Afleveringen
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00:00 Government Bureaucracy and Productivity
07:05 Enforcement of Intellectual Property
14:37 The Speed of Government Action
30:45 The Impact on Brands and Creators
41:04 Innovative Brands: Malbon Golf and Rude
53:29 Challenges of Growing a Fashion Brand
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00:00 Introduction and Overview08:10 The Impact of Taxes on Entrepreneurship15:20 The Rapid Growth of Temu33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property52:04 Being Proactive and Vigilant in Protecting Your Business
Operators Exclusive Slack: â â â https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/emailâ â â Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
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Zijn er afleveringen die ontbreken?
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00:00 Introduction
08:02 Transitioning from Agency to In-House
30:34 Unlocking New Levels of Growth
37:26 Expanding into Consumables and Higher-End Appliances
46:29 Segmenting Ad Sets for New Product Categories
57:37 Measuring and Comparing Creative Metrics
01:08:28 Maximizing Potential through Editing Existing Creative
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00:00 Introduction and Overview
09:04 Personalized Investing
16:33 Growing your brand is hard
27:50 Managing Illiquid Assets
38:32 Employee Stock Ownership Plans (ESOPs)
50:31 Investing in Growth Before It's Needed
58:00 HexClad and Amazon
01:09:24 Q1 Recap at Simple Modern
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00:00 Introduction
03:09 Panzerism: Trust No One
04:06 Termination of Relationship with an Agency
07:53 Success, Failure, and Overvaluing Contributions
09:46 Building Trust and Hiring Practices
13:32 Challenges with Meta Advertising
15:00 Diversification into Other Channels
25:17 Transitioning to Other Channels
27:40 The Importance of Profitability and Knowing Your Numbers
30:01 Dealing with Meta Performance Issues
31:01 Navigating Conversion Lag and Meta Changes
36:19 Balancing Growth and Efficiency
47:17 The Power of Product, Market, and Channel
48:40 The Success of Retail Stores
57:37 Expanding into International Markets
59:35 The Importance of Translating Content
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02:00 Preparing for Father's Day
07:14 Content Planning and Pricing Strategy
11:11 Media Mix and Channel Activation
29:45 Channel Diversification and Crop Rotation
32:39 Initial Wins and Marketing Strategy
33:36 Challenges with Meta Platforms
35:09 Identifying Issues and Taking Action
36:08 Reallocating Budgets and Measuring Incremental Lift
38:47 The Importance of CPM and Channel Diversification
44:12 Building Redundancy and Expanding Product Categories
51:07 Creating Artificial Newness and Leveraging Influencers
52:19 The Importance of Off-Platform Metrics and International Markets
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00:00 Introduction and Background to Roman
06:05 Roman's Journey and Current Ventures
10:14 Lessons from Rocket Internet
13:29 Communication Platforms and Future Plans
24:32 The Importance of Supply Chain Management
31:02 Building Strong Relationships with Suppliers
32:21 Using Factories as Financing Partners
32:55 Negative Cash Conversion Cycles and Negotiation
35:14 Building Transparent and Trusting Relationships with Suppliers
38:38 The Success of Multi-Brand Models
41:28 Investing in Kanpai Foods
44:37 Finding Success in Focusing on a Superpower
49:10 Preparing for the Future Beyond Meta
52:00 Living and Doing Business in Hong Kong
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00:00 Introduction and Market Update07:39 D2C Apocalypse: Meta Issues33:02 The Challenges of Being an Amazon Seller34:21 The Importance of a Differentiated Value Proposition35:07 The Evolution of Direct-to-Consumer (DTC) Brands36:01 The Role of Product and Brand in Retail37:28 The Potential Ban of TikTok38:13 Regulatory Concerns and Potential Buyers for TikTok40:14 The Uncertainty of TikTok's Future42:31 Considering the Impact of TikTok's Potential Ban44:21 The Need for Focus and Product Differentiation45:59 The Difficulty of Attribution in Advertising48:10 The Importance of Content and Influencers on TikTok49:17 The Challenges of Diversification in the Current Landscape53:25 The Value of Focusing on Product Quality55:14 The Challenges of Being a Low-Profit, Low-Growth Commerce Brand56:08 The Risks of Going Public as a DTC Brand58:16 The Importance of Brand Partnerships and Collaboration59:31 The Summary of the Armageddon Episode
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00:00 Ridge Retreat
03:12 Off-Site Team Building
06:08 Challenges of Hosting Retreats
07:36 New Product Launch: Hexclad Pizza Steel
11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness
15:21 Actionable Insights from Brand Awareness Data
20:59 Awareness vs Competitors
25:11 The Size of the Market
29:14 Expanding the TAM
31:05 Brand Awareness vs Brand Affinity
33:01 Building Market Share Regionally
35:24 The Importance of Household Penetration
36:19 Creating Organic Demand and Network Effects
41:21 The Rising Cost of Advertising
44:22 The Limitations of Market Share
51:10 Failure as a Learning Experience
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In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to leverage his expertise in content creation and storytelling to elevate Ridge's brand.
