Afleveringen
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Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook
In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.
We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]🎯 Powered by
Ketone-IQ -
Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
Momentous -
Go to livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
Wispr Flow-
Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro00:00:00 Trailer
00:01:05 Franchising 101
00:04:19 What Franchisees Actually Get
00:07:53 Royalties, Fees, Marketing Fund
00:12:13 The Multi-Unit Franchisee Playbook
00:13:27 Unit Economics, 15 to 18 Percent EBITDA
00:18:31 Why Oak Berry Went Corporate in the US
00:25:01 Master Franchise Structure Explained
00:42:04 Verticalization, the $15M Factory Bet
00:49:41 The Amazon Supply Chain
00:55:47 The Origin Story, Cancer, and First Store
01:06:45 The Insurance Check That Started It All
01:19:52 F1 Sponsorship ROI per Market
01:22:52 Tennis, Indian Wells, and $500K in 9 Days
01:27:35 Le Mans FC and the Sports Investment Thesis
01:40:53 Prompt Shop and the AI Marketplace
01:44:31 Quickstrike Questions -
Chris Voss is giving you The 10 Lines Negotiation Playbook, every phrase, framework, and sequence from the episode distilled into one free PDF → https://openresidency.com/chris-voss-playbook?utm_source=spotify&utm_medium=description&utm_campaign=chris_voss_playbook
In this episode, we sit down with Chris Voss, former FBI lead hostage negotiator and author of Never Split the Difference, to break down the 10 negotiation lines that flip any deal. Chris walks through exactly why 'Have you given up on X?' gets a response in two minutes, how the Accusations Audit disarms resistance before it starts, and the Ackerman bargaining sequence that anchors every number in your favor.
We also go deep on tactical empathy vs. sympathy, the three conflict types and how silence works differently on each, and why the last impression outranks the first. Applied negotiation from the FBI interrogation room to your inbox. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]Ambitious individuals from all over the world are leveling-up in The Black Swan Community every single day. Accept your free invite: https://join.blackswanltd.com/
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beehiiv - Use code MARK30 for 30% off
Link: https://beehiiv.link/209nk800:00:00 Trailer
00:00:59 Have You Given Up On X
00:03:00 Why No Beats Yes Every Time
00:04:35 The Three Responses After Sending It
00:12:00 The Landscaper Story and How Am I Supposed To Do That
00:13:09Forced Empathy and the SpaceX Story
00:20:45 Is Now a Bad Time to Talk
00:25:40 Is It a Ridiculous Idea
00:29:00 The Accusations Audit
00:37:35 Your Offer Is Very Generous
00:42:30 The $10M Ransom Story and That's Right
00:49:45 What Makes You Ask
01:17:25 Labels vs. Mirrors
01:27:40 Ackerman Bargaining
01:35:40 The Three Voices
01:46:00 Trump vs. Obama, Who Negotiates Better
01:48:05 Quickstrike Questions -
Zijn er afleveringen die ontbreken?
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Dom Iacovone broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/dom-iacovone-playbook
In this episode of Open Residency, we sit down with Dom Iacovone, the American CEO of The Quality Group — the holding company behind Raw Nutrition, Bum Energy, and a portfolio of brands including Cadence, 3D, Revive, and his newest launch, Onside. Dom breaks down how he went from "running and gunning" as a founder to operating at an entirely different level after the acquisition, and the systems that let him run 15+ companies at once.
We also go deep on building a C-suite you can actually delegate to, the unglamorous truth about selling a company, and the full story behind Onside — the men's care brand with Jayson Tatum that landed full Target end caps. All signal, no fluff. Enjoy!
📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]
🎯 Powered by Ketone-IQ The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency
beehiivUse code MARK30 for 30% offLink: https://beehiiv.link/209nk8
00:00 Trailer01:25 Becoming a CEO: Before vs. After the Deal04:43 The Sustainable Growth Model (SGM) Explained12:44 Ops, Stage-gate Innovation, and Product Strategy22:05 Leadership Philosophy: Delegate and Elevate24:29 Preparing Your Company for an Exit27:50 The Acquisition Process and Due Diligence30:02 Rolling Over Equity and Strategic Partnerships35:04 The Marketing Strategy For Dom That's Actually Winning39:55 The Shift to TikTok and E-commerce Spillovers49:50 The Future: AI and the Importance of Relationships52:04 Athlete Education and Personal Brand Building01:01:28 Biggest Marketing Mistake
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Peter Rahal broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/peter-rahal-playbook?utm_source=spotify&utm_medium=description&utm_campaign=peter_rahal_playbook
In this episode of Open Residency, we sit down with Peter Rahal, founder of David and the operator who built and sold RXBAR for $600M. 255 days into David, Peter has already raised at a $725M valuation, survived a viral lawsuit, and acquired the most important ingredient innovation in food.
