Afleveringen
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Don’t just plan for next year—envision the life you want by 2030. Reflect on key questions: What lifestyle, career, relationships, and home will you have? Align your goals with your current priorities to create a clear path forward.
The years will pass anyway—start now to live with purpose and intention. “People with goals succeed because they know where they’re going.” Where are you headed?
Read the post
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Zijn er afleveringen die ontbreken?
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How Elon bought his company. What they are working on.
Check out the full notes here: https://copywritingcourse.com/courses/interviews/daniel-oshea
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Nick Gray is the master of developing a great friend network, we go over some of his success in this area, his book The Two Hour Cocktail party, and his past business successes. See the full blog post and long notes here:
https://copywritingcourse.com/courses/interviews/making-friends-nick-gray/
0:00: Start
0:05: Making T-shirts with friends faces for $20 is an amazing investment.
2:00: The t-shirts started with Noah Kagan and I made custom shirt with an iron-on paper, but then started using Canva.
3:20: Nick Gray is one of the most interesting people I’ve ever met, it’s difficult to describe him and all the fun he brings.
3:40: He started a company called MuseumHack which he sold in 2019, and also helped build his family's aviation company from the ground up before selling it to a big private equity company.”
4:20: “I’ve been on more private jets than anybody but they’re all broken.”
4:50: His engineer dad built a product in their basement that shows an in-air flight display (like you see in airlines) but for private jets. Nick joined as employee #1 and helped grow it to 80+ employees before selling in 2014, then got an earnout from the company.
6:30: Working with a family business was very informal, and while there was a small amount of butting heads overall it was a great and fun and easy experience and in fact BROUGHT HIM CLOSER TO HIS PARENTS than ever.
8:16: Nick’s involvement for Flight Display Systems (FDS) he took over marketing and international sales. He learned everything on the fly (no pub intended).
9:00: Middle East clients had INSANE private jets and essentially unlimited budgets. People would request showers, glowing floors, and all sorts of things and they would engineer it and build it. Their bread and butter was in-flight entertainment. Nick’s dad figured out how to make the standard $70,000 “Flight Map” for around $10,000.
10:53: Sales all came from a small network of aviation professionals and tradeshows, specifically one called NBAA which his whole family would all go to every year.
11:34: Nick did something innovating with pricing in the aviation industry. Talking about prices was considered uncouth, so he zagged and made Best Buy style giant price tags at their tradeshow booth. Other booths were making fun of them, but their booth was completely full of end customers!
12:53: Nick learned to be very upfront by asking: “What do you need, what do you want, what can we do for you?”
14:17: Do you still think tradeshows are still the best way to get leads? Yes…but “conferences” are hard, but “tradeshows” are super profitable.
15:13: If Nick ever started a business it might be a tradeshow (not conference) because you can monetize them so well.
15:40: For Nick’s 42nd birthday he threw a “Birthday Conference” where people paid ~$1,000 to come to a three day event, and it was really cool high up people and felt like an expensive conference. Price anchoring for conferences is very hard. He sent out a survey how much people would pay and it always ends up at $1,000. Unless you get very big sponsors it’s hard to make big money with conferences.
17:04: There’s nothing like meeting in person to connect with a person. Something still very different from online. We went to a HubSpot conference and met a lot of people we knew online in real life. Even brief moments of meeting IRL are impactful.
18:48: In early 2000’s the only way to hear amazing people speak was at a live conference. But with the rise of TED, YouTube, and podcasts all of a sudden you could hear BETTER versions of these in person speeches. The benefit of conferences quickly shifted from hearing a speaker to meeting other conference attendees.
19:51: We went to a conference where we saw some famous names, and honestly it’s better to listen to a podcast than the live...
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Mike Feldstein is the founder and CEO of Jaspr that makes cool looking giant air purifiers. 10+ years ago he got into the “Disaster Business” by restoring homes after big floods, then started a generator business to combat ice storms, then started restoring homes after wildfires, then saw air quality sucked so he made giant industrial level air purifiers for the home, then Covid hit and all of sudden it was mandated in Canada doctors offices had to have large purifiers and Jaspr became a hit.
