Afleveringen
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First, jump inside Copywriting Course to review every page of your site with me today.
Second, checkout this interview with Matt Kepnes, known as Nomadic Matt...he's the founder of the most well known personal travel blogs on the internet. He’s wrote a book called How To Travel the World for $75/day:
Full notes posted here.
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Ryan Helms is the former CEO of Legacy Podcasting, a content marketing agency specializing in podcast and YouTube production.
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Zijn er afleveringen die ontbreken?
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Eli Facenda runs Freedom Travel Systems, and basically is like a travel agent for people with credit card points.
0:00 - Intro
0:20 - How the Internet Replaced Traditional Travel Agents
1:00 - Eli: The CPA + Travel Agent Hybrid
1:46 - How I Accidentally Built Up Over a Million Points & Traveled for Free for 7 Years
3:40 - What Is a Travel Agent Now? Two Modern Roles Explained
5:45 - How Eli Makes Money: Commissions, Fees & Memberships
8:20 - Travel Avatars: The Nomad eCommerce Guy & Family Luxury Travelers
9:25 - Why Credit Card Optimization Is So Hard to Follow
10:30 - Asking Nomadic Matt About Credit Cards (Most Don’t Have This Access)
11:35 - Points Per Mile: How to Calculate Value for High-End Travel
13:35 - First-Class Flights vs. Cool Hotels — What Do People Prefer?
15:38 - Sam’s Private Jet to Middle Seat Story (The Struggle Is Real)
18:12 - Why First Class Reduces Travel Variables (Coach = Chaos)
19:30 - Why Hotels Feel Like a Bigger Ripoff Than Flights
22:15 - Ranking Points: Non-Transferable, Airline-Specific, or Transferable Bank Points
23:59 - Why Airlines Use Complex Point Transfer Structures for Huge Deals
25:35 - Airlines Are Just Banks with Airplanes
26:32 - How the Internet Ruined Loyalty Program Benefits (But Increased CC Signups)
27:45 - Subscribe to Us!
28:41 - Why Travel Blogger Monetization Has Dropped Because of AI
30:10 - Joe’s Shift From Selling $10 Travel Guides to Personalized Itineraries
31:55 - Where Travel Bloggers Are Pivoting as Competition Increases
33:15 - How Travel Bloggers Monetize: Affiliates, Sponsorships & Travel Insurance
35:00 - Buying an Instagram Account With 200K Followers for Free Perks
37:29 - The Virtual Concierge: Hotels Paying for Itineraries That Boost Destinations
39:14 - Why Online Travel Agencies (Like Orbitz & Expedia) Are Affiliate-Driven
39:35 - The Ultra-Luxury Travel Market: Planes, Yachts, Helicopters & Private Villas
41:40 - My Private Jet Experiences (No, I Didn’t Pay!)
42:50 - Amex Platinum FHR: Extra Perks at Luxury Hotels
44:08 - Can 9-to-5 Workers Accumulate Massive Travel Points? (Yes, But It’s Hard)
45:40 - eCommerce Businesses That Break Even—Just to Earn Credit Card Points
47:25 - Eli Accidentally Lived in a “Creator House” With Internet Personalities
49:09 - Social Media Follower Inflation: Why Many Numbers Are Fake
50:35 - Eli’s 25M+ Instagram Reels Views (Great for Credibility, Bad for Leads)
51:40 - Why Email Is Still King for Monetization (Even for Big Creators)
54:00 - Ross Hudgens: Niche Videos With $10M Lead Potential
55:10 - iOS 14 & Privacy Laws Ruined Traffic Tracking for Social Media
56:20 - How Mini Case Studies Inspire People to Take Action
57:40 - Why People Buy Travel Services Just to Force Themselves to Go
58:25 - Costco as the New Travel Agent: Pre-Set Trips & Big Bookings
1:02:00 - Why Eli Uses Skool for His Community (Simple & Focused)
1:04:00 - Why Communities Need a Purpose, Not Just Private Access
1:06:30 - The Kopywriting Kourse Rebrand (And Why I Miss the “KK”)
1:08:30 - Fun Coincidence: “elitravelguy” Sounds Like “Elite Travel Guy”
1:09:05 - Join the Copywriting Course to Become a Great Copywriter!
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Mike Feldstein started off in the Floods, Fire, Mould Removal, Disaster Chasing business, and currently is a huge seller of indoor air purifiers that look like a giant Alexa device. We did a pod about it that people loved.
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🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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Bilawal Sidhu is the host of the TED AI Show, a company scout for venture capital firm A16Z, a creator on YouTube TikTok with 1.4M subs, used to work at Google, and has a focus on AI, AR & VR
Check out the notes here: https://copywritingcourse.com/courses/interviews/bilawal-sidhu-interview/
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Don’t just plan for next year—envision the life you want by 2030. Reflect on key questions: What lifestyle, career, relationships, and home will you have? Align your goals with your current priorities to create a clear path forward.
The years will pass anyway—start now to live with purpose and intention. “People with goals succeed because they know where they’re going.” Where are you headed?
Read the post
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Meetups for hit podcasts, leveraging their success to build community and connect with hosts when they visit!
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🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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For $3,000/month, I produce and share more content than a 100-person team 30 years ago—thanks to modern tools and streamlined processes!
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How Elon bought his company. What they are working on.