01:11 Ridge's Partnership with Marques
05:46 The Importance of Standing Out
08:32 Impact on Marques' Relationships with Competitors
10:27 The Decision to Bring in an Equity Partner
11:38 Considering the Future of Creator-led Brands
15:37 The Marriage of Creators and Successful Brands
22:26 Involvement of Creators in Product Development
23:29 Learning from Hexclad's Partnership with Gordon Ramsay
24:16 Inspiration and Goals for Ridge
24:57 Choosing Influencers: Reach vs. Brand Alignment
27:04 Being Patient and Making the Right Move
28:27 Finding a Person with a Track Record of Relevance
29:09 Tiered Approach to Brand Partnerships
30:37 The Value of Organic Content and Authentic Partnerships
33:06 Building Relationships with Influencers
36:32 The Future of Organic Content for Brands
37:08 Product Roadmap and Influencer Partnerships
38:13 The Power Law of Organic Content
39:01 The Importance of Getting Good at Organic Social
40:21 Expanding into Different Communities and Markets
41:36 Summary and Appreciation
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03:42 Discussion on January Retail Sales
24:07 Analysis of Shopify's GMV in Q4
33:09 Panzerism of the week
41:49 Creating a Fun Work Environment
44:00 Yeti's Earnings and Expansion into Cookware
54:00 Challenges in the Bag Industry
01:05:23 The Importance of Gross Margin in Business Growth
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00:00 Introduction and Random Conversations
06:00 Review of Tapestry's Earnings
20:16 Discussion on Amer Sports IPO
28:17 Analysis of Shopify's Price Increase
42:16 Exploring TikTok as a Marketing Platform
46:34 Sean's Bearish View on TikTok
48:29 Overspending on Amazon Advertising
53:24 Evaluation of TikTok
57:13 Assessing TikTok's Audience Trust
59:07 Complexity and Uncertainty in Geopolitics
01:04:43 Handling the Unknown in Business
01:05:38 Geopolitical Considerations
Summary:
In this episode, the Operators discuss various topics including Tapestry's earnings, the Amer Sports IPO, Shopify's price increase, and the effectiveness of TikTok as a marketing platform. They analyze the financial performance and growth potential of Tapestry, a well-run business in the accessories industry. The Operators also share their thoughts on Amer Sports' house of brands and the challenges of being an outdoor brand in a recession. They debate the impact of Shopify's price increase on businesses and the value it provides compared to other platforms. Finally, they discuss the view-through nature of TikTok and its potential as a search engine. The conversation covers topics such as overspending on Amazon advertising, the evaluation of TikTok as an advertising platform, assessing audience trust on TikTok, the complexity and uncertainty in geopolitics, and handling the unknown in business.
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00:00 January Performance
03:06 International Expansion
06:23 Competitor Challenges
11:31 The Rise and Fall of Brands
19:01 Surprising January Results
22:03 International Market Opportunities
32:00 Inventory Shortage
38:54 Scaling and Customization Challenges
39:28 Using Pre-Orders to Manage Demand
40:13 Scarcity as an Asset
41:46 Expanding to International Markets
42:16 Leveraging Scarcity for Higher Margins
45:13 Conditioning Customers to Act Quickly
Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean.
