Afleveringen
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Information gain… whether or not you’ve heard the term, it’s a need-to-know for every SEO. Gray Dot Co co-hosts Tory Gray, Sam Torres, and Begum Kaya are joined by Clearscope co-founder Bernard Huang, who has a few opinions on the topic.
We’ll cover what information gain is, why and how Google is using it, and what it means for different types of content. You’ll learn why this concept is only going to become more important in SEO and how you can use it to come out a winner in a time of search engine flux.
03:29 - What is information gain and why does it matter to Google?
11:20 - What are the tools or frameworks that you use to measure or set benchmarks for information gain on a content level?
25:06 - What’s one actionable recommendation for how sites can take advantage of Information gain?
28:40 - Why is ranch style SEO a good content framework in an information gain world?
35:00 - Addressing the “longer content is quality content” myth
After the episode, go to thegray.company/opinionated-seo-opinions to check out more from the series or send us any questions.
And don't forget to follow us for all things SEO!
Gray Dot Co (https://www.linkedin.com/company/graydotco/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)
#SEO #SEOcontent #Content #InformationGain #SEOAMA #OSEOO #RanchStyleSEO #GoogleSearch #Google -
Join us for another episode of Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we’re dealing with as SEOs right now.
Host Sam Torres discusses structured data and its continued value for SEO with Anne Berlin and Emilia Gjorgjevska. This conversation was originally sparked by a thread in the Women in Tech SEO Slack community by Brenda Malone.
Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).
Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
#SEO #SEOAMA #OSEOO -
Zijn er afleveringen die ontbreken?
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Welcome back to Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we’re dealing with as SEOs right now.
Host Sam Torres along with moderator Begum Kaya (Tory couldn’t make it 😔) join Segun Adeniyi (https://www.linkedin.com/in/segunadeniyi), Senior SEO Strategist at Critical Mass, to discuss all things AI, strategy, ethics, and where SEO is going in the future!
We welcome your questions and insights - reach out to us at: https://thegray.company/ask-seo-questions.
Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).
Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)
#SEO #SEOAMA #OSEOO -
Welcome back to Opinionated SEO Opinions, where today's focus shifts to the perplexing world of SEO traffic drops. Hosts Tory Gray and Sam Torres, along with moderator Begum Kaya, are sans guests as they share expert insights and experiences from the trenches of SEO traffic investigations—a subject both near and dear to our hearts and a frequent challenge we navigate alongside our clients at The Gray Dot Company.
From the initial steps of verifying a traffic drop to the nuanced analysis of potential culprits, we cover the gamut of strategies and considerations necessary for a comprehensive SEO investigation.
Here’s a sneak peek into our discussion:
01:07 - When a website experiences a sudden drop in traffic, what are the first areas you check for potential issues, and why?
07:04 - What are some often overlooked technical factors that could cause traffic drops?
16:38 - What about off-site factors?
24:01 - What are some of the main or underutilized SEO tools or software that can provide unique insights into traffic losses?
30:10 - Based on your experience, what's the best piece of advice you'd offer to someone facing unexplained traffic drops?
This episode is a must for SEO professionals, digital marketers, and anyone interested in the dynamics of search engine visibility and performance. Join us as we explore the intricacies of SEO traffic investigations, offering practical advice and innovative perspectives to navigate this challenging aspect of digital marketing.
We welcome your questions and insights on SEO traffic drops or any SEO-related topics. Reach out to us at: https://thegray.company/ask-seo-questions.
Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).
Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)
#SEO #SEOAMA #OSEOO #TechSEO #SEOTrafficInvestigation #TrafficDrop -
Let’s discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment.
This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market.
Here’s a quick peek at some of the topics we cover:
04:33 - How do you approach building a strategy as an SEO Product Manager? 08:25 - How do you get high-quality input from stakeholders that are new to the process?14:50 - How do you facilitate collaboration between the Marketing, Product & Engineering teams?
21:55 - What kind of systems do you use to prioritize what's on your roadmap? How do you decide what's most impactful?
