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Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each.
Episode Topics & Timestamps
00:00 Finding Your Niche
04:03 Jon's story
10:00 Building a Business from Scratch
14:53 Strategies for Launching and Growing Your Brand
20:03 Effective Email Marketing Techniques
23:04 The Journey of Course Creation
25:35 Framework for Information Products
27:58 Structuring Coaching Programs
30:08 Optimizing Course Structure for Success
34:20 Evaluating Course Effectiveness with Scorecards
37:10 Building Credibility and Trust
41:39 Navigating Ethical Marketing Practices
Links Mentioned
https://smartblogger.com/
Great video on Jon's story: How He Made $10M To Pay For Medical Bills
7-figure course scorecard.
Jon's email: [email protected]
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Zijn er afleveringen die ontbreken?
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Save your seat at the event: newslettermarketingsummit.com
Episode Description:
Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction and Event Overview
01:47 The Artist's Success Story
06:11 Building an Email List and Marketing Strategy
08:53 The Power of Surveys and Data Collection
13:56 Segmentation and Custom Messaging
17:57 Niche Expert Framework for Newsletters
23:09 The Nine Word Email Strategy
28:53 The Newsletter Flywheel Effect
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Check out Ezoic: ezoic.com
Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com
Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.Episode Topics & Timestamps
00:00 Understanding the Shift in Ad Revenue
12:09 The Evolution of Targeting: From Contextual to First-Party Data
20:40 The Value of First-Party Data in Advertising
27:58 The Art of Publishing and Business Success
29:53 The Evolution of Advertising Models
32:05 Maximizing Revenue through Advertising
34:04 Understanding Ad Revenue Trends
36:19 The Value of Traffic Sources
43:22 Leveraging First-Party Data for Growth
49:16 Identifying the Right Publishers for Programmatic Ads
50:56 The Future of Newsletter Advertising
53:01 Collecting Valuable User Data
Links Mentioned
https://www.ezoic.com/
https://www.youtube.com/@Ezoic
adrevenueindex.ezoic.com
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This episode is sponsored by Playbookz: Playbookz.co
Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.
Want more content like this?
Join our free newsletter for growth and monetization tactics:https://www.newsletteroperator.com/subscribe
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Save your seat at our event: newslettermarketingsummit.com
Work with Matt's agency GrowLetter
Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports.
He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com -
Get Justin's new book: SponsorMagnet.com
Work with Matt's agency GrowLetter
Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Episode Topics & Timestamps00:00 The Importance of Custom Pricing for Creators
09:16 Creating a Comprehensive Sponsorship Strategy
27:05 Attracting Brands: The STP Framework
28:32 Navigating the Complexities of Pricing Sponsorships
29:00 Understanding the ARC Framework for Collaborations
32:19 Pricing Strategies Based on Brand Goals
34:46 Creating Compelling Sponsorship Packages
39:04 Innovative Collaboration Examples
43:52 Crafting Effective Outreach Strategies
57:10 The Importance of Execution in Sponsorships
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Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction to AdCrate and Growth Strategy
02:56 The Importance of Ad Creative in Paid Advertising
05:47 Navigating Media Platforms: Meta vs. TikTok
08:53 Static vs. Video Creatives: Balancing Production and Impact
11:49 Effective Static Ad Formats and Testing Strategies
15:09 Common Mistakes in Ad Creation and Copywriting Tips
17:55 Leveraging AI for Ad Copy and Customer Insights
20:47 Innovative Ad Formats: Memes and Interface Hacking
25:42 Understanding Hook Rates and Audience Engagement
28:10 Navigating Video Content Creation on a Budget
35:09 The Importance of Script Writing for Ads
40:50 Exploring Effective Video Lengths and Frameworks
43:40 Utilizing Motion Graphics for Enhanced Engagement
46:34 Iterating and Testing Ads for Success
Links Mentionedhttps://www.adcrate.co/
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Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Holiday Reflections and New Beginnings
02:03 The Honey Scandal Explained
17:48 Trends for 2025: Buying and Selling Insights
27:33 The Substack Ecosystem and Creator Independence
31:27 AI-Assisted Workflows for Content Creators
33:22 The Shift from Vanity Metrics to Revenue Focus
34:20 Emerging Newsletter Ad Networks
39:00 The Rise of B2B Newsletters and Creators
41:24 Challenges of Premium Newsletters
44:43 The Creator-in-Residence Model
48:55 The Future of Overseas Recruiting Agencies
Links Mentioned
https://newslettermarketingsummit.com/
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Here are the links:
- Join Write, Grow Sell here >>
- Register for the free live training here >> -
Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
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Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 The Importance of Clear Value Proposition
03:13 Audience Growth Strategies on LinkedIn
06:04 Content Creation Fundamentals
08:58 Optimizing Content for Engagement
11:47 Leveraging Controversy in Content
14:57 The Power of Personal Stories in Content
23:58 Reflecting on Weekly Engagements
24:57 The Importance of Specificity in Content
25:51 Understanding Engagement on LinkedIn
27:44 Strategies for Boosting Engagement
29:38 The Risks of Engagement Hacking
30:36 Building an Organic Audience
32:01 Converting Followers into Customers
34:50 Exploring Growth Hacks on LinkedIn
36:14 Leveraging LinkedIn Video Content
39:04 Navigating Links in Posts
40:55 Insights on LinkedIn Newsletters
Links Mentioned
https://x.com/tclarkmedia
https://www.linkedin.com/in/tclarkmedia/
https://www.bluecast.ai/
https://www.compoundcontentstudio.com/
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Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps00:00 The Genesis of The Pour Over
02:52 Growth and Scaling Challenges
06:10 Building a Subscriber Base
08:51 Content Quality and Reader Engagement
12:13 The Future of Newsletters and Podcasts
15:07 Team Dynamics and Content Creation
17:56 Advertising Strategies and Monetization
26:55 Rebuilding Advertiser Relationships
32:45 The Importance of Ad Copy
35:08 Growth Strategies and Paid Advertising
41:25 Referral Strategies for Subscriber Growth
46:36 Securing Sponsorships and Advertisers
Links MentionedThepourover.org
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Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:
Use code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST.
