Afleveringen
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Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work?
Thatâs because book marketing isnât one-size-fits-all.
In this weekâs episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystemsâa framework that helps you understand the type of author you are and which marketing strategies are most likely to work for you.
Youâll discover:
Why some authors succeed with rapid release while others succeed with traditional launchesHow to identify your own ecosystem and tailor your marketing strategy accordinglyWhich types of authors complement one another bestWhether youâre struggling to gain traction or just want to work smarter, this conversation will give you clarity and direction.
Listen in or check out the blog post to find links to the Author Ecosystems quiz and other resources to help you determine where you fit in the author ecosystem. Itâs a great place to start.
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Most authors are thinking about AI the wrong way. AI isnât really a tool for writing books, but itâs quickly becoming the most powerful tool for selling them. Even if youâre not using LLMs like ChatGPT, Grok, Gemini, or Claude, your readers are.
In fact, today, readers across the globe asked AI, âWhat book should I read next?â
Did ChatGPT recommend your book? How can you make sure it does?If your book isnât showing up in AI-generated recommendations, this weekâs episode will tell you how you can make it happen.
Tune in to discover:
Which of your digital assets is the most important AI optimization toolHow to structure your websiteâs book pages so AI can read and understand themWhich social media platforms AI trains on (and where your book info should be!)Soon, there will be two types of authors: those recommended by AI and those wondering why their sales plummeted.
Donât be left wondering why your sales took a dive! Listen in or read the blog version of this episode to help readers more easily discover your book with all the new search options theyâre using.
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Zijn er afleveringen die ontbreken?
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What if you had a toolbox filled with over 30 expert-level resources to help you sell more books and spend less time marketing?
In this weekâs episode, I reveal the suite of powerful tools Iâve built to simplify writing and marketing for authors like you. From crafting irresistible blurbs to designing reader magnet covers, optimizing email campaigns, and even generating book launch plans, these tools are changing the game.
In this episode, youâll discover tools to help you:
· Get almost any book marketing question answered (by âmeâ)
· Generate killer book blurbs in minutes
· Create a professional-looking cover for your reader magnet
· Generate a reader magnet (and other resources) for your book or topic
If youâve ever wished for a personal assistant who works 24/7 and has more than 30 tools to advance your career, save you time, and sell your book, this episode is for you!
Listen in or read the blog version (with links!) to discover this innovative suite of tools that can streamline your work and give you more time to write.
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Are you leaving money on the table every time you share a link to your book?
In this weekâs episode, we talk with Jesse Lakes, co-founder of Geniuslink, to explore how universal book links and affiliate marketing can help you reach more readers and earn extra income.
Youâll learn:
Why Amazon.com links could be costing you salesThe tools that make it easy to start earning today (and keep you compliant!)How to future-proof your book linksYouâve already done the work to write the book and make it available online. Now, make your book links work harder for you.
Listen in or check out the blog version (with all the links) to find your roadmap to universal book links.
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Without advertising, most books only sell to the authorâs friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.
Many authors think they need a series to make ads work, but thatâs not true. You can run profitable ads even if you only have one book published.
In the latest episode of Novel Marketing, youâll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks into sales.
Youâll learn
Which type of ads are most efficient for a stand-alone bookHow you can work smarter, not harder when setting up your adsHow much you should spend on ads to get good data about whether theyâre working for youListen in or read the blog version to get actionable tips and start advertising to unlock the power of Amazonâs search engine to boost your bookâs visibility and sales.
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Publishing is changing faster than ever before. New AI tools are dropping every time you turn around, and the way authors write, publish, and sell books is being rewritten in real-time.
On Novel Marketing has been committed to sharing evergreen marketing principles that do not change, which is why it's become such a trusted resource for authors.
However, this strategy has left many authors on their own to sort out weekly publishing news. The result is that they find a lot of sensationalistic hearsay that spreads on author Facebook groups.
So, I asked myself, "How do I connect my audience with reliable publishing news while maintaining the evergreen nature of the podcast?"
With a brand-new show called Author Update!
Author Update is where we break down the latest news in publishing, from Amazon feature rollouts to global events that could affect book printing. We go beyond the headlines to talk about what it means for you as an author.
This week on Novel Marketing, we're sharing âan episode of Author Updateâ so you can get a taste of what the new show is like.
