Afleveringen
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Hello listeners! This episode features Bryan Ferris, CEO of Goldfish Code.
This episode explores the intersection of technology, strategy, and the essence of building communities within products.
Bryan brings a wealth of experience from his tech strategy consulting firm and shares his unique approach to building scalable and engaging products.
In this episode, he credits much of Goldfishโs success with his โmotivation-driven designโ process, which highlights the importance of aligning user motivations with business goals.
We discussed:
(04:41) Bryanโs background and the genesis of Goldfish Code
(08:11) Insights on the role of a virtual CTO and strategic consulting
(12:01) Building products with a motivation-driven design (15:18) The importance of community in product strategy
(19:47) Effective client relationship management
(24:30) Real-world examples of automation and efficiency improvements
(30:18) Custom builds vs. leveraging existing solutions
(35:45) The evolving role of AI in software development
(41:04) How human needs drive business solutions
Interview Takeaways:
Understanding Motivation-Driven Design
Bryanโs approach focuses on user motivations to drive product development, such as loss avoidance and community belonging.
Using behavioral psychology techniques, Goldfish Code ensures that products meet functional requirements and engage users emotionally.
Community as a Core Element
Bryan believes that effective products foster a sense of community among users.
Whether itโs a FinTech application or an e-commerce platform, building features encouraging users to feel part of a larger group can drive engagement and loyalty.
The Role of a Virtual CTO
A virtual CTO brings strategic insights that can make or break a product. By starting with a minimum viable workflow and iterating based on real user feedback, Bryanโs team helps businesses avoid common pitfalls and build scalable solutions.
Balancing Custom Builds and Existing Tools
Rather than reinventing the wheel, Bryan emphasizes leveraging existing tools and frameworks. This approach not only speeds up development but also allows for more focus on the unique aspects of the product that differentiate it in the market.
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I enjoyed speaking with Allison Nulty from Contra a couple of weeks ago. This a fantastic case study on what happens when you build that muscle of customer obsession. Having active contact with your customers, getting them onboarded to your Slack instance, and the time it takes to understand what they are looking for deeply are uncommon traits in product leaders. Allison demonstrates this proactive energy through case studies with brands like Framer and Webflow!We go over: โญ How Contra enables the freelance economy by connecting top talent with companies. โญ The importance of building working relationships with customers, getting them onboarded to Slack instances, and developing rapport for candid conversations. โญ Allison's unique approach to fostering a culture of ownership on her team.โญ The challenges of transitioning from traditional business roles like management consultant to leading product innovation in tech. โญ Real-life example of how Contra has helped companies like Framer manage and scale their freelance workforce effectively.
Chapters
01:00 Meet Allison Nulty: Product Leader at Contra
03:06 The Vision and Mission of Contra
06:46 Challenges and Strategic Decisions at Contra
08:16 Building a Marketplace and Community
09:11 Contra's Unique Business Model
11:59 Scaling with Freelancers and Flexible Talent
14:29 Customer-Centric Product Development
22:20 The Power of Customer Feedback
24:27 Customer Obsession and Building Relationships
24:51 The Journey of Starting a Podcast
26:30 From Consulting to Product Management
28:06 Lessons from Working as a Managment Consultant to Product Management.
33:23 Empowering Teams with Ownership
39:43 The Importance of Communication and Transparency
43:13 Final Thoughts and Reaching Out
45:31 Outro and Special Offer
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Zijn er afleveringen die ontbreken?
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In this episode, I welcome Harry Max, an executive player-coach with experience in product design leadership and COO roles.
You read that right; Harry has a wide range and can bridge the gap between experienced design leadership and operational excellence. Harry has led at DreamWorks, Hewlett-Packard, Rackspace, and Apple.
We dive into the complexities of balancing operations and design, the challenges faced by product leaders, and the political nature of leadership and decision-making. Harry introduces his highly practical DEGAP framework for prioritization, emphasizing the importance of intentional decision-making and guiding me through the tangible steps involved.
Finally, we explore how prioritization plays a crucial role in the lives of individual contributors, teams, and organizations. He aims to equip you with practical tools to significantly enhance your decision-making and leadership skills.
20% of Harry Maxโs book โManaging Prioritiesโ: mp-twop
You can buy his new book โManaging Prioritiesโ through this link
Chapters
00:20 The Unique Role of a Fractional Executive
00:58 Bridging Operations and Design: A Dual Competency
03:04 The Challenges of Product Leadership
08:19 The Art of Prioritization in Leadership
08:24 Unpacking the Book on Managing Priorities
15:19 Real-World Prioritization: A Case Study from Rackspace
27:22 The Five Steps of Effective Prioritization
30:30 Unpacking the Prioritization Process
31:01 Exploring Decision-Making Tools and Techniques
35:47 Deep Dive into the D-GAP Methodology
40:18 Applying Prioritization in Personal and Professional Contexts
40:57 Insights on Individual Contributor Prioritization
47:36 Concluding Thoughts on Prioritization and Productivity
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On #wayofproduct this week, join us as we dive into a thought-provoking conversation with Bryan Zmijewski, a veteran in the design world, design lecturer at Stanford, and a pioneer in integrating design thinking and engineering concepts. With his extensive experience in design and technology, Bryan shares his unique perspectives on how design fits into today's business ecosystems.
In this episode, we explore:
โญ The origins of design thinking from engineering and its practical applications in business and design.
โญ Bryan's extensive experience in helping companies like Netflix, Hulu, and Disney craft great things through design.
