Afleveringen
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Ever wondered what it takes to create a podcast that not only stands out in a crowded market but also deeply resonates with listeners? We promise you'll uncover the secrets behind successful podcast branding in this episode. We kick things off by sharing personal stories from our own Nerd Brand Podcast journey, illustrating the transformative power of having a well-defined theme. Discover how to pinpoint your podcast's core purpose, accurately target your audience, and overcome the hurdles of maintaining content consistency, even during unpredictable disruptions like the COVID-19 pandemic. Our practical tips will help you differentiate your podcast and keep your listeners hooked.
Visual and audio branding can make or break your podcast, and we dive into the details you need to nail it. From creating adaptable episode art for various platforms to leveraging the right color schemes, iconography, and typography, we cover all the elements that enhance your brand perception. Hear our firsthand experiences on transitioning from basic equipment to a more polished setup in a basement studio, and why the right recording environment can often trump expensive gear. Tune in to learn why we opted to skip video content and how we've managed to maintain quality audio without breaking the bank. Join us for an insightful discussion that will equip you with the tools to build a compelling podcast brand.ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Buckle up for a blend of humor, tech talk, and gaming nostalgia!
Ever wondered about the wildest marketing stunts in video game history? This episode delivers laughs right from the start with a quirky story about a back fat mishap, setting the stage for a rollercoaster of humor and insight.
We dive into the recent stock market waves, spotlighting NVIDIA's meteoric rise past Microsoft, and reminisce about our own experiences as PC gaming enthusiasts.
You'll hear a conversation around Battlefield 3's unforgettable guerrilla marketing campaign, which featured tanks rolling through London. We also compare its expansive gameplay to the Call of Duty franchise, sparking a nostalgic trip down gaming memory lane.We'll talk about Xbox's cheeky Destiny fragrance promo and Mass Effect 3's weather balloon stunt, showcasing how clever marketing can amplify a game's success.
We take a look at the hits and misses of video game adaptations into movies and TV series, highlighting The Witcher's triumph over less successful adaptations like Doom and Assassin's Creed.
Wrapping things up, we'll discuss the controversial PSP White console and end with a fond look back at the iconic Super Smash Bros ad campaign on the N64.ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Zijn er afleveringen die ontbreken?
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Can Google's new AI features revolutionize how we understand and use color theory in design? Unlock the secrets of Google's latest AI advancements, from AI-generated summaries to side panel thumbnails, and discover their potential to transform search engine functionality, website traffic, and even monetization. Using the vibrant example of yellow, we illustrate how Google’s AI can enhance user experience by providing concise, insightful summaries on color theory, making information more accessible and visually appealing. We'll also sprinkle in some fun cultural references, such as DC Comics' Green Lantern, to keep you entertained as we explore these technological marvels.
Imagine your brand as a symphony, where each color plays a crucial role in evoking specific emotions and responses. In this episode, we emphasize the importance of color harmony and its powerful impact on branding and design. Learn practical tips on using color effectively, like how red and yellow can trigger hunger in fast food branding, or how blue can foster calmness and trust. We'll guide you through the creation of mood boards to visualize and communicate your brand's emotional impact. If you're questioning your brand's color choices, we even offer a free consultation—just bring coffee or root beer! Join us for an enlightening discussion on mastering color to keep your nerd brand strong and resonant.ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Are Skittles really lentils now? Join us on this playful episode of the Nerd Brand Podcast as we unravel the hilarious confusion behind Skittles’ peculiar rebranding. We offer our personal takes on this daring move while reminiscing about the long-standing "Taste the Rainbow" slogan. Get ready for some belly laughs over classic bad jokes and tech mishaps as we also spill the beans about upcoming events like New Vibes Wine tasting and a pool party at Current 812 with a DJ on deck.
In this episode, we journey through Skittles' brand evolution from 1994 to their dazzling 2024 rebrand. Relive the nostalgia of past flavors and limited editions as we spotlight the new neon packaging, sleek logo, and exciting futuristic flavors like Galactic Grape and Solar Strawberry. We dive into Skittles’ innovative marketing strategies, including TikTok dance challenges and influencer collaborations, designed to make every pack an exploratory adventure.
We then dissect the strategies behind Skittles' rebrand, comparing it to notable changes in M&M's branding. We'll explore the significance of color theory and how calculated risks can keep brands relevant. Whether you're a small business owner or a branding enthusiast, there are valuable lessons here about building strong communities around your brand. Finally, join us for a nostalgic chatter about Tamagotchis and the quirky unpredictability of creative outputs, leaving you eager for what’s coming next on the Nerd Brand Podcast.ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Have you ever stood in the ring, microphone in hand, ready to announce a wrestling bout that would have the crowd roaring?
Well, that's just a regular Thursday night at OVW RISE for our guest Eric Cornish, the "Voice of the Valley," who joins us on the NerdBrand Podcast to share his journey from print expertise to announcing body slams.
We also peel back the curtain on the intense branding and passion behind wrestling, an art form that defies the norms and pushes the boundaries of personal marketing.
It's more than just a chat; it's a deep dive into the commitment that wrestlers have for their craft, often diving into their own pockets to keep the spirit of the sport alive. Eric's stories about the likes of Al Snow and Mick Foley teach us that whether we're decked out in spandex or engrossed in our favorite fantasy novel, it's our passion that fuels us. And believe me, we're no strangers to passion here at NerdBrand, where we blend professional insights with a love for all things nerdy.
