Afleveringen

  • Main News Stories
    Greenpeace Lawsuit

    Energy Transfer (owners of Dakota Access Pipeline) is suing Greenpeace for $300 million in damages
    The lawsuit claims Greenpeace orchestrated protests near Standing Rock, which Greenpeace denies
    Potential damages could reach $800 million with punitive damages, potentially bankrupting Greenpeace USA
    Greenpeace maintains they only supported an indigenous-led movement (involving over 300 tribal nations)
    The hosts discuss concerns about this establishing a dangerous precedent for protest liability and potentially chilling environmental activism
    The case is being heard in a conservative jurisdiction less favorable to activists

    Nonprofit Consultant Survey Results

    Fourth annual survey by Nonprofit.ist and Nonprofit Times provides industry benchmarks
    Average consultant rate: $151.19/hour (median: $126)
    Highest rates: consultants specializing in AI technology, fundraising, and coaching
    Higher education correlated with higher rates
    Urban consultants earn significantly more than rural ones
    New consultants with significant nonprofit experience tend to charge less despite deep knowledge

    USDA Cancels Local Food Programs

    USDA cut two major local food programs worth over $1 billion in funding:

    $660 million for Local Food for Schools initiative
    $420 million for Local Food Purchase Assistant program


    Cuts affect schools and food banks
    Impacts include increased food costs amid inflation and undermining community food systems

  • In this episode of the Nonprofit News Feed, George and Nick discuss recent challenges facing the nonprofit sector under the Trump administration. They examine two major concerns: changes to the Public Service Loan Forgiveness program potentially excluding certain nonprofit employees, and federal agencies removing progressive terminology from government websites. The hosts share insights from a Center for Effective Philanthropy report indicating 90% of nonprofit leaders anticipate negative impacts from the current political climate, with funding uncertainty as their top concern. Despite these challenges, they find a silver lining in the sector's evident importance and highlight a feel-good story about Project 150, a Las Vegas nonprofit helping disadvantaged teens attend prom through their annual "prom closet" initiative.







     

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  • In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include:

    Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources.
    Major content creators like HubSpot have lost up to 80% of their traffic due to these changes.
    We recommend:

    Adjusting traffic expectations (considering "break-even" the new growth)
    Focusing on conversion rate optimization
    Creating original research and data that AI can't replicate
    Using Google Search Console to identify which content triggers AI results



    Additional stories covered:

    A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org
    USAID funding cuts affecting humanitarian aid organizations and their life-saving programs
    A success story about a Massachusetts movie theater saved by converting to a nonprofit model

  • Nonprofit NewsFeed Podcast: Trump Administration Impact & Philanthropy's Response
    Episode Summary
    In this episode of the Nonprofit News Feed Podcast, host Nick Azulay is joined by Whole Whale COO and President Megan Anhalt to discuss the new Trump administration's impact on the social impact sector and philanthropy.
    The conversation covers the federal funding freeze affecting numerous nonprofit organizations, particularly highlighting the stop work order affecting unaccompanied minors in immigration proceedings and the devastating fallout from USAID funding cuts. As organizations struggle to fill these gaps, they examine the critical role philanthropy must play during this crisis.
    The hosts then do a deep dive into the Chan Zuckerberg Initiative's (CZI) recent decision to end its social advocacy funding, including work on immigration reform and racial equity, and end its DEI efforts—a move that came shortly after Meta (formerly Facebook) made similar cuts. They analyze this as a case study of how even the most well-resourced philanthropic entities are yielding to political pressure.

  • Dissolution of USAID and Its Global Impact on Humanitarian Aid
    In this week's episode of the Nonprofit News, George Weiner and Nick Azulay from Whole Whale dive into the troubling developments surrounding the United States Agency for International Development (USAID). As the largest international development humanitarian donor, USAID's dissolution and potential absorption into the State Department is raising alarms across the nonprofit sector. The agency, responsible for 40% of global humanitarian funding, has seen mass layoffs and program freezes, affecting thousands of employees and contractors. The ripple effects are profound, with NGOs and international partners facing severe funding gaps.
    USAID's substantial contributions to the United Nations and its affiliates, such as UNICEF and the World Food Program, underscore the stakes involved. Despite criticisms of USAID's top-down approach, the abrupt halting of its operations is likened to pulling the rug from under life support systems globally. The discussion highlights the need for transparency and the catastrophic potential of cutting off essential aid without proper transition plans.
    Key Insights:

    USAID's role as a major funder of global humanitarian efforts is irreplaceable, making its dissolution a potential "philanthropic disaster."
    The agency accounts for a mere 1% of the U.S. federal budget but is heavily audited, contrary to some criticisms.
    The sudden program halts could irreversibly damage initiatives combating diseases, famine, and crises worldwide.