โญ The evolving role of design in product development and the shifting dynamics between product design and UX design.
โญ The importance of system thinking in design and how it influences the creation of user experiences.
โญ Bryan's approach to design as a tool for facilitating organizational change and producing impactful products.
โญ The role of intuition in the design process and the balance between gut feelings and structured testing.
โญ A deep dive into understanding customer needs and integrating feedback loops into design and product development.
โญ Bryan's insights on successful product development despite team dysfunctions and the focus on creating great products.
โญ An introduction to Helio, Bryan's continuous discovery tool, and its impact on gathering rapid customer feedback for digital products.
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
๐ง Audible - https://podcasters.amazon.com/podcasts/9ed01fe7-2dbd-4eb6-a114-12ed367e371f
How to tune in for the new releases:
๐บ Watch the podcast clips - https://www.youtube.com/channel/UCrBZL31DoAT7vW2vbYkeXhw
๐ฒ Watch Episode Clips on TikTok - https://www.tiktok.com/@caden.damiano?is_from_webapp=1&sender_device=pc
๐ฒ Watch Episode Clips on X - https://twitter.com/Caden_Damiano
๐ธ Follow me on Instagram - https://www.instagram.com/caden.damiano/
Don't miss this opportunity to gain insights from Bryan Zmijewski's vast experience in design and technology on The Way of Product. Subscribe now for more thought-provoking conversations and cutting-edge strategies in product development.
#DesignThinking
#ProductDesign
#UXDesign
#Innovation
#WayOfProduct
#Technology
#CustomerFeedback
#Helio
#ContinuousDiscovery
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Product Discovery Isn't User Research w/ Teresa Torres
Teresa Torres shares her invaluable insights into the intricacies of product discovery and the vital role of user research in product development.
Highlights include:
โญ The distinction between user research and product discovery
โญ The importance of building fast feedback loops with customers
โญ The impact of implementing continuous discovery habits
โญ The evolution of product teams' understanding of their customers
โญ Practical tips for enhancing discovery practices and driving better outcomes
Plus, much more!
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://lnkd.in/ghs99F-G
๐ง Spotify - https://lnkd.in/g2YU_eX4
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๐บ Watch the podcast clips - https://lnkd.in/g-UVCNrN
๐ฒ Watch Episode Clips on TikTok - https://lnkd.in/gaEgR-ws
๐ฒ Watch Episode Clips on X - https://lnkd.in/gSTC5SRU
๐ธ Follow me on Instagram - https://lnkd.in/gEzmaFS4
Who is Teresa Torres?
Teresa Torres is a renowned product discovery coach, author, writer, extensive blogger, and the author of "Continuous Discovery Habits." With over 12 years of experience, she has worked with numerous teams helping them make better decisions about what to build and how to build it.
Teresa Torres believes that - in her own words - โProduct teams need to move fast; we need to get fast answers. Some answers, even if they're less reliable than what we're getting from project-based research, are better than no answers.โ
Before becoming a prominent figure in the product discovery domain, Teresa has worn many hats, including research and product management roles, always striving to bridge the gap between customer needs and product development.
Connect with Teresa at www.producttalk.org to access her course training and hire her to coach your team.
05:04 Distinguishing User Research and Product Discovery
07:36 The Role of User Researchers in Product Teams
08:26 Ideal Structure of a Product Team
11:08 The Misinterpretation of the Book's Message
12:28 The Importance of Externalizing Thinking in Product Discovery
19:52 Real-life Application of Continuous Discovery Habits
28:22 The Origin and Development of Continuous Discovery Habits
30:55 Understanding Success and Working Backwards
31:09 The Importance of Measurable Outcomes
31:23 Exploring the Skill of Design Thinkers
31:58 The Role of Expert and Novice Designers
32:25 The Evolution of Understanding in Design
33:05 The Importance of Teamwork in Product Discovery
33:46 The Influence of Academic Research on Design Thinking
34:59 The Challenge of Identifying Assumptions in Teams
35:29 The Use of Story Mapping in Surfacing Assumptions
36:33 The Practical Application of the Book's Content
37:56 The Development of the Book's Methods
38:12 The Iterative Process of Developing a Coaching Curriculum
43:43 The Role of Luck and Process in Business Success
51:23 The Journey to Becoming a Coach
54:16 Final Thoughts and Resources for Further Learning
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I recently had an awesome discussion with Jeremy Miller, host of โBeyond UX Design,โ about strategies for navigating meetings and gaining influence as a designer.
We touched on:
* Why corporate meetings are mostly a waste of time, and how to fix your approach to meetings.
* Prioritizing which meetings to attend and gaining buy-in for design projects.
* I walk through my approach to working with cross-functional partners using an underrated methodology.
* Meeting one-on-one with key stakeholders early on to understand their concerns and bring them along on the design journey.
* Different working styles and mindsets, from perfectionistic craftspeople to systems thinkers who embrace problem-solving.
Building trust and credibility with stakeholders is crucial, and I highlighted the significance of making people feel understood and involved in the creative process.
I emphasized the importance of competencies like good judgment over specific skills when aiming for higher levels of influence.
Overall, the discussion provides excellent strategies for product people, designers, and creatives looking to protect their time, have a more significant impact, and shape company decisions.
Learn how to design a business and subscribe to the Way of Product
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Connect with Norma Lรธvhaugen on Linkedin.
In this episode, Norma, a veteran in the video conferencing industry with 19 years of experience, shares her journey from starting in Hamburg and Cisco to becoming the Head of Product at Neat.
