Afleveringen
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Most crypto ecosystems still treat hackathons like weekend coding events. Solana treats them as five-to-six-week global startup competitions with millions in prize money, equity investment from its venture arm, and structured founder support after the fact. It's one piece of a broader model that no other chain has replicated at scale: country-level community teams running their own operations to source talent, support founders, and build local ecosystems from scratch.
Patricia Albrecht leads one of those teams. Before crypto, she built her career across major organizations in Web2 and finance, funded her Oxford MBA with early crypto gains, and joined web3 full-time in 2023. She now runs Superteam's operations in Germany - one of the most active nodes in Solana's global network.
In this episode, we break down how Solana's ecosystem engine actually works operationally, what "wartime vs. peacetime" means inside Superteam, how they measure success through hard startup KPIs, and why Europe's structural challenges around regulation and capital access are pushing its best founders to build elsewhere. Plus: where Patricia sees the biggest opportunities in RWAs, prediction markets, and stablecoin infrastructure.
Timestamps:
0:00 Introduction and This or That
2:49 Patricia's background and path to Solana
4:37 What ecosystem building actually means day-to-day
5:52 H1 2026 priorities: hackathons, the Accelerate Tour, institutional events
9:05 Target audiences across the Solana ecosystem
10:45 How Superteam measures success and tracks KPIs
13:18 Web2 talent flowing into crypto - a growing trend
17:46 The state of Europe: regulation, capital access, and talent flight
21:59 Cultural differences - risk aversion vs. go-getter DNA
25:13 Verticals to watch: RWAs, prediction markets, stablecoin infrastructure
29:17 The hype problem - why marketing outpaces product in crypto
30:12 The founder journey through Superteam's programs
34:35 Patricia's current rabbit hole: longevity
About the OGC Podcast:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3. Learn more at onchaingrowth.xyz
Connect with Patricia:
• LinkedIn: https://www.linkedin.com/in/pattiruss/
• Twitter/X: https://x.com/pattiruss_
• Superteam: https://x.com/SuperteamDE
Connect with Norman:
• LinkedIn: linkedin.com/in/normanwiese
• Twitter/X: x.com/normanwiese
• Onchain Growth Club: x.com/onchaingrowth
Subscribe and Review:
• Spotify: Listen on Spotify
• Apple Podcasts: Listen on Apple Podcasts
• Youtube: youtube.com/@onchaingrowth -
Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole - no accountability, no results, no clear strategy. The industry is still recovering from it.
Mashal Waqar has been studying this problem longer than most. With a background in media, security, and serial entrepreneurship, she co-authored some of the most referenced research on crypto grants funding before joining Octant - one of Web3's most underrated experiments in sustainable ecosystem growth. Now CMO of the newly independent Octant Labs, she's building a model where yield funds operations, communities guide capital allocation, and ecosystems can finally measure what they're getting for their money.
In this conversation, we unpack the full arc of grants in crypto, what ecosystems like Solana and Stellar are actually getting right, and why crypto marketing is finally growing up - beyond CT, beyond conference season, and toward real web2 playbooks.
0:00 Introduction1:00 Mashal's Background: Security, Media & Getting Crypto-Pilled4:10 What Octant Is and How the Funding Model Works8:25 Octant V2 and the Octant Labs Spinout13:10 The History of Grants in Crypto: From Bounties to Black Holes19:30 What Good Ecosystem Growth Looks Like Today22:35 Octant's Vault Products and Open Ecosystem Model28:45 The State of Crypto Marketing Right Now33:05 Conference Culture, InfoFi, and What's Actually Working38:30 DEVCON Location Debate: Accessibility vs. Capital Hubs42:50 Where to Find MashalCONNECT WITH MASHAL:
Mashal on X: https://x.com/ArleryOctant: https://octant.app/CONNECT WITH NORMAN:
X: https://x.com/normanwieseLinkedIn: linkedin.com/in/normanwieseOnchain Growth Club: https://x.com/onchaingrowthABOUT THE OGC PODCAST:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.
Visit www.podpage.com/ogc for all episodes!
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Zijn er afleveringen die ontbreken?
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Most crypto growth content is either too technical or too basic. Few people bridge serious web2 growth expertise with crypto-native insights. Fewer still build audiences from scratch and scale them to real businesses.
TPan (Thomas Pan) spent 3.5 years building "web3 with TPan" from zero to 8,000 subscribers - writing 386+ essays dissecting everything from WIF meme coin mechanics to Blast's seven-layer airdrop burrito. Now as Head of Growth at Milk Road, he's scaling a media platform with 30-50x that audience across crypto, macro, and AI investing.
In this conversation, we unpack the solopreneur journey, what makes content actually resonate in web3, why growth is about sustainable numbers (not just "number go up"), and how Milk Road is building a freemium media business with multiple revenue streams in a market where most media companies struggle to survive.