As we celebrate reaching over 200 episodes, we take pride in not just our podcast's consistency, but also in the vibrant community we're building along the way. Whether we're discussing the nuances of business marketing with a promotional twist or inviting you to engage with us online, our goal remains steadfast: to keep your "NerdBrand" strong with engaging content and a touch of that NerdBrand flair. So come for the wrestling tales, stay for the branding banter, and let's keep this conversation as thrilling as a championship match!ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Have you ever wondered why we can't just skate through life without encountering resistance, much like in the quest for perpetual motion? Buckle up as we explore the friction-filled world of physics, unraveling why the Earth's merry-go-round is gradually slowing its spin - with potentially dramatic effects on our magnetic field. It's a whirlwind tour from ice rinks to the core of our planet, and I promise you'll come away with a deeper appreciation for the forces that quite literally shape our world.
Google's New AI Search Results: Preparing Your Brand
Streaming services are beginning to look a lot like the cable subscriptions they replaced - talk about a plot twist!
As the virtual landscape shifts beneath our feet, SEO professionals and web users alike are in for a seismic shift. We're taking you behind the scenes of Google's recent shake-up, where the blue links are fading into the sunset, making way for a new era of search engine results. It's a journey through the evolving strategies that keep digital marketers on their toes. If you've ever chuckled at the thought of internet cookies beyond the edible kind, our tales from the digital frontier will leave you both enlightened and amused.
We'll dissect the entertainment industry's latest dramas, from superhero flicks to streaming service woes, and share a few laughs. Plus, with AI advancements stirring the pot in spectacular fashion, we muse over the future of tech with a side of good-humored skepticism.
Hang onto your hats (or earbuds, rather) for a ride through the mysteries and mayhem of our increasingly digital existence.ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/
Bio:
Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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We're back!
It's episode 200, and after all the years of podcasting, it didn't seem wise to do any fan fair for this, just roll out with it.
So we're bantering as usual and discussing brand message. Particularly with using AI to assist you in development of your message, but not execute.
Have you ever gotten an email wishing it finds you well? We have and it's creepy. So less use of first or third drafts of AI content, and more HUMAN please.ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! Last year’s Valentine's episode was the “Most Downloaded Episode” ever in NerdBrand history! Last year, the show was from “her” perspective”. This year, it’s just the boys and it's our turn.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! It’s all about the Super Bowl right now and instead of going on about what ads match our horoscopes, we’re huddling up to take NFL brand guidelines to the sidelines.
Let’s take a gander at the NFL brand guidelines and scope out the tidbits of symbolism, positioning, and underlying values behind a franchise that’s been successful for over 50 years.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! As you go through your emails stacked up in your inbox, are you also internally screaming, “Why do I have so many?” “I don’t even know who half of these are!” or “I hate emails!”
In all actuality, you do love a certain percentage of emails that pop up, especially when it’s a certain time of year and it’s all about deals and savings. The email marketing tactic, done properly, can be a hit for E-commerce and a lot of direct-to-consumer brands.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! In the digital realm we all reside in, more and more brand awareness strategies pop up - - the most prominent being influencer marketing.
It went from celebrity brand endorsements and a couple of hardcore bloggers looking to exert awareness to now total saturation of a majority of all social media outlets.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! A reminder, once again, it is 2024 because we’re all adults who need to be reminded what day it is let alone what year it is.
Let’s cut to the chase and just snag the title of this show and ask, “What’s on the rise for social trends in 2024
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! The new year is here and the merriment of the holiday season has come to an end.
Don’t be sad though! We have all these 2023 reflections and New Year resolutions to remind ourselves to make room for improvement and overall growth!
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! This episode will not be filled with knock-knock jokes and dad jokes **ahem Jacob **!
Just teasing, but really the power humor has in ad messaging is some strong stuff. Getting a whole audience to laugh and relate to your brand is just as achieving and victorious as getting your great Aunt Barb to laugh.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! We’re going to get a little philosophical…something our Creative Director Mitch Gregory knows a thing or two about. 😉
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! It’s time to rock around the Christmas tree, bring out that figgy pudding, and put on that ugly sweater that your Aunt Barb made just for you!
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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We discuss the core industries in Louisville - advanced manufacturing, business services, food and beverage, health and aging innovation, and logistics. What big brand names can we associate with these industries and “tip our hats to” for making financial impacts for the city?
What businesses or models in the Louisville area are we lacking in comparison to other cities of our size and stature?ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast! It’s what all the nerds have been waiting for…another side-by-side comparison of DC vs. Marvel film storytelling strategies.
We wanted to gift you all with some nostalgia and discuss one of our most iconic topics that really helped our show get on the maps.
Our guest today is Nicolaus Taylor, a writer, director, and producer with roots in the Los Angeles VFX industry. He has worked on big-budget films as well as short/microfilms and web series. Most notably, Taylor contributed to the VFX in James Cameron's Avatar. Nick's first independent short film Madness won him Best First Time Director at the Los Angeles Film Awards in 2020, and his subsequent short films have received rave reviews.
Nicolaus Taylor IMDB ProfileABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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Welcome to this episode of the NerdBrand Podcast and to the Return of….Brand Wars: Nerd-emption!!!
As a spinoff from last time’s Battle of the Logos, but in case you forgot or haven’t listened to it yet, here are the rules…
8 brand names are written on separate cards (each nerd/guest goes twice)Each nerd/guest draws a logo and places the logo over their forehead.Surrounding players who see the logo can give clues to its shape, purpose, or other. For example: Avoid direct clues like “you’re wearing them on your feet” if it’s Nike.And…GOO!ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.
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