Afleveringen
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How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what they’re doing well and where they could improve. From SEO wins to missed opportunities, you’ll discover practical ways to enhance your own website.
Find out:
What bestselling authors get right about website design
Common mistakes that could cost you readers and sales
Simple fixes to improve SEO, navigation, and revenue
Listen in or read the blog version to explore strengths and weaknesses in website design and functionality that you can apply today. This episode is an experiment! Let me know if you’d like to hear more website reviews in future episodes!Support the show
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It’s 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write.
Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promotion and more time crafting stories?
In this week’s episode, I sit down with Alexander Macris, an author, game creator, and expert in AI-powered marketing. We discuss:
The AI tools that help authors sell more books (without replacing their creativity)
How to use AI to improve book descriptions, pitches, and cover designs
The surprising way AI can analyze your data to help you serve your readers
Listen in or read the blog version to learn how you can use AI to reclaim your writing time! I’d love to hear your thoughts! Have you used AI in your marketing? Join the conversation in AuthorMedia.Social, a no-drama space where authors share their AI experiences with civility and curiosity.Support the show
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Zijn er afleveringen die ontbreken?
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Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you're still writing about overused and cliched sci-fi themes, you're missing the mark.
Why climate-change narratives are losing their grip on sci-fi readersHow population change can impact the next big sci-fi storiesThe new role of AI in the sci-fi genreHow today's global conflicts hint at the future of war in sci-fi
In this week's episode of Novel Marketing, we explore:Understanding these shifts will help you write more compelling stories that stand out in a genre desperate for fresh perspectives. Listen in or read the blog version to dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.
https://www.authormedia.com/the-sci-fi-zeitgeist-has-shifted-what-authors-need-to-know/Support the show
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To indie publish or traditionally publish? That is the question.
The biggest myths about traditional publishingHow signing a contract affected book salesTraditional publishing’s take on pricing and marketingThe cost of getting your rights back and why it matters
For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.
And yet, while many traditionally published authors are switching to indie, it’s far less common to see a successful indie author sign with a major publisher.
What would make an indie author turn down a traditional publishing deal?
I spoke with Scott LaPierre, an author and conference speaker, to find out.
In this week’s episode, we discuss:Scott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.
If you’ve ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.Support the show
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If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math.
The four steps every reader must take for your sequel to sell wellThe math behind why sequels struggle to sellThe hidden dangers of "battered reader syndrome" and how it affects new authorsA pre-series strategy for new authors
In this week’s episode, I break down why writing a series may limit your potential readership. You’ll learn:If you’ve ever wondered whether you should commit to a series or focus on standalones, listen in or read the blog post for a fresh perspective and a smarter strategy.
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Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone.
Common mistakes authors make at book tables (and how to avoid them)Simple tricks to draw readers in without feeling pushyHow to use giveaways, bundles, and book covers to boost salesWhy in-person events aren't just about selling books
But there is a better way to sell books from your book table at in-person events.
In this week's episode of Novel Marketing, I sit down with Sarah Hickner, an expert in book table sales, to uncover:Whether you're an introvert or a seasoned seller, listen in or read the blog version to learn how to set up an eye-catching table, use giveaways effectively, craft the perfect pitch, and avoid common mistakes that cost authors sales.
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Congrats on getting booked for a podcast interview! Whether you’re promoting your book or lead magnet, your audio quality on the podcast can make or break your credibility.
How to prepare for your interview (beyond just showing up)Microphone techniques that make you sound like a proThe gear you need (that doesn’t break the bank)What to do after the interview is done
In our latest episode, we share pro tips on:I’ve been podcasting since 2007, I’ve tested a lot of gear, and I’ve made some classic podcast blunders. This episode will help you avoid those mistakes, sound professional, and have fun.
Whether you’re planning a podcast tour for your book launch or wanting to purchase your first microphone, listen in or read the blog to learn how to make the most of your podcast guest opportunities.Support the show
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Serialized fiction has been captivating readers for centuries, from nightly bedtime stories to Charles Dickens' Great Expectations to modern writers on platforms like Royal Road and Wattpad.
The benefits of writing serialized storiesThe key differences between Wattpad, Royal Road, and other serial writing platformsWhat serialized fiction means for the future of publishing
In this episode, I interview bestselling author Seth Ring, who shares how serialized fiction helped him write 25+ books, build a dedicated fanbase, hone his craft, and achieve financial success.
Discover:Whether you’re curious about trying serialized fiction or wonder if your genre is a good fit, this conversation will give you insight and direction.
Blog & Audio Version
Listen in or check out the blog version to discover the methods and advantages of writing in installments for your readers.Support the show
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Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new?
The surprising trends reshaping the industry.Why successful indie authors are rejecting six-figure advances.How romantasy, premium books, and shifting political preferences are transforming bestseller lists.
In this week's episode of Novel Marketing, we’re unpacking:And of course, we can’t ignore AI. We'll even see what AI has to say about the future of publishing and whether it can be taken seriously or not.Listen in or check out the blog version to discover what’s next for authors in 2025 and how you can adapt.
