Afleveringen
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Sports were the big story in streaming TV in 2024. Premium sports drove big gains for YouTube TV and SVOD services. Smaller leagues are using FASTs to grow their audience.
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Connected TV advertising has failed to take advantage of technology to deliver a better viewing experience. But that could be about to change, according to the CEO of Qortex.
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Zijn er afleveringen die ontbreken?
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A long-time cable TV executive warned peers not to say cable anymore. Cable TV programmers are listening and switching brands to streaming. It looks like cable is at a tipping point.
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In what could be the last comparison of Vizio and Roku’s platform businesses, Roku extends its active user lead while Vizio narrows the engagement and ARPU gap.
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Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense for the etailer. But it has more brand purging to do to fix its strategy and clear up confusion.
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Netflix and Roku are cutting off crucial data—subscriber counts and revenue per user—hiding key insights into their business health and market power. Here’s why it matters.
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As streaming box providers continue to update their devices, fewer people plan to buy them. Have streaming boxes lost their innovation edge over smart TVs?
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As people abandon the big bundle of paid TV channels, vMVPDs must adapt or die. Philo, Fubo, and Sling TV are adapting by giving their audiences what they want in the way they want it.
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FAST growth has slowed dramatically in the last six months. In this interview with Wurl’s VP of Sales and Partnerships, we discuss why and how to jump-start the industry’s growth.
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New data shows that Baby Boomers are on board with digital media and TV technology and, despite their advertising reluctance, are worth pursuing, even over the preferred Gen-Z audience.
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How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key.
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The crowded TV OS market has another consumer-facing brand. Whale TV’s marketing head explained the name change and how the OS differed from the competition.
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During the Olympics and Euros, Yospace stitched 10 billion one-to-one targeted ads into live sports streams. Yospace’s head of marketing explains how the company got it done.
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Vizio’s WatchFree+ is the engine powering the company’s transformation into a service business. The company’s Group VP explains why the FAST service is expanding outside Vizio Smart TVs.
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Disney’s TV strategy is confusing in many ways. This week, we look at three issues: zombie subscribers, password-sharing curbs, and flexibility with traditional pay TV operators.
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Comparing Vizio vs. Roku in Q2 2024 shows Roku extended its lead in terms of active accounts. However, Vizio is catching up fast in the important areas of ARPU and engagement.
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SVOD grew its share of US home entertainment spending in Q2 2024 by a massive 7%. It took all its share gains from MVPD and vMVPDs, but they still dominate spending.
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Fubo’s sports-oriented vMVPD has consistently delivered solid growth since its launch. So, why does it think Venu Sports, the Disney-Fox-WD Discovery sports JV, is such a huge threat? With Brett Sappington of Sappington Media.
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Fishtank used Livepeer’s blockchain-powered network to let the audience pay to participate in its live reality show. The model helped create a multi-million-dollar franchise.
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Younger viewers have dumped TV for short-form video, which is a problem for Hollywood. It doesn’t understand the short-form medium and is losing badly to those that do.
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