Afleveringen
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Join the conversation on Substack! https://photobusinesshelp.com/substack
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Audrey and Natalie talk about one of our sponsors, Pic-Time, and how it can help you make a loooot more money in your photo business!
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG: https://www.instagram.com/photobizhelp/
💙 Join our FB group HERE!
🌿 https://photobusinesshelp.com/blog/
Tarot & Clarity Coaching:
☽ https://nataliej.co
☽ https://instagram.com/nataliej.co
About Natalie:
Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:
https://jennings.photo/aboutme
https://photobusinesshelp.com
https://instagram.com/jenningsphoto
https://instagram.com/photobizhelp
About Audrey:
Audrey is a Minnesota-based wedding & portrait photographer. You can see her amazing photos and learn all about her here:
www.audreynicolephotography.com
https://instagram.com/audreynicolephotography
Produced by:
FullCast
Mentioned in this episode:
FREE SEO Audit
Show up on Google for the people in your area who need your photo skills!Instant access to the Simple SEO course with bite-sized video trainings to help you get your site fully optimized and ranking.Live monthly trainings and SEO cowork/Q+A callsGet your questions answered, know what to do, when to do it, and why.Only $30/monthFREE 10-minute recorded site audit for all new members from PhotoBusinessHelp (they can just let me know...
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Zijn er afleveringen die ontbreken?
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In this episode of the Photo Business Help Podcast, Natalie and Audrey talk about how important it is to get more specific with your photography business's product and goals.
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG: https://www.instagram.com/photobizhelp/
💙 Join our FB group HERE!
🌿 https://photobusinesshelp.com/blog/
Tarot & Clarity Coaching:
☽ https://nataliej.co
☽ https://instagram.com/nataliej.co
About Natalie:
Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:
https://jennings.photo/aboutme
https://photobusinesshelp.com
https://instagram.com/jenningsphoto
https://instagram.com/photobizhelp
About Audrey:
Audrey is a Minnesota-based wedding & portrait photographer. You can see her amazing photos and learn all about her here:
www.audreynicolephotography.com
https://instagram.com/audreynicolephotography
Produced by:
FullCast
Mentioned in this episode:
FREE SEO Audit
Show up on Google for the people in your area who need your photo skills!Instant access to the Simple SEO course with bite-sized video trainings to help you get your site fully optimized and ranking.Live monthly trainings and SEO cowork/Q+A callsGet your questions answered, know what to do, when to do it, and why.Only $30/monthFREE 10-minute recorded site audit for all new members from...
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In this episode of the Photo Business Help podcast, I talk with Shaily Hakimian about social media and how to leverage it for your photography business!
About Shaily:
Shaily started doing social media for her hobby community in high school… ON MYSPACE. She didn't realize what she did was doing social media until after college when she saw a question on a job application asking if she had ever managed an online community, and she realized there was something there.
She graduated from Indiana University with a degree and certification in elementary education K-6, and she now uses those mad teaching skills to lead workshops, work with business owners 1-on-1 training them on social media, and has coached 200+ B2B consultants on how to use LinkedIn to grow their business. She guides business on how to stay top of mind with their community and referral network using social media. I hold them accountable and boost their confidence in themselves, what they have to offer, and their own social media abilities. She loves live streaming, event social media, live Tweeting, and comment engagement.
Learn more about Shaily on LinkedIn, Twitter, and don’t look too hard for her on TikTok.
Social Links:
https://linktr.ee/hakimian45
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG: https://www.instagram.com/photobizhelp/
💙 Join our FB group HERE!
🌿 https://photobusinesshelp.com/blog/
Tarot & Clarity Coaching:
☽ https://nataliej.co
☽ https://instagram.com/nataliej.co
About Natalie:
Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:
https://jennings.photo/aboutme
https://photobusinesshelp.com
https://instagram.com/jenningsphoto
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In this episode, Audrey and I have a super fun conversation with Annemie Tonken about Pictime and the story behind the "Simple Sales System."
About Annemie:
Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.
She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographer and creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way. She's also the Co-Founder of The Family Narrative conference.
https://thiscantbethathard.com
Facebook
Instagram
Linkedin
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG: https://www.instagram.com/photobizhelp/
💙 Join our FB group HERE!
🌿 https://photobusinesshelp.com/blog/
Tarot & Clarity Coaching:
☽ https://nataliej.co
☽ https://instagram.com/nataliej.co
About Natalie:
Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:
https://jennings.photo/aboutme
https://photobusinesshelp.com
https://instagram.com/jenningsphoto
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In this episode of the Photo Business Help Podcast, I talk with photographer Fiona Margo about how to use social media for your business, even when you're feeling burnt out.