Check out the full notes here: https://copywritingcourse.com/courses/interviews/daniel-oshea
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🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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Nick Gray is the master of developing a great friend network, we go over some of his success in this area, his book The Two Hour Cocktail party, and his past business successes. See the full blog post and long notes here:
https://copywritingcourse.com/courses/interviews/making-friends-nick-gray/
0:00: Start
0:05: Making T-shirts with friends faces for $20 is an amazing investment.
2:00: The t-shirts started with Noah Kagan and I made custom shirt with an iron-on paper, but then started using Canva.
3:20: Nick Gray is one of the most interesting people I’ve ever met, it’s difficult to describe him and all the fun he brings.
3:40: He started a company called MuseumHack which he sold in 2019, and also helped build his family's aviation company from the ground up before selling it to a big private equity company.”
4:20: “I’ve been on more private jets than anybody but they’re all broken.”
4:50: His engineer dad built a product in their basement that shows an in-air flight display (like you see in airlines) but for private jets. Nick joined as employee #1 and helped grow it to 80+ employees before selling in 2014, then got an earnout from the company.
6:30: Working with a family business was very informal, and while there was a small amount of butting heads overall it was a great and fun and easy experience and in fact BROUGHT HIM CLOSER TO HIS PARENTS than ever.
8:16: Nick’s involvement for Flight Display Systems (FDS) he took over marketing and international sales. He learned everything on the fly (no pub intended).
9:00: Middle East clients had INSANE private jets and essentially unlimited budgets. People would request showers, glowing floors, and all sorts of things and they would engineer it and build it. Their bread and butter was in-flight entertainment. Nick’s dad figured out how to make the standard $70,000 “Flight Map” for around $10,000.
10:53: Sales all came from a small network of aviation professionals and tradeshows, specifically one called NBAA which his whole family would all go to every year.
11:34: Nick did something innovating with pricing in the aviation industry. Talking about prices was considered uncouth, so he zagged and made Best Buy style giant price tags at their tradeshow booth. Other booths were making fun of them, but their booth was completely full of end customers!
12:53: Nick learned to be very upfront by asking: “What do you need, what do you want, what can we do for you?”
14:17: Do you still think tradeshows are still the best way to get leads? Yes…but “conferences” are hard, but “tradeshows” are super profitable.
15:13: If Nick ever started a business it might be a tradeshow (not conference) because you can monetize them so well.
15:40: For Nick’s 42nd birthday he threw a “Birthday Conference” where people paid ~$1,000 to come to a three day event, and it was really cool high up people and felt like an expensive conference. Price anchoring for conferences is very hard. He sent out a survey how much people would pay and it always ends up at $1,000. Unless you get very big sponsors it’s hard to make big money with conferences.
17:04: There’s nothing like meeting in person to connect with a person. Something still very different from online. We went to a HubSpot conference and met a lot of people we knew online in real life. Even brief moments of meeting IRL are impactful.
18:48: In early 2000’s the only way to hear amazing people speak was at a live conference. But with the rise of TED, YouTube, and podcasts all of a sudden you could hear BETTER versions of these in person speeches. The benefit of conferences quickly shifted from hearing a speaker to meeting other conference attendees.
19:51: We went to a conference where we saw some famous names, and honestly it’s better to listen to a podcast than the live...
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Mike Feldstein is the founder and CEO of Jaspr that makes cool looking giant air purifiers. 10+ years ago he got into the “Disaster Business” by restoring homes after big floods, then started a generator business to combat ice storms, then started restoring homes after wildfires, then saw air quality sucked so he made giant industrial level air purifiers for the home, then Covid hit and all of sudden it was mandated in Canada doctors offices had to have large purifiers and Jaspr became a hit.
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Talking with Dan Martell, an entrepreneur, angel investor, thought leader, and highly sought-after coach in the SaaS, or software as a service industry.
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Paul Yacoubian is the founder and CEO of Copy.ai which rocketed to popularity as one of the very first platforms on the planet to utilize GTP-3.
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Mike Feldstein is the founder and CEO of Jaspr that makes cool looking giant air purifiers.
What you will learn:
Business AdaptabilityEnvironmental ConsiderationsMeeting Urgent NeedsEffective Content MarketingCopywriting ImpactAdapting to TrendsProductivity TipsAI in MarketingWealth Beyond PossessionsPersonal Passions with WealthFollow Copywriting Course and Neville:
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Nick Huber, aka @sweatystartup, discusses his entrepreneurial journey in this podcast episode. Topics include self-storage ventures, content marketing strategies, Twitter perspectives, writing habits, and key business insights like hiring and delegation challenges. Rapid-fire questions cover industry trends, impactful books, and the future of AI in writing. The episode concludes with "Nick's bits," touching on employee motivation and essential decisions in running a successful business.
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🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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Are you struggling to come up with a catchy slogan or tagline for your business? Look no further. In this video, Nev shares his expert advice on creating a slogan that works! Check out the post full post here:
[00:00:00] Don't follow the taglines of billion dollar brands, they have vague and aspirational slogans.
[00:00:27] Choose a slogan based on the size of your company; be direct if small, slightly vague if medium and aspirational if large. Create a slogan that sells your service if you have only one service.
[00:01:10] Small businesses need a simple, descriptive slogan, while mid-sized companies with multiple offerings should use a more generic tagline.
[00:01:52] Tailor your tagline to the size of your business - direct for small, slightly vague for medium, and aspirational for big brands. Spread the message through newsletters, website copy and product offerings.
[00:02:29] GEICO's slogan sells their product effectively in just 15 minutes. Advice to find your own slogan or tagline. Subscribe for more marketing and copywriting tips.
[00:03:04] Introduction by Neville Madora, goodbye for now.
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