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Episode 41
Summary
The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without understanding their context. They also discuss the timing of expanding into new markets and the challenges of measuring success. The episode concludes with insights on learning from aspirational competitors and the importance of taking big swings in business.
Chapters
00:56 Thinking About Competition
07:51 Competition in Red Ocean Industries
09:24 Learning from Competitors
11:41 Competing in Growing Categories
15:49 Share of Wallet and Running Your Own Race
20:14 Avoiding the Trap of Imitation
23:46 Understanding Competitors' Strategies
28:31 Competitors as a Tailwind
32:20 Disruptive Growth and Timing
36:50 Expanding into New Markets
38:43 Specialization and Omni-Channel Approach
43:11 The Challenge of Measuring Success
45:41 The Importance of Product Innovation
49:35 The Combination of Competitive Advantages
54:05 Learning from Aspirational Competitors
56:36 Paid Ads and Focusing on A-Plus Projects
59:02 Avoiding Busyness and Taking Big Swings
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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
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00:00 Enhancing customer experience through digital merchandising planning.
10:44 Seasonal merchandise crucial for successful wholesale strategy.
12:55 Research shows too many options can overwhelm.
20:32 Omnichannel complexities and retail trade-offs.
25:38 Exclusive SMU unit requires strategy.
29:50 Business adaptability leads to changes and growth.
38:15 Align products with brand message for success.
44:08 Merchandizing and brand building define company values.
46:29 Capitalizing on chance, seizing marketing opportunities.
51:11 Improving drop strategy based on consumer demand.
01:01:08 Stick to core competency, expand strategically.
Operators Exclusive Slack:
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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
Powered By:
Fulfil.io.https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
00:00 The Importance of Taking Time Off03:27 The Productivity Hack of Taking Space05:05 Defining Productivity for Different Roles10:18 The Lion Work Ethic12:20 The Value of Planning and Prioritizing13:53 The Importance of Delegating and Empowering Others19:27 Differentiating Between Where and Why vs. What and How22:30 The Potential of TV Advertising24:14 Exploring Different Top-of-Funnel Sources27:37 The Role of Owned Retail in Top-of-Funnel Awareness29:15 The Limitations of Podcasts as a Top-of-Funnel Channel31:29 The Potential of Out-of-Home Advertising35:20 The Impact of Retail Stores on Top-of-Funnel Awareness37:01 The Importance of Branding and Credibility38:46 The Value of Short-Form Content for Social Media43:41 The Power of Owned Content and Content Production46:12 The Importance of Social Media Content49:24 Determining the Budget for Content Production51:39 The Role of Content Production in Success51:59 Finding the Right Balance of Creative Content52:08 The Challenge of Content Saturation54:30 The Impact of Ads on Brand Performance55:20 The Importance of Storytelling in Advertising56:23 Strategic Advertising Approaches57:13 Market Penetration and Brand DominationThe conversation covers the importance of taking time off, the productivity hack of taking space, defining productivity for different roles, the value of planning and prioritizing, differentiating between where and why vs. what and how, the potential of TV advertising, exploring different top-of-funnel sources, the impact of retail stores on top-of-funnel awareness, the power of owned content and content production, and the importance of finding the right balance of creative content. The conversation explores various aspects of advertising and content creation, including the challenge of content saturation, the impact of ads on brand performance, the importance of storytelling in advertising, strategic advertising approaches, market penetration and brand domination, appreciation for knowledge, creating fake clips for advertising, determining ad spend and content investment, improving podcast production quality, and sponsorship and customer satisfaction.Operators Exclusive Slack:https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAIn the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operators