Fiona's Margo Previous Episodes:
https://player.captivate.fm/episode/510d860b-cf7d-4dde-ba94-af0f5cc2387b
https://player.captivate.fm/episode/f1cc8440-f2c3-4c5f-97ea-a5751a172f66
About Fiona Margo
Since 2011, I have been providing family and newborn photography to fun-loving, adventurous and snuggly families in Seattle and beyond. I have loved running my photography business full-time for the past five years, and am passionate about helping other photographers to best utilize their time so that their businesses thrive. I have previously been an instructor at the Unraveled Academy, and have taught workshops about family and newborn photography from Waco, Texas to Seattle, Washington.
Connect with Fionafionamargophotography.com
https://www.instagram.com/fionamargo/
Mentions:
Kayla Harren, Illustrator
https://instagram.com/kaylaharren
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG: https://www.instagram.com/photobizhelp/
💙 Join our FB group HERE!
🌿 https://photobusinesshelp.com/blog/
Tarot & Clarity Coaching:
☽ https://nataliej.co
☽ https://instagram.com/nataliej.co
About Natalie:
Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:
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Ever wondered what it feels like to strip back the layers of expectation and create something deeply authentic? Join me on a transformative exploration into the heart of genuine artistry, where we navigate the intricacies of podcasting, music, and self-expression.
My journey has taken me from the analytical to the organic, culminating in the birth of the Corporate Oracle deck, a project that makes real my quest for sincerity in creativity. As we unravel the reasons behind our guarded natures during performances, we contemplate the impact of such barriers on the rawness of our dialogues.
It can be said that an artist's path is never linear, and this episode is a testament to that. I speak candidly about the metamorphosis from pain to purpose, drawing from the profound grief of losing my mother to the unbridled liberty of crafting art solely for art's sake.
We look to the inspiring philosophies of Rick Rubin and the organic rise of an Instagram artist, reminding us that the truest form of creation resonates universally. Moreover, we discuss the delicate dance between structure and spontaneity in the creative process, and I share my insights on producing music that resonates with the soul's rhythm.
Our hearts connect through an enlightening chat with the talent behind @freedmit, where we anticipate their upcoming album and the magic it promises to weave. This episode is a tribute to the joy of artistic discovery and the power of shared narratives.
Through these conversations, we not only uncover the essence of what it means to create from an authentic place, but also celebrate the bonds formed when we let our true selves shine through in our work.
Key Takeaways(00:00) Authenticity in Podcasting and Creativity
(14:26) Creative Evolution and Authentic Expression
(24:34) Creative Flow and Source Energy
(39:39) Power of Mindset and Creativity
(43:57) Connecting Through Instagram Handle
Shareable Quotes"I think the most popular episodes are generally the ones where I'm just blabbing away a little bit and not really being as polished. And I just—I don't know—I think that we're very conditioned to wanting to be received well and not have the conflict.""It's so funny because the whole intention was for me to sound really professional, sound very polished, but as I get older and as I tap more into my most authentic creations, especially with music too, I find myself creating the most wonderful art when I am not in my head and I'm just fully relaxed and with myself.""I think what makes a great leader, artist, creative, is someone who can do both—allow the creative process to happen without the pressure of time, and then, once it's there, to have the discipline to shape and execute it. There's an intrinsic discipline to get the work out because now it feels like it's made for more than just me, and I know that."Connect with BriWebsite - https://www.bridimit.com
Instagram - https://www.instagram.com/bridimit/
LinkedIn - https://www.linkedin.com/in/bridimit/
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG:
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Hey there, beautiful souls! I'm absolutely thrilled to share with you a sparkling gem of an episode where we delve into the world of boudoir photography with the incredibly talented Liz Hansen. Liz isn't just a master behind the lens; she's a visionary who has transformed her passion for capturing women's inner beauty into a thriving, million-dollar business.
In our heartfelt conversation, she reveals the essential blend of people skills, technical prowess, and empowering experiences that has propelled her Chicago Boudoir Photography studio to the forefront of the industry. I'm personally blown away by her commitment to not only celebrate the feminine form but to also guide fellow photographers on their journey to success with her Million Dollar Studio Program.
I can't wait for you to join us on this empowering exploration of turning snapshots into a lucrative and fulfilling empire. Liz's story is one of resilience, innovation, and the power of self-belief. From juggling the complexities of client relationships to implementing business automation that turns chaos into harmony, Liz generously shares insights that are both inspiring and incredibly practical.