This company blurs the line between the office and remote workers. I am in awe of what goes into seamless videoconferencing experiences.
She discusses the magic of creating products that facilitate human connection across distances and the collaborative effort it involves, especially the intricate balance between design, technology, and user experience.
Norma emphasizes the importance of design-driven approaches, the complexities behind the simplicity of video conferencing products, and how balancing various considerations like audio quality, compliance, and aesthetics leads to products highly valued by customers.
She highlights the role of psychological safety and trust within teams, facilitating effective cross-functional collaboration, and the impact of directly engaging with customers and sales teams to understand better and meet their needs.
Norma also touches on her reasons for joining Neat, the excitement of working in a startup environment, and the recent launch of Neat's second-generation video conferencing bar, encapsulating her passion for innovation in the industry.
00:00 Welcome and Introduction
00:05 Norma's Journey in the Video Conferencing Industry
01:02 Inside the World of Video Conferencing Tech
04:53 The Magic of Product Development and Design
10:25 Learning from Mistakes: A Product Launch Story
13:11 Building a Culture of Psychological Safety and Trust
18:00 The Power of Inclusive Product Strategy
23:51 Transitioning from Cisco to NEAT: A New Chapter
26:51 Understanding Business Through Product Leadership
28:18 The Role of Design in Product Success
33:07 Collaboration Across Departments: A Key to Success
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People donโt collect art; they collect the story.
People will spend $200,000 on a Pokemon card, and the team at Rally understands that.
On #wayofproduct this week, Rob Petrozzo, co-founder and Chief Product Officer at Rally, shares his journey of creating a groundbreaking platform like a collectibles stock market. Rally has become a hub for trading everything from dinosaur fossils and classic cars to modern NFTs and trading cards, fostering a community of shared interests and passion.
Here's what we're diving into:
โญ The inception of Rally and how it evolved from a concept to a thriving community around unique and emotional collectibles.
โญ Rob's personal journey and how his passion for tangible art and design influenced Rally's development.
โญ The challenges and strategies in making high-value collectibles like classic cars and Warhol paintings accessible to more people.
โญ Insights into the storytelling aspect of products, emphasizing that it's not just the item but its story that creates value and captivates people.
โญ How Rally's approach differs from traditional financial platforms by focusing on user experience, akin to exploring a museum, rather than just transactions.
โญ The importance of authentic marketing and design that resonates with consumers on an emotional level, especially in a world where traditional advertising methods are becoming less effective.
โญ Rally's strategy to build a strong community by offering a platform that's as engaging and informative as it is transactional.
Subscribe and listen to The Way of Product at www.wayofproduct.com
โโโโโโโโโโโโโโโโโโโโ
Hi! I'm Caden Damiano, I'm an interaction designer, collaboration coach, and lifelong student of the craft of product development.
I believe that product development is a liberal art, meaning you must experience multiple disciplines and perspectives to know how to make something that customers tell their friends about.
In short, I believe great products have free word-of-mouth marketing.
Follow me here on LinkedIn for daily clips from my interviews with product professionals and insights on making great products.
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
Understanding this secret will set you up for success as a product designer in this AI age.
AI is โautocompleteโ on steroids in its current form.
On #wayofproduct this week, we're thrilled to have Michael Tinglin back on the show!
Michael is a design leader who has worked at places like 7-Eleven, and Fannie Mae, and recently was Head of Design at Confluence.
He taught me about the non-linear career path, where you can jump between management and IC work depending on your interests.
A designer from Dallas, Texas, Michael has a passion for UX and product design.
Michael brings his unique insights into AI and product design, emphasizing that AI is not โa magic bulletโ but a tool that, when utilized thoughtfully, can be transformative.
In this episode, we dive into:
โญ The state of AI in the media and marketing world and how it's not as โnewโ as many think.
โญ The importance of not just adding AI for the sake of it but ensuring it adds real value and ROI.
โญ How AI might be the next phase of true personalization in e-commerce, moving beyond creepy ads to genuinely valuable recommendations.
โญ The conversation around strategy in design and product management and how agile is often a tactic rather than a strategy.
โญ Michael's perspective on innovation as a business growth mechanism and how companies like Berkshire Hathaway transformed from furniture stores to investment giants through innovative thinking.
Subscribe and find where to listen to โThe Way of Productโ at
way+of+product+dot+com (LinkedIn will throttle this post for sharing a link)
โโโโโโโโโโโโโโโโโโโ
Hi! I'm Caden Damiano; I'm an interaction designer, collaboration coach, and lifelong student of the craft of product development.
I believe that product development is a liberal art, meaning you must experience multiple disciplines and perspectives to know how to make something that customers tell their friends about.
In short, I believe great products have free word-of-mouth marketing.
Follow me here on LinkedIn for daily clips from my interviews with product professionals.
#UXDesign
#AI
#ProductDesign
#Innovation
#WayOfProduct
#CreativeStrategy
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
On #wayofproduct this week, we're joined by Mitch Clements, a seasoned product design manager whose career journey has taken him from a budding startup in a basement to a pivotal role in a billion-dollar unicorn. Mitch shares his transformative experiences and insights on leading design innovations and influencing company culture in a rapidly evolving tech landscape.
Here's what we're diving into:
โญ Mitch's unique journey from a small basement startup, Simple Nexus, to its acquisition by nCino, valued at $1.2 billion.
โญ The critical role of design vision and strategy in propelling a company's growth and maturation.
โญ How continuous user-focused design and customer listening shaped Simple Nexus's success and acquisition appeal.