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Talking with Dan Martell, an entrepreneur, angel investor, thought leader, and highly sought-after coach in the SaaS, or software as a service industry.
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Nick Huber, aka @sweatystartup, discusses his entrepreneurial journey in this podcast episode. Topics include self-storage ventures, content marketing strategies, Twitter perspectives, writing habits, and key business insights like hiring and delegation challenges. Rapid-fire questions cover industry trends, impactful books, and the future of AI in writing. The episode concludes with "Nick's bits," touching on employee motivation and essential decisions in running a successful business.
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Are you struggling to come up with a catchy slogan or tagline for your business? Look no further. In this video, Nev shares his expert advice on creating a slogan that works! Check out the post full post here:
[00:00:00] Don't follow the taglines of billion dollar brands, they have vague and aspirational slogans.
[00:00:27] Choose a slogan based on the size of your company; be direct if small, slightly vague if medium and aspirational if large. Create a slogan that sells your service if you have only one service.
[00:01:10] Small businesses need a simple, descriptive slogan, while mid-sized companies with multiple offerings should use a more generic tagline.
[00:01:52] Tailor your tagline to the size of your business - direct for small, slightly vague for medium, and aspirational for big brands. Spread the message through newsletters, website copy and product offerings.
[00:02:29] GEICO's slogan sells their product effectively in just 15 minutes. Advice to find your own slogan or tagline. Subscribe for more marketing and copywriting tips.
[00:03:04] Introduction by Neville Madora, goodbye for now.
Follow Copywriting Course:
🖥 Website: https://copywritingcourse.com
🐦 Twitter: https://twitter.com/nevmed
👨🏼💼 Members Area: https://copywritingcourse.com
📘Book: https://amzn.to/3xUlUJQ
▶️ YouTube: https://www.youtube.com/kopywriting
▶️ YouTube Short Clips: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A/videos
🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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I get a lot of questions (especially from non-techie people) on how I make money from what I do, specifically copywriting stuff.
The good part about making money from the internet is there’s multiple ways to monetize something.
So while most of my income comes from selling a subscription to The Copywriting Course, my training program for writers, there’s roughly 8 different income streams surrounding my copywriting content.
Here’s the way each revenue steam works:
#1.) Copywriting Course Subscriptions:
It sells a membership course that trains people to become better writers with a focus on selling. Small businesses buy this to learn how to write better company, companies buy it for their employees to teach them to write better copy. If people want help on their copy, they post it here, and myself and writers go through it and change it up for them. Then on Thursdays we get on an Office Hours call and take up to 8 questions from members, and re-do copy or talk strategy live on the call. So the Copywriting Course is a combination training and community…and we sell monthly and yearly subscriptions to it.
#2.) Swipe File:
A swipe file is a collection of good marketing materials you like or can learn from. Years ago I started building my own swipe file on a desktop folder. Also a phone folder. But then when I wanted to recall something like Pricing structures, I’d have to sift through the whole damn thing. So I created SwipeFile.com, where the whole world could access my private swipe file. I wanted to SwipeFile to be an independent site, and not necessarily related to Copywriting Course. The way it makes money is it has Google Adsense ads on it, and when someone clicks an ad, I get a portion of that revenue. Swipe File makes money and pays for itself, but the main goal of it is to build the worlds best swipe file.
#3.) Book:
I self published a book called This Book Will Teach You To Write Better. it sells on Amazon. I originally tried to make it free, but with Amazon I have to charge some money. I made it $5, and it was designed to be a readable-in-30 minutes crash course on writing copy. Till this day it still sells and has hundreds of reviews.
I will say, of any form of income I make from the copywriting world, this book is the most “PASSIVE” of them all. I published it a few years ago, and have done NOTHING since. It just naturally sells on the Amazon platform, and still keeps going to this day. Honestly if I wanted to boost my passive income, I’d re-do this book and boost the price to $20/pop.
#4.) 1-on-1 Consulting (aka, actually doing copywriting)!
Before I started copywriting course people would ask for help with their email newsletters, and I’d charge them by the hour, sometimes by the project depending on the client. I would help people re-write things on the spot, which is honestly very rewarding in many ways: I got to see insider numbers of different companies, hear what methods work and don’t work for them, get to meet really cool people, and they pay me money. All around it’s pretty awesome.