Whether you're a budding photographer or a seasoned pro looking to level up, this episode is packed with golden nuggets that will ignite your passion and help you envision new possibilities for your craft.
So, grab your favorite cup of coffee, find a cozy spot, and let's dive into the transformative world of boudoir photography together. Trust me, you'll walk away feeling ready to conquer your dreams and maybe even book your own boudoir shoot!
Key Takeaways(00:00) Boudoir Photography and Building Studio
(09:46) Boudoir Photography and Business Growth
(13:54) Business Automation for Photographers
(20:03) Starting a Boudoir Photography Business
(30:26) People Skills in Photography Business Importance
(40:43) Free Resources and Boudoir Photography Programs
(43:32) Building a Studio Business Powerfully Beautiful
Shareable Quotes"Unlocking the potential within every client, we're not just capturing their image; we're celebrating their essence. In the art of Boudoir photography, it's about empowering beauty, one shutter click at a time.""Transforming a passion into a profession isn't just about the camera in your hands; it's the systems in place, the client experiences you curate, and the courage to build something powerfully beautiful from the ground up.""In the realm of Boudoir photography, technical skill meets emotional intelligence. It's where the right lighting meets the light within every client, creating a harmony that resonates in every empowering portrait we take."Connect with LizEmail - [email protected]
Website - https://milliondollar.studio/
Facebook - https://www.facebook.com/liz.boudoir.1/
Instagram - https://www.instagram.com/chicago.boudoir/
LinkedIn - https://www.linkedin.com/in/liz-hansen-9aab35173/
Twitter - https://twitter.com/Millionphotog
Liz's page where people can find links to many of her offerings - https://milliondollar.studio/liz
📸 Get a jump start...
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In this episode, we dive deep into the dynamic world of digital marketing with Nikki Nash, a marketing expert who is transforming businesses in the most remarkable ways. Nikki's insights are a beacon for photographers eager to understand the digital marketing world.
Her approach, grounded in years of shaping Fortune 100 companies and sprouting tech startups, now serves to amplify the reach and impact of entrepreneurs in the online space. With Nikki's guidance, we unravel the art of captivating an audience in an era where attention is the most coveted currency.
Her warmth and genuine enthusiasm for helping others shine through every topic we explore, from harnessing the visual power of Instagram to creating content that resonates and connects on a human level. As we dissect the intricate dance between strategy and execution, I can't help but feel inspired by the milestones she's helping our listeners achieve in their photography businesses.
Nikki's personal anecdotes, paired with her strategic talent, make for a treasure trove of knowledge that I am so excited to share with you all.
Key Takeaways(00:00) The Importance of Marketing Strategies
(09:55) Creating a Marketing Strategy for Photographers
(21:17) Marketing Tips for Photography Businesses
(29:02) Photography Portfolio and Utilizing Instagram
(35:40) Finding and Connecting on Instagram
Shareable Quotes"Marketing is just building relationships with people who might want to buy what you're selling. It's about listening to people, understanding what they want, and making connections.""The only barriers we face are those we impose on ourselves. Pursue your passions with the conviction that you have the support you need to succeed." "Treating clients well ensures they spread your name. It's the exceptional customer experience that creates a ripple effect in the form of organic growth."Connect with NikkiEmail - [email protected]
Website - https://nikkinash.co/
Facebook - https://facebook.com/nashnikki
Instagram - https://instagram.com/nikkinashofficial
LinkedIn - https://www.linkedin.com/in/nikkinash/
Twitter - https://twitter.com/nikkinashco
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8...
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In this episode I sit down with Connor Walberg, and we pull back the curtain on the misunderstood world of SEO for photographers. Our conversation is ful of practical strategies, from debunking the myth of instant SEO success to advocating for patience and the craft of consistent content creation.
Imagine crafting content so compelling that your audience can't help but be drawn to your work. That's what we're exploring—how tailoring your website's narrative to your photography niche can captivate potential clients. Connor offers his insights into niching down and developing cornerstone content that not only pleases Google but also frames your services in the best light.
We share the details of building a robust Google My Business profile, complete with genuine customer reviews. I share the art of gathering these testimonials without setting off any alarms, painting a picture of authentic engagement and community. I also share my Simple SEO Course, a set of tools designed to help photographers focus their SEO efforts and connect with others on the same journey.