We'll cover
Amazon AI-Powered SearchTariffs on BooksThe New "Read Sample" Option on AmazonThe EconomyChina's American Book BanHow to Sound SmartAnd much more!Blog & Audio Version
âListen inâ or read the blog âversion of this episodeâ to go beyond the headlines and find out what these changes mean for you as an author.
P.S. Author Update now airs live on YouTube Fridays at 4 PM Central and is available on all major podcast apps.
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Too many writers waste hundreds or thousands of dollars on laptop features theyâll never use. Worse yet, some struggle along with outdated, unreliable machines that sabotage their creativity and productivity.
Hereâs what tech companies donât want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.
âThis weekâs episodeâ is my 2025 Laptop Buying Guide for Authors. Youâll discover:
âą Why the processor everyone obsesses over barely matters for writers âą Why most professional authors choose Apple âą What to avoid when shopping for your next laptop âą Links to my laptop recommendations for every budget
As a tech nerd whoâs been building computers since age 12 and helping thousands of authors over the last 15 years, Iâll cut through the hype and show you what really matters.
âListen inâ or âread the blog versionâ and finally get a laptop that works for you, not against you.
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Description & Times
Building an email list made up of more than friends and family can feel impossible, especially before you've launched your first book. Eventually, you have to attract strangers. But how?How do you convince strangers to join your email list?
We've been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it.
In this week's episode, you'll hear from author Kelly Jo Wilson, who grew her email list to over 7,000 subscribers using a surprising tool (hint: it's not ads).
You'll learn:
How to turn giveaways into a powerful email growth engine using KingSumoHow to attract your ideal readers (not just freebie hunters)How to collaborate with other authors to multiply your reach and your resultsNo matter what genre you write, Kelly's strategy is very reproducible. Listen in or read the blog version for ideas on how to grow your network, serve your readers, and grow your audience.
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Are you having trouble starting or finishing your writing? A subtle and sinister phenomenon may be keeping you from success. It may even be the reason your book is not finished yet. It might be why your book isnât selling.
What is it? Procrastination.
You canât beat procrastination by hustling harder; you need a plan thatâs smarter.
So, how do you escape the procrastination prison? One step at a time.
In this weekâs episode, youâll learn 10 practical steps to help you overcome distractions, reclaim your focus, and take your next step without burning out.
Youâll discover:
â One easy (but hard) step that will instantly free up mental space for writing
â How to determine what your next action should be
â Tools to keep you focused, motivated, and on schedule
â A new Novel Marketing challenge that will get you startedâŠfor free!
Listen in or read the blog version to find out how to beat procrastination and get back to your meaningful work.
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Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/
A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales.
But how?
In this weekâs episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing toolâŠand lived to tell about it.
You'll learn:
â Why cancel culture is changing and how it could affect you
â How to navigate controversy without losing your readers or your sanity
â A unique strategy for social media that works for a few authorsDonât let fear of the cancel mob prevent you from doing the work youâre called to do. Learn how to craft a marketing strategy that can withstand an online firestorm.
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How effective is your author website? In this weekâs episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what theyâre doing well and where they could improve. From SEO wins to missed opportunities, youâll discover practical ways to enhance your own website.
Find out:
What bestselling authors get right about website design
Common mistakes that could cost you readers and sales
Simple fixes to improve SEO, navigation, and revenue
Listen in or read the blog version to explore strengths and weaknesses in website design and functionality that you can apply today. This episode is an experiment! Let me know if youâd like to hear more website reviews in future episodes!Support the show
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Itâs 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think itâs just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write.
Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promotion and more time crafting stories?
In this weekâs episode, I sit down with Alexander Macris, an author, game creator, and expert in AI-powered marketing. We discuss:
The AI tools that help authors sell more books (without replacing their creativity)
How to use AI to improve book descriptions, pitches, and cover designs
The surprising way AI can analyze your data to help you serve your readers
Listen in or read the blog version to learn how you can use AI to reclaim your writing time! Iâd love to hear your thoughts! Have you used AI in your marketing? Join the conversation in AuthorMedia.Social, a no-drama space where authors share their AI experiences with civility and curiosity.Support the show
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Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you're still writing about overused and cliched sci-fi themes, you're missing the mark.