NewsletterMarketingSummit.comIn this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.
Alex LeibermanSam ParrJames AltucherBrian MorrisseyJenny RothenbergRyan HashemiYossi J LeviChenell BasilioRyan Heafy Brad WolvertonTim HuelskampJay ClouseNeville MedhoraMatt McGarryAnd many more
Speakers include:Got questions about the event? Want to learn about sponsorship options?
Contact: [email protected] -
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00
The Journey Begins: From Beta to Launch
02:58
Identifying the Market Gap: The Gist's Unique Proposition
06:02
Building the Brand: Mission and Values
08:47
Growing the Audience: Strategies and Early Successes
12:10
Scaling Up: From Local to National
15:01
Navigating Growth: Lessons Learned and Key Metrics
17:54
Creative Marketing: Guerrilla Tactics and Launch Events
20:54
The Importance of Mission-Driven Growth
24:02
Partnerships and Collaborations: Expanding Reach
27:02
Self-List Cleaning and Giveaway Strategy
35:01
Expansion and New Ventures
37:32
The Birth of Within: A Personal Development Platform
41:08
Understanding and Preventing Burnout
50:43
Growth Strategy for Coaching Business
Links Mentioned
Join Roslyn's newsletter, Within
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Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00
Introduction to Mad Rev and Sales Background
03:12
Fundamentals of Selling Newsletter Sponsorships
05:56
Understanding Advertiser Expectations
09:09
Identifying Potential Advertisers
12:02
Strategies for Securing Your First Sponsor
14:53
Pricing Your First Ads
17:46
Renewals and Long-Term Relationships with Advertisers
21:03
Working with Larger Brands
24:05
Final Thoughts and Recommendations
Links Mentioned
https://www.madrev.co/
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Apply for GrowLetter to sell your ads here >>
Episode Description:
Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Launching the Grow Letter Ad Network
09:04 Challenges in Newsletter Monetization
16:42 Optimizing Ad Placements and Strategies
29:01 Building a Sustainable Advertising Business
33:17 Newsletters as a Strategic Medium
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Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction to Newsletter Ideas
02:56 Global Talent and Remote Job Opportunities
05:47 Building a Marketing Newsletter for Overseas Marketers
09:04 Platform-Based Newsletters and Monetization Strategies
11:56 Creating Unofficial Sports Team Newsletters
14:48 Local Real Estate Investing Newsletters
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Try Sponsy for free: https://getsponsy.com/Matt
Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Starting with a Newsletter
10:02 Monetizing with Long-Term Sponsorships
21:11 The Opportunity of Deal Sheet
27:22 Strategies for Audience Growth
38:32 Doubling Down on LinkedIn
43:02 Creating Unique and Educational Content
45:00 Final Thoughts and Advice
Links Mentioned
lastmoneyin.co
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Join Write, Grow, Sell: WriteGrowSell.com
Summary
In this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts.
Chapters
00:00 Introduction and Podcast Updates
03:00 Webinar Success and Marketing Strategies
05:54 Course Business Insights and Comparisons
08:49 SEO and Content Marketing Strategies
12:12 Giveaways and Subscriber Acquisition Techniques
15:05 Local Newsletter Growth Strategies
18:00 Mailbag Questions and Newsletter Publishing Schedules
20:52 Ad Angles for Local Newsletters
23:45 AI Tools for Content Creation
27:10 Closing Thoughts and Future Plans - Laat meer zien