28:06 - How do you handle a project that requires development to set up the test?
30:57 - How do you measure the success of your roadmap?
37:03 - What are your biggest product management fails?
Feel free to send us your questions on this (or future!) episodes at: https://thegray.company/ask-seo-questions.
Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for access to all of our SEO hot takes.
Don't forget to follow our panelists for more SEO and product management wisdom:
Gus Pelogia (https://twitter.com/pelogia)
Heather Andrews Kaeowichien (https://www.linkedin.com/in/marketingheather/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
#SEO #SEOAMA #OSEOO #TechSEO #ProductManagement #SEORoadmaps #GoogleSearch -
Meaningful technical SEO optimizations can have many moving parts, but migrations are among the most robust projects that roll out under an SEO’s watch. Beyond the significant impact it can have on the site, a migration also requires lots of collaboration between devs, SEOs, and key stakeholders.
So how should SEOs approach migrations, in terms of communicating key SEO considerations, ensuring they’re accounted for in the rollout, and addressing any potential fallout in terms of KPIs? We were lucky enough to sit down with Nikki Halliwell (https://www.nikkihalliwell.com/), Founder of Tech SEO Audits, to chat through the ins and outs of managing migrations as an SEO.
Here are some of the key questions we address:
02:25 - What are some of the most common issues that pop up with different types of migrations?
07:40 - What have you found most successful in collaborating within and across teams to execute migrations?
12:06 - How do you accommodate changes and shifts in the migration timeline?
21:08 - What are the questions and considerations you pose to clients who are considering a migration?
30:42 - We focus a lot on issues when it comes to migrations, but what are some of the potential positives for SEO?
38:34 - How do you go about investigating and resolving organic traffic or conversion loss resulting from a migration?
We’re here to answer any questions you might have after watching. Shoot them our way at https://thegray.company/ask-seo-questions.
We also share plenty of SEO tidbits on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Give us a follow to get them hot off the press and in your feed!
Looking for more perspective from our panelists? Be sure to follow:
Nikki Halliwell (https://twitter.com/NikkiRHalliwell)
Tory Gray (https://twitter.com/torylynne)
Begum Kaya (https://twitter.com/begumkayaSEO)
#SEO #SEOAMA #OSEOO #TechSEO #SEOOptimization #SiteMigration #GoogleSearch -
Coding can feel a little intimidating — so much so that it sometimes scares people away from pursuing technical SEO as a focus. But wait just a minute, do you even need to know how to code to be a technical SEO? Shockingly, we have a few opinions. As does our wonderful guest host, Kristina Azarenko.
In this episode, she’ll join us to take a stand on what an SEO should know and do to work more effectively with developers:
03:34 - What coding knowledge makes up a solid foundation for technical SEOs? (Do they need to understand code or know how to code?)
09:24 - In your career, what has been most successful when collaborating with devs to tackle ambitious technical SEO projects?
18:33 - How should SEOs think about communicating value, LOE, etc. to product and engineering teams?
21:50 - How does team/org structure play into successful collaboration with devs for in-house SEOs?
28:07 - What are some things organizations and freelance SEOs can do to foster more effective collaborations between parties?
What are your thoughts or questions coming out of this episode? We’re all ears at https://thegray.company/ask-seo-questions.
While you’re waiting for next month’s episode, you can also check us out on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for daily nuggets of knowledge regarding all things SEO.
And make sure to follow our panelists, they’re sharing insights on the regular!
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Kristina Azarenko (https://www.linkedin.com/in/kristinaazarenko/)
#SEO #SEOAMA #OSEOO #TechSEO #TechnicalSEO #Marketing #GoogleSearch -
Join us for a special edition of #OpinionatedSEOOpinions where we address an article recently published on The Verge that discusses the SEO industry at large. Tory Gray and Sam Torres of Gray Dot Company are joined by Petra Kis-Herczegh and Crystal Carter to review why the industry is reacting how it is, what the article got right, and where the article fell short.