    Calls to Action:

    Nonprofits and stakeholders must advocate for transparency and continuity in humanitarian aid.
    Consider the broader implications of policy changes on global aid structures.

    Follow-Up:

    The episode also touches on the National Council on Nonprofits' legal victory against a U.S. executive order affecting funding, demonstrating the power of collective action.
    A Canadian postal strike serves as a case study for nonprofits on the importance of diversifying fundraising strategies.

    Closing Thought: The episode underscores the interconnectedness of global aid systems and the need for strategic planning and advocacy to navigate political changes that threaten humanitarian efforts.

  • Nonprofit News Feed: Navigating Policy Shifts and New Opportunities
    This week on Whole Whale's Nonprofit News Feed, hosts George Weiner and Nick Azulay delve into the tumultuous changes impacting the nonprofit sector under the current U.S. administration. The episode kicks off with a discussion on the federal funding freeze and two executive orders targeting diversity, equity, and inclusion (DEI) initiatives and immigration policies. These orders have created a climate of fear and self-censorship among nonprofits, universities, and foundations, particularly those with assets over $500 million. The hosts emphasize the importance of adapting language on websites and communications to continue the essential work of social justice and diversity without drawing federal scrutiny.
    The conversation shifts to the potential consequences of rescinding protections for undocumented individuals in schools and churches, highlighting the chilling effect on immigrant communities and the nonprofits that support them. Despite these challenges, the hosts express admiration for nonprofit associations like the Council of Nonprofits, which are actively filing lawsuits to protect federal funding and advocating for the sector.
    In a lighter segment, the podcast explores the rise of a new AI player, DeepSeek, a Chinese startup offering open-source AI models that rival American counterparts at a fraction of the cost. George discusses the implications for the nonprofit sector, emphasizing the importance of understanding the biases and privacy concerns associated with using such models.
    The episode concludes with uplifting news about a partnership between Harvard and the nonprofit Westbridge, aimed at connecting high-achieving, low-income students to top colleges with full financial aid. This initiative is seen as a positive step towards maintaining diversity in higher education following recent Supreme Court decisions.
    Listeners are encouraged to engage with nonprofit associations and explore innovative solutions to continue their impactful work amidst policy changes. The episode wraps up with a feel-good story about the Southern Nevada Off Road Recovery (SNORR) nonprofit, which provides vital search and rescue services, and a classic dad joke to lighten the mood.

  • In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler at Whole Whale - a marketing and analytics agency for nonprofits, is joined by Leo Quintero, VP of Learning and Innovation. Together, they delve into the rare and exciting news of a merger between Volunteer Match and Idealist.org, two titans in the nonprofit sector. This merger promises to consolidate resources and enhance the ability to connect individuals with volunteer opportunities and nonprofit jobs across the globe.
    Main Highlights:


    Volunteer Match and Idealist.org Merger: This rare merger in the nonprofit sector aims to combine forces to better serve nonprofits and volunteers. With Volunteer Match's expertise in connecting nonprofits with volunteers and Idealist's broad reach in nonprofit jobs and internships, the merger is set to be a game-changer in the sector. The merger will maintain both platforms' existing functionalities while working toward greater integration by 2025.


    Implications for HR and Volunteers: Leo highlights the potential benefits for HR departments and nonprofits, suggesting that the merger will enhance the quality and reach of volunteer recruitment. The integration of platforms may lead to a richer pool of talent and volunteers, benefiting nonprofits in need of diverse skill sets.


    Compliance and Campaign Finance: A significant portion of the episode discusses the $300,000 fine levied on the New Georgia Project for campaign finance violations. This segment underscores the importance of compliance in nonprofit operations, especially when involved in lobbying and advocacy.


    Google Advertising Challenges for Nonprofits: The episode addresses recent changes in Google's advertising policies that allow other entities to use nonprofit brand terms in search ads, potentially driving up costs. George advises nonprofits to leverage Google Ad Grants effectively to maintain visibility without overspending.


    Community Engagement on MLK Day: The episode closes with a feel-good story about Vermont nonprofits honoring Martin Luther King Jr. Day through community service and engagement, highlighting the power of community-driven initiatives.

