Afleveringen
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Anthony Perl tackles the single biggest objection he hears from business owners: "Should I really be podcasting?" His answer is unequivocal — yes, and here's why.
With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably uncrowded. Anthony breaks down the real numbers, debunks the "too many podcasts" myth, and explains why your website — no matter how polished — can never do what a podcast does: put the real, unedited you in front of your audience.
You'll hear why podcasting is the only marketing tool that feeds every other platform, why referrals are far less controllable than you think, and why there is no "next thing" around the corner that will replace the power of your authentic voice.
If you're a business owner, a consultant, an author, or anyone with expertise to share, this episode is your wake-up call. Podcasting is not optional. It's compulsory.
Key takeaways:
1.5 billion monthly listeners — the audience is already thereOnly 225,000 active business podcasts — the opportunity is wide openYour website is brochureware; your podcast is youPodcasting feeds every other marketing platformReferrals are random; your podcast is a referral engine you controlThere is no "next thing" — podcasting endures like radioYour existing clients become your amplifiers when they shareAbout Anthony Perl: Anthony Perl is the founder of CommTogether and the host of Podcasts Done For You Show, Better Biz, and Biz Bites for Thought Leaders. He helps business owners and experts launch, grow, and monetise professional podcasts that position them as industry leaders. With decades of experience in marketing, communications, and media, Anthony specialises in making your brilliance stand out and get noticed again and again, so your business grows.
Connect with Anthony:
Website: podcastsdoneforyou.com.auBooking: podcastsdoneforyou.com.au/bookingLinkedIn: linkedin.com/in/anthonyperlApple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643
Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr
Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672
YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow
Captivate: https://podcasts-done-for-you.captivate.fm/
#howtobeaGreatPodcastGuest #howdoesabeginnerstartapodcast #howtomakegreatpodcasts #GuestAppearance #PodcastingForBusiness #AuthorityPositioning #howtomakeagoodpodcastonspotify
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You have been thinking about it long enough. Here is the complete map to launching your podcast.
If starting a podcast has been sitting on your list - and you keep putting it off because the whole process feels overwhelming - this is the episode that clears the path.
Anthony Perl covers every key decision a business owner needs to make before they go anywhere near a microphone: the strategy, the audience, the format, the equipment, the recording tools, where to publish, how to plan your episodes, and how to make sure your podcast actually gets found once it is out there.
As Anthony says in the episode: this is not an obstacle. It is just a map of things you need to do to get started.
Free Workbook Download
Access the free workbook for this episode - including equipment recommendations and the episode planning guide - at:
https://link.podcastsdoneforyou.com.au/access
Resources Mentioned in This Episode
Recommended microphone: Rode NT-USB+
Recording software: Ecamm Live (Mac), Riverside, Descript
Editing: GarageBand (Mac, free), iMovie, Descript (AI tools), Adobe Premiere Pro
Hosting and publishing: Captivate.fm (recommended), Spotify for Creators (free option)
Platforms: Apple Podcasts, Spotify, Amazon Music, YouTube
Full equipment and software recommendation sheet:
https://link.podcastsdoneforyou.com.au/access
Listen and Subscribe
- Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643
- Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr
- Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672
- YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow
- Captivate: https://podcasts-done-for-you.captivate.fm/
Connect With Anthony Perl and Podcasts Done For You
Ready to explore what a podcast could look like for your business? Book a free, no-obligation conversation.
Book a free discussion: www.podcastsdoneforyou.com.au/booking
Website: www.podcastsdoneforyou.com.au
If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence. And go back through the catalogue - there are dedicated episodes on equipment, the host vs. expert question, the cascading effect of podcasting, and much more.
#PodcastingForBusiness #BusinessPodcast #PodcastsDoneForYou #PodcastStrategy #ContentMarketing #ThoughtLeadership #StartAPodcast #PodcastLaunch #BusinessGrowth #PodcastTips
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Zijn er afleveringen die ontbreken?
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You are already an expert in something — you just have not packaged it yet. Patrick Engasser, bestselling author of "If I Can Do It, You Can Do It," spent 15 years in Fortune 500 insurance sales — the last 10 as a district manager — before launching his own coaching and speaking business.
In this episode of Podcasts Done For You Show, Patrick reveals why writing a book packages your authority in a way nothing else can, how to identify the 10-20% of your business that actually powers the engine (and delegate the rest), and why the biggest thing holding you back is not a lack of knowledge but a lack of action.
He explains why communication is the most important skill in business, how mentorship is the closest thing to a shortcut, and why mindset must come before strategy.
As his coach James Malinchak says, "My ugly book is better than the one you don't have." Download the free workbook from the show notes to identify your core genius and launch your authority platform.