โญ The power of sharing and collaborating on design visions company-wide, creating a unified direction and excitement.
โญ Mitch's transition from hands-on design to empowering and leading a team of designers in a larger corporate environment.
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
๐ง Audible - https://podcasters.amazon.com/podcasts/9ed01fe7-2dbd-4eb6-a114-12ed367e371f
How to tune in for the new releases:
๐บ Watch the podcast clips - https://www.youtube.com/channel/UCrBZL31DoAT7vW2vbYkeXhw
๐ฒ Watch Episode Clips on TikTok - https://www.tiktok.com/@caden.damiano?is_from_webapp=1&sender_device=pc
๐ฒ Watch Episode Clips on X - https://twitter.com/Caden_Damiano
๐ธ Follow me on Instagram - https://www.instagram.com/caden.damiano/
Who is Mitch Clements?
Mitch Clements is a dynamic leader in the world of product design, whose passion for creating impactful user experiences has driven his career from a hands-on designer to a strategic manager. Starting at Simple Nexus, a small basement startup, he played a significant role in the company's rapid growth and eventual acquisition by nCino. Mitch's approach goes beyond aesthetics; it's about deeply understanding user needs and crafting strategies that align with the company's vision. His journey is a testament to the power of design thinking and its role in transforming not just products but entire companies.
For more of Mitch's inspiring story and insights into leading design in the tech industry, check out the episode and don't forget to subscribe to The Way of Product for more enlightening conversations.
#ProductDesign
#StartupGrowth
#Leadership
#WayOfProduct
#Innovation
Connect with Mitchell Clements https://www.linkedin.com/in/mitchell-clements/
00:00 The Journey of a Startup
01:08 Acquisition by nCino
01:28 Transition to a Manager Role
02:03 The Importance of Design in Unconventional Industries
03:56 The Challenges of Scaling a Startup
05:31 The Role of Design in Streamlining the Home Ownership Journey
06:45 Creating a Vision for the Future
08:16 The Impact of Design on Acquisition
09:01 The Importance of a High-Level Vision
10:30 The Role of Design in Company Strategy
12:36 The Power of Collaborative Vision
23:59 The Transition from Designer to Manager
29:15 Conclusion
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
On #wayofproduct this week, Ajay Yadav, an entrepreneurial maverick and the brains behind Simplified, a comprehensive AI-powered design and video platform, dives into the future of AI in creative industries and its democratizing power for small businesses and independent content creators. He discusses the transformation from traditional, labor-intensive content creation to AI-assisted processes that empower even the smallest teams.
Here's what we're exploring:
โญ How AI is reshaping the landscape of content creation, making it more accessible and efficient for everyone.
โญ Ajay's journey from founding startups at 17 to spearheading a revolutionary platform that integrates design, video, and AI.
โญ The challenges and opportunities in navigating the saturated social media planning and creation landscape.
โญ The transformative impact of AI on small businesses and individual creators, enabling them to produce content at scale.
โญ Insights into the evolving nature of work and collaboration, especially in a post-pandemic world where remote teams are the norm.
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
๐ง Audible - https://podcasters.amazon.com/podcasts/9ed01fe7-2dbd-4eb6-a114-12ed367e371f
How to tune in for the new releases:
๐บ Watch the podcast clips - https://www.youtube.com/channel/UCrBZL31DoAT7vW2vbYkeXhw
๐ฒ Watch Episode Clips on TikTok - https://www.tiktok.com/@caden.damiano?is_from_webapp=1&sender_device=pc
๐ฒ Watch Episode Clips on X - https://twitter.com/Caden_Damiano
๐ธ Follow me on Instagram - https://www.instagram.com/caden.damiano/
Who is Ajay Yadav?
Ajay Yadav is more than just an entrepreneur; he's a visionary who's been building companies since his teens. Now, with Simplified, he's turning the tide in content creation by harnessing the power of AI to streamline and enhance the process for marketers and creators alike. Ajay's passion lies in breaking down barriers and democratizing content creation, making it possible for anyone, anywhere, to share their voice and build their brand.
For more of Ajay's revolutionary insights and to learn about Simplified, check out the episode and don't forget to subscribe to The Way of Product for more inspiring stories and strategies.
#CreativeIndustries
#FutureOfAI
#ContentCreation
#WayOfProduct
#InnovativeEntrepreneurship
Connect with Ajay https://www.linkedin.com/in/yadavajay/
Start your content creation journey using a free account at www.simplified.com
00:00 The Power of AI in Small Businesses
00:38 The Importance of Online Presence
01:10 Leveraging AI for Content Creation
01:47 The Future of AI and Creative Industries
02:10 The Evolution of Content Creation Tools
02:21 The Challenges of Collaborative Work
02:37 The Role of AI in Streamlining Workflows
02:57 The Impact of Content Creation on Personal Branding
04:40 The Journey of Building a Startup
09:16 The Shift in Content Creation
10:38 The Role of AI in Content Repurposing
25:13 The Impact of AI on Traditional Businesses
27:35 The Power of Content Creation in Building Trust
29:12 The Rise of TikTok and Staying Relevant
29:35 Promoting the Podcast and Upcoming Book
30:22 The Power of AI in Content Creation
31:25 The Role of Consistency in Content Creation
32:18 The Impact of AI on Design Thinking
32:56 The Challenges of Content Creation and Marketing
34:43 The Role of AI in Streamlining Content Creation
35:42 The Importance of Authenticity in AI-Generated Content
38:20 The Power of AI in Personal Branding
45:06 The Future of Small Businesses and AI
46:12 The Challenges of Building End-to-End Workflow Software
52:39 The Importance of Trying AI Tools
54:11 Closing Remarks and Sponsor Message
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
On #wayofproduct this week, Curt Schreiber, Chief Creative Officer of VSA, takes us on a deep dive into the world of multi-stakeholder design, sharing his vast experience and insights on creating purpose-driven organizations that deliver value to every stakeholder involved.