  • In this episode of the Nonprofit News Feed by Whole Whale, hosts George Weiner and Nick Azulay delve into critical topics affecting the nonprofit sector, focusing on the response to the LA wildfires, the politicization of fundraising platforms, and innovative governance in nonprofit organizations.
    LA Wildfires and Nonprofit Mobilization The episode opens with a detailed discussion on the LA wildfires, where thousands of firefighters are battling blazes across 45 square miles, affecting 88,000 residents under evacuation orders. Local nonprofits like K Town for All and Covenant House have stepped up, creating supply chains and providing shelter for those displaced. Airbnb.org also announced emergency housing for over 25,000 people, highlighting the critical role of nonprofit and corporate collaboration in crisis response.
    George emphasizes the importance of nonprofits having a pre-established networked response plan for such disasters. He urges organizations to prepare coordinated fundraising strategies to capitalize on moments of compassion, ensuring sustained support for long-term recovery efforts.
    Politicization of Fundraising Platforms The conversation shifts to the controversy surrounding the use of ActBlue in fundraising for wildfire relief, highlighting how political narratives can complicate nonprofit efforts. Critics accused fundraiser organizers of profiting off the fires due to ActBlue's association with progressive causes. George and Nick stress the importance of nonprofits being aware of the political implications of their chosen platforms and maintaining transparency to avoid misinterpretation and backlash.
    Innovative Governance: The Ocean as a Board Member In a unique twist on nonprofit governance, the Scottish Association for Marine Science has named the ocean as a trustee on its board. This move aligns with legal innovations granting personhood to natural entities, aiming to incorporate environmental interests directly into decision-making. George envisions the potential of AI representing non-human stakeholders, offering a futuristic approach to stakeholder inclusion in governance.
    Mastodon's Nonprofit Restructuring The episode also covers Mastodon's restructuring to form a new nonprofit organization in Europe, differentiating itself from CEO-controlled networks. This shift towards decentralized control aims to enhance transparency and align with public benefit objectives, setting a precedent for social media platforms.
    Feel-Good Story: Greening Urban Spaces Concluding on a positive note, the hosts highlight the efforts of Denver-based nonprofit The Park People, which provides affordable trees to low-canopy areas, addressing environmental and socio-economic disparities. This initiative underscores the multifaceted benefits of urban greening, from reducing heat to improving community well-being.
    Final Thoughts The episode underscores the dynamic challenges and innovations within the nonprofit sector, from crisis response and fundraising complexities to pioneering governance models that prioritize environmental stewardship. Nonprofit leaders are encouraged to prepare for crises, consider the broader implications of their operational choices, and embrace innovative governance practices.

  • Navigating the Nonprofit Landscape in 2025: Tech Challenges and Opportunities
    In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, dive into the evolving tech landscape and its implications for nonprofits in 2025. As they welcome the new year, the duo highlights key tech stories that could significantly impact the nonprofit sector, focusing on the influence of tech CEOs on political narratives and the role of AI in shaping information dissemination.
    Key Topics Discussed:


    Tech Giants and Political Influence: Tech leaders like Mark Zuckerberg and Tim Cook are actively engaging with the upcoming administration, potentially aligning more with conservative policies. This shift may affect content moderation and misinformation on platforms, which historically frustrates progressive nonprofits.


    AI as a Knowledge Source: George emphasizes the growing importance of AI in information retrieval, urging nonprofits to adapt their content strategies to remain visible in AI-driven search environments. This shift could redefine how nonprofits convey truth and engage with the public.


    Platform Changes and Nonprofit Strategy: With Meta's shift to a community note-style fact-checking system, concerns rise over misinformation, especially in global contexts where Facebook's platform safety is underfunded. Nonprofits in health and immigration sectors are advised to monitor these developments closely.


    The TikTok Ban Debate: As the Supreme Court deliberates on TikTok's future in the U.S., nonprofits are encouraged to diversify their platforms and back up content in anticipation of potential bans.


    Spotlight on AccessNow: Featured in TechCrunch, AccessNow offers critical digital protection services to human rights defenders, showcasing the vital role nonprofits play in safeguarding digital rights.


    Humanizing Homelessness: A ProPublica story highlights the personal losses experienced during homeless sweeps, underscoring the need for empathetic policy discussions.


    Community Support in Winter: In Central Texas, the nonprofit Home is distributing emergency kits and offering shelter rides to support the homeless during extreme cold, exemplifying the sector's resilience and community focus.


    Closing Thoughts: As nonprofits navigate these tech and policy shifts, staying informed and adaptable is crucial. The episode underscores the importance of strategic planning and community engagement in addressing both challenges and opportunities in the nonprofit sector.