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It takes a special kind of SEO marketer to excel at link-building. Luckily, we have three in this episode! Join us as we link up with Greg Heilers (Jolly SEO), Morgan Taylor (Jolly SEO), and Debbie Chew (Dialpad) to dive into the world of modern link-building.
Any SEO who has experience building links knows that growing quality referrals at scale isn’t just resource-intensive, it requires a work-smarter-not-harder approach. In that spirit, our panel of experts will share some of the secrets that they use to build relationships and drive success. We’ll cover:
02:37 - Which tactics or approaches are working for you today?
06:16 - What are some of the strategies or process shortcuts that cut down work in what is traditionally a resource-intensive SEO discipline?
14:15 - Are there certain types of backlinks that you’re seeing drive more success?
19:19 - Where do PR placements & no-follow links fit into the link-building conversation?
27:57 - What's the biggest challenge that SEOs are facing with link-building today?
Have some questions after tuning in? We’d love to answer any related questions you submit at https://thegray.company/ask-seo-questions.
You can also follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for a steady stream of resources, opinions, and insights regarding all things SEO.
That goes for all of our panelists too!
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Debbie Chew (https://www.linkedin.com/in/debbiechew/)
Greg Heilers (https://www.linkedin.com/in/gregheilers/)
Morgan Taylor (https://www.linkedin.com/in/morgan-taylor-030712147/)
#SEO #SEOAMA #OSEOO #LinkBuilding #Backlinks #DigitalMarketing #GoogleSearch -
Welcome to a special collaboration episode with our friends at The SEO Mindset (https://theseomindset.co.uk/), in which we’ll share opinions about a topic that’s as timely as ever: change.
Marketing is very much a moving target, and SEOs can feel that pressure as much as anyone. So with all the chat around AI upending search, we decided it’s time to take a step back and ground ourselves. Because let’s be honest, if you’ve been in the industry for a while, you’re probably no stranger to endless (com)motion!
Along with our special co-hosts Sarah and Tazmin, we’ll chat about whether or not the change we’re seeing now feels different than big shifts in the past. Plus, we’ll talk through tips and perspectives for embracing - and even capitalizing on - a landscape in flux.
02:22 - How do you stay on top of changes in the industry and adapt to them as they happen?
08:34 - How do you go about keeping other stakeholders in the loop regarding industry changes? What do you choose to communicate (or not) and when?
19:38 - How important are industry support systems and communities in facilitating growth and navigating change?
25:33 - How do you feel like the current climate and conversation around AI are like or unlike major changes that have impacted SEO in the past?
40:32 - If you could go back and give yourself one piece of advice when you were just starting out, what would it be?
Did these opinionated opinions spark some questions? We’d love to answer them - along with any other SEO questions - at https://thegray.company/ask-seo-questions.
We also have plenty more opinions, which you can get in your feed by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).
And don’t miss out on the steady stream of insights you’ll get from any one of our hosts!
Gray Dot Co:
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
The SEO Mindset:
Sarah McDowell (https://twitter.com/sarahmcduk)
Tazmin Suleman (https://twitter.com/SulemanTazmin)
#SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #GoogleSearch -
What a treat! In this episode, we’re joined by special guest Daniel K. Cheung, an SEO educator and advisor known for his unique ability to make the complex seem simple — especially structured data. Tune in as we dive into the growingly important topic of schema with an added emphasis on scale.
04:45 - What does the initial discovery and audit phase look like for schema implementation?
07:45 - What types of creative approaches or software solutions come into play when implementing schema at scale?
25:05 - Are there any common shortfalls within schema implementation to steer clear of because of potential issues downstream?
37:28 - What are nuances worth noting that are specific to schema implementation for SaaS products?
40:39 - What's been the biggest challenge or obstacle you've faced in structured data implementation?
Still have structured data questions after watching? Send them our way - along with any other SEO questions - at https://thegray.company/ask-seo-questions.
If you enjoyed this episode, we have plenty more opinions! Get them in your feed by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo).