Here's what we're unpacking:
โญ Curt's perspective on Apple as a benchmark for multi-stakeholder design and how they've successfully integrated their mission with profitability and environmental sustainability.
โญ The importance of designing for multiple stakeholders and how this approach has evolved from Curt's early days in annual report design to current global strategies.
โญ The role of systems thinking in business and design, considering the broader ecosystem in which they operate.
โญ Insights from Curt's collaboration with Yale's stakeholder innovation and management program and how businesses are rethinking their approaches to stakeholder engagement.
โญ Reflections on the dynamic between solving big global issues and addressing immediate, smaller challenges, and how this impacts long-term value creation.
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
๐ง Audible - https://podcasters.amazon.com/podcasts/9ed01fe7-2dbd-4eb6-a114-12ed367e371f
How to tune in for the new releases:
๐บ Watch the podcast clips - https://www.youtube.com/channel/UCrBZL31DoAT7vW2vbYkeXhw
๐ฒ Watch Episode Clips on TikTok - https://www.tiktok.com/@caden.damiano?is_from_webapp=1&sender_device=pc
๐ฒ Watch Episode Clips on X - https://twitter.com/Caden_Damiano
๐ธ Follow me on Instagram - https://www.instagram.com/caden.damiano/
Who is Curt Schreiber?
Curt Schreiber is not just a designer; he's a visionary thinker who has been shaping the world of design for over four decades. As the Chief Creative Officer at VSA, Curt has steered the firm through evolving landscapes, always with an eye on how design impacts and is influenced by various stakeholders. His work is not just about aesthetics but about creating meaningful connections and driving innovation.
For more of Curt's profound insights and to understand the future of multi-stakeholder design, check out the episode and don't forget to subscribe to The Way of Product for more enlightening conversations.
#MultiStakeholderDesign
#PurposeDrivenOrganization
#InnovativeThinking
#WayOfProduct
#BusinessStrategy
Connect with Curt: https://www.linkedin.com/in/curtschreiber/
00:00 The Success of Apple in Multi-Stakeholder Design
01:33 Conversation with Kurt Schreiber
02:45 Introduction to the Podcast
03:45 Interview with Kurt Schreiber
04:40 Discussion on Stakeholder Management
05:11 Insights from Yale Business School
12:11 Discussion on Electric Vehicles
16:18 Apple's Approach to Multi-Stakeholder Design
17:56 Discussion on Organizational Structure
21:52 Challenges in Identifying the User
23:52 Reflections on Steve Jobs and Apple's Brand
25:21 Unpacking the Concept of Brand
25:44 The Role of a CEO in Upholding a Brand's Enduring Idea
27:16 Intermission: A Special Request for Podcast Subscribers
27:56 Exploring Successful Companies and Their Brands
28:53 The Evolution of IBM's Brand
42:57 The Importance of Systems Thinking in Design
43:53 Closing Remarks and Recommendations
46:15 Post-Show Announcements and Offers
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On #wayofproduct this week, we're thrilled to feature Michael DiTullo, a visionary designer whose journey has taken him from iconic brands like Nike and Jordan to the forefront of industrial design across diverse industries. Michael brings a wealth of experience and a unique perspective on creating products that resonate deeply with consumers.
Here's what we're getting into:
โญ Michael's philosophy on design as a brand exercise and his approach to creating iconic, beloved products.
โญ Insights from his time working with Michael Jordan and how those experiences shaped his approach to design and collaboration.
โญ The importance of understanding your brand's identity and audience to create relevant and resonant products.
โญ Michael's journey from major brands to an independent consultant, and the lessons he's learned about effective collaboration and respecting a brand's purpose.
โญ The power of storytelling in design and how understanding narratives can drive better product development.
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
๐ง Audible - https://podcasters.amazon.com/podcasts/9ed01fe7-2dbd-4eb6-a114-12ed367e371f
How to tune in for the new releases:
๐บ Watch the podcast clips - https://www.youtube.com/channel/UCrBZL31DoAT7vW2vbYkeXhw
๐ฒ Watch Episode Clips on TikTok - https://www.tiktok.com/@caden.damiano?is_from_webapp=1&sender_device=pc
๐ฒ Watch Episode Clips on X - https://twitter.com/Caden_Damiano
๐ธ Follow me on Instagram - https://www.instagram.com/caden.damiano/
Who is Michael DiTullo?
Michael DiTullo is a design force to be reckoned with. Having worked with some of the most recognizable brands in the world, Michael's expertise spans from creating iconic sneakers at Nike and Jordan to pushing the boundaries in industries like audio equipment and architectural systems. His unique approach to design is not just about aesthetics; it's about understanding the core of what makes a brand tick and delivering products that embody that essence. Michael believes in the power of design to transform everyday experiences into moments of joy and inspiration.
Join us as we dive into Michael's world of design, storytelling, and innovation on The Way of Product. Don't forget to subscribe for more captivating stories and insights into the world of product design.