  • Exploring the Impact of a Four-Day Workweek on Nonprofits
    In this week's episode of the Nonprofit News Feed by Whole Whale, George Weiner and Nick Azulay dive into the potential effects of a four-day workweek on the nonprofit sector. As digital strategists and nonprofit enthusiasts, they explore how this shift, gaining traction in places like Tokyo and parts of Europe, could influence volunteer availability and nonprofit operations.
    Nick highlights the growing trend towards shorter workweeks, noting that it could alleviate burnout among nonprofit staff, often overworked and underpaid. This change might also lead to an increase in volunteer hours, as people could have more free time to contribute to causes they care about. George adds that advances in AI and digital tools could streamline volunteer coordination, making it easier for nonprofits to manage their resources efficiently.
    The discussion also touches on the broader implications of a shorter workweek, such as a shift in how productivity is measured—focusing on outcomes rather than hours. This shift could open up new opportunities for nonprofits to fill the "purpose gap," engaging more people in meaningful work beyond traditional employment metrics like GDP.
    Legislative Update: Nonprofits Face Potential Threats
    The episode also covers the reintroduction of HR 9495 in the Senate, a bill that could allow the U.S. Treasury to strip nonprofits of their tax-exempt status if deemed to support terrorism. The hosts express concern over the lack of due process in this legislation, which could expose nonprofits to abuse and harassment. With Congress's session ending soon, the bill's fate remains uncertain, but advocacy efforts continue to highlight its potential dangers.
    Challenges in Nonprofit Funding Transparency
    Another topic discussed is the financial struggles of OpenSecrets, a nonprofit dedicated to government transparency and tracking money in politics. Recent layoffs at OpenSecrets reflect a broader trend of dwindling support for transparency-focused organizations, posing a risk to public understanding of political finance.
    Mackenzie Scott's Continued Philanthropic Impact
    Ending on a positive note, the hosts celebrate Mackenzie Scott's recent $65 million donation to Enterprise Community Partners, an affordable housing nonprofit. This gift underscores Scott's ongoing commitment to addressing critical societal issues through substantial philanthropic efforts.

  • Navigating New Social Media Frontiers and Celebrating Giving Tuesday Success
    In this week's episode of the Nonprofit News Feed by Whole Whale, hosts George Weiner and Nick Azulay delve into the evolving landscape of social media for nonprofits and celebrate a major milestone in charitable giving. The discussion kicks off with an analysis of BlueSky, a burgeoning social media platform touted as a polite alternative to Twitter. Originally a Twitter project, BlueSky has gained traction with approximately 21 million active users. However, George and Nick caution nonprofits about a significant vulnerability in BlueSky's API, which allows extensive data access that could pose risks to brand identity and security in the context of AI data usage.
    Key insights include the importance of treating all social media posts as public and the need for nonprofits to establish clear social media guidelines and conduct AI risk audits to safeguard their brand reputation. The hosts emphasize that while BlueSky offers a promising platform, nonprofits should remain vigilant about data privacy and the potential implications of AI-driven content analysis.
    Shifting gears, the episode celebrates Giving Tuesday's impressive achievement, with donations reaching $3.6 billion, closely matching Whole Whale's prediction. This success signals a hopeful trend for increased investment in the nonprofit sector, driven by economic tailwinds and potential shifts in public funding.
    The episode wraps up with a feel-good story from Metro Detroit, where high school students raised over $146,000 for a children's charity through a creative public speaking program. This initiative highlights the impact of youth-led philanthropy and community engagement.
    Key Takeaways:

    Explore new social media platforms like BlueSky cautiously, ensuring data privacy and brand protection.
    Celebrate the continued growth of Giving Tuesday as a key moment in the nonprofit calendar.
    Encourage youth involvement in charitable activities to foster future nonprofit leaders.

    Reflection: As the nonprofit sector navigates new digital landscapes and celebrates philanthropic successes, it remains crucial to balance innovation with vigilance, ensuring that missions align with evolving opportunities and challenges.

  • Giving Tuesday and Nonprofit Challenges
    In this week's episode of the Nonprofit NewsFeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategy Manager at Whole Whale, dive into the aftermath of Giving Tuesday and the ongoing debate about OpenAI's nonprofit origins.
    Main Topics:


    Giving Tuesday Predictions and Economic Context:

    The team discusses their prediction for Giving Tuesday donations, hoping to surpass $3.5 billion, a hopeful 11% increase from 2023's $3.1 billion.
    Despite the lack of immediate data, they highlight positive economic indicators like cooled inflation, high consumer confidence, and strong stock market performance as promising signs for nonprofit fundraising.