And don’t miss out on the steady stream of insights you’ll get from any one of our hosts:
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #SEOAudit #TechnicalSEO #StructuredData #googlesearch
If you're looking for resources referenced in the episode, check out: https://thegray.company/blog/oseoo-e18-opinions-about-scaling-schema -
New episode, new opinions! Join us as we host the one and only Montserrat Cano for a wealth of SEO insights from her extensive experience leading international teams, projects, and strategies.
Here’s what we’ll cover in this chat all about technical SEO considerations for international sites:
01:48 - Which multilingual strategies do you prioritize and how do you implement them from a technical perspective?
09:52 - How do you approach project management for international technical SEO initiatives?
14:10 - What kinds of things do you look at to qualify whether an internationalization project could help support sales growth?
16:58 - How do international site migrations look different from the average site migration?
20:45 - How will AI impact SEO for international websites, specifically with an emphasis on elements such as translation, internationalization, and overall quality?
29:26 - Do you have any tips on how to find linguists and translators for internationalization projects?
If you have any #SeoQuestions after watching, we’re all ears (and opinions) at https://thegray.company/ask-seo-questions!
Or, you can keep a pulse on all things SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo).
And don’t forget, our team tweets a steady stream of insights from their own accounts too!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #SEOAudit #TechnicalSEO #WebsiteAudit -
We’re back for another episode of hot SEO takes! This week, we’re chatting all about technical SEO audits with two fantastic guests: Patrick Hathaway, Director at Sitebulb (https://sitebulb.com/), and Areej AbuAli, founder of Crawlina (https://www.crawlina.com/) and the Women in Tech SEO community (https://www.womenintechseo.com/.)
Here’s what we’ll cover as we dig deep into insights for executing and sharing a well-prioritized, stakeholder-friendly technical audit:
1:02 There are many approaches to technical SEO audits — what’s your definition?
8:13 What’s the best way to prioritize the issues and opportunities you discover?
11:59 How do you tailor your audit for product and development stakeholders to meet their needs?
26:01 What’s your best tip for helping a technical SEO audit stand out?
Have burning #SeoQuestions? You can always drop us a line at https://thegray.company/ask-seo-questions!
We have plenty of opinions outside of YouTube, too! Get in on the convo by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo).
Plus, don’t forget to check in with our team panelists on Twitter for a steady stream of SEO know-how:
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #SEOAMA #OSEOO #DigitalMarketing #SEOAudit #TechnicalSEO #WebsiteAudit
Meta Description: In this episode of burning insights, we’re chatting all about leveling up technical SEO audits with expert guests Patrick Hathaway and Areej AbuAli. -
In this episode of Opinionated SEO Opinions™, Toshi Jones (https://www.linkedin.com/in/toshijones) and Ben Dankiw (https://ca.linkedin.com/in/brdankiw) join The Gray Dot Company team to chat strategic content SEO and paid promotions.
Here’s what we cover in this episode full of insights on the interplay of content, PPC, and SEO:
1:27 When does paid promotion of strategic content make sense?
6:35 When do you use paid distribution tactics in the lifecycle of individual content pieces?
10:51 How does seasonality affect paid promotions for a content piece?
12:48 Which paid channels are you experimenting in and which combinations have been most successful?
29:08 Do you use Twitter ads to get a content piece in front of users at a specific time?
37:15 What are the key motivations for experimenting with YouTube in new ways?
If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions!
Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), for fresh takes on the evolution of SEO and insights into our most recent work.
You can also reach out to our team panelists on Twitter and pick up the convo where we left off!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #SEOAMA #OSEOO #ContentSEO #SEO&PPC #DigitalMarketing #ContentSEO #PPC #PaidChannels #PaidDistribution -
This episode of Opinionated SEO Opinions focuses on people management and SEO with two brilliant guests, Glenn McMurry (https://www.linkedin.com/in/glen-mcmurry-2b69011b/ ), Director of Organic Acquisition at Bumble, and Areej AbuAli (https://www.linkedin.com/in/areejabuali/), Founder of Crawlina (https://www.crawlina.com/) and Women in Tech SEO (https://www.womenintechseo.com/).