#CreativeVision
#DesignLeadership
#BrandStorytelling
#WayOfProduct
#InnovativeDesign
Connect with Michael: https://www.linkedin.com/in/michaelditullo/
00:00 Introduction and Career Journey
01:15 The Art of Iconic Design
02:03 The Apple Aesthetic and Branding
05:03 Understanding Your Target Audience
08:21 The Importance of Product Love and Belief
09:10 Creating for Specific Audiences
09:33 Working with Michael Jordan
21:51 The Role of Design in Different Industries
25:28 The Power of Personal Branding
26:16 The Impact of Personal Definition
31:08 The Power of Defining Yourself
31:23 Transitioning Careers: From Nike to Frog Design
32:13 The Art of Interviewing: Storytelling and Control
32:47 Defining Your Professional Identity
33:19 Collaboration and Leadership in Design
35:27 The Impact of Directness and Honesty
36:27 Understanding Your Brand's Perception
36:57 The Importance of Consumer Perspective
40:48 Learning from Mistakes: The Polk Audio Story
43:40 The Principle of Maya in Design
45:38 Designing for Digital First Companies
55:13 Designing an Electric Speedboat
59:01 The Role of Intuition in Design
01:00:20 Maintaining Integrity in Design
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
10% of Link to Objected Oriented UX Masterclass: https://www.ooux.com/hi/thewayofproduct
๐จ๐๐ฒ ๐ง๐ต๐ถ๐ ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐๐ผ ๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐ ๐ฅ๐ฒ๐๐ผ๐ฟ๐ธ, ๐๐๐น๐น๐ฒ๐๐ฃ๐ฟ๐ผ๐ผ๐ณ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒ, ๐ฎ๐ป๐ฑ ๐จ๐ป๐ฐ๐ผ๐๐ฒ๐ฟ ๐๐ถ๐ฟ๐๐ ๐ฃ๐ฟ๐ถ๐ป๐ฐ๐ถ๐ฝ๐น๐ฒ๐
On hashtag#wayofproduct this week, Sophia V Prater, a trailblazing UX educator, consultant, and the founder of the object-oriented UX methodology, joins us to dive deep into her innovative approach to user experience design. She shares her journey from her childhood passion for design to revolutionizing UX with her unique methodology, emphasizing the need for harmonizing design, engineering, and product management.
Here's what we're unpacking:
โญ The transformative philosophy of object-oriented UX and how it helps prevent unnecessary rework and disruption.
โญ Insights into Sophia's journey from industrial design to UX and her mantra of "Teach what you need to learn."
โญ The vital role of object-oriented UX in building a bulletproof software architecture and information architecture.
โญ Strategies for UX professionals to communicate effectively with developers and stakeholders, ensuring a user-centered approach.
โญ An exploration of the ORCA (Objects, Relationships, Calls to Action, and Attributes) process and its impact on designing intuitive and effective systems.
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://lnkd.in/ghs99F-G
๐ง Spotify - https://lnkd.in/g2YU_eX4
๐ง Google Podcasts - https://lnkd.in/gaXS6i_4
๐ง Audible - https://lnkd.in/gy5EWw-r
How to tune in for the new releases:
๐บ Watch the podcast clips - https://lnkd.in/g-UVCNrN
๐ฒ Watch Episode Clips on TikTok - https://lnkd.in/gaEgR-ws
๐ฒ Watch Episode Clips on X - https://lnkd.in/gSTC5SRU
๐ธ Follow me on Instagram - https://lnkd.in/gEzmaFS4
๐ช๐ต๐ผ ๐ถ๐ ๐ฆ๐ผ๐ฝ๐ต๐ถ๐ฎ ๐ฃ๐ฟ๐ฎ๐๐ฒ๐ฟ?
Sophia Prater is more than a UX consultant; she's a visionary who has mastered the art of transforming complex systems into intuitive and user-friendly experiences. With a background in industrial design, she's spent years perfecting her object-oriented UX framework, helping teams worldwide to prioritize effectively and build products that resonate with users on a deeper level.
Sophia's approach isn't just about making things look good; it's about making them work seamlessly and meaningfully.For more of Sophia's revolutionary insights and to learn about her framework, check out the episode, and don't forget to subscribe to The Way of Product for more inspiring stories and strategies.
Connect with Sofia: https://www.linkedin.com/in/sophiav/
00:00 Introduction to Intelligent Iteration
00:16 The Importance of UX Language
00:37 Introducing Sophia Prater: UX Educator and Consultant
00:45 The Impact of Object Oriented UX Design
01:02 Personal Experiences and Insights into UX Design
01:15 Promotion and Benefits of the Course
01:40 Introduction to The Way of Product Podcast
01:49 The Challenges of Being a Prog Leader
02:14 Invitation to Join the Newsletter Crew
02:39 Interview with Sophia Prater
02:56 Sophia's Journey into UX Design
06:43 The Evolution of Sophia's UX Design Process
08:27 The Impact of Object Oriented UX on Career Growth
20:19 The Importance of Cardinality in UX Design
31:49 The Value of OUX for Businesses
36:21 The Role of OUX in Defining Project Scope
37:47 The Art of Snarky Responses
38:00 Understanding Purchase Order Deliveries
38:26 Assessing Risks in Assumptions
39:14 The Power of Asking Deep Questions
40:04 Podcast Intermission: A Special Request
40:43 The Importance of Articulating Design Instincts
41:33 The Airbnb Example: A Lesson in Object Oriented UX
47:02 The Challenges of Growing a Business
49:56 The Power of Object Oriented UX in Product Team Collaboration
51:45 The ORCA Process: A Deep Dive
56:42 The Benefits of the ORCA Process
01:03:08 The Future of Object-Oriente UX
01:09:28 Closing Remarks and Special Offers
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
On #wayofproduct this week, Sharif Matar, the Director of Product and Design at Product Inc., joins us to discuss the evolution of global product design and the nuances of remote work. He emphasizes the power of diverse ideas and teams and how technology unlocks human potential.