    Elon Musk vs. OpenAI: A Legal Battle Over Nonprofit Integrity:

    Elon Musk has filed an injunction against OpenAI, challenging its transition from a nonprofit to a for-profit model, which he claims violates its original mission.
    The conversation touches on the broader implications for tech companies exploiting nonprofit status and the ethical considerations of such transitions.



    Cautionary Tales in Fundraising: Cleveland's Balloon Fest Disaster:

    The episode revisits the 1986 Balloon Fest by United Way of Greater Cleveland, a well-intentioned fundraiser that turned disastrous, emphasizing the importance of aligning fundraising efforts with an organization's mission and relevance rather than spectacle.



    Critical Insights:

    Economic Indicators: The current economic climate, with rising consumer spending and a robust stock market, suggests potential growth in charitable giving despite previous stagnation.
    Nonprofit Integrity: The legal scrutiny of OpenAI's nonprofit-to-profit transition raises questions about the ethics of leveraging nonprofit status for financial gain.
    Fundraising Strategy: The Cleveland Balloon Fest serves as a reminder to prioritize meaningful engagement over attention-grabbing stunts in fundraising efforts.

    Calls to Action:

    Nonprofits should assess their fundraising strategies to ensure alignment with their mission and relevance to their audience.
    Stakeholders in the nonprofit sector need to remain vigilant about the ethical implications of organizational transitions and funding models.

    Closing Thought:
    The episode concludes with a reflection on the importance of authenticity and integrity in the nonprofit sector, especially in times of economic uncertainty and rapid technological evolution. As the landscape of philanthropy continues to shift, organizations must adapt while staying true to their core values and mission.

  • Navigating Nonprofit Growth Amidst Political Shifts: Insights from Whole Whale
    In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Senior Strategy Manager, dive into the evolving landscape of the nonprofit sector. They discuss how historical trends might mirror the potential growth and challenges nonprofits face in light of political shifts and economic changes.
    Key Topics and Insights:


    Historical Context and Future Predictions:

    George Weiner draws parallels between the nonprofit boom of the 1980s and the anticipated growth in the 2020s, driven by government restructuring, workforce transformation through AI, and a significant wealth transfer.
    The conversation highlights the importance of nonprofits adapting to potential reductions in government social services and leveraging increased funding opportunities.



    Legislative Concerns:

    A critical discussion centers around the controversial bill HR 9495, which could allow the Department of Treasury to unilaterally revoke nonprofit status by labeling organizations as terrorist-supporting. This has sparked widespread opposition from major nonprofit coalitions due to concerns over executive overreach and lack of due process.



    Volunteerism Rebound:

    Encouraging news from AmeriCorps reveals a significant rebound in formal volunteering rates post-pandemic, with 75.7 million Americans participating in 2023, contributing nearly 5 billion hours of service.



    Philanthropic Movements:

    Mackenzie Scott's recent donation of Amazon shares signals another major round of charitable giving, emphasizing the importance of nonprofits telling compelling stories to attract such transformative funding.



    Community Impact and Seasonal Giving:

    The episode closes with a heartwarming story from Valley Santa in Pennsylvania, which is gearing up to provide Christmas gifts to thousands of children in need, showcasing the spirit of giving during the holiday season.



    Call to Action:

    Nonprofits are encouraged to prepare for upcoming changes by strengthening their storytelling, engaging with digital tools, and actively participating in advocacy efforts against potentially harmful legislation.

    Reflection: This episode underscores the resilience and adaptability required of nonprofits in navigating political and economic landscapes. It highlights the potential for growth and the critical role of strategic planning and community engagement in sustaining impact.