We unpack how Peter scaled from zero to $100M run rate at lightning speed, the brand brief behind David, why "obvious but true" ideas kill campaigns, and the "consumer surplus" framework he believes is the real moat in product development. A masterclass in branding, supply chain, and second-time founder discipline. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]
🎯 Powered by Ketone-IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency
beehiiv - Use code MARK30 for 30% off
Link: https://beehiiv.link/209nk8
00:00:00 Trailer
00:00:59 The 150 Calorie Lawsuit
00:05:21 Epogee - The Most Important Ingredient Innovation
00:13:12 0 To $100M In Under A Year. The Marketing Behind David
00:29:24 Why Celebrity Doesn't Sell Product Anymore (And Who Does)
00:31:34 As A Second Time Founder, What Advice Can You Give To Founders?
00:39:20 Some Say Your Branding Is Polarizing, How Did You Come Up With It?
00:53:34 Holistically with David, What Was Your Strategy On Retail?
01:04:09 The Story Behind RX Bar And How He Sold For $600M
01:36:40 The Roadmap Ahead For David?
01:46:04 Quickstrike Questions -
Michael Brandt is giving you The Ketone-IQ Playbook → https://openresidency.com/michael-brandt-playbook?utm_source=youtube&utm_medium=description&utm_campaign=michael_brandt_playbook
In this episode, we sit down with Michael Brandt, co-founder and CEO of Ketone-IQ, to talk about how he's building the category around what he calls the fourth macronutrient: ketones. Michael ran a 2:35 marathon, studied engineering at Stanford, and spent years in the early biohacking scene before betting everything on a molecule most people had never heard of.
We talk about how Michael structures seven-figure influencer deals, why he leads with vibes over contracts, why whitelisting from a partner's handle beats brand accounts every time, and how a single shoot day gets cut into 16 pieces of mid- and late-funnel creative. This episode is packed with good stuff, so enjoy!
Ketone IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency
TIMESTAMPS:
00:00:00 Trailer
00:00:54 Why 50%+ of Budget Goes to Partnerships — Not Meta
00:01:36 What Is a Ketone? The Fifth-Grade Version
00:05:05 How Do You Pick A Partner? The Vibes-First Framework
00:16:55 Whitelisting - What Percent of Your Meta Ads Are Partner Ads?
00:29:02 The Secret Sauce Of The QR code
00:37:43 What Does A Successful Retail Pitch Actually Look Like?
00:44:21 What's The Biggest Thing You Learned In Retail?
00:48:31 When's The Right Time To Go From D2C To Retail?
00:55:06 What Does Product Development Look Like For Ketone IQ?
01:02:46 What Are The Biggest Mistakes Founders Make In Product Development?
01:06:41 How Do You Use Data And Metrics To Inform Your Products?
01:08:55 The Ketone-IQ Principles And How It Defines Their Company Culture
01:24:17 You've Raised $13 Million, What Was The Most Important Lesson?
01:40:11 What's The Biggest Learning Lesson About Leadership At Scale?
01:50:22 You Run A Sub-6 Min Pace For A Marathon. How Has That Bled Into Your Business?
01:56:28 Quickstrike Questions🎯 POWERED BY
beehiiv - Use code MARK30 for 30% off Link: https://beehiiv.link/209nk8📬 GET IN TOUCH WITH OPEN RESIDENCY
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Website: https://openresidency.com/
Email: [email protected] -
📬 Danny Yeung is giving you The $100m Velocity Playbook — https://openresidency.com/danny-yeung-playbook
TIMESTAMPS:00:00:00 Trailer00:00:52 What's Your Marketing Mix With IM8?00:04:16 What Does Your CAC to LTV Look Like?00:05:44 What Does Your Content System Look Like?00:07:41 Platform Risk and Where To Spend Next00:08:37 How Do You Keep Your Customers?00:15:05 Partnership With David Beckham00:22:14 Partnership With Sabalenka00:25:08 New Partners For IM800:29:46 AI Tools For Business00:31:51 Leadership Style00:33:09 The Crazy Groupon Story00:40:14 Getting Your Team To Move Fast00:43:02 How Much Is Luck vs Skill?00:47:20 How Did Prenetics Start?00:58:18 Transitioning Out of Covid Testing01:02:31 $1B to $40M Marketcap — What Did You Learn?01:05:43 How Did You Get To IM8?01:08:22 Quickstrike Questions
In this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. Danny walks through the marketing engine running $100K+ per day on Meta alone, why he keeps 1,000–1,500 ads live at any given time, and the deal structures behind signing David Beckham, Giannis Antetokounmpo, and Aryna Sabalenka.