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00:00 Introduction and Importance of Inventory Management01:24 The Complexity of Inventory Management03:20 Factors Affecting Inventory Risk05:27 Time-Based and Seasonal Inventory Risks07:23 Product Market Fit and Specificness as Inventory Risks09:15 The Financial Engineering Aspect of Inventory10:04 The Impact of Inventory on Lending and Credit13:15 The Importance of Managing Downside in Inventory15:32 The Risks of Overstocking and Understocking19:09 The Impact of Macro Factors on Inventory21:25 The Ideal Size and Growth of a Business23:52 The Importance of Operating Paranoid and Planning for Risk27:26 Considering the Competitive Landscape in Inventory Management32:51 The Risks of High Growth and the Ideal Size for a Business37:08 The Impact of Category Risk on Inventory40:32 The Role of Domestic Manufacturing in Resilience and Growth42:17 The Importance of Brand and Speed43:11 The Advantage of Customizable Products and Agility44:12 Taking Shots on Goal and the Role of Domestic Manufacturing45:16 The Impact of Speed and Global Logistics46:14 Scaling Up with Domestic Manufacturing47:13 The Challenge of Inventory Management48:44 Cutting Inventory and Making Decisions50:07 Expanding Manufacturing into New Markets51:33 The Structural Advantage of Established Businesses52:57 Recycling and Upcycling Inventory56:03 The Reality of Destroy and Field58:07 Being Analytical and Unemotional about Inventory01:02:15 Intentionality, Preparation, and ConsistencyOperators Exclusive Slack:https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Operators Job Board:https://operators.niceboard.coIn the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsVisit Our Website: https://www.9operators.com/SummaryThis episode discusses the importance of inventory management and the risks associated with it. The conversation covers various factors that affect inventory risk, including time-based risks, seasonal risks, and product market fit. The financial engineering aspect of inventory is also explored, highlighting the impact of inventory on lending and credit. The discussion emphasizes the need to manage downside in inventory and the risks of overstocking and understocking. The impact of macro factors on inventory and the ideal size and growth of a business are also discussed. The episode concludes with a focus on the role of domestic manufacturing in resilience and growth. In this episode, Mike Beckham and Matt Bertulli discuss the importance of brand and speed in driving excess returns. They explore the advantage of customizable products and agility in the market. They also delve into the role of domestic manufacturing in taking more shots on goal and scaling up with successful products. The conversation highlights the challenges of inventory management and the need to make decisions when inventory becomes heavy. They also touch on the potential for expanding manufacturing into new markets and the benefits of recycling and upcycling inventory. The episode concludes with a focus on the importance of being analytical and unemotional about inventory and the need for intentionality, preparation, and consistency in business operations.
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Operators Bonus Episode
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00:00 Introduction and New Year's Celebration01:29 Annual Planning and Quarterly Execution03:17 Purpose and Use of Reporting
08:36 The Role of CEOs in Reporting10:58 Expectations for 2024 in the DTC Industry19:31 The Nature of Human Behaviour and Risk24:47 Review of E-commerce Performance in 202329:23 Expanding Target Audience and Design35:14 Targeting Niche Audiences38:44 New Stuff, New Places, New People41:10 Generating Demand and Acquiring New Customers42:49 Conversion Rate for New Categories44:13 Building a Product Line for Acquisition47:05 Short-Term vs Long-Term Thinking50:34 Launching Watches and Product Iteration52:08 Expanding Global Presence53:29 Stop Focusing on Exits and Run Your Business55:10 Returning to Bootstrapping Principles57:23 Reevaluating the Company's Direction58:03 Excitement for the Year AheadOperators Exclusive
Slack:https://join.slack.com/t/9operators/s...
Operators Job Board:https://operators.niceboard.co
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
Powered By:Fulfil.io.
https://bit.ly/3pAp2vu/
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
Follow us on Twitter:
Sean (Host) / @seanecom
Jason (Host) / @jasonpanzer
Matt (Host) / @mbertulli
Mike (Host) / @mikebeckhamsm
Finn (Producer) / @finn_radford
Northbeam (Partner) / @northbeam
Fulfil.io (Partner) / @fulfilio
Sendlane (Partner) / @sendlane
We Rise Together.
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This is a special unreleased episode. The third show ever recorded by the Operators.
(00:00) Introduction and Appreciation(01:57) The Effectiveness of Facebook Ads(03:35) The Role of Other Advertising Platforms(06:11) The Importance of In-Market Demand(08:17) The Debate: Remote vs. In-Office Work(17:03) Advantages of In-Office Work(21:23) The Challenges of Hybrid Work(25:35) The Future of Work: Remote or In-Office?(32:14) The Long-Term Trend of Work from Anywhere
Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
We Rise Together.
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