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ยท Scale when it's working
ยท Learn how to hire and make "smart investments" into people
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https://optimizetoconvert.com/
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https://optimizetoconvert.com/
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https://optimizetoconvert.com/
ยท Expanding your 'menu'
ยท Focus on the relationships and the long term
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ยท How we prepare ahead of time for periods of scale
ยท The 3 best ways we've found for cashflow boosting
ยท What to avoid
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https://optimizetoconvert.com/
ยท Exactly how we approach hiring
ยท What characteristics make the best people
ยท What to avoid
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ยท One of the best shows this year
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ยท Preparing on Sunday evening is helpful for the upcoming week
ยท Consolidate a weekly goal target list each Monday
ยท LeadsCon was a very good show this year (very glad we went to Chicago)
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ยท The largest periods of growth have usually been the largest periods of "risk"
ยท Here are a few tips in this podcast on how to avoid getting "no paid" by advertisers
ยท Calculate everything strategically
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ยท Upcoming trade shows this year - Let's meet at LeadsCon Chicago
ยท How to work a trade show
ยท Strategy - "other affiliates" business cards
ยท Does anyone else recommend a good November/ December trade show this year?
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ยท Leverage other people's time and other people's money (OPT / OPM)
ยท Get clients to pay faster
ยท Work as if anything could fall apart (at anytime)
ยท Way overshoot - It's better to overshot then risk failure
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ยท You must be challenged on a daily (or at least weekly basis)
ยท Get around people that challenge you
ยท Do whatever it takes to surround yourself with higher income earners
ยท Build up your team (Always be looking to improve your team)
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Structuring a media buying team
ยท Pressure and stress in your business could be a good thing for a Breakthrough (our Coronavirus crash story)
ยท Hire only the best
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ยท True Full-time Team Members are important
ยท Don't build a "freelance" only team
ยท Hire the most important roles first - that free up a lot of your low level time
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ยท Write a goal down and set the bar 30% - 80% higher then your comfort zone
ยท Don't chase unrealistic dreams, in unrealistic time frames
ยท Set the next goal the second the first goal is achieved
ยท Rinse and repeat this process
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