Key Takeaways(00:00) SEO Simplified for Photographers
(09:32) SEO Focus
(16:09) Optimizing SEO for Photography Niche
(28:48) Get More Google My Business Reviews
(37:24) Early Career Navigation in Unknown Territory
Shareable Quotes"SEO is, you do all this work and then you're... sitting there and then you're like well, it's not working, I'm going to go do something else. And nine months later, a year later or something like that, all of a sudden you're getting all these inquiries from Google and you don't even really remember why.""If your homepage says that you do everything, Google's not gonna feature you for everything. They're not gonna say that this generalist is going to be the portrait photographer they recommend over a specific family portrait photographer.""You turn down what you don't want to make room for what you do want, because if you're spending all your time doing what you don't want, it's only going to lead to more of what you don't want."Connect with GUESTWebsite - https://connorwalberg.com/
Email - [email protected]
Facebook - https://www.facebook.com/connor.walberg/
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG:
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Ever felt like your photographs speak a thousand words but your written content barely whispers? That's where the alchemy of copywriting transforms your business narrative, and we've got a marketing strategist and copywriter extraordinaire to show us how. Today's guest, Tahnée Sanders, reveals why an outsider's perspective on your story can be the golden ticket to resonating with clients - and warns against the common trap of overestimating what clients know about your services.
Isn't it frustrating when clients overlook the details? We tackle this head-on, discussing strategies to communicate with your audience through platforms like Instagram - where visuals may captivate, but clear instructions will convert. From breaking down your creative process to implementing post-service FAQs, we dissect ways to guide clients and avoid misunderstandings. It's all about making every piece of communication count, setting expectations right from the get-go, and yeah, making sure they actually read those instructions!
Finally, we breathe through the idea of pacing in business - taking on one task at a time to keep from drowning in the deep end. You'll find the encouragement to update that website or tweak your marketing plan without the overwhelm. You'll walk away from this episode feeling empowered and equipped to manage your photo business confidently.
Key Takeaways(05:04) The Importance of Effective Copywriting
(08:48) The Value of Photography Investments
(15:25) Clear Communication in Teaching and Marketing
(21:23) Utilizing Email Lists for Photographers
(25:21) The Value of Marketing Emails
Shareable Quotes"Our businesses are only enjoyable and satisfying if we're compensated for all of this energy and passion that we're putting into our businesses. When we can communicate our value, we're able to charge what we're worth and thrive.""Repetition is your friend. We as business owners, we quit the message when we get tired of it. But that's usually the point that our audience is just starting to cotton on to what our message is.""Don't feel overwhelmed by everything you can't do, feel empowered to do everything you can. Your pricing should excite you, and if it doesn't, all roads lead to marketing. There's always a way to get your marketing right to increase the perception of your value."Connect with TahnéeTahnée Sanders is a former journalist-turned-marketing strategist who leads female-led businesses to effective marketing strategy. As the founder of The Strategy Studio, she applies real-world approaches to marketing for creatives looking to connect with more of their ideal clients so they can charge what their expertise is worth and ultimately run more profitable, sustainable businesses.
https://thestrategystudio.com/
https://www.facebook.com/thestrategystudio
https://www.instagram.com/thestrategystudio/
https://www.linkedin.com/in/tahnée-sanders-05853737/
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️...
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Ever find yourself lost in the complexities of characters so real they could walk off the screen? That's the magic we uncovered in the character-driven narratives of HBO's "White Lotus," which we dissect in today's chat. And when it comes to literature, we can't help but draw parallels to Richard Yates's style as we eagerly anticipate the film adaptation of "The Nightingale." The conversation takes a turn into the photography world, where we share the heartfelt art of personalizing client experiences. Imagine the smile on your client's face when they receive a thoughtfully chosen end-of-year gift – we talk about everything from custom cookies to prints and how these small touches can make a big impact on your business relationships.
Struggling to streamline your creative process? You're not alone, and this episode is like a mentorship session in audio form. We'll guide you through the maze of workflow optimization, from the daunting task of culling photos to crafting the perfect email correspondence. Plus, we share the importance of community feedback when it comes to improving your website's user experience. So, lean in as we break down the trial and error journey toward a business that not only runs efficiently but resonates with your creative spirit.
Key Takeaways(00:00) - Personalizing Client Experience and Gift Ideas
(10:43) - Finding Workflow Solutions and Seeking Mentors
Shareable Quotes"Unlock the secrets to creating unforgettable characters and master the art of personal touch in your business.""Trust yourself and be okay with not doing it right until you do get it right. Seeking out mentors and bouncing ideas off peers is key to developing a successful and personalized workflow.""Every single photographer I've ever talked to has a different workflow, every single one. There isn't like a right or wrong way... It's really the same game the whole time is just trying things that work for you."📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
❤️SHARE THE LOVE❤️
Rate the PBH podcast here:
https://ratethispodcast.com/pbh
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Connect:
☀️ IG: https://www.instagram.com/photobizhelp/
💙 Join our FB group HERE!