🎙 GUESTDanny Yeung, Co-Founder & CEO of Prenetics / IM8Website: https://im8health.com/
📬 GET IN TOUCHInstagram: https://instagram.com/openresidencyWebsite: https://openresidency.com/
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In this episode of Open Residency, we sit down with David Grutman, the founder of Groot Hospitality and the man behind LIV, Komodo, and Papi Steak, to break down how he built one of the most iconic hospitality empires in the world. David shares the ecosystem thinking that turned a single nightclub into a multi-venue flywheel, why he treats every concept as intellectual property, and the hard lessons that shaped how he operates today.
We go deep on the deal structures behind his biggest wins and biggest losses, how he decides between lease deals and management deals, and why your audience will tell you exactly who you are. Even when your ego disagrees. David also opens up his venture portfolio, sharing what made him back Liquid Death, Colossal Biosciences, and Skinny Dipped — and what one failed investment taught him about founders who over-optimize for valuation over growth. He also talks about his new book, Take It Personal, and why caring deeply about the details is exactly why he's still winning.
Take It Personal Book: https://zandoprojects.com/books/take-it-personal-hardcover
TIMESTAMPS:
00:00:00 Trailer
00:00:46 Kim Kardashian Wrote The Forward Of Your Book, How Do You Look At Relationships?
00:02:00 18 Year Ago, You Opened Up LIV, What Was That Aha Moment That You Could Create A Whole Ecosystem?
00:03:31 On Komodo, You Raised $10 Million Initually, What Was That Biggest Lesson?
00:06:45 Walk Me Through What You Learned About IP With Komodo?
00:10:13 What Type Of EBITDA or Profit Does A Club Or Restaurant Actually Look Like?
00:11:13 What About 1st Gen vs 2nd Gen For Restaurants and Clubs?
00:12:47 Tell Me The Origin Story Of Poppy Steak?
00:14:24 What Is It Like Doing Business With Friends?
00:15:42 When You Open Your Own Venues, What Are Some Of Those Non-Negotiables?
00:20:55 You're In Venture Now.
00:23:15 When You Invest In A Company, How Do You Integrate It To Your Wold?
00:24:56 What Are Those Red Flags When People Are Looking For An Investment From You?
00:30:07 What's The Most Surprsing Company You've Invested In?
00:33:04 What's The Hardest Lesson About Winkers?
00:34:25 How Much Revenue Do You need For A Restaurant or Venue?
00:39:51 Quickstrike Questions📬 GET IN TOUCH WITH OPEN RESIDENCY
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Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected] -
Dan Martell is giving you the AI Operator Playbook, and it's in the link below. It's the exact system he uses to run 17 companies with a 1-person finance team, including his full 8-tool stack ranked, the Master Prompt Architecture that gives any AI five-year-colleague-level context in one upload, and the Zero Inbox System he has used for 3 years without reading a single email himself. The part most founders never reach: why using AI for content and marketing is the lowest-leverage move you can make, and which lever actually triples profit in 60 days.
Download it free: https://openresidency.com/dan-martell-playbook?utm_source=podcast&utm_medium=show_notes&utm_campaign=dan_martell_playbook&utm_term=playbook&utm_content=playbook_download_form
In this episode of Open Residency, we sit down with Dan Martell, investor, entrepreneur, and one of the most followed voices in AI, to break down what's actually happening at the frontier of artificial intelligence. Dan tier-ranks the top AI tools, explains why most people are using AI completely wrong, and reveals the reverse prompting framework that's changing how he builds companies. We also go deep on the future of work… why AI-first operators are replacing entire departments, how Dan built Martell Ventures to 225M monthly impressions, and what it really means to buy back your time in the age of agents. If you're serious about building in 2026, this one is required listening.
