Afleveringen
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In this episode, we’re getting real about something that trips up so many course creators, coaches, and community builders: authenticity. Ever feel like you’re putting on a mask, trying to play the “expert,” or struggling to show up as your true self? You’re not alone—I’ve been there too.
I’ll share my personal journey of dropping the need to be "the expert" and discovering a role that fits me naturally: the host and connector. It’s all about finding your unique way to serve your audience and letting go of the idea that you need all the answers.
Click here to sign up for the Course Elevator Resource and get everything I discuss in this episode, including the list of Creator Archetypes.
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I'm baaaccckk. Today I discuss why I took a break from this project and a little insight into where I'm going and how I'm doing it. Most importantly, we're talking about the evolution of written content into video and audio forms.
I'll share:
My favorite tool for creating pretty much all contentA quick strategy for moving from blog to audio or video contentTo get access to my free library of resources I'm currently building, sign up here.
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Zijn er afleveringen die ontbreken?
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"If I advertise, they'll buy, right?" It's an easy mindset to fall into, but it's a trap! (Cue Admiral Ackbar) In this episode, we'll discuss 3 false beliefs that many creators have about advertising and a strategy to attract more engaged people to your brand.
If you're struggling with building or selling your products, I'd like to offer you a free training that covers:
Understanding your audience betterAligning your teachings with their needsBuilding your course, and moreClick here to watch my free training "Creating Courses Your Audience Actually Wants"
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Is your course not making the impact or sales that you were hoping for? Are you looking to improve on what you've created? Are you unsure where to start with creating your course the right way?
I want to share this free 10 step training: Creating Courses Your Audience Actually Wants
You'll get my 10 step process and a few frameworks to building education products that will be irresistible to your audience.
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ChaptGPT is an amazing tool and it can make life a lot easier for us creators. BUT, are you using it responsibly? I want to share my thoughts on keeping things on the up & up with ChatGPT so that we don't make online education look bad or disappoint our students.
I'll also share 3 reasons that our new AI friends cannot replace us or create whole products in our place, while also supplying you with 3 ways to utilize them to make your work easier and you more efficient.
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I think almost everyone suffers from some kind of insecurity around the value that they bring to the table, especially when they're just getting started with creating their first course, membership, or program. Something that has really helped me is to look at the source of the insecurity and to find tools to overcome it, which is what I want to help you with in this episode.
Remember, you are the value and people will follow you and purchase your products because of the unique experience you provide.
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In this episode, I rant a little bit about the corporate structure that our society has built and the education system that feeds it. This leads us into education product structures and the opportunities out there for you to create the product that will best serve you and your audience.
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Hang out with me on Instagram and Tiktok @Courseswithjosh
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We all face distractions in one form or another and most of them come from a place of fear or insecurity. In this episode, I want to dig into 4 types of distractions that I've seen course creators and online business leaders struggle with and that are limiting their ability to be successful.
For more content like this or to chat with me about your online course, follow me on Instagram @CourseswithJosh
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Nothing is worth anything until the market proves it to be. The majority of people who attempt to create digital products experience failure because they don’t leverage one of the most amazing aspects of our industry - building the product alongside the audience.
In this episode, I want to talk about relational product building and how it helps to create products your audience actually wants and needs.
Get my free training and learn how to implement this process now! Click Here
Send me your questions on Instagram! @CoursesWithJosh
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In this live consultation episode, Brian and I dig into his experience and ideas and how he can transform them into his education product. This was an authentic conversation with someone who has been successful in their field and wants to learn how to translate that into a digital product.
We specifically talk about “how to get from idea to launching a beta course” which is a huge stumbling block for a lot of creators. You can check out Brian at www.thebrianorr.com.
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We’re all inundated with ads and content telling us “this is the best strategy to use” and it’s easy to get sucked down a rabbit hole before you’re ready. In this episode, I want us to step back and look at the big picture of what it takes to sell a digital product.
If you’ve been asking yourself “how do I get customers” or “what’s the best way to sell an online course?” or even "where do I start with digital products?" then I hope this episode will give you some clarity.