🌿 https://photobusinesshelp.com/blog/
Tarot & Clarity Coaching:
☽ https://nataliej.co
☽...
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Have you ever considered your business's narrative? Kris Jones joins me to unravel the captivating art of storytelling in marketing. Together, we dissect the Storybrand Framework, where your clients become the heroes and you, the trusted guide. This conversation is a treasure trove for anyone looking to not just reach but resonate with their audience.
Our website: it's the one place that either pulls clients in or pushes them away. In this episode, we lay out how to empathize with potential clients right from the homepage, guiding them to envision their success with your services. No more stumbling over complicated jargon; we're sharing the 'baby boomer test' and other practical tips to make your message clear and your services irresistible.
Wrapping up, we discuss the underrated power of simplicity. I pose the question, "How can I make this easier?" and explore how it can transform the way we approach challenges in business and beyond. For photographers and entrepreneurs alike, this episode offers a fresh perspective on streamlining your strategies and cutting through the noise. So tune in and let's simplify your path to success together.
Key Takeaways(00:00) The Power of Copy
(15:45) Website Success Through Resonance Creation
(24:06) Effective Communication and Website Copy Simplified
(30:15) The Power of Simplifying for Success
Shareable Quotes"So really it comes down to every story, every movie you've ever watched, any story you've ever heard somebody tell. If it's a good story, if it's a compelling story, it always begins with a hero who has a problem that they can't solve, and that hero then eventually meets a guide that has a solution and through that relationship the hero finds success. And that is the mystery behind every story you've ever heard."
"We forget what it's like to not know what we know, and so we end up speaking to other people or potential clients as if they get it and with language that goes over their head. That's called the curse of knowledge, and it's really common for anyone who's an expert in their field."
"You just kind of empathize like, hey, I get this, this is hard. This is a big decision. There's a lot riding on this decision and it feels like a lot. The last thing you want is more stress on your big day. So through that empathy and through authority you know people just want to know, that you know what you're doing."
Connect with Krishttps://www.reddoordesigns.com/
Facebook
Instagram
Linkedin
Donald Miller's Book: Building a StoryBrand
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
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Ever felt like you're stuck on a content carousel, perpetually hunting for fresh ideas to feed your photography blog? I've been there, and that's exactly why I'm spilling the beans on my go-to strategy for crafting evergreen blog posts that resonate with clients and bolster SEO. In this no-guests-barred session, your host Natalie Jennings gets personal about transforming those recurring client questions into a goldmine of informative content. Let's talk about turning the 'What should I blog about?' conundrum into a thing of the past, establishing a well-oiled blog that not only serves as your online portfolio but also solidifies your credibility as a photographer.
Then, it's lights, camera, action on weaving your stunning photography into the narrative of your evergreen posts. I'll be sharing my insights on how to keep your blog buzzing with engagement, using your best visual work to tell enduring stories. Whether capturing a sun-drenched wedding or the innocence of a family portrait session, learn how to blend your images with words in a dance that keeps your audience coming back for more. Consistency in sharing your photographic journey isn't just a strategy; it's the pulse that keeps your online presence alive and kicking. Join me, and let's give your blog the timeless touch it deserves.
Key Takeaways(00:00) Creating Evergreen Blog Posts for Photographers
(10:01) Using Evergreen Posts to Share Photos
Shareable Quotes"These topics are really awesome because not only can you reuse them forever, they're evergreen. There are things that you can just go back to again and again and again, but you can go back in and add to them and make them more robust and more readable and more interesting as you think of things to say or as your business evolves, and it keeps things fresh.""Educating your client is always top of the list, but having posts that you can reuse and reuse like this is gonna help you so much, not just in your response to clients so you have more stuff to send them but with your SEO.""Remember, people aren't going to be feeling like you're repeating yourself. You'll feel like you're repeating yourself because you're gonna be talking about the same thing you just blogged about all week long or maybe for the next two weeks, and that's gonna seem redundant to you, but for most people they're hit with so much information that it takes them a few times hearing your message before they go. Oh, I remember that she's offering this or she talked about this or whatever it is."
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Have you ever faced the pivotal moment that steers your passion towards profitability? As a photographer, I reached that crossroads, and the choice to hire an editor became a catalyst for my business's success. We're also joined by the radiant Kate Simpson, who sheds light on her own entrepreneurial journey, diving deep into her third business year with an inspiring foray into the school photography market. Her innovative strategies, honed through Elena Sanchez Blair's course, have transformed her business landscape, and she generously unfolds the playbook on diversifying services to boost the bottom line.