0:00 Introduction2:13 TPan's Background: From Mobile Gaming to Crypto8:30 The NFT Entry Point & Finding Web313:01 Launching "web3 with TPan" Newsletter16:25 Content Strategy & What Resonated Most22:30 Best Performing Content: WIF, Blast, Stablecoins28:06 Joining Milk Road: The Transition32:14 Milk Road's Business Model & Structure36:05 Growing a Media Platform: Freemium Strategy41:48 Expanding Into AI: The Emerging Tech Thesis45:57 Where to Find TPanABOUT THE OGC PODCAST:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.
CONNECT WITH TPAN:
TPan on X: https://x.com/TPan____Milk Road: https://milkroad.com/CONNECT WITH NORMAN:
• X: https://x.com/normanwiese
• Linkedin: linkedin.com/in/normanwiese
• Onchain Growth Club: https://x.com/onchaingrowth
SUBSCRIBE & REVIEW:
Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52Apple Podcasts: https://podcasts.apple.com/de/podcast/onchain-growth-club-crypto-web3-marketing-talks/id1833519944 Youtube: https://www.youtube.com/@onchaingrowth -
The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos?
Danny Gazit, CEO of Hype, has been navigating crypto marketing since 2017. From ICO boom to NFT mania to AI meta, Hype has scaled to 100+ people while most agencies didn't survive a single cycle.
In this episode, we dive deep into the business of crypto marketing - the behind-the-scenes of running an agency, how to structure teams, what clients actually want, and why most projects fail at staying relevant.
TIMESTAMPS:
1:07 Introduction and Welcome
8:00 Navigating Volatility as a Business Leader
11:00 Scaling Challenges and Structure Pivots
18:45 Top Marketing Objectives Clients Actually Want
21:14 Marketing in Crypto vs Traditional Marketing
23:12 Crypto Native vs Mainstream Audiences
24:05 TikTok Experiments: Case Study Deep Dive
28:33 Marketing Metas: The Loaded Question
35:52 Market Outlook and Marketing in Downturns
41:00 Conclusion and Where to Find HypeABOUT THE OGC PODCAST:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.
CONNECT WITH DANNY:
X: https://x.com/0xDannyHype Hype X : https://x.com/HypePartners Website: https://hy.peCONNECT WITH NORMAN:
• X: https://x.com/normanwiese
• Linkedin: https://www.linkedin.com/in/normanwiese
• Onchain Growth Club: https://x.com/onchaingrowth
SUBSCRIBE & REVIEW:
• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52?si=a4249f90aff3425b
• Apple Podcasts: https://podcasts.apple.com/de/podcast/onchain-growth-club-crypto-web3-growth-talks/id1833519944
• Youtube: https://www.youtube.com/@onchaingrowth -
Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs).
We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challenges of traffic attribution, and the current state of LLMs in the market.
Malte shares insights on how brands can optimize their visibility in LLMs, the importance of understanding user behavior, and the practical tactics that can be employed to influence LLM outputs.
—0:00 Introduction and Welcome
04:53 Transitioning from SEO to AI and LLMs
11:08 The Evolution of Search and the Role of LLMs
13:11 Adoption Curve of LLMs
15:38 Understanding Traffic and Attribution Challenges
19:47 Current Landscape of LLMs and Their Market Share
21:22 Manipulating LLMs: Tactics and Strategies
29:39 Introduction to Peec AI and Its Offerings
32:22 Recommendations for Marketing Leaders
36:59 Conclusion and Key Takeaways
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EPISODE LINKS:
• Malte on Linkedin: https://www.linkedin.com/in/landwehr
• Malte Landwehr on X: https://x.com/MalteLandwehr
• Peec AI Website: https://peec.ai/
CONNECT WITH NORMAN:
• X: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowth
SUBSCRIBE & REVIEW:
• Spotify: https://open.spotify.com/show/40h808B...
• Apple Podcasts: https://podcasts.apple.com/podcast/id...
• YouTube: https://www.youtube.com/@onchaingrowth
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Shaun van Vuuren, Head of Marketing and Comms at ChainFlip, breaks down how they're building cross-chain DeFi beyond the hype - native Bitcoin ⇄ ETH⇄ Solana swaps with no bridges or wrapped tokens.
As the space matures, ChainFlip shifted from narrative-driven marketing to product-led growth, focusing on user retention over vanity metrics.
Sean explains their multi-chain user segmentation strategy, how the $FLIP token secures the network while driving community engagement, and shares real tactics for building trust through transparency in DeFi's interoperability future.
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00:00 Introduction and Welcome
01:22 This or That Icebreaker
03:02 User Retention > TOFU Campaigns
05:24 Understanding ChainFlip's Role in the Ecosystem
11:08 User Segmentation and Market Insights
16:39 Interoperability and Its Importance
23:07 Marketing Strategies at ChainFlip
28:44 The Role of the Token in ChainFlip's Strategy
32:45 Final Thoughts and Future Directions
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EPISODE LINKS:
• Shaun Janse van Vuuren on X: https://x.com/bento_shaun • Chainflip website: https://chainflip.io/ • Chainflip on X: https://x.com/Chainflip
ABOUT THE OGC PODCAST:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing tactical strategies and frameworks driving real results in web3.