If all I did was consult, that would make a pretty good living. I think the reason most people find other income streams though is if you ONLY consult, your time becomes quite in demand, and your business can’t function without you. In fact, YOU are the business. This is why finding other streams of income outside of just consulting is good.
#5.)...
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Six easy ways to get your business in front of new audiences when launching a product, book or course.
Check out the blog post: https://copywritingcourse.com/blogs/90-get-in-front-of-new-audiences-email-templates/
✉️ Signup to our email newsletter:
• 85% of my writing goes out via email!
• Get our full length interviews and clips sent directly to your inbox.
• Get the Friday “S.W.I.P.E.S. Email” which is a Swipe, Wisdom, Interesting, Picture, Editorial, Sketch.
✉️ https://copywritingcourse.com/newsletter/
Follow Copywriting Course:
🖥 Website: https://copywritingcourse.com
🐦 Twitter: https://twitter.com/nevmed
👨🏼💼 Members Area: https://copywritingcourse.com
📘Book: https://amzn.to/3xUlUJQ
▶️ YouTube: https://www.youtube.com/kopywriting
🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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Are all creators just turning into one-person media companies? We discuss how to put out content at a steady pace while staying sane.
▶️ Join our new "Copywriting Course Clips" channel:
https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A
✉️ Signup to our email newsletter:
• 85% of my writing goes out via email!
• Get our full length interviews and clips sent directly to your inbox.
• Get the Friday “S.W.I.P.E.S. Email” which is a Swipe, Wisdom, Interesting, Picture, Editorial, Sketch.
✉️ https://copywritingcourse.com/newsletter/
Follow Guest:
🖥 Website: https://creatorscience.com
🌄 Instagram: https://www.instagram.com/jayclouse/
🐦 Twitter: https://twitter.com/jayclouse
▶️ YouTube: https://www.youtube.com/c/JayClouse
Follow Copywriting Course:
🖥 Website: https://copywritingcourse.com
🐦 Twitter: https://twitter.com/nevmed
👨🏼💼 Members Area: https://members.copywritingcourse.com
📘Book: https://amzn.to/3xUlUJQ
▶️ YouTube: https://www.youtube.com/kopywriting
🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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Before you make an online course, make sure there is DEMAND for it. Neville goes through 3 different ways to ensure there is demand for your online product so you can decide if you should take the time to make one or not.
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Neville talks about social media algorithms, what are they designed for, and how to get your social media posts seen.
✉️ Signup to our email newsletter:
• 85% of my writing goes out via email!
• Get our full length interviews and clips sent directly to your inbox.
• Get the Friday “S.W.I.P.E Email” which is a Swipe, Wisdom, Interesting, Picture, Editorial.
✉️ https://copywritingcourse.com/newsletter/
Follow Copywriting Course:
🖥 Website: https://copywritingcourse.com
🐦 Twitter: https://twitter.com/nevmed
👨🏼💼 Members Area: https://copywritingcourse.com
📘Book: https://amzn.to/3xUlUJQ
▶️ YouTube: https://www.youtube.com/kopywriting
▶️ YouTube Short Clips: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A/videos
🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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Why you should become indispensable and three easy ways to do it.
Check out the original post: https://copywritingcourse.com/blogs/114-become-indispensable/
✉️ Signup to our email newsletter:
• 85% of my writing goes out via email!
• Get our full length interviews and clips sent directly to your inbox.
• Get the Friday “S.T.U.P.I.D. Email” which is a Swipe, Thought, Uplifting, Picture, Interesting, Drawing.
✉️ https://copywritingcourse.com/newsletter/
Follow Copywriting Course:
🖥 Website: https://copywritingcourse.com
🐦 Twitter: https://twitter.com/nevmed
👨🏼💼 Members Area: https://copywritingcourse.com
📘Book: https://amzn.to/3xUlUJQ
▶️ YouTube: https://www.youtube.com/kopywriting
▶️ YouTube Short Clips: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A/videos
🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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