  • Nonprofit Sector Faces Legislative and Financial Challenges Amid Innovative Solutions
    In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing issues and inspiring initiatives in the nonprofit sector. They begin with the failed U.S. House bill H.R. 9495, which sought to give the Treasury Department unilateral power to revoke nonprofits' 501(c)3 status if deemed to support terrorism. Although the bill was defeated, the discussion highlights concerns over due process and the potential for abuse, emphasizing the need for vigilance in protecting nonprofit rights.
    Next, the duo explores a Los Angeles Times story about nonprofits facing financial strains due to the city's mansion tax. Two organizations, the Motion Picture and Television Fund and Los Angeles Jewish Health, incurred significant taxes despite their missions aligning with affordable housing goals. This situation underscores the complexities of nonprofit tax laws and the need for legislative reform to prevent financial burdens that hinder mission-driven work.
    Shifting focus to solutions, the hosts discuss Bloomberg's report on Acumen's ambitious $1.5 billion investment in agricultural technology startups across developing nations. This initiative aims to enhance climate resilience and improve yields for small-scale farmers, marking a significant shift from traditional aid models to sustainable, systems-based approaches.
    Finally, a feel-good story from CBS News highlights "Adventures in Training with a Purpose," a nonprofit offering wellness services to veterans and first responders. Founded by former Pittsburgh Steelers player John Kalb, this organization provides comprehensive support to improve mental and physical health, celebrating its impact with a fundraising event featuring Steelers legends.
    Critical Insights:
    The defeat of H.R. 9495 demonstrates the power of civil society in protecting nonprofit rights, but ongoing vigilance is necessary.
    Legislative gaps, like those seen in the LA mansion tax, can impose unintended financial burdens on nonprofits, highlighting the need for reform.
    Acumen's investment exemplifies a strategic shift towards sustainable development in agriculture, addressing significant funding gaps in climate resilience.

    Call to Action: Nonprofit professionals and advocates are encouraged to stay informed about legislative developments and support initiatives that drive systemic change. Engaging in policy discussions and advocating for reform can help protect and empower the sector.
    Closing Thought: As challenges persist, the nonprofit sector's resilience and innovation continue to shine. By fostering collaboration and leveraging strategic investments, the sector can navigate obstacles and create lasting impact.

  • Leveraging Holidays for Nonprofit Fundraising: Insights and Strategies
    In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into innovative fundraising strategies for nonprofits, focusing on leveraging holidays to boost donations. As the holiday season approaches, they highlight the potential of using cultural events like Halloween and upcoming festivities such as Thanksgiving and Giving Tuesday to engage donors and drive fundraising efforts. They cite examples like Trick or Treat for UNICEF and initiatives by organizations such as Operation Shoebox and Ronald McDonald House, which have successfully intertwined fundraising with holiday traditions.
    Key Insights:
    Holiday Fundraising Success: Historical campaigns like Trick or Treat for UNICEF have raised over $100 million by tapping into holiday traditions, demonstrating the effectiveness of aligning nonprofit activities with cultural events.
    Strategic Planning: Nonprofits are encouraged to plan ahead using resources like Whole Whale’s Causewriter AI to brainstorm and develop campaigns that integrate seamlessly with various holidays, making it easier to ride existing cultural waves rather than creating new ones.

    Navigating Rising Costs Amid Revenue Declines
    The episode also addresses the financial challenges nonprofits face due to rising benefit costs. George shares insights from an analysis of 33,000 organizations, revealing a 12.7% annual increase in employee benefit expenses, posing significant financial strain as revenue streams decline. This discussion highlights the urgent need for strategic financial planning and potential policy interventions to alleviate cost pressures on nonprofits.
    Blood Donation System: A Nonprofit Model
    An interview with Kurt Bailey, CEO of Bloodworks Northwest, offers a deep dive into the nonprofit-led blood supply system in the U.S. Bailey explains how the decentralized model, reliant on voluntary donations, provides essential flexibility and redundancy. The conversation underscores the critical role of nonprofits in maintaining a stable blood supply and the unique challenges they face in targeting younger donors.
    Feel-Good Initiatives and Creative Fundraising Ideas
    The podcast wraps up with feel-good stories like a Halloween costume 5K event supporting justice nonprofits and creative ideas for engaging communities in fundraising activities. They emphasize the importance of tapping into existing cultural moments, such as marathons and community events, to enhance nonprofit visibility and support.
    Reflective Thought: As nonprofits navigate financial challenges and look for innovative fundraising strategies, leveraging cultural events and holidays presents a powerful opportunity to connect with donors and communities. By aligning their missions with existing traditions, nonprofits can amplify their impact and ensure sustainability in uncertain times.