Why climate-change narratives are losing their grip on sci-fi readersHow population change can impact the next big sci-fi storiesThe new role of AI in the sci-fi genreHow today's global conflicts hint at the future of war in sci-fi
In this week's episode of Novel Marketing, we explore:Understanding these shifts will help you write more compelling stories that stand out in a genre desperate for fresh perspectives. Listen in or read the blog version to dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.
https://www.authormedia.com/the-sci-fi-zeitgeist-has-shifted-what-authors-need-to-know/Support the show
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To indie publish or traditionally publish? That is the question.
The biggest myths about traditional publishingHow signing a contract affected book salesTraditional publishingâs take on pricing and marketingThe cost of getting your rights back and why it matters
For years, indie publishing was seen as a fallback for authors who couldnât land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.
And yet, while many traditionally published authors are switching to indie, itâs far less common to see a successful indie author sign with a major publisher.
What would make an indie author turn down a traditional publishing deal?
I spoke with Scott LaPierre, an author and conference speaker, to find out.
In this weekâs episode, we discuss:Scott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.
If youâve ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.Support the show
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If youâre thinking about writing a book series, you might want to reconsider, especially if youâre a new author. Thatâs not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math.
The four steps every reader must take for your sequel to sell wellThe math behind why sequels struggle to sellThe hidden dangers of "battered reader syndrome" and how it affects new authorsA pre-series strategy for new authors
In this weekâs episode, I break down why writing a series may limit your potential readership. Youâll learn:If youâve ever wondered whether you should commit to a series or focus on standalones, listen in or read the blog post for a fresh perspective and a smarter strategy.
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Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone.
Common mistakes authors make at book tables (and how to avoid them)Simple tricks to draw readers in without feeling pushyHow to use giveaways, bundles, and book covers to boost salesWhy in-person events aren't just about selling books
But there is a better way to sell books from your book table at in-person events.
In this week's episode of Novel Marketing, I sit down with Sarah Hickner, an expert in book table sales, to uncover:Whether you're an introvert or a seasoned seller, listen in or read the blog version to learn how to set up an eye-catching table, use giveaways effectively, craft the perfect pitch, and avoid common mistakes that cost authors sales.
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Congrats on getting booked for a podcast interview! Whether youâre promoting your book or lead magnet, your audio quality on the podcast can make or break your credibility.
How to prepare for your interview (beyond just showing up)Microphone techniques that make you sound like a proThe gear you need (that doesnât break the bank)What to do after the interview is done
In our latest episode, we share pro tips on:Iâve been podcasting since 2007, Iâve tested a lot of gear, and Iâve made some classic podcast blunders. This episode will help you avoid those mistakes, sound professional, and have fun.
Whether youâre planning a podcast tour for your book launch or wanting to purchase your first microphone, listen in or read the blog to learn how to make the most of your podcast guest opportunities.Support the show
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Serialized fiction has been captivating readers for centuries, from nightly bedtime stories to Charles Dickens' Great Expectations to modern writers on platforms like Royal Road and Wattpad.
The benefits of writing serialized storiesThe key differences between Wattpad, Royal Road, and other serial writing platformsWhat serialized fiction means for the future of publishing
In this episode, I interview bestselling author Seth Ring, who shares how serialized fiction helped him write 25+ books, build a dedicated fanbase, hone his craft, and achieve financial success.
Discover:Whether youâre curious about trying serialized fiction or wonder if your genre is a good fit, this conversation will give you insight and direction.
Blog & Audio Version
Listen in or check out the blog version to discover the methods and advantages of writing in installments for your readers.Support the show
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Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new?
The surprising trends reshaping the industry.Why successful indie authors are rejecting six-figure advances.How romantasy, premium books, and shifting political preferences are transforming bestseller lists.
In this week's episode of Novel Marketing, weâre unpacking:And of course, we canât ignore AI. We'll even see what AI has to say about the future of publishing and whether it can be taken seriously or not.Listen in or check out the blog version to discover whatâs next for authors in 2025 and how you can adapt.
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Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.We still live in a world that's run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset.Networking is about relationships.So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you're connecting with feel amazing?I asked Steve Garrity. He's spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His book is currently live on Kickstarter and has raised over $10,000 in preorders.In this week's episode, you'll discover
· How to change your mindset about networking
· How to stop worrying about what to say when meeting people
· Tools and tips for building and maintaining relationships in your networkListen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.Support the show
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