Maya's Tiny Mic video series and "hiding the broccoli"
9:54 The Alveus Sanctuary's mission
11:37 Give an Hour for Earth: Maya's trash cleanup experience
14:35 How small actions make a big difference
15:35 Maya and Seth's Top 3 Actions for Earth
22:16 Outro
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Good news is hard to come by in the conservation world—but this week, we have some to share. A new report from WWF‑Mexico shows that the endangered migratory eastern monarch butterfly is showing promising signs of recovery, with monarchs occupying 7.24 acres of forest in their wintering grounds in Mexico—up from 4.42 acres last year. That's a 64% increase.
In this episode of Nature Breaking, we revisit conversations with two monarch experts—Eduardo Rendón‑Salinas of WWF‑Mexico and Court Whelan of Natural Habitat Adventures—to explain why this rebound matters, how monarch populations are measured, and what challenges still lie ahead. From the butterfly's amazing multi‑generational migration that spans thousands of miles to the threats posed by habitat loss, pesticides, and climate change, this episode dives into one of the most extraordinary natural phenomena on Earth.
If you're looking for a rare bit of optimism—and a reminder of why these butterflies inspire wonder across North America—this episode is for you.
Links for More Info:
Report: Monarch butterfly population increases by 64%
Monarch Milkweed Finder
Chapters:
0:00 Preview
0:23 Intro & New Report Findings
2:10 The epic migration of monarchs (spring to late summer)
3:41 The epic migration of monarchs (late summer to winter)
6:00 How do we monitor and estimate monarch populations?
7:40 Threats facing monarchs
10:42 Why should we care about monarchs?
12:07 Outro
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Right now we're at the height of awards season, when artists across a variety of disciplines get awarded for the best achievements in their respective industries. In the spirit of that season, we decided to hand out some awards of our own this week. This episode features the first-ever Nature Breaking Awards. It's just like your favorite awards show, but for conservation instead of music or movies. Co-hosts Seth Larson and Hayley Lawton will run through fun categories like "Best Ecosystem Soundtrack" and "Wildest Wardrobe," discuss the nominees, and hand out some (largely arbitrary) awards. Because after all, we're all winners when it comes to saving the planet.
Subscribe to WWF's YouTube page
Find Nature Breaking on Apple Podcasts & Spotify
Chapters:
0:00 Preview
0:19 Intro
1:33 Explaining the Nature Breaking Awards
3:05 Standout Support Species
5:03 Outstanding Wildlife Effects
6:38 Best Ecosystem Soundtrack
8:52 Wildest Wardrobe
10:08 Outstanding Ecosystem
11:37 Reactions to the winners
12:58 Outro
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Finance has a critical role to play in achieving conservation goals. Simply put, saving an ecosystem, or a species, isn't free. Those efforts require lots of scientific research and analysis, tools, infrastructure, and staff. WWF has been at the forefront of a variety of innovative ways to finance those efforts – from Project Finance for Permanence initiatives, to debt for nature swaps, and more.
Today we're going to talk about another approach that's gaining steam: impact investing. Impact investing is all about making investments with the goal of advancing social or environmental outcomes – not about maximizing financial returns. Joining Nature Breaking today to explain how it works is Isabelle Foster, WWF's Senior Impact Investing Specialist. Isabelle is part of WWF Impact, our impact investing venture. And she's also a podcast host, having recently launched a limited-series show called Catalyzing Climate Conversations. Her new show is a partnership with the Aspen Institute's Aspen Network of Development Entrepreneurs (ANDE).
Stay tuned to hear from Isabelle about how impact investing works, why WWF is investing in companies like EatCloud—whose software platform is helping grocery stores and other businesses divert food from the landfill and instead support local communities—and how these investments advance conservation outcomes on the ground.
Links for More Info:
Isabelle Foster bio
WWF Impact
PODCAST: Catalyzing Climate Conversations
CHAPTERS:
0:00 Preview
0:30 Intro
1:56 What is impact investing?
5:20 How can impact investing help the planet?