  • Exploring 'Extractive Empathy' and the Dynamics of Nonprofit Fundraising
    In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of "extractive empathy." The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-making.
    A key highlight of the episode is the introduction of "extractive empathy," a term coined by Whole Whale to describe the use of emotionally charged personal narratives to drive donations on crowdfunding platforms. This approach, while effective in generating immediate financial support, often overlooks long-term community needs and sustainable solutions. The conversation references a study showing that individuals with higher incomes raise more funds due to expansive social networks, emphasizing the imbalance in crowdfunding dynamics.
    The hosts critique this approach by pointing out how platforms like GoFundMe prioritize individual stories over systemic change, which can exacerbate inequities. They suggest strategies to mitigate these issues, such as implementing an "overflow" system where excess funds beyond a set goal are directed to designated charities.
    In the latter part of the episode, George and Nick discuss a new report on U.S. charitable giving trends, highlighting an increase in donations from both individuals and institutions. However, they note that a small percentage of donors account for a significant portion of total donations, underscoring the growing influence of high-net-worth individuals in philanthropy.
    The episode wraps up with a feel-good story about an Austin-based nonprofit providing free English lessons to Afghan refugee women, showcasing grassroots efforts to support displaced communities. Despite the heavy topics, the hosts inject humor and encourage listeners to engage with these critical discussions.
    Key Takeaways:
    "Extractive empathy" highlights the challenges of relying on emotional narratives for fundraising, which can divert attention from systemic solutions.
    The increasing role of wealthy donors in philanthropy necessitates tailored strategies to engage high-net-worth individuals effectively.
    Grassroots initiatives, like language classes for refugees, play a vital role in community support and integration.

    Reflective Thought: As the nonprofit sector navigates these complex dynamics, it's crucial to balance immediate fundraising needs with long-term, equitable solutions that address root causes rather than symptoms.

  • In this week's episode of the Nonprofit Newsfeed by Whole Whale, hosts George Weiner, Chief Whaler, and Nick Azulay, Senior Digital Strategy Manager, delve into significant developments affecting the nonprofit sector. They kick off with an enticing offer from Whole Whale University, providing a substantial discount on their end-of-year course bundle, aimed at empowering nonprofit professionals with essential digital insights and strategies.
    WordPress vs. WP Engine: A Tech Showdown
    The episode’s main story unpacks the escalating tension between WordPress and WP Engine, a hosting service provider. The conflict, rooted in trademark disputes and accusations of unfair profit-making, has led to public legal threats and internal turmoil within WordPress. With WordPress powering over 43% of global websites, including many in the nonprofit sector, this drama has significant implications. George and Nick discuss how these tensions might affect nonprofits, especially those using WP Engine, and emphasize the importance of understanding the tech landscape that supports nonprofit operations.
    Veblen Giving: A New Perspective on Philanthropy
    George introduces the concept of "Veblen Giving," a term he coined to describe donations made primarily for social prestige. This type of giving is becoming more prevalent as fewer individuals account for the majority of charitable donations. The hosts discuss the implications of this trend, highlighting the need for nonprofits to tailor their communication strategies to engage high-net-worth donors effectively. George's innovative approach to redefining philanthropy in the context of AI and SEO strategies is also explored, illustrating how nonprofits can adapt to the evolving digital landscape.
    Addressing Homelessness: Contrasting Approaches
    The episode also covers contrasting strategies to tackle homelessness in San Francisco. The city's aggressive homeless encampment sweeps, part of a broader revitalization plan, have faced criticism for lacking long-term solutions. In contrast, the nonprofit GLIDE advocates for a more compassionate approach, focusing on relationship-building and sustainable transitions to permanent housing. This segment highlights the critical role of nonprofits in addressing complex social issues through innovative and empathetic strategies.
    Feel-Good Story: Broadway's Philanthropic Impact
    Closing on a positive note, the hosts celebrate the philanthropic efforts of Broadway, particularly the musical "Hell's Kitchen," which has donated over $1 million to Alicia Keys’ Keep a Child Alive organization. This gesture continues Broadway's long-standing tradition of charitable giving, as exemplified by the Broadway Cares/Equity Fights AIDS initiative, which has raised over $300 million since 1988.

  • Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News
    In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget.
    George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors.
    The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support.
    Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution.
    Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement.
    Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives.

  • Nonprofit News Roundup: Internet Archive's Legal Battle, AmeriCorps Grants, and Addressing Child Malnutrition
    Hosted by George Weiner and Nick Azulay of Whole Whale
    Key Topics Covered:

    Internet Archive's Legal Challenges:
    Discussion: The critical role of the Internet Archive in preserving web history and its recent legal challenges concerning copyright infringement.
    Key Insight: The U.S. Court of Appeals ruled against the Internet Archive in a case involving book digitization, raising concerns about the future of digital preservation.