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Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.We still live in a world that's run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset.Networking is about relationships.So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you're connecting with feel amazing?I asked Steve Garrity. He's spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His book is currently live on Kickstarter and has raised over $10,000 in preorders.In this week's episode, you'll discover
· How to change your mindset about networking
· How to stop worrying about what to say when meeting people
· Tools and tips for building and maintaining relationships in your networkListen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.Support the show
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Are you feeling overwhelmed by the endless task of writing, publishing, and marketing your book? From deciding which software to use for writing to figuring out how to keep track of all the characters in your story, the choices can feel paralyzing, and the number of things that need to be done can be very overwhelming.
Besides your writing tasks, you have the business side of things: scheduling meetings, tracking your finances, recording book sales, running ads, and figuring out if your business is actually profitable.
If just thinking about your to-do list is raising your blood pressure, it's time for you to take control and reduce your stress by learning a technique called project management.
In this week's episode, I spoke with Lorna K. Bailey. She's been an executive author's assistant since 2014, and she's helped many top authors grow their sales and increase their focus on writing.
We talked about
· How to organize and prioritize your to-do list
· The benefits and differences between digital and paper calendars
· Tips for effective scheduling that helps you achieve your goals
Listen in or read the blog version to discover how project management techniques can help you tackle the overwhelming task of writing, publishing, and marketing your books.Support the show
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Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch can be. Bigger platforms lead to bigger launches. All else being equal, traditional publishers always prefer large-platform authors to authors with no platform.
So, how do you grow your author platform?
This week’s episode is a webinar I recently presented.
You’ll learn
· Two myths about author platform
· What you’ll need to build an enduring platform
· Answers to three common questions from authors about email, social media, and money.
Listen in or read the blog post to learn why having a solid author platform is crucial for indie and traditional authors. Find out how to build a platform that will give your book the best chance for success.Support the show
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Is your website’s Contact page serving your readers and web visitors?
Which “Contact” page elements are necessaryHow to help readers to contact you by their preferred methodHow to keep spammers out of your inbox
In the past, authors simply shared their email addresses on their websites. But that opened the door to a flood of spam, which drowned out real messages from readers.
Connecting with your readers is essential to building your readership, so you can’t simply remove your email address from your website. But how do you create an effective Contact page that helps readers connect but keeps spammers out?
In this week’s episode, we’ll discuss the best practices for creating a contact page that truly works.
You’ll learnListen in or read the blog version to learn how to create a successful author contact page and form that helps readers and influencers find you and makes spammers leave you alone.
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Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies.
Three techniques for building a captivating worldHow to choose the right setting for your readersHow setting can impact sales and reader enjoyment
Setting not only turns people on to a story, but it also turns people off.
Every author must answer the question, “How can I place my story in a setting that readers want to spend time in?” And the answer to that question is an art and practice called worldbuilding.
In this week’s episode, you’ll hear from Seth Ring, an author and expert worldbuilder. He co-hosts the WorldCraft Club podcast and teaches people how to build the worlds for their stories.
You’ll learnListen in or check out the blog to discover the power of creating immersive settings that captivate readers, leave a lasting impact, and boost book sales.
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Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.
A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one?
In this week's episode, I asked Dave Cohen to talk with us about book festivals. He's a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors_._ You'll learn
· What a book festival is
· Three types of book festivals (and which might fit your book best)
· How the format could boost your book sales
If you've wished for an in-person venue to sell books and connect with readers and authors, listen in or read the blog version and see how you might be able to grant your own wish.Support the show
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As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.
Why certain themes and plots are failing miserably in our current momentWhere to find past ideas that are likely to resonate in the futureWhy certain themes resonate at different times in history
If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you may get stuck writing a book people no longer want to read.
So, how can you determine what will be popular in a few years?
In this week’s episode, I speak with Alexander Macris about how history’s cyclical patterns can give us clues about what types of literature will resonate in the future. You’ll learnListen in or read the blog version of this episode to get a head start on writing a book with themes that will resonate with readers in the future.
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Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.
Increase your price the right wayGain favor with readers by announcing a price increaseMake the current price seem like a bargain
You need to raise the price of your book, but how should you do it?
Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity.
A future price increase is a rare opportunity, and in this week's episode, you'll learn how toListen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.
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The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.
A story structure based on only two actsHow to create a two-act structure for a sentence or a seriesHow this structure might rescue a story you’ve been struggling to finish
I wondered, “Why is Eastern manga so much more popular than Western comic books from DC and Marvel?” As I investigated, I discovered an interesting and shockingly ancient answer.
Western storytelling is typically based on the three-act structure, which dates back to Aristotle. But one ancient story structure that dates back to the time of oral storytelling and is still popular in the East, yet it appeals to modern Western readers.
Many Western storytellers have rediscovered it and used it to write some of the most enduring bestsellers in the English language, including Pride and Prejudice, Goodnight Moon, and Dracula.
In this week’s episode, we’ll discussListen in or check out the blog post version of this episode to learn about this ancient story structure and how can you use it to make your book more appealing to readers.
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Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.
How to gather intelligence on your target readerWhat questions you should ask to gather useful dataHow to use that intel to create a reader magnet they'll love
A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy.
But what if your reader magnet doesn't seem to be working?
In this week's episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets.
You'll learnListen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.
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Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.
Why your sales may be decliningWhich sales problems you can fix (or not)How to reinvigorate your sales (sometimes with very little extra investment!)
Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle.
In this week’s episode, we’ll talk aboutListen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up.
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