8:02 WWF's approach to impact investing
13:34 Example of success: EatCloud
21:45 Podcast plug for Catalyzing Climate Conversations
27:39 Outro
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Did you know that extreme weather disasters in the U.S. are now causing more than 20 billion‑dollar events every year, leaving a growing share of those losses uninsured? As climate change accelerates—and as ecosystems like wetlands and forests are destroyed and degraded—the insurance protection gap is widening, putting households, businesses, and entire communities at rising financial risk.
In this episode of Nature Breaking, you'll hear from David Kuhn, WWF's Director for Adaptation and Resilience Partnerships and a contributor to a new WWF report on the insurance crisis. David explains what's driving the surge in uninsured losses, why premiums are skyrocketing, and how climate‑driven disasters are undermining the stability of the US insurance system. He also breaks down how nature loss is stripping communities of their "first line of defense" against floods, storms, and heat—and why restoring ecosystems may be one of the most cost‑effective ways to strengthen resilience and shore up the insurance system.
As David shares, there's reason for hope in spite of these alarming trends. With smart policies, better risk modeling, and investments that treat nature as essential infrastructure, we can reduce damages, lower costs, and build a safer, more resilient future.
Links for More Info:
David Kuhn bio
REPORT: Tackling the Insurance Protection Gap
Op-Ed: Nature is a powerful ally against fires and floods (LA Times)
Chapters:
0:00 Teaser
0:31 Intro
1:56 Explaining the insurance protection gap
6:47 Insurance becoming an unsustainable business model
10:23 Practical impacts of insurance gap on consumers
15:23 Role of nature loss in the insurance crisis
19:16 How nature can help mitigate the insurance crisis
21:32 Recommendations for policymakers, insurers, companies, etc.
25:50 Reasons for hope
30:00 Outro
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Note: This episode originally aired in October 2023.
Snow leopards are among the hardest animals to find in the wild, both because of how rare they are, and because their coats are adapted to provide camouflage that makes them hard to see against the rugged mountain landscape they call home. With an estimated 4,000-6,500 snow leopards remaining in the wild, conservationists have been working in snow leopard range countries across Asia to build a more stable future for these big cats. And recently, Bhutan reported some good news: the population of snow leopards in that country has increased by nearly 40% since 2016.In this episode, you'll hear from Dechen Dorji, Senior Director for Asia on WWF's Wildlife Conservation team. He talks about the many characteristics that make snow leopards unique (5:07), the threats that have caused snow leopard populations to decline (13:01), and what we can learn from Bhutan's recent success to help snow leopards thrive across all 12 range countries they call home (17:52).
Links for More Info:
WWF Snow Leopard page
Press Release: Bhutan National Snow Leopard Survey
Dechen Dorji bio
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Did you know that 75% of the infrastructure the world will use in 2050 hasn't been built yet? That means the choices we make today—about roads, bridges, railways, ports, and power systems—will shape the future of both human development and the natural world.
In this episode of Nature Breaking, WWF's Ryan Bartlett, Director for Climate Resilience and Risk Management, explains how we can build the infrastructure we need without destroying the ecosystems we rely on for critical benefits, including resilience to worsening weather extremes. From habitat fragmentation to increased flooding, poorly planned infrastructure can unintentionally cause huge environmental and social problems. But with the right planning tools, safeguards, and nature-based solutions that treat nature as infrastructure, we can chart a very different path forward.
Links for More Info:
Ryan Bartlett bio
WWF Sustainable Infrastructure page
Sustainable Infrastructure Program in Asia
Greening Transportation Infrastructure Development (GRID)
Chapters:
0:00 Preview
0:26 Intro
1:38 Challenges and opportunities with infrastructure development
4:37 Unintended consequences from poorly planned infrastructure
8:05 Best practices to balance infrastructure with nature & climate concerns
10:58 Solutions for infrastructure bisecting wildlife habitat
15:20 Asia as a key region for sustainable infrastructure
18:30 Sustainable Infrastructure Program in Asia (SIPA)
28:53 Lessons learned from SIPA
31:07 Greening Transportation Infrastructure Development (GRID) program
34:32 What does success look like for advancing sustainable infrastructure development?
