Afleveringen
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In my most recent interview, I was just joined by Dan Griffis, an industry veteran and the President of Global Partnerships at Oak View Group (OVG).
OVG's mission is to be a positive disruption to business as usual in the sports and live entertainment industry. Global Partnerships specifically thrives on connecting world-class sport and entertainment properties with world-class brands. The division has sold over $1B in venue naming rights over the past year spanning Seattle's New Climate Pledge Arena in partnership with Amazon and New York's UBS Arena, among others.
Dan and I chat about OVG's structure and capabilities, his experience working with Amazon to build Climate Pledge Arena, the recent trend of larger stadium districts, greater community access, and its impact on potential innovations in sponsorship. We end off with some advice concerning the sports & entertainment that you won't want to miss.
Enjoy! 💼 🎥 ✏️
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Chicago baseball broadcasting legend Len Kasper joins the show to discuss his career path in sports broadcasting, the impact of technology on the profession, and how he prepares to call a matchup. We'll also dive into his experience calling games remotely amid the COVID-19 pandemic and recent move across town, from the Cubs TV booth to the White Sox Radio broadcast, along with the best moments he's called and more. Please like and subscribe if you're a fan of this content!
Enjoy! 💼 🎥 ✏️
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Zijn er afleveringen die ontbreken?
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Episode 7 features a special guest in Justin Toman, Head of Sports Marketing at Pepsi. A fourteen-year veteran at the company, he oversees all of its sports investments and marketing including all league, team, media and athlete partnerships with the task of delivering PepsiCo’s long term sports strategy and break-through sports marketing platforms across all beverage brands.
We discuss his reaction to the sports world shutting down amid the global pandemic, tapping into athletes for marketing reach, the company's RISE partnership, Pepsi Super Bowl Halftime Show and much more.
Enjoy! 💼 🎥 ✏️
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The second half of my conversation with brand marketer and advertiser, Marcus Collins. He's done it all, from leading digital strategy for Beyoncé to introducing State Farm's Cliff Paul to the world. Adage and Crain's 40 under 40 recipient and a true intellect. We chat through his work on State Farm's Chris/Cliff Paul advertising, the 'Hello Brooklyn' campaign the New Jersey Nets utilized when moving to Brooklyn, and McDonald's collaboration with rapper Travis Scott.
Enjoy! 💼 🎥 ✏️
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Out now is the first half of my conversation with a young star in the brand marketing and advertising space, Marcus Collins. He's done it all, from leading digital strategy for Beyoncé to introducing State Farm's Cliff Paul to the world. Adage and Crain's 40 under 40 recipient and a true intellect. A few of the concepts we cover include the science behind consumer engagement, ideas of niche and mainstream, and brand activism.
Enjoy! 💼 🎥 ✏️
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Chicago Bulls play-by-play radio voice Chuck Swirsky is in the (virtual) house to finish off our conversation. We talk through radio broadcasting in this day and age, take a quick look at the future of the Bulls, highlight the collaboration between a play-by-play broadcaster and analyst and cap off with Chuck's favorite memories and phrases he's coined throughout his career.
Enjoy! 💼 🎥 ✏️
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Happy NBA Draft day!
Very excited to release Part 1 of my conversation with the longtime and renowned radio play-by-play voice of the Chicago Bulls, Chuck Swirsky.
Key highlights...
Calling Chicago Bulls games prior to the Jordan era Michigan's Fab 5 and its impact on the college basketball space Broadcasting college hoops vs. the NBA The evolution of the NBA from a player-marketing standpointEnjoy! 💼 🎥 ✏️
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Check out Part 2 of my conversation with David Herman, a partner manager at Twitter Sports.
Key highlights...
- Twitter Sports' work in the high school and lower-level college spaces
- What makes Twitter unique compared to other social media
- Brands, leagues and teams to look out for on the platform
- Can't miss sports moments on Twitter
- The best beef we've seen on the site
Enjoy! 💼 🎥 ✏️
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Happy Friday and Halloween weekend! Check out Part 1 of my conversation with David Herman, a Partner Manager at Twitter Sports. Key highlights...
- The role of Twitter Sports in the social media landscape
- What makes Twitter the "World's Best Sports Bar"
- Twitter Sports' value during the pandemic
- Athletes on Twitter
Enjoy! 💼 🎥 ✏️ -
Check out part 2 of my interview with Janet Marie Smith, the SVP of Planning and Development for the Los Angeles Dodgers. Key highlights...
- Dodger Stadium renovations
- Dynamic of fans having access to athletes in stadiums
- Changing viewing habits and the importance of social gathering spots within stadiumsEnjoy! 💼 🎥 ✏️
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I'm joined by special guest Janet Smith, the SVP of Planning and Development for the Los Angeles Dodgers. We chat through her 30 years of experience across MLB organizations, including leading a major renovation of the historic Fenway Park and the transformation of Atlanta's Centennial Olympic Stadium into Turner Field, longtime home of the Braves.
Enjoy! 💼 🎥 ✏️
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I'm joined for part 2 by special guest Jon Paley, founder and managing partner of The Vault, a sports advertising agency and full-service production house based in NYC. We chat through a couple of Jon's favorite experiences on set with athletes and talents, marketing surrounding the college football and gambling industries, the power of TikTok and more.
Enjoy! 💼 🎥 ✏️