Our guests shared their insights on being a part of various team structures and navigating the challenges that come as an SEO moves up the career ladder. Here are the questions covered in this episode:
03:02 Q1: What team structures have you been a part of? What did the team dynamics look like, and what worked/didn’t, in your experience?
20:53 Q2: What are the biggest challenges when moving from independent contributor to management? How do you move from SME to Manager with minimal pain?
32:27 Q3: How do you manage teams where you don’t have personal experience as an SME in that field?
37:52 Q4: What recommendations do you have for getting managerial buy-in to grow the SEO team?
41:38 Q5: Do management best practices differ for remote SEO teams? How?
If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions
And don’t forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), and don’t miss out on our insights.
You can also find us with the following Twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #SEOCareer #SEOAMA #PeopleManagement #SEOPeopleManagement #SEOTeams #SEOManager -
In this episode of Opinionated SEO Opinions with Renee Girard (https://www.linkedin.com/in/reneegirard/), Associate Director, SEO at Crate & Barrel and CB2 Brands (https://www.crateandbarrel.com/), we discussed growing and changing eCommerce SEO requirements, how close contact with the product team can be leveraged and SEO process to get ready for the Black Friday campaigns.
Here is what we covered in this episode full of insights for eCommerce, evolving search landscapes, and enterprise SEO:
1:57 What’s your favorite part of your job as an eCommerce SEO?
4:15 On the other side, what’s the hardest part of your role as an eCommerce SEO?
9:25 What, if anything, is different or more challenging about eCommerce this year (or recently) vs. historically?
16:28 How is Google evolving search intent (intentionally or unintentionally)?
24:04 How are you taking action to combat changes to the eCommerce landscape?
If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions
Follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), get the newest industry news we are curious about and the recent things we’re working on.
You can also find us with the following Twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #SEOAMA #OSEOO #eCommerceSEO #ProductSEO #In-HouseSEO #EnterpriseSEO #BlackFriday #bfcm -
Another episode of Opinionated SEO Opinions is here, where the Gray Dot Company team discusses the day-to-day life of an enterprise in-house SEO with all its transparency with Paige Ford (https://twitter.com/pgfrd) of Netflix (https://twitter.com/netflix).
This episode covers multiple angles of SEO & content strategy from communication with stakeholders to prioritization, the involvement and co-operation of other teams in SEO processes to top tips for in-house enterprise SEOs and using SEO as a research tool to help other teams in the organizations. We also mentioned The Pace Layers of SEO (https://newsletter.seomba.com/p/pace-layers-of-seo) by Tom Critchlow (https://twitter.com/tomcritchlow) on defining SEO success and how providing SEO value for in-house SEO teams as SEO agencies may vary from one project to another.
With tons of insight, it’s going to be a fun ride, so buckle up everyone!
1:24 What does the day-to-day life of an enterprise in-house SEO’s life look like?
3:48 What team are you embedded on? How does being on different teams influence the success of the SEO team?
6:37 What’s the most interesting “SEO Fire” you’ve helped put out?
11:45 How do you prioritize your work? How do you get a budget and buy-in?
15:10 Do you have any tips for context switching when talking to different teams?
17:38 How do you tailor your communication around SEO concepts when talking to different stakeholders (e.g. engineering, product, and marketing?)
21:21 What kinds of projects are you exploring with your data science team that can overlap with SEO?
21:41 Does your role involve internal search optimization and strategy?
23:22 What team should SEO be embedded on to maximize success?
26:58 How can enterprise SEO teams work successfully with SEO agencies?
34:20 What tips do you have for In-house Enterprise SEOs?
35:47 How do you gain allies across the organization? Does bribing engineering teams actually work?
If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions
Follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo) , get the newest industry news we are curious about and the recent things we’re working on.