Here's what we're talking about:
โญ The significance of trust and shared values in fostering healthy, productive disagreements and biases within teams.
โญ The impact of remote work on collaboration, efficiency, and the sourcing of diverse ideas.
โญ The balance between the need for in-person interactions and the benefits of virtual collaboration.
โญ The importance of aligning company operations with values and the mission rather than conforming to rigid frameworks.
โญ Sharif's personal journey from discovering computers to overcoming dyslexia and leading a global design agency.
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
๐ง Audible - https://podcasters.amazon.com/podcasts/9ed01fe7-2dbd-4eb6-a114-12ed367e371f
How to tune in for the new releases:
๐บ Watch the podcast clips - https://www.youtube.com/channel/UCrBZL31DoAT7vW2vbYkeXhw
๐ฒ Watch Episode Clips on TikTok - https://www.tiktok.com/@caden.damiano?is_from_webapp=1&sender_device=pc
๐ฒ Watch Episode Clips on X - https://twitter.com/Caden_Damiano
๐ธ Follow me on Instagram - https://www.instagram.com/caden.damiano/
Who is Sharif Matar?
Sharif Matar is a visionary at the intersection of design and technology. Growing up in Hawaii with a passion for creativity sparked by overcoming dyslexia, Sharif discovered the transformative power of technology early on. Today, as a leader at Product Inc., he navigates the complexities of global product design and champions remote work's potential to tap into diverse talent and ideas. Sharif believes in leveraging technology to connect ideas and people across geographical boundaries, driving innovation and growth.
Join us as we explore Sharif's insights and journey on The Way of Product. Don't forget to subscribe and immerse yourself in the conversations shaping the future of design and technology.
#GlobalDesign
#RemoteWork
#CreativeTechnology
#WayOfProduct
#ProductManagement
Connect with Sharif
00:00 The Power of Disagreements and Biases
02:59 Interview Begins: Sharif's Journey
03:35 The Impact of Technology on Learning and Connection
07:04 The Nuances of Remote Work
11:06 The Power of Diverse Teams
28:01 Podcast Break and Request for Support
28:41 The Challenges of Hiring and Retention in Tech
28:41 Resuming Conversation: The Myths of Hiring
30:39 The Importance of Building Relationships in Business
33:29 Optimizing for Metrics vs. Providing Value
33:37 The Importance of Tribalism and Human Connection in Business
34:10 The Role of Hormones and Relationships in Business
36:21 The Impact of Company Policies on Social Issues
39:23 The Importance of Alignment Over Agreement in Business
39:45 The Role of Belief in Business Success
40:14 The Power of Owning Something Valuable
44:11 The Importance of Diversity and Disagreement in Business
51:10 The Role of Designers in Business Leadership
51:30 The Impact of Business Design on Success
56:30 The Importance of Working on the Business, Not in It
59:01 The Role of Questioning and Healthy Conflict in Business
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
On #wayofproduct this week, Dr. Ari Zelmanow, the Sherlock Holmes of consumer market behavior, joins us to share his journey from police detective to Research Leader at Twilio and how his unique perspective transforms how businesses approach research and decision-making.
Here's a sneak peek of our conversation:
โญ How agile methodologies in software development impacted the speed and approach of research.
โญ Ari's unique journey from law enforcement to leading research in major tech companies.
โญ The critical role of research in the business environment and how researchers can serve as strategic advisors.
And there's a lot more insight into where that came from!
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
Who is Ari Zelmanow?
๐๐ฟ๐ถ ๐ญ๐ฒ๐น๐บ๐ฎ๐ป๐ผ๐ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ด๐ผ-๐๐ผ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ ๐ถ๐ป ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ. ๐ช๐ถ๐๐ต ๐ฎ ๐ฏ๐ฎ๐ฐ๐ธ๐ด๐ฟ๐ผ๐๐ป๐ฑ ๐ฎ๐ ๐ฎ ๐ฝ๐ผ๐น๐ถ๐ฐ๐ฒ ๐ฑ๐ฒ๐๐ฒ๐ฐ๐๐ถ๐๐ฒ, ๐๐ฟ๐ถ ๐ฎ๐ฝ๐ฝ๐น๐ถ๐ฒ๐ ๐ต๐ถ๐ ๐ถ๐ป๐๐ฒ๐๐๐ถ๐ด๐ฎ๐๐ถ๐๐ฒ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต, ๐ต๐ฒ๐น๐ฝ๐ถ๐ป๐ด ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐ต๐๐บ๐ฎ๐ป ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ ๐ฟ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐๐ผ ๐๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด, ๐ฏ๐๐๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐๐๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐.