37:39 Outro
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As 2025 comes to a close, we're looking back at the 10 biggest conservation wins of the 21st century (so far). We'll revisit iconic successes like the Paris Agreement on climate, the rebound of wild tigers and giant pandas, and the creation of the Amazon Region Protected Areas Program, the largest tropical forest conservation initiative on Earth. Plus, we'll celebrate grassroots efforts like Earth Hour and the return of bison to Native lands—proof that progress is happening at every level.
If you care about wildlife, climate, and sustainability, this episode will give you hope and inspiration for the future.
Links:
Donate to support WWF's conservation mission
Chapters:
0:00 Preview
0:33 Intro
1:36 Rules of the Countdown
4:31 High Seas Treaty
5:57 Global Biodiversity Framework
7:06 Bison Restoration
9:27 Giant Pandas No Longer Endangered
10:43 The Paris Agreement on Climate Change
11:32 Global Response to the Poaching Crisis
12:55 Rebound of Wild Tigers
16:06 Earth Hour Launches
17:03 Creation of the Amazon Region Protected Areas (ARPA) Program
19:55 Environmentalism Goes Mainstream
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Note: This episode originally ran on October 1, 2024. If you'd like to support WWF for Giving Tuesday, visit wwf.help/tuesday.
Global food production is a key driver behind both climate change and the loss of species and ecosystems. In fact, it's responsible for roughly one-third of global greenhouse gas emissions and over two-thirds of global habitat and biodiversity losses. That's because unsustainable food production too often lead to the destruction of forests, grasslands, and other ecosystems in order to produce more food. So how do we create a more sustainable food system? Joining the show today is Dr. Jason Clay, Executive Director of WWF's Markets Institute. Jason has decades of experience working with companies to find innovative ways to make their supply chains more sustainable, and today he'll be explaining his latest initiative: Codex Planetarius. In short, Codex Planetarius aims to establish global environmental standards to limit the harm caused by the production of globally traded food. The idea draws inspiration from Codex Alimentarius, the international code of health and safety standards for food established in the mid-20th century. It makes sense: If the world can adopt standards to protect human health and safety, why can't we do the same for the health and safety of the planet? In this interview, Jason explains how his career journey evolved from human rights to conservation (with help from the Grateful Dead and Ben & Jerry's along the way), and how Codex Planetarius could establish new global norms for food production that help us feed the world without destroying it.
Links for More Info:
Jason Clay bio
Codex Planetarius homepage
WEB STORY: Codex Planetarius: Increasing Global Food Sustainability and Resilience
Chapters:
0:00 Programming note
1:22 Intro
3:10 Jason's background
5:14 Working with the Grateful Dead and Ben & Jerry's to save the rainforest
10:14 How the global food trade works
16:17 Codex Planetarius: global standards for sustainable food production
25:09 Paying for Codex Planetarius
30:57 How to implement the plan
41:52 Outro
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What happens when nature's cleanup crew disappears? In this episode of Nature Breaking, host Seth Larson talks with Professor Eyal Frank, an environmental economist at the University of Chicago, about his groundbreaking research on the near-extinction of vultures in India—and the devastating ripple effects on human health.
Frank explains:
Why vultures are critical for ecosystems and public health How a common painkiller triggered a collapse in vulture populations Why that collapse may have caused 500,000 additional human deaths What this teaches us about the hidden costs of biodiversity lossThis is a fascinating—and sobering—look at how species we often overlook play vital roles in our lives. Tune in to learn why protecting wildlife isn't just about saving nature—it's about saving ourselves.
Listen now and subscribe for more episodes on the connections between people and the planet.