     


    AmeriCorps Grant Competition:
    Announcement: AmeriCorps has opened applications for the 2025 State and National Grants Competition.
    Eligibility: Open to nonprofits, colleges, local governments, and other organizations.
    Focus Areas: Civic bridge building, climate resiliency, and youth mental health.
    Deadline: January 23, 2025, at 5 PM



    Child Malnutrition and Mortality:
    Source: Our World in Data.
    Statistic: Nearly half of all child deaths worldwide are linked to malnutrition.
    Progress: Child deaths due to malnutrition have decreased from 6.6 million in the 1990s to 2.4 million today.
    Insight: Malnutrition exacerbates other health vulnerabilities, making it a critical area for intervention.



    Feel-Good Story:
    Nonprofit Highlight: Face the Fight.
    Mission: Provides skincare routines and mental health support for cancer patients.
    Impact: Helps patients feel better about their appearance, potentially improving health outcomes and boosting confidence.


    Reflective Thought:
    The Internet Archive's legal struggles highlight the delicate balance between copyright protection and the preservation of digital history. As nonprofits, understanding these dynamics is crucial for safeguarding our collective digital heritage.
    Call to Action:
    AmeriCorps Applicants: If your organization aligns with the focus areas, consider applying for the grant competition.
    Support: Visit https://911day.org/ to participate in a day of service and remembrance.

    Closing Reflection:
    Every nonprofit, regardless of size or scope, contributes to a larger narrative of service and impact. Whether it's preserving digital history, supporting community service, or addressing global health issues, each effort underscores the power of collective action.

  • Nonprofit News Feed: Highlights from Whole Well
    Main Topics:
    Candid’s 2024 Nonprofit Compensation Report
    California’s Homelessness Crisis
    AI Adoption in Nonprofit News Organizations
    Minnesota’s Backpack Giveaway and Child Tax Credit
    The 15 out of 10 Foundation for Dogs with Special Needs

    1. Candid's 2024 Nonprofit Compensation Report: Candid has released its 2024 Nonprofit Compensation Report, marking the 24th edition. Based on IRS data from 130,000 organizations, the report reveals key findings:
    Median CEO compensation increased in 2022.
    A persistent gender pay gap exists, especially in larger organizations.
    Science and technology research institutes offer the highest median executive pay.
    The Northeast leads in median executive compensation.
    Women are well-represented as CEOs in smaller nonprofits but underrepresented in larger ones, with less than 30% of CEO positions at large nonprofits held by women.

    Critical Insight: The data underscores ongoing gender equity issues in nonprofit executive compensation, emphasizing the need for continued efforts to bridge the pay gap.
    2. California's Homelessness Crisis: California is grappling with a pressing homelessness crisis, with cities and state government employing various strategies. Permanent supportive housing developments are emerging as potential solutions but face challenges such as high costs, long construction times, and NIMBY (Not In My Backyard) opposition.
    Governor Gavin Newsom’s approach includes clearing encampments and temporary housing options.
    Tensions exist between immediate measures to clear streets and long-term housing solutions.

    Critical Insight: Homelessness requires a multi-stakeholder approach with both immediate and long-term solutions. Political cycles often prioritize short-term visibility over sustainable impact.
    3. AI Adoption in Nonprofit News Organizations: A recent survey indicates that about a third of nonprofit news organizations currently use AI, with expectations for growth to over half within a year. AI applications include:
    Personalized fundraising efforts
    Content translation
    Data analysis for investigations
    Enhancing audience engagement
    Streamlining administrative tasks

    Critical Insight: Journalists are incorporating AI responsibly, maintaining rigorous standards while leveraging technology to increase efficiency and reach.
    4. Minnesota’s Backpack Giveaway and Child Tax Credit: A nonprofit in Brooklyn Park, Minnesota, distributed over 3,000 backpacks to help parents with school supplies. Minnesota also offers tax relief programs, including the K-12 education subtraction and credit, which complement the state's child tax credit, providing significant financial relief to families.
    Critical Insight: State policies supporting nonprofit efforts can significantly ease financial burdens for families, showcasing a model for combining nonprofit initiatives with effective public policy.
    5. The 15 out of 10 Foundation for Dogs with Special Needs: Matt Nelson transformed his viral social media presence into the 15 out of 10 Foundation, raising over $3 million to cover medical costs for hundreds of dogs with special needs and placing them in foster care or adoptive homes.
    Critical Insight: This initiative highlights the potential for social media-driven fundraising to support broader causes, ensuring equitable distribution of resources beyond single cases.
    Closing Thought: These stories collectively underscore the importance of data-driven insights, compassionate policy implementation, and innovative technology adoption in addressing complex issues within the nonprofit sector. As nonprofit professionals, staying informed and leveraging these insights can drive impactful change.