Afleveringen
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In this episode, Kelly Hopping, CMO of Demandbase, is joined by Katie Hollar, VP of marketing at Clutch, to discuss aligning marketing with business objectives, fostering collaboration with sales, and driving demand through brand initiatives. Katie also offers tips on measuring ROI, managing long lead cycle initiatives, and setting clear campaign expectations. Together, Kelly and Katie explore their journeys and share tips on how to navigate career transitions and marketing challenges with confidence.
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Zijn er afleveringen die ontbreken?
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In this episode Kelly Hopping, CMO of Demandbase, and Brandon Hurter, CMO of Element451, explore the transformative impact of AI in marketing. Initially skeptical, Brandon shares his journey from doubter to believer, recounting pivotal moments where AI revolutionized his approach. From infusing AI into product marketing to leveraging GPT4 for narrative generation, together Kelly and Brandon explore how AI amplifies creativity and efficiency. Discover the shift from manual to AI-driven tasks, yielding faster insights and compelling content.
Don't miss this discussion on embracing AI's role in shaping the future of marketing. -
Join Kelly Hopping, chief marketing officer at Demandbase, and John Eitel, chief sales officer at Demandbase, as they explore the world of sales and marketing alignment in the inaugural episode of the NexGen CMO podcast. Drawing from their experience in driving revenue and fostering collaboration, Kelly and John explore the critical role of alignment in achieving organizational success. Together they also draw on recent events to discuss building synergy between sales and marketing teams.