Balancing free work and client expectations can be as tricky as a high-wire act, but with the right approach, it can set the stage for a thriving venture. Hear firsthand how setting limits on pro bono sessions during the early portfolio-building days shaped the foundations of a sustainable business. Kate and I examine the nuances of client psychology and share our lessons on the critical value of valuing our time. Moreover, we pull back the curtain on the marketing maneuvers that are essential to thrive in the competitive arena of school photography, from cold emailing to crafting a compelling marketing booklet.
Wrapping up, we embark on a reflective journey through the milestones and growing pains of business development. It's about celebrating the wins, like finding harmony in editing styles, and confronting the challenges, such as the SEO struggle. The conversation then flows into the importance of tracking your time and investing in workflow automation to enhance efficiency. As we update our website and refresh our portfolios, we bask in the satisfaction that comes from growth and the eager anticipation for what the future holds for our art and business. Join us as we share these invaluable insights, hoping to light the path for fellow photography entrepreneurs.
Key Takeaways(00:00) Success and Growth in Photography Business
(03:39) Starting and Growing a Photography Business
(13:24) School Photography and Marketing Strategies
(23:48) Challenges and Successes in Business
(33:50) Track and Value Your Time
(39:01) Updating Website and Recent Work
Shareable Quotes"So gross revenue is kind of irrelevant to me, like, in fact, it drives me nuts when people are always like educators, especially talking about like six-figure photographers, and it's like, well, what does that mean? Like, they could have only profited 40,000 a year and yet be six figures. So I'm always looking at my profit." "I spent a pretty hefty amount of time three to four months, like doing very targeted portfolio building sessions for free... It was valuable in so many ways. Like it was valuable because it gave me the confidence to make sure that I could walk into a session and actually deliver what somebody was expecting.""Biggest success was that I hired an editor and she has been like the best thing that ever happened to my business... I've been with her since last fall and she didn't cull for probably the first six or eight months, so she really had an idea of like what I was picking, and now I don't even feel like I need to go back and double check... she's nailed my editing style and this made me so much happier."Connect with Kate SimpsonWebsite - https://katesimpsonphoto.com/
Instagram - https://www.instagram.com/kate_simpson_photography/
Facebook - https://www.facebook.com/KateSimpsonPhotography
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Ever wondered how a simple blog can be the beacon that lights the way for potential clients to find your photography business? That's what we're unpacking as we sit down with Jessie and KP from Inkpot Creative, who bring their wealth of knowledge to the table. Together, we navigate the intricate web of SEO and discuss how each blog post is a new opportunity to showcase your expertise, build trust, and ensure your online presence stands tall amidst the shifting sands of social media platforms. For photographers eager to grow their business, our conversation illuminates the untapped power of blogging as a critical tool for sustainable online growth.
As we delve deeper into the episode, we dissect blog topics that do more than just fill space—they're strategic lighthouse beams reaching your ideal audience. Whether you're crafting educational content that secures a long-term follow or curating portfolio pieces that truly speak to the heart of your work, we explore how these posts can open up avenues for traffic and, potentially, a passive income stream through savvy affiliate marketing. It's all about connecting with clients and community, resonating with their searches, and interests, and we've got the know-how to help you hit the mark.
To wrap up, we explore the unique power of personality-driven websites and the synergy between your online persona and real-world presence. Your website isn't just a digital calling card; it's a canvas where your individuality shines, attracting those picture-perfect clients. The team at Inkpot Creative shares their approach to designing websites that are as unique as the photographers they represent while ensuring they stand out in a crowded online space. And if you're looking for more golden nuggets of wisdom, you'll find Inkpot Creative dishing out valuable resources across their social platforms, ready to help you elevate your online footprint to masterpiece status.
Key Takeaways(00:00) Importance of Blogging for Website Growth
(04:41) The Importance of Blogging for Business
(09:31) Effective Blog Post Topics for Photographers
(17:25) Personality-Driven Websites and Blogging Services
(21:55) Effective Web Design
(28:41) Connect With Inkpot Creative on Social Media
Shareable Quotes"Every single blog post you write is going to be another avenue that you can then rank on Google for. That people can then search something that you can then help them with, and if you're ranking well for that specific topic that people are searching for, they're going to go to your site, they're going to start to trust you more.""Blogging is not dead. You probably go on blogs at least once a week... Everyone is using blogs. So you, as a photographer, you are an expert. You are positioned perfectly to talk about these topics.""Photography is an art. You want to make sure that the people you are working with appreciate that, and want to hire you because of your art and your style. So make sure that that style and that personality comes through in the design, and that they really get a feel for what it is gonna be like working with you."Connect with Krystianna Pietrzak & Jessie AndrewWebsite - https://inkpotcreative.com/
Instagram - https://www.instagram.com/inkpotcreative
Facebook - https://www.facebook.com/inkpotcreative
Tiktok - https://www.tiktok.com/@inkpotcreative
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Ever thought about starting your own photography venture? Pause the worry and tune into this illuminating conversation with a former photographer turned lawyer, Kiffanie Stahle, as we peel back the layers on running a photography business. We kickstart with an intriguing narrative about living in an RV, which serves as a testament to the power of networking and community building. We dive into local events, where you can hone your photography skills, find fresh marketing strategies and pick up priceless recommendations for accountants and attorneys.