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Get ready to be inspired as I speak with Angee Hernandez, a renowned author, speaker, and social media coach. In this episode, Angee takes us on a journey into her entrepreneurial path and reveals her secrets to creating undeniable value through social media while still skyrocketing sales for her products.
Discover the art of crafting irresistible online courses as Angee shares her proven strategies for structuring education products that captivate your audience (she's bringing in 6 figures JUST in courses). Learn how to deliver exceptional value that leaves a lasting impact and paves the way for incredible sales opportunities.
Angee even shares some of her strategies for using ChatGPT and AI to improve her content on social. Also, make sure you check out Angee’s course, Build Your Influence Academy, here!
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Brandon Duff is an expert at building assets that create ongoing cash flow. Along with all his entrepreneurial endeavors, he also teaches others how to do the same through his Cash Flow Community and YouTube Channel. In this episode, we get into how Brandon started this journey, and how he and his business partner have structured their membership to better serve their audience.
Check out Brandon Duff on YouTube @brandonduff
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It can be hard to navigate growth as we build from simple solopreneurs, creating our online courses and content ourselves, to actually developing a team who can do things better, faster, and independently. You probably have asked yourself “Who do I hire to grow my course?” or “how do I work on my business, not in my business?” In this episode, I go over 5 roles that I have seen help other course creators tremendously as they grew. I also discuss a few of the key skills the person in that role needs to have (fun fact, I’ve hired a lot of these people throughout my career).
**I am not a tax or finance professional. The information in this podcast is all based on my opinion and you should discuss any changes to your business with your finance professional.
If you want to have real discussions about topics just like this…
👉 Join my community for course creators
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Being a social media personality doesn't come easily to most of us - myself especially - and that feeling can hold us back from making progress in our business. In this episode I want to discuss 5 ideas that have been helping me lately and that I've been seeing other great creators execute on.
Also, if you'd like to get around other course creators and have authentic discussions about operations, marketing, experiences, and growth of an online course business, I'd love for you to join the community!
👉 Join my community for course creators
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I believe online education from real experts can change lives, thats why I’m here. But what are the ingredients for a truly impactful online program, course or membership?
In this episode, I breakdown the 4 pillars I've seen create transformations for students: Education, Community, Coaching, and Experiences.
Join my community for course creators
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Whether you’re brand new to the online course space or you’re making consistent sales, research and development is an essential piece of growing your business. I see too many course creators who have put in a ton of hours creating something before they’ve even determined if it’s what the market wants. On the other side, online educators who’ve had some success but stopped listening and improving their programs often see plateaus in their revenue.
In this episode, I take you through 10 easy steps to start researching your topic, analyzing data, and making decisions on products to develop or improve. You can use these steps at any stage of your online course business for any product that you’re creating.
”Never stop investing. Never stop improving. Never stop doing something new.” - Bob Parsons, Founder of GoDaddy
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Have you tried switching from live launches to evergreen, only to see your sales plummet? It's a common issue and it can be hard to wrap your mind around. It all comes down to translating the value of your live launch into an automated sales funnel.
In this episode I want to share a few thoughts I have about switching from a live model to an evergreen model and touch briefly on the process required for making this transition.
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When it comes to sales pages, there's no end to the opinions out there, so why not add mine as well? No matter what we do as owners of a knowledge business, there's generally going to be a landing or sales page that needs to convert.
In this episode, I want to share 3 overall strategies for sales pages that I see getting missed all the time. I feel like this is a great checklist for anyone to use when reviewing their landing page strategies.
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"Marketing isn't about closing a sale, it's about opening a relationship" - Mike Kim
I love this quote because every time I hear it, I come back to my center about marketing. Building an audience is one of the hardest things to do in today's world, where everyone is asking for somebody's attention. But what are we doing once we have that audience? How are we constantly opening that relationship with the people who have asked for it?In this episode, I'm sharing 5 things that build trust with your audience and keep them growing in their relationship with you and your business.
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Like many, my first attempt at creating an online course was a failure. However, our failures feed our successes. Today, I look back on the things I did and didn't do with my first course and what I would do differently if I knew what I know now. My hope is that this insight will help others out there avoid these mistakes in their own businesses.
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