CONNECT WITH NORMAN:
• X: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowth
SUBSCRIBE & REVIEW:
• Spotify: https://open.spotify.com/show/40h808B...
• Apple Podcasts: https://podcasts.apple.com/podcast/id...
• YouTube: https://www.youtube.com/@onchaingrowth
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Brett Li, VP Marketing at Flipside, breaks down why web3 growth is finally maturing beyond hype-driven tactics. As institutional money flows in, protocols are ditching vanity metrics for real business fundamentals like user journey mapping and retention. Brett explains Flipside's stratgic shift to AI-powered intelligence, shares how Avalanche used onchain data to design smarter incentive programs, and talks how he sees AI tools being integrated into his team's workflows.---00:00 Introduction and Welcome02:13 This or That Icebreaker04:46 Flipside's Strategic Shift to AI Intelligence09:39 Making On-Chain Data Accessible Through AI13:41 Marketing to Protocols: ABM in Web315:38 What's Top of Mind for Protocol Teams18:31 The Maturation of Crypto Growth Strategy22:05 User Journey Intelligence: Avalanche Case Study26:25 AI Integration: Platform and Personal Use31:06 Future AI Automation and Agent Strategies32:39 Final Thoughts and Resources---EPISODE LINKS:- Brett Li on X: https://x.com/bretttheli • Flipside Crypto: https://flipsidecrypto.xyz • Flipside AI Chat: https://flipsidecrypto.xyz/chat • G Squared Growth Collective: https://t.me/gsquaredgrowthABOUT THE OGC PODCAST:The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing tactical strategies and frameworks driving real results in web3.CONNECT WITH NORMAN:• Twitter: https://x.com/normanwiese • LinkedIn: https://www.linkedin.com/in/normanwiese/ • Onchain Growth Club: https://x.com/onchaingrowthSUBSCRIBE & REVIEW:• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52 • Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944• YouTube: https://www.youtube.com/@onchaingrowth
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Ovie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of Rekt Brands, Ovie is pioneering the "brand coin" concept: tokenizing brand sentiment while selling actual drinks in 7-Elevens across America. From launching Rekt Guy as a purposely expectation-free NFT to giving equity to holders to creating a meme coin that rewards drink purchases, Ovie breaks down how traditional finance principles apply to crypto volatility, why DAOs are terrible for running companies, and what happens when normies start buying crypto-branded energy drinks without knowing they're earning tokens. A masterclass in evolving with the market while building something genuinely new.
00:00 Introduction and Welcome
01:46 This or That Icebreaker
04:35 From TradFi to Crypto Transition
08:54 The Infamous 150 Bored Apes Story
15:52 Becoming a Creator and Building Following
19:44 The Rekt Guy Free Mint Philosophy
22:24 Evolution to Rekt Brands and Token Launch
24:14 Equity Distribution to NFT Holders
26:20 Brand Coins vs Traditional Loyalty Programs
30:44 Token Treasury and Reward Mechanisms
32:38 Crypto Company or Drinks Company?
34:28 Mainstream Adoption and 7-Eleven LearningsEpisode Links:
• Ovie Faruq (OSF) on X: https://x.com/osf_rekt
• Rekt Brands: https://rektbrands.com/
• Brand Coin Thesis (Pinned Post): https://x.com/osf_rekt/status/1924828742196539745About the OGC Podcast:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.
Connect with Norman:
• Twitter: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowthSubscribe & Review:
• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52
• Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944
• YouTube: https://www.youtube.com/@onchaingrowth -
Justin Vogel, co-founder of Safary, breaks down crypto's bizarre marketing reality: why traditional growth playbooks don't work when your entire addressable market is just a few million people. From the rise and fall of airdrops to the current "InfoFi" meta flooding Twitter with AI-generated content, Justin reveals the underground strategies actually moving the needle. Plus: how Safary built crypto's most exclusive growth community and why their $500 certification program doubled in price with zero drop in demand.
00:00 Introduction and Welcome
03:20 This or That Icebreaker
05:30 Building a Community of Crypto Marketers
09:35 Mental Models to Navigate the Space
12:57 Driving Traffic and Mindshare
15:55 Unpacking InfoFi and Other Marketing Metas
23:40 Learnings from Building Safary Club
27:54 Crypto Marketing Education Program
Episode Links:
• Justin Vogel on X: https://x.com/jkey_eth
• Safary: https://safary.club/
• Safary's Web3 Growth Stack: https://blog.safary.club/p/the-state-of-web3-growth-2024About the OGC Podcast:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.
Connect with Norman:
• Twitter: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowthSubscribe & Review:
• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52
• Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944
• YouTube: https://www.youtube.com/@onchaingrowth
