Afleveringen
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In this episode of Pixel Papas, hosts Martin Luther and Milan Strba welcome creative producer Maria Vilko from Small Giant Games, a leading woman in the mobile gaming industry. The conversation explores Maria's gaming interests, her insights on creative production, user acquisition strategies, and the importance of collaboration within creative teams. We discuss the challenges of standing out in a crowded market, the significance of testing creatives, and how to maintain creativity in a fast-paced environment. Maria shares her experiences and thoughts on what makes a great creative in gaming, emphasizing the need for innovation and adaptability in marketing strategies.mobile gaming, creative production, user acquisition, game marketing, gaming industry, creative testing, collaboration, team dynamics, inspiration, game development
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In this episode, Martin Luther and Milan Strba discuss with branding expert Martin Woska the critical role of branding in marketing and mobile gaming, emphasizing that every game is inherently a brand. He highlights the importance of creativity in marketing strategies, the need for long-term brand investment, and the often-overlooked significance of onboarding as a branding opportunity. The discussion also touches on the impact of AI on marketing strategies and the balance between brand marketing and performance marketing.
branding, brand marketing, mobile gaming, performance marketing, creativity, brand KPIs, AI in marketing, onboarding, marketing strategies
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Zijn er afleveringen die ontbreken?
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In this episode of Pixel Papas, Milan Strba and Martin Luther delve into the world of sports gaming, discussing their experiences with UA and ASO working for one of the biggest sports mobile games in the world. They explore marketing strategies specific to sports games, the impact of UGC content, and the creative challenges faced in advertising. The conversation also highlights the importance of emotion in marketing and the role of seasonality in marketing strategies for sports games.
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In this episode of the Pixel Papas podcast, hosts Martin Luther and Milan Strba welcome Alan Holub, a senior UA manager at SuperSolid, to discuss the intricacies of scaling merge games. The conversation covers various topics, including personal gaming experiences, the importance of creativity in marketing, understanding audience motivations, differentiating through storytelling, and the evolving landscape of brand marketing in the gaming industry. Alan shares insights on how emotions play a crucial role in user acquisition strategies and emphasizes the need for a balanced approach between performance marketing and brand building.
gaming, marketing, user acquisition, creativity, brand building, audience engagement, mobile games, emotional connection, game development, podcast
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In this podcast episode, we delve into the ongoing debate of brand versus performance in game advertising, sharing insights on when to prioritize brand identity and when to focus on performance metrics. We discuss various topics related to gaming, including their personal experiences with legacy games, the influence of AI in music and game marketing, and the trend of simplicity in game ads.
gaming, AI music, game marketing, nostalgia, brand performance, game ads, simplicity, creative strategies
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In this episode of the Pixel Papas, we discuss our current gaming experiences, delve into the latest trends in mobile game marketing, and explore the impact of memes and hooks in advertising. We emphasize the importance of creativity in marketing strategies, comparing AI-generated content with human creativity, and highlight the need for diverse creative approaches. The conversation also touches on the collaboration between creative and UA marketing teams, and the challenges they face in the ever-evolving landscape of mobile game marketing.
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In this episode of the Pixel Papas podcast, we discuss our gaming experiences, the latest trends in mobile marketing, and the impact of AI on advertising. Exploring the challenges of user-generated content versus AI-generated content, the importance of quality over quantity in ad creation, and the future of AI in gaming and marketing. Creative challenge at the end!mobile games, marketing, AI, user acquisition, advertising trends, gaming experiences, AI-generated content, user-generated content, mobile marketing strategies, creative challenges