TIMESTAMPS:
00:00:00 Trailer
00:00:50 You've Tested 500 AI Tools And Narrowed Down To The Top 8. Let's Start With ChatGPT.
00:02:33 What About Claude?
00:14:47 Do You Recommend People Going Super Wide Or All In On One?
00:17:14 What About Gemini?
00:18:54 What About Grok?
00:25:29 What is Wispr Flow?
00:34:29 What is Apex.host?
00:39:30 How Do You Stay Up To Date With All The AI News And Noise?
00:45:05 What Is Moltbook?
00:54:16 What's The Best Way To Structure Prompts Across Your Company?
01:03:19 How Do You Use AI As A Business Leverage?
01:07:52 Quickstrike Questions📬 GET IN TOUCH WITH OPEN RESIDENCY
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]🎯 Powered by beehiiv
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A visual AI workspace for thinkers who hate linear chat.
Get $25 off: getpoppy.ai/OpenResidency (use code "OR") -
Matt Gray is giving you the Founder Flywheel, the 3-layer audience system he used to build an 8-figure business that runs without him, and it’s in the link below.
It’s the operating architecture behind 18,000+ founders helped, including the 7-System Business Blueprint and the Content Waterfall that turns one video into 24+ pieces across every platform.
The part that changes everything: the one layer 99% of founders skip, and why skipping it means your audience can never become revenue.
Download it free: https://openresidency.com/matt-gray-playbook?utm_source=youtube&utm_medium=description&utm_campaign=matt_gray_playbookIn this episode, we sit down with Matt Gray, founder of Founder OS, to break down why most founders don't actually own a business — they own a job. Matt explains how 98% of founders are trapped in "founder prison," constantly reacting, firefighting, and unable to step away. He walks through the exact systems behind building a company that runs without you.
We also go deep on founder-led content, the rise of personal brands as infrastructure, and how to build a media engine that compounds over time. This conversation is a masterclass on designing a business that creates freedom and why the future belongs to founders who think in systems, not effort.
TIMESTAMPS:
00:00:00 Trailer
00:00:48 How Do You Design A Business That Works While You're Offline?
00:04:28 Let's Go Into Your Systems, What's The First System That A Business Owner Should Do?
00:16:32 What Does Your Content Team Look Like?
00:42:18 What's Your Lead Magnet System?
00:47:52 What's The Biggest Mistake Founders Make When Building Lead Magnets?
01:00:49 Any Special Tactics You Use For Referrals?
01:04:06 What Is Your Operating Rhythm for Founder OS?
01:15:00 When Did You Realize That You Had Become A Bottleneck To Your Own Company?
01:25:33 What's The Set Of Boundaries You Set As A Founder?
01:35:58 Why Do You Think Personal Brands Are No Longer Optional For Founders?
01:42:36 How Do You Handle Criticism And Negative Feedback?
01:45:02 What Is The Best First Step For A Founder Building A Personal Brand?
01:48:58 Quickstrike Questions📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]🎯 Powered by beehiiv
Use code MARK30 for 30% off
Link: https://beehiiv.link/zxm5lp -
Taylor Holiday is giving you the Four Quarter Accounting System, and it’s in the link below.
It’s the financial framework his team used to forecast $3 billion within 4% of target across 1,000+ brands, built on a principle most e-commerce founders have never heard: the forecast belongs in the marketing department, not finance.
Inside: the exact P&L structure that tells you which of four numbers is killing your profit and what to do about it.
Download it free: https://openresidency.com/taylor-holiday-playbook?utm_source=twitter&utm_medium=post&utm_campaign=taylor_holiday_playbookGet in touch for LLM SEO Consulting — https://form.typeform.com/to/cwwIwyNa
In this episode of Open Residency, we sit down with Taylor Holiday, CEO of Common Thread Collective, to unpack what's actually happening inside modern e-commerce. Taylor explains why most founders are misdiagnosing their growth problems, how contribution margin and cash flow matter more than top-line revenue, and why the old DTC playbook is quietly breaking. This conversation reframes paid media, creative strategy, and capital allocation through the lens of real operators.
We also dive into the narratives that are misleading founders, the difference between being a marketer and being an allocator of capital, and how to build a business that can survive rising CACs and shrinking attention. Taylor doesn't offer hacks, he offers a mental model shift. If you're scaling a brand, spending on ads, or trying to build something durable in 2026, this episode will challenge how you think about growth.