Connect with Ari: https://www.linkedin.com/in/zelmanow/
The Influential Researcher Newsletter: https://influentialresearcher.com/
00:22 Ari Zelmanow's Journey from Police Detective to Market Detective
01:31 The Importance of Research in Business
02:34 The Sherlock Holmes Influence
04:01 The Magic of Research and the Sherlock Holmes Persona
05:37 The Role of Researchers in Business
06:07 The Challenges of Democratizing Research
07:08 The Value of Experienced Researchers
08:17 The Problem with Research Templates
08:31 The Difference Between a Discussion Guide and an Interview Template
09:06 The Role of Research in Startups
10:32 The Experience of Building a Research Function at Twitter
16:14 The Future of Research
16:27 Lessons from Police Detective Work Applied to Research
18:56 The Importance of Abductive Reasoning in Research
20:41 The Difference Between Deduction, Induction, and Abduction
26:25 The Burden of Proof in Business
27:48 Understanding Usability Testing and Decision-Making
28:03 The Role of Certainty in Decision Making
28:44 The Importance of Research in Decision Making
29:20 The Impact of Research on Product Development
29:38 The Research Process and Its Challenges
30:02 The Role of a Researcher: Delivery Person vs Consultant
31:07 The Shift from Traditional Research Reports
31:33 The Power of Observations and Customer Insights
33:50 The Concept of a Top Line Report
34:03 The News Organization Model for Research
34:17 The Role of Researchers in Interrogating Evidence
35:57 The Importance of Ethical Reporting in Research
37:37 The Challenges and Future of Participant Recruitment
42:43 The Role of Researchers in Decision Making
53:01 The Role of Researchers in Interpreting and Delivering Data
53:47 The Importance of Storytelling in Research
54:19 The Influential Researcher Course and Final Thoughts
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
On #wayofproduct this week, we're sitting down with Justin Dauer, the mind behind Anomaly by Design and "In Fulfillment: The Designer's Journey." He's here to share his thoughts on making work meaningful and creatively fulfilling.
Here's what we're unpacking:
โญ Why sometimes stopping is the best way to move forward
โญ The Swedish 'Feca' and the art of slowing down
โญ How leaders can create workplaces where everyone thrives
โญ What 'practice spotting' is and how it can guide your career
โญ The role of narratives in the workplace and their impact on your day-to-dayThere's more to the story, so tune in!
Subscribe and listen to The Way of Product on...
๐ง Apple Podcasts - https://itunes.apple.com/us/podcast/pivot/id1442980948?mt=2&uo=4
๐ง Spotify - https://open.spotify.com/show/7dy9vYUPNj3dH9lKAVDheV
๐ง Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ODQxMTc0L3BvZGNhc3QvcnNz
๐ง Audible - https://podcasters.amazon.com/podcasts/9ed01fe7-2dbd-4eb6-a114-12ed367e371f
How to tune in for the new releases:
๐บ Watch the podcast clips - https://www.youtube.com/channel/UCrBZL31DoAT7vW2vbYkeXhw
๐ฒ Watch Episode Clips on TikTok - https://www.tiktok.com/@caden.damiano?is_from_webapp=1&sender_device=pc
๐ฒ Watch Episode Clips on X - https://twitter.com/Caden_Damiano
๐ธ Follow me on Instagram - https://www.instagram.com/caden.damiano/
Meet Justin Dauer:
Justin is the guy who's rethinking how we approach work. At Anomaly by Design, he's helping teams find the sweet spot between creativity and fulfillment. He's not just talking the talk; his book and his work with CVS Health have shown he's all about making work matter.
Anomaly by Design's motto? Finding fulfillment in your work is crucial, and Justin's here to show you why.
Check out the full conversation on YouTube and find out where you can follow Justin's journey.
#RealTalk
#MindfulWork
#CreativeJourney
#WayOfProduct
#LifeByDesignConnect with Justin: https://www.linkedin.com/in/pseudoroom/
Buy โIn Fulfillment: A Designers Journeyโ: https://www.in-fulfillment.com/
CHAPTERS
00:28 Justin's Journey and Career Background
03:09 Discussion on Justin's Book and Personal Fulfillment
03:37 Brief Interruption and Personal Anecdotes
04:15 Deep Dive into Personal Values and Career Evolution
05:25 Exploring the Concept of Fulfillment in Design
05:38 The Transition from Individual Output to Team Output
10:05 The Importance of Humility and Growth in Design
11:23 The Role of Storytelling in Understanding Personal Values
20:31 The Power of the Blank Canvas and the Value of Challenge
23:18 Practice Spotting: A Tool for Understanding Personal Narratives
30:51 The Importance of Authenticity and Empathy in the Workplace
33:06 The Power of Empathy in Productivity
33:40 The Impact of Empathy on Office Dynamics
34:07 The Role of Fulfillment in Work Culture
34:39 Understanding Adversarial Relationships in the Workplace
35:25 The Consequences of Pushing Agendas in Meetings
36:39 The Importance of Active Listening and Empathy in Problem Solving
36:59 The Power of Storytelling in Building Confidence
37:57 The Impact of Empathy on Work Environment
38:37 The Consequences of Avoiding Deeper Understanding in the Workplace
39:08 The Importance of Evolving in the Workplace
41:07 The Role of Leaders in Fostering Fulfillment
42:17 The Importance of Slowing Down and Pausing with Intent
42:45 The Influence of Swedish Work Culture on Productivity
43:46 The Power of Connection in the Workplace
56:48 The Importance of Prioritizing Fulfillment in Work
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
Clip From: "The Game of Product Management w/ Derlen Chiu, VP of Product at April @ April EP 106 "
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
Clip from: "The Game of Product Management w/ Derlen Chiu, VP of Product at April @ April EP 106 "
Get full access to The Way of Product at www.wayofproduct.com/subscribe -
Clip from: "The Game of Product Management w/ Derlen Chiu, VP of Product at April @ April EP 106 @ April EP 106"
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