Afleveringen
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Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we create brands and websites for purpose-led businesses, charities, and impact startups. Today, weâre diving deep into the topic of brand values and why they are essential for independent businesses to gain an edge over bigger corporations.
In this episode, we'll explore:
Defining Brand Values: Understanding what brand values are and why they matter.
The Impact on Consumer Choice: How clear and authentic values can influence customer decisions and build loyalty.
Creating Your Brand Values: A step-by-step guide to discovering and defining your brand values.
Authenticity is Key: Ensuring your brand values are genuine and reflected in all aspects of your business.
Internal vs. External Values: Differentiating between values for internal guidance and those communicated to your customers.
Weâll also discuss how smaller businesses have the advantage of integrating these values more seamlessly and authentically compared to larger corporations. By the end of this episode, you'll have the tools to create compelling brand values that resonate with your audience and set you apart from the competition.
Join me as I break down the process of defining and implementing brand values to build a stronger, more loyal customer base. Head over to twoshoescreative.co.uk to book a free consultation call and discover how we can help your business or charity grow.
Tune in next time for an in-depth look at brand visual identity, covering logos, colours, and typography. Thanks for listening! If you enjoyed this episode, please leave a review and share it with someone who will love it too.
You can contact Emily at [email protected]
â â â â Click here to book a FREE consultationâ â â â
Connect on â â â â Instagramâ â â â
Connect on â â â â LinkedInâ â â â
â â â â Click here to find out more about Two Shoes Creative â â â
Produced and edited by Bloody Vegans Productions
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Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we create brands and websites for purpose-led businesses, charities, and impact startups. It's July, which means it's the perfect time to start working on your festive marketing strategy. Yes, you heard that right â it's time to prepare for Christmas!
In this episode, we'll explore why starting your Christmas planning early can make all the difference for your business. By getting a head start, you'll have ample time to build brand awareness, test new ideas, refine your strategy, and ensure a smooth and successful holiday season.
We'll cover essential steps to get Christmas-ready, including:
Raising Brand Awareness: The importance of building recognition and trust long before the holiday rush. Improving Customer Journey and Conversion Rates: Ensuring a seamless user experience from first contact to purchase. Experimenting with Marketing Messaging: Testing and refining your campaigns to find what works best. Search Engine Optimization (SEO): Starting early with SEO to boost your visibility and rankings in time for the holidays. Get on top of your Christmas PR: Leveraging public relations to build authority and get featured in holiday gift guides.By the end of this episode, you'll have a clear roadmap to set your business up for Christmas success, from brand audits and email marketing to SEO and PR strategies. Don't miss out on the opportunity to make this holiday season your best one yet.
Head over to twoshoescreative.co.uk/christmas for more resources, guides, and to book a free consultation call with us. We'll help you highlight your strengths, identify your weaknesses, and get you ready to shine this Christmas season.
Tune in and start preparing now â your future self will thank you!
You can contact Emily at [email protected]
â â â Click here to book a FREE consultationâ â â
Connect on â â â Instagramâ â â
Connect on â â â LinkedInâ â â
â â â Click here to find out more about Two Shoes Creative â â
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Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we build brands and websites for purpose-led businesses, impact startups, and charities. In this episode, we're diving into the crucial topic of tone of voice and why it's essential to get it right.
You've probably heard the phrase, "Talk to everyone and you talk to no one." This is particularly true for your brand's messaging and tone of voice. Having a distinct tone of voice helps you stand out from the competition and resonate with your ideal audience.
We'll cover:
What is Tone of Voice?: Understanding this key marketing term and its importance. The Power of Tone: Why the way you say something can matter more than the words themselves. Consistency is Key: Building trust through a consistent tone of voice across all your communications. Standing Out: How a unique tone of voice can set you apart in a crowded market. Examples in Action: From Innocent Smoothie's cheeky charm to M&S's sophisticated style.By the end of this episode, you'll know how to create a tone of voice that reflects your brand's personality, builds authority, and connects emotionally with your audience. Whether you're aiming for friendly and humorous or serious and sophisticated, we'll guide you through the process of making your brand instantly recognizable and trustworthy.
Join us to learn how to craft a powerful tone of voice that engages your audience and drives your brand's success. Don't forget to leave a review and share this episode with anyone who might benefit from it!
You can contact Emily at [email protected]
â â Click here to book a FREE consultationâ â
Connect on â â Instagramâ â
Connect on â â LinkedInâ â
â â Click here to find out more about Two Shoes Creative â
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Welcome to the first-ever episode of On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialise in building brands and websites for purpose-led businesses, charities, and impact startups. In this debut episode, we dive deep into the heart of what we do: branding.
Many people think branding is just about having a logo, some colours, and a nice font. While those elements are important, they are just a small part of a much bigger picture. True branding is about creating an entire experience for your customer, encompassing your philosophy, values, and the way you make your customers feel.
We'll explore what branding really means, including:
Purpose: Defining your brandâs mission and the story behind it. Positioning: Identifying where your brand sits in the market and what makes it unique. Identity: Crafting the visual and written elements that represent your brand. Perception: Understanding and shaping how your audience perceives you. Promotion: Effectively getting your brand out there and maintaining consistency across all channels. Investing: Why investing in professional branding is foundational to your business.By the end of this episode, you'll understand why investing in professional branding is crucial for attracting the right audience and building a loyal customer base. Whether you're just starting out or looking to refresh your existing brand, this episode will provide valuable insights and practical tips to help you stand out from the competition.
Tune in to discover the six steps to branding success and why a strong brand is the foundation of any successful business. Donât forget to leave a review and share this episode with anyone who might find it helpful!
You can contact Emily at [email protected]
â Click here to book a FREE consultationâ
Connect on â Instagramâ
Connect on â LinkedInâ
â Click here to find out more about Two Shoes Creative
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Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies.
Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you.
You can contact Emily at [email protected]
Click here to book a FREE consultation
Connect on Instagram
Connect on LinkedIn
Click here to find out more about Two Shoes Creative