Links for More Info:
Eyal Frank bio
Study: The Near Extinction of Indian Vultures Led to the Death of a Half Million People
Shocked Podcast Ep. 3: Vultures
WWF web story: Vultures as Nature's Influencers
Chapters:
0:00 Wild Guess trivia
0:32 Intro
2:16 Eyal Frank's background
4:40 Comparing attribution science in climate change v. biodiversity loss
6:27 Why are vultures important?
9:06 How Eyal learned about vulture loss in India
11:02 What happened to vultures in India?
15:50 How did vulture loss contribute to human deaths?
26:47 What were the actual causes of human deaths?
32:02 How many people died due to loss of vultures?
37:36 Lessons for policymakers and the general public
42:03 What's next for Eyal Frank?
45:02 Outro
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At COP30 in Brazil, one of the most ambitious climate finance initiatives ever conceived is set to launch: the Tropical Forest Forever Facility (TFFF). This bold plan aims to flip the economics of deforestation by paying countries to keep their forests standing—rather than rewarding them for cutting them down.
In this episode of Nature Breaking, WWF's Andrew Deutz joins host Seth Larson to break down how the TFFF works, why Brazil's $1 billion commitment is a game-changer, and what makes this model so innovative. From leveraging private finance to guaranteeing benefits for Indigenous Peoples and local communities, the TFFF could reshape global forest conservation—and climate finance as we know it.
Tune in to learn why COP30 is the "make-or-break" moment for the TFFF, how the facility plans to mobilize $125 billion in capital, and what this means for tropical forest countries and the fight against climate change.
Links for More Info:
Andrew Deutz bio
Op-Ed: Finance has long failed forests - now it may save them
Press Release: WWF calls for investments in the TFFF following Brazil's catalytic announcement
Chapters:
0:00 Wild Guess trivia question
0:43 Intro
2:07 What is the TFFF?
4:22 TFFF development process
6:11 Benefits for Indigenous Peoples
10:11 COP30 expectations and next steps
14:12 How would the TFFF work in practice?
19:01 Brazil's leadership
21:57 What's in it for the private sector?
26:02 Response to TFFF critiques
31:23 One thing that everyone should know about the TFFF
33:04 Outro
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In this Halloween bonus episode of Nature Breaking, WWF's Seth Larson and Hayley Lawton share tips for celebrating the season in a more sustainable way—from upcycled costumes and DIY decorations to creative uses for leftover pumpkin bits.
Then, things get spooky as Seth and Hayley play a game of "Guess That Spooky Species," featuring eerie animal sounds from the wild. Can you tell the difference between a raven and an owl? A bear and an alligator? Tune in and test your wildlife knowledge!
Whether you're trick-or-treating, carving pumpkins, or just enjoying the spooky vibes, this episode is packed with fun and eco-friendly ideas to help you celebrate Halloween with nature in mind.
Happy Halloween from all of us at WWF!
Links for More Info:
WWF's Spooky Species Playlist
10 Green Tips for Halloween
Eerie Animals? Not so fast.
Chapters:
0:00 Wild Guess trivia question
0:41 Intro
1:38 Seth & Hayley Halloween memories
4:09 Green Halloween Tips
7:44 Guess that "spooky species" sound
12:29 Outro
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Nearly half of Earth's surface lies beyond the jurisdiction of any single country—and until now, those waters have been largely unregulated. In this episode of Nature Breaking, WWF's Johan Bergenas joins host Seth Larson to unpack the newly ratified High Seas Treaty and what it means for the future of our ocean.
From illegal fishing and environmental degradation to human trafficking and unregulated resource extraction, the high seas have long been a lawless frontier. But with this treaty now in force, countries have a framework to establish marine protected areas, conduct environmental impact assessments, and collaborate on enforcement and conservation.
Johan explains how the treaty came together, what it aims to achieve, and why it's a critical step toward meeting global biodiversity goals—like protecting 30% of the ocean by 2030.
Tune in to learn how this landmark agreement could reshape ocean governance and help safeguard the planet's largest ecosystem.