In the second half, we delve into the legal aspects that photographers often overlook. Kiffanie deciphers legal jargon and breaks down the essentials, pushing aside the detritus of unnecessary LLCs and trademark registrations that many photographers fall prey to. We also shed light on the importance of having a business framework and getting the right permits and licenses. The conversation wraps with the importance of contracts, not just as a business necessity, but as a gift to clients, ensuring a win-win for both parties. We hope this episode leaves you enlightened, empowered, and ready to tackle the business side of photography with a renewed vigor and a clear roadmap.
Key Takeaways(00:00) Finding Accountants and Attorneys
(08:57) Legal Considerations for Photographers
(20:06) Starting a Photography Business
Shareable Quotes"Most of the lists that you see out there are all the legal projects you need to do as a photographer. They're written from an attorney's perspective to get you to pay them fees, or they're written assuming you have a large chunk of money to spend upfront, and most photographers most creatives in general are bootstrapping their businesses.""A sole proprietorship and partnership are basically the same thing. Just sole proprietorship is you're doing it alone, and partnership you're doing it with one or more partners business friends, collaborators and those you just automatically become as soon as you start offering products or services.""Contracts get a bad rap. Contracts often are seen as something we're like lording over our clients or we're only having them to make sure we get paid or that we don't get screwed over. But I want you to flip your mindset around contracts. It's a gift you're giving your clients because you're professional and they've seen the output that you've done previously and they want that same output."Connect with GUESTWebsite - https://stahlelaw.com/
Linkedin - https://www.linkedin.com/in/kiffaniestahle/
Medium - https://medium.com/@kiffaniestahle
Instagram - https://www.instagram.com/kiffaniestahle/?hl=en
Youtube - https://www.youtube.com/channel/UCT-UtdpAPFPPUVnJ9dt3jGQ
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Are you ready to have your mind expanded by the insightful musings of Deevo Tindall? Join us as we embark on this enlightening discussion, diving headfirst into the dynamic world of photography and the critical importance of holistic branding. Deevo, guiding us through this labyrinth of creativity and business, emphasizes the significance of transforming every client engagement into a personalized, memorable experience. As industry giants like Apple have shown us, it's the consistent brand experience that truly captivates customers.
We also venture into the realms of comedy, skepticism, podcasting, and personal style. Sharing a hearty laugh over our favorite comedians, we navigate the choppy waters of mainstream skepticism, highlighting the essence of maintaining an open mind. With podcasting becoming an increasingly powerful storytelling tool, we share our journey and experiences, stressing the indispensability of authenticity and genuine connection. Just as photography freezes a moment in time, podcasts capture ideas, conversations, and stories, preserving them for posterity.
Closing off our chat, we talk about the profound power of photography, its capacity to forge connections, and its role as a medium of empowerment. From the peculiar nuances of ice fishing to tarot reading, we cover a variety of topics, unearthing valuable insights along the way. Stepping into the realm of commitment and responsibility, we underline the significance of honoring obligations and delivering on promises, both in business and personal life. So get cozy, tune in, and savor this eclectic mix of creativity and business insights with our guest, Deevo Tindall.