TIMESTAMPS:
00:00:00 Trailer
00:00:52 What Is This "Prophit" System That Allowed You To Scale Hundreds Of Millions Of Dollars Profitably?
00:10:32 What Does The Reality Look Like When You're Building Out These Forecast Models?
00:26:58 What Is The Hierarchy of Metrics? What Should People Actually Be Looking At?
00:45:16 You've Seen Thousands of Brands, What Are You Seeing Q1 2026?
00:56:43 Meta, Google, TikTok, Amazon...What Other Platforms Are Working?
01:00:58 What Is This Four Quarter Accounting Fit Planning Process?
01:12:58 How Do You Use This Four Quarter Account to Optimize?
01:28:48 The Flow Era: Why Is Constraint The Most Important Trade For Brands?
01:31:26 You Had To Fire 100 People In 2022. How Did Constraint Help?
01:33:52 What Is The Most Constraint Mistake Founders Are Making?
01:35:27 Growth Through Paid Media or Creative Iteration. What's Your Rebuttal To That?
01:41:15 What Is Your Product MVP Framework?
01:45:59 Champions, Growth Drivers, Underperformers, Hidden Gems. How Do You Look At Each?
01:53:06 Biggest Mistake Brands Make When Expanding Their Product Line?
01:57:32 The Worst Creative Strategy Idea Ever. Iteration
02:01:18 What Do You Think Is The Most Invisible Cash Flow Killer?
02:06:37 Quickstrike Questions🎯 POWERED BY
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Universal Ads - Want to scale your brand with CTV ads? Claim your credit: https://form.typeform.com/to/ckvJ86zT
Top ad teams use this tool to quietly spy on competitors' best ads: https://foreplay.co/?via=openresidency📬 GET IN TOUCH WITH OPEN RESIDENCY
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Website: https://openresidency.com/
Email: [email protected] -
Ross Mackay is giving you the $2 Luxury Blueprint, and it’s in the link below.
It’s the system he used to build the only consumer good under $3 positioned as luxury, going from $0 to $10M in 600 days with $40M projected in year two.
Inside: the Core-Race-Recover product architecture, the retail economics formula nobody talks about, and the exact packaging decision that tripled sell-through with the same liquid.
Download it free: https://openresidency.com/ross-mackay-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ross_mackay_playbook📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup
⚡️ BTS & more https://openresidency.com/ross-mackay
TIMESTAMPS:
00:00:00 Trailer
00:00:51 How Do You Make a $2 Product Luxury?
00:04:01 Why Did You Rebrand 3 Times in 1 Year?
00:12:48 How Do You Actually Approach Retailers?
00:18:36 Going Into Retail
00:23:41 The Mafia That Controls Distribution
00:27:32 Biggest Learning From Scaling Retail
00:34:05 How Many SKUs Have You Launched?
00:39:54 The One Rule To Approaching Manufacturers
00:42:32 Being Sold Out For 200+ Days
00:45:30 The Biggest Mistake A Brand Can Make
00:49:38 How To Make Your Own Custom Product
00:51:31 Testing Optimal Ratios As A Runner
00:55:22 Content In Your Positioning Strategy
01:01:21 Collabs With Bandit and RAW
01:05:24 Why World Class Athletes Might Damage Your Brand
01:08:21 Ad Strategy For Cadence
01:11:18 Hiring Philosophy At Cadence
01:22:32 QuickFire QuestionsIn this episode, we sit down with Ross Mackay, founder and CEO of Cadence — the brand redefining what "premium" means in a $200B beverage category. Ross breaks down how you turn a $2 drink into luxury through positioning, packaging, retail strategy, and relentless attention to detail. From obsessing over shelf velocity to rebranding three times in under a year, this is a masterclass in how modern CPG brands actually win.
🔗 LINKS MENTIONED
Cadence (10% off with code "OR"): https://us.usecadence.com/openresidency🎙 GUEST
Ross Mackay, Founder & CEO of Cadence
Website: https://us.usecadence.com📬 GET IN TOUCH
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30% off with code MARK30: https://beehiiv.link/cjp31🎯 Powered by Universal Ads
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📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup
⚡️ BTS & more https://openresidency.com/jeff-byers
TIMESTAMPS:
00:00:00 Trailer
00:00:49 Why Did You Kill A $6 Million Product Overnight?
00:05:07 The Biggest Lie In The Supplement Industry
00:06:36 Why Is Sourcing So Important?
00:07:51 What Do 3rd Party Certifications Actually Mean?