Links for More Info:
Johan Bergenas bio
WWF Oceans webpage
WWF Statement on High Seas Treaty
Chapters:
0:00 Wild Guess trivia question
0:36 Intro
1:58 Defining "the high seas"
3:21 Crime on the high seas
5:13 Illegal, unreported, and unregulated fishing
10:00 The High Seas Treaty
12:13 Marine Protected Areas
16:00 Next steps for the treaty
17:25 Hurdles to implementation
20:28 Why did it take this long to get a treaty?
22:02 Outro
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In this episode of Nature Breaking, host Seth Larson speaks with Dr. Stacy Beller Stryer, Associate Medical Director of Park Rx America, about the growing movement to prescribe time in nature as a way to improve physical and mental health as a complement to modern medicine and medical techniques.
From reducing stress and anxiety to lowering blood pressure and boosting immune function, the health benefits of nature are real—and measurable. Dr. Beller Stryer explains how nature prescriptions work, why they're gaining traction in the medical community, and how anyone can start incorporating nature into their wellness routine.
Whether you live near a forest or in the heart of a city, this episode offers practical insights into how nature can support your well-being—and why protecting it is essential for public health.
Links for More Info:
Park Rx America
WWF's Forests & Human Health page
CHAPTERS:
0:00 Wild Guess trivia question
0:38 Intro
2:10 Dr. Beller Stryer's background
4:25 What is a nature prescription?
5:30 Science behind nature-health link
8:37 How are nature prescriptions designed?
11:02 Rural vs. urban nature access
13:24 Real-world patient examples
15:27 Guidance for doctors
18:30 How can patients take action?
19:41 Closing thoughts
20:33 Outro
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Nature provides countless benefits—from clean air and fresh water to raw materials for homes, medicines, and food. But nature is under threat from pollution, deforestation, poaching, and more. That's why WWF just launched a new campaign with a powerful message: Nature Needs Us Now.
In this episode of Nature Breaking, host Seth Larson sits down with Sara Thomas, WWF's Senior Director for Marketing and Outreach, to take you behind the scenes of how the campaign came together. Sara shares the creative thinking behind the campaign's 90-second ad, "Marble," and reveals insights from WWF's 2025 Connected by Nature Report, which explores how Americans view their relationship with nature.
You'll learn why nature is more than just beautiful landscapes—it's the foundation of our health, economy, and daily lives. And you'll hear what each of us can do to protect the natural systems that sustain us.
🎧 Like, subscribe, and drop a comment to share how nature shows up in your life—and what you're doing to protect it.
Links for More Info:
Nature Needs Us Now homepage
2025 Connected by Nature report
Chapters:
0:00 Wild Guess trivia question – free merch giveaway!
0:23 Intro
1:58 Sara's background
3:09 How kids inspire Sara's and Seth's interest in nature
5:22 Nature Needs Us Now campaign – what is it, and why now?
7:48 "Marble" ad
9:27 Key takeaways from the ad
11:27 Messaging choices & Connected by Nature report
17:00 What actions can people take?
21:30 Outro
Credits for "The Blue Marble":
Video: © Silverback Films/WWF-UK; © WWF-UK; © Staffan Widstrand/Wild Wonders of China/WWF; © Shutterstock/Nat Sumanatemeya/WWF-UK; © monkeybusinessimages/iStock; © thedronalist/pond5; © StratfordProductions/pond5; © BananaRepublic/pond5; © sekarb/pond5; © Erik Tatevosian/iStock; © molchanovdmitry/iStock; © risingforus/pond5; © chuchart/pond5; © Stockmagical; © Localradio/pond5; © Mycreative/pond5; © uralbear/pond5; © RickRay/pond5; © Shutterstock/WF/WWF; © theundertow.ocean & @diversforclimate/pond5; © Shutterstock/Cinematic Storm Footage/WWF; © Fer Ligabue/WWF-Brazil; © mvtstockshot/pond5; © olegbadak/pond5; © FrozenAntFilms/pond5; © Bellavista/pond5; © SteadyRux/pond5;© KsenyD/pond5; © WWF-US/Zac Shamah and Chris O'Leary
Music Composed by Wishlake
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