You can also find us with the following twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #SEOAMA #OSEOO #EnterpriseSEO #ProductSEO #In-HouseSEO #ContentSEO #DigitalMarketing #InternalSearch #DataSEO #SearchData #SearchMarketing #SEOSuccess -
In this episode of Opinionated SEO Opinions, we are joined by Lazarina Stoy (https://twitter.com/lazarinastoy, https://lazarinastoy.com), the queen of Machine Learning for SEO.
Lazarina helps us shed light on how machine learning models can be used for SEO tasks, how to choose the best model for a particular use case, how AI and ML are different, and more. Give this exciting episode a listen and submit your SEO questions at https://thegray.company/ask-seo-questions to get them featured on our next episode with a shout-out.
02:34 What's the difference between machine learning (ML) and artificial intelligence (AI)?
11:45 How do you choose the right machine learning models for specific SEO tasks?
18:26 How can we use machine learning to find schema types for a website & implement them? From Lidia Infante, Senior SEO Manager at Sanity.io (https://twitter.com/LidiaInfanteM)
25:47 How can we easily use machine learning for redirect mapping in SEO? From Anett Pohl, Senior SEO Manager at Aroundhome (https://twitter.com/stress_particle)
27:40 How can we use machine learning to identify, generate and answer FAQs? From Anett Pohl, Senior SEO Manager at Aroundhome (https://twitter.com/stress_particle)
34:42 How much time do you spend building and testing machine learning models vs. evaluating the output?
Here are some useful links related to this episode:
Haystack- open source NLP framework: https://github.com/deepset-ai/haystack
Schema App: https://www.schemaapp.com/
How WordLift uses GPT-3 in terms of generating descriptions for products: https://wordlift.io/it/academy-entries/transformers-seo/
Jarvis: https://jarvisml.com/
GPT-J: https://huggingface.co/docs/transformers/model_doc/gptj
The big discussion on how fast legislation is moving in relation to the developments in machine learning: https://arxiv.org/pdf/2011.09926.pdf
This episode contains special shoutouts to Lee Foot (https://twitter.com/leefootseo), Danny Richman (https://twitter.com/DannyRichman), Greg Bernhardt (https://twitter.com/GregBernhardt), Francis Angelo Reyes (https://www.linkedin.com/in/fa-reyes/), and Andrea Volpini (https://twitter.com/cyberandy) for their contributions to the industry on machine learning and AI.
Don’t forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaseo)
Gray Dot Co (https://twitter.com/graydotco)
#SEO #DigitalMarketing #SEOAMA #MachineLearning #ML #AI #AIContent -
Welcome to another episode of Opinionated SEO Opinions, where the international team at The Gray Dot Company addresses International SEO challenges with Nadia Mojahed.
Nadia is digital SEO consultant based in Geneva, Switzerland who has a diverse background in the industry. Having experienced different fields from WordPress web development to brand marketing to international SEO and more, she joined us to shed light on how she approaches international SEO challenges. Make sure to check out Nadia on Twitter (https://twitter.com/seotransformer)
- 3:03 What are practical ways to approach budget & prioritization for translation projects with multiple languages?
- 7:02 How to prioritize content optimization across languages with a limited budget?
- 10:28 How do you approach a client that wants to scale content to a tremendous amount of languages without the proper trans-creation, curation and budget? Or how do you convince them otherwise?
- 15:55 How to approach localized keyword research for small countries with limited search volume, especially in niche fields?
- 21:13 How to successfully exit an international market?
Since we have amazing stuff cooking up in the kitchen, make sure to submit your #SEOquestions to https://thegray.company/ask-seo-questions
Also don’t forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo) , and don’t miss out on our insights.
You can also find us with the following twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )
#SEO #DigitalMarketing #SEOAMA #InternationalSEO #Translation #Transcreation #Localization #KeywordResearch #InternationalMarkets #BudgetSEO #Prioritization
#ExitStrategy - Laat meer zien