00:15:27 Product Development
00:20:45 Biggest Misconceptions About Creatine
00:29:15 How Did You Get Your First Partnership?
00:32:37 How Did The Partnership With Andrew Huberman Start?
00:39:16 Partnering With All 32 NFL Teams
00:40:55 Big Learnings From Your Partners
00:44:26 The Partnership With Arnold
00:51:20 Fundraising and Raising Money
01:01:46 What Did You Learn From Pete Carroll?
01:10:30 What Do You Look For In Hiring?
01:18:03 Quickstrike QuestionsIn this episode, we sit down with Jeff Byers, CEO of Momentous, to unpack what it really means to build a high-trust brand in a low-trust industry. Jeff shares why he killed a $6M product overnight to protect the company's standards, how Momentous became trusted by all 32 NFL teams, and why most supplement companies cut corners on sourcing, certification, and dosing.
Momentous - Save up to 35% on your first order with code OPENRESIDENCY: https://www.livemomentous.com🎙 GUEST
Jeff Byers, CEO of Momentous
Website: https://www.livemomentous.com📬 GET IN TOUCH
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Kane Kallaway is giving you the 7 Lego Brick Framework, and it’s in the link below.
It’s the exact system he uses to reverse-engineer viral videos in any category, breaking them into 7 replicable components you can reassemble into your own winning content.
The part most creators never find: which 5 bricks to copy exactly, and the only 2 you ever need to change.
Download it free: https://openresidency.com/kallaway-playbook?utm_source=spotify&utm_medium=show_notes&utm_campaign=kallaway_playbook⚡️ BTS & more https://openresidency.com/kallaway
TIMESTAMPS:
00:00:00 Trailer
00:01:08 Biggest Lessons As A Full-Time Creator
00:03:19 What Goes Into A Great Hook?
00:13:46 The Most Important Framework For Content
00:15:39 The Hidden Cheat Code For Instagram Thumbnails
00:19:46 The Five Content Games Framework
00:33:34 The Seven Lego Bricks For Short Form
00:50:48 Most Common Editing Mistakes For Short Form
00:53:42 What Metrics Actually Matter For Shorts?
01:01:33 Kallaway's Insane Team Structure
01:10:57 Why Are You So Bullish On YouTube?
01:19:21 Is YouTube More A Packaging Game?
01:22:12 Title/Thumbnail Mistakes
01:28:08 Key Metrics To Evaluate With YouTube
01:34:28 What People Misunderstand About YouTube
01:38:22 The Biggest Myth About Virality
01:48:51 Content Mix Perspective
01:55:14 Building A Community From Your Audience
02:02:13 The Biggest Growth Hack for 2026
02:07:04 AI Tools
02:16:51 Stories That Convert
02:20:46 Quickfire QuestionsIn this episode, we sit down with Kallaway, the operator quietly building some of the most efficient content machines on the internet. Kallaway breaks down how modern businesses should think about content as infrastructure, not art. We go deep on the content mechanics most never see, how to engineer "desire loops" that earn clicks, and why YouTube should be treated like a professional sport.
🔗 KALLAWAY RESOURCES
YouTube Academy: https://kallaway.co/youtubeacademy/r/openresidency
Sandcastles: https://sandcastles.ai/?ref=openresidency🎙 GUEST
Kallaway
Website: https://kallaway.co📬 GET IN TOUCH
Instagram: https://instagram.com/openresidency
Website: https://openresidency.com/🎯 Powered by Universal Ads
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👉 Join our private community for operators, marketers, and creators (waitlist) - https://www.newsletter-signup.com/or/
⚡️ BTS & more https://openresidency.com/samir-chaudry
TIMESTAMPS:
00:00:00 Trailer
00:01:16 The 3 Rules of YouTube
00:12:27 How to Properly Think About Your Audience
00:24:14 How To Get Good At Title and Thumbnail
00:37:00 How To Research A Vertical
00:42:57 How To Avoid Burnout
00:47:11 The Hidden Problems With Podcasts Today
00:55:21 Respecting the Viewer's Time
01:01:04 How Do You Look at Retention?
01:05:11 Most Important Metrics for YouTube
01:16:16 The Business of Colin and Samir
01:18:20 Working With Sponsors and Big Brands
01:34:28 Small Deals vs. Big Deals
01:37:36 The Education Business
01:45:20 Learnings From Press Publish NYC
01:50:09 What Are You Excited About?