Key Takeaways(00:00) Bridging Creative and Business Gap
(13:04) Holistic Brand Building in Photography
(16:11) Creating a Memorable Brand Experience
(20:20) Favorite Comedians and Skepticism
(26:09) Podcasting and Personal Style
(33:10) The Power of Photography
(36:57) Ice Fishing and Brand Strategy
(45:30) The Honor of Fulfilling Obligations
Shareable Quotes"The last few years, I really wanted to find a way to bridge that gap between creative and business, and so Fusion Creative was born, and we are a brand amplification agency.""I own Fusion Photography, which is a traditional photography studio...but my real passion is in business. That's something I really love. I've owned it. I've launched a few other businesses and then sold them, so that's my bread and butter.""I've been doing a lot of dating app photos, which has been so fun. It's been really fun. But it's awkward for people. Like that's their language. They're awkward and I'm like 'don't worry, it's gonna be fun', you know."Connect with DeevoWebsite: https://fusioncreativebranding.com/
Facebook: https://www.facebook.com/thefusioncreative/
Instagram: https://www.instagram.com/thefusioncreative/
LinkedIn: https://www.linkedin.com/in/fusionphotog/
Twitter: https://twitter.com/_fusioncreative
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
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What if you could streamline your photography business, saving time and money while also boosting your professionalism? Meet Dan Lam, the mastermind behind ProPhoto, a game-changing platform that is reinventing website design and hosting for professional photographers. Together, we navigate the world of ProPhoto, exploring its unique features and updates, including the transition to a subscription model and how it elevates the user experience.
In his return visit to the show, Dan uncovers the nuances of ProPhoto's user-friendly interface, detailing the ease of website changes, fascinating features like font adjustments, and the integration of hosting services. We examine the advantages of ProPhoto, emphasizing the incredible convenience and efficiency it brings to photographers. So, brace yourself for an enlightening conversation that highlights how ProPhoto can revolutionize your professional photography business.
Key Takeaways(00:00) Conversation With ProPhoto About Website Support
(04:38) ProPhoto's Advantages for Photographers
(12:01) Switching to ProPhoto
(15:23) Support and Features of ProPhoto
(25:42) ProPhoto's Appeal to Photographers
Shareable Quotes"We're always trying to hear what it is that photographers want and what's important to them, rather than just let's build what we think is cool." - Dan"We're just trying to iterate on that build the ProPhoto tool so that you've got everything you need to make the changes you want and hopefully make it easier and easier to see it and to do it." - Dan"We really do pride ourselves on the support that we provide. If there's anyone listening who's maybe kind of on the fence, like send us a message, ask to talk to Dan, and I will actually talk to you." - DanConnect with DanWebsite - https://pro.photo/
Instagram - https://www.instagram.com/prophoto.sites/
Facebook - https://www.facebook.com/prophotoblogs
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP
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Ready to jump headfirst into the high-speed world of sports photography? Ever wondered how to monetize your passion and turn it into a thriving business? Join my good friend Lisa Quinlan and I for a dynamic and insightful conversation. She shares her fascinating journey as a sports photographer. We exchange stories from our respective journeys, and shed light on the importance of personal growth for entrepreneurial success.
In a world where technology is constantly evolving, we take a deep dive into the evolution of gear, techniques and selling strategies in the industry. Lisa and I not only talk about the science of perfecting the shot but also the art of finding your unique niche. We discuss how to streamline workflows, the benefits of mirrorless cameras and zoom lenses, and how to balance creativity with practicality. The conversation takes an interesting turn when we tap into the significance of branding and the impact of consistency on attracting a larger audience.
But that's not all. We also spill the beans on how to conquer the challenges of being a natural-born salesperson, and the art of content creation. We uncover the joy of pursuing passion in photography and the importance of experimentation. Ready to take your photography to the next level? Come, join us on my 400th episode as we celebrate this milestone and express our heartfelt gratitude to you, our listeners, for joining us on this exhilarating journey. Listen in and let the learning begin!
Key Takeaways(00:00) Reflections on Photography and Business Growth
(03:39) Photography and Monetizing Sports Photography
(12:00) Photographer Talks About Equipment and Sports
(18:26) The Evolution of Photography Styles
(22:39) Improving Workflow and Favorite Photography Techniques
(29:43) Balancing Different Styles of Photography
(37:33) Effective Selling and Content Creation Tips
(50:58) Finding Joy in Pursuing Passion
(59:19) Long Episode Celebration and Farewell
Shareable Quotes"It's not just about photography, though. We delve deeper into the art of effective selling, exploring how we can use social media to showcase our work and target a specific audience." - Natalie"Our schedules are set aside. When these fleeting moments of illumination come, summon your strength and commit yourself on behalf of this offering, even when it arises at an inopportune time. This is the serious artists obligation." - Rick Rubin's The Creative ActI've gone away from photography and I've come back every time, and what keeps me coming back is it's the one thing I have never tired of." - LisaConnect with LisaWebsite - https://grayduckstudios.com/
Instagram - https://www.instagram.com/grayduckstudios/
Facebook - http://facebook.com/grayduckstudios/
Pinterest - https://www.pinterest.com/grayduckstudios/gray-duck-studios/
Resources MentionedThe Creative Act by Rick Rubin - https://www.amazon.com/Creative-Act-Rick-Rubin/dp/1452184900
📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
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