01:54:49 The Palisades Fire
02:13:42 The Future of the Media Landscape
02:28:15 Working With Colin For Over 10 Years
02:29:42 Quickstrike QuestionsIn this episode, we sit down with Samir Chaudry, co-host of Colin and Samir, for a deep conversation about relevance, creative longevity, and what it actually takes to build a career in the modern media landscape. Samir breaks down how creators stay relevant as platforms, formats, and audience expectations constantly shift — and what metrics actually matter in building a lasting media business.
🎙 GUEST
Samir Chaudry
Website: https://colinandsamir.com📬 GET IN TOUCH
Instagram: https://instagram.com/openresidency
Website: https://openresidency.com/🎯 Powered by Manychat
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Get $25 off: https://getpoppy.ai/OpenResidency (use code "OR") -
In this episode, we sit down with Dan Koe for a deep conversation about building a Future Proof Skill Stack, navigating AI, and designing a life that isn't dictated by someone else's goals. Dan breaks down why the most important skills today aren't technical, but meta — learning how to learn, how to think, and how to earn. We explore how AI is accelerating the need for adaptability, why taste, narrative, and trust are becoming the real moats, and how creators can stop chasing niches and instead become the niche.
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In this episode, we sit down with Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, for a wide-ranging conversation about pain, purpose, momentum, and what it actually takes to build a meaningful life. Mark explains why you can’t want the reward without wanting the cost, how suffering is often self-created through the stories we tell ourselves, and why momentum—not motivation—is the real driver of progress.
We go deep on relationships and dating — romance vs compatibility, conditional love, commitment, self-sabotage, and how to know if you’re actually ready for a serious partnership. Mark shares the biggest dating mistakes people make today, and how alignment beats excitement. We also explore creativity, writing, money, building and scaling a new AI company, and why Mark believes AI will fundamentally reshape personal growth, therapy, and the future of self-help.
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In this episode, I sit down with Sean Frank, CEO of Ridge, for a deep dive into the systems behind one of the most profitable e-commerce brands operating today. Sean breaks down how Ridge confidently spends $100K/day on ads, why simplicity beats cleverness in performance creative, and the disciplined frameworks that allow Ridge to scale without outside capital. He also shares something he rarely talks about publicly: Ridge's biggest weakness — and why it's actually the one unfair advantage smaller brands still have in 2026.
We unpack Ridge's entire performance machine: producing 200+ ad variations every month, hiring creators with editing instincts, building agency-less teams, and treating ad economics with ruthless clarity. Sean explains why most brands fail before they even have a product worth selling, what founders still misunderstand about Meta, and how operational discipline is becoming the new moat in e-commerce. This conversation is a masterclass in scaling, creative iteration, and building lean teams that win — even as the landscape gets harder.
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In this episode, I sit down with George Heaton to unpack how a two-year trademark battle nearly ended Represent and how surviving it ignited the creative fire that pushed the brand into its biggest years ever. He breaks down the personal brand flywheel, product discipline, and offline community strategy that helped turn Represent into one of the most influential modern apparel labels today.
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In this episode, I sit down with Simon Molnar, founder of Flagship.ai, to break down why 83% of shopping still happens in-store — yet most stores run with almost no data. Simon explains how visual merchandising became the most overlooked lever in retail, why brands misjudge store performance, and how Flagship built the square-foot-level “money map” that finally gives brick-and-mortar the same funnel e-commerce has.We also dive into Simon’s leadership philosophy shaped by Afterpay’s $29B rise — hiring for humility, building A-players, and making every store matter through objective data. This conversation is a masterclass in retail reinvention, operational clarity, and building teams that raise the standard.
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In this episode, I sit down with Joel Kocher, the 70-year-old CEO & Co-Founder of Humann, a $200M company redefining cardiovascular health. We unpack how Joel went from early retirement and burnout to discovering the "miracle molecule" nitric oxide — the foundation behind Humann's science-backed approach to longevity.
He explains why most people misunderstand heart health, how clinical trials became his edge, and what it takes to build a lasting company.We also dive deep into leadership — from his years as the #2 at Dell to lessons learned from Michael Dell and Steve Jobs.
Joel shares the mindset that's kept him young, the frameworks that landed Humann on the Inc. 5000 list ten times, and why focus, conviction, and adaptability matter more than ever in business and life.This conversation is a deep dive into longevity, leadership, and what it really takes to stay young — in business and in life. Enjoy!
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