About Patrick Engasser: Patrick Engasser is a bestselling author, business coach, motivational speaker, and sales trainer based in Buffalo, New York. Born completely blind, Patrick spent 15 years in the insurance industry - the last 10 as a district manager - before launching his own coaching and speaking business five years ago. He is a three-time Top Award recipient for Management Excellence and built significant seven-figure sales teams. His book "If I Can Do It, You Can Do It" provides 20 practical tips for taking action and packaging your expertise.
Patrick specialises in helping entrepreneurs identify their core genius, package their authority, and scale their businesses.
Connect with Patrick:
Website: talkwithpatrick.comLinkedIn: linkedin.com/in/patrick-engasser-645860217Book: "If I Can Do It, You Can Do It" (available on Amazon)Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643
Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr
Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672
YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow
Captivate: https://podcasts-done-for-you.captivate.fm/
#PackageYourAuthority #CoreGenius #StopPlanningStartDoing #PodcastingForBusiness #AuthorityPositioning #BusinessCoaching #ShipIt
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AI podcast generation is trending, but should your business go down that path? In this episode, I unpack why AI-generated podcasts lack authenticity, why the "better version of yourself" idea doesn't work, and where AI genuinely helps versus where it harms. Your authentic voice is your most powerful business asset — don't hand it over to a machine. I share the one type of AI use I happily endorse, and why your conversations are what build real authority and trust. Download the free workbook from the show notes to ask yourself the hard questions about AI in your content strategy.
Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/
#AIPodcasting #AuthenticContent #PodcastTips #BusinessPodcast #ContentStrategy #PodcastingInsights #ThoughtLeadership
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In this episode of Podcasts Done For You Show, I tackle the question I get asked more than any other: how do you solve the problem of creating consistent, sustainable, authentic content for your business? I unpack why outsourcing your content creation to agencies or overseas writers is a mistake - because they're not you, they don't know your stories, and the content ends up manufactured rather than authentic. I also explain why relying on AI to produce all your content is equally flawed, as audiences are increasingly seeing through AI-generated material and moving away from it.
The real solution? Podcasting. I explain how a single recorded conversation creates a cascading effect of content - from short video reels and audio clips to social media posts, blog articles, website content, newsletters, direct messaging prompts, and even workbooks. All of it comes from what you actually said, not something made up or remanufactured. With just four two-hour recording sessions per year, you can produce enough content to be everywhere your audience needs you to be. I share why a co-host is essential for positioning you as the expert, and why the numbers - 1.5 billion monthly podcast listeners versus only 225,000 active business podcasts - make this the most underserved content opportunity available.
Download the free workbook for this episode via the link in the show notes. It includes exercises, action plans, and additional insights to help you implement everything covered today.
Book a free strategy session: podcastsdoneforyou.com.au/booking
#ContentCreation #BusinessPodcast #PodcastingForBusiness #ContentStrategy #ThoughtLeadership #PodcastProduction #BusinessGrowth
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How to Show Up on Camera So People Actually Want to Listen to You
Did you know that 55% of all communication is non-verbal? That means your body language, your eye contact, your background, and your lighting are doing the heavy lifting long before you even open your mouth.
In this episode, I'm joined by Dr. Christiaan (Chris) Willems - a specialist communication consultant and coach at ArtsMedia Consultants, with more than 40 years in the performing arts and television, including 25 years as a professional mime artist. Dr. Chris now helps business owners and professionals get comfortable, confident, and credible on camera - and the insights he shares in this conversation are genuinely game-changing.
We cover the Albert Mehrabian research that shows 7% of communication is in the actual words, 38% is how you sound, and 55% is non-verbal. We talk about why video is no longer optional for business professionals, what it means to be a "stylised version of yourself" on camera, and why things like lighting and background are not just technical concerns - they are brand concerns.
Dr. Chris also shares his concept of "active awareness" - knowing how you come across on camera, and doing something about it. He talks through lighting basics (including the classic three-point setup), the importance of background design, and how to think about aesthetics even when your topic is accountancy, engineering, or law.
We also discuss teleprompters, rehearsed spontaneity, the glasses and makeup debate, and what it really means to be authentic versus performing on camera.
Resources mentioned in this episode:
Download the free workbook and all resources for this episode here: https://link.podcastsdoneforyou.com.au/access
Dr. Chris Willems offers a free PDF ebook - "Going Digital: What You Need to Know Before You Set Foot - or Face - in Front of a Video Camera" - available through the resource link above.
Lighting recommendations and teleprompter links (including the Australian teleprompter company mentioned in the episode) are also available through: https://link.podcastsdoneforyou.com.au/access
Connect with Dr. Chris Willems:
Website: https://artsmediaconsultants.comLinkedIn: https://www.linkedin.com/in/drchristiaanwillems/Listen and subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrAmazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowCaptivate: https://podcasts-done-for-you.captivate.fm/Don't forget to like, share, comment, and subscribe so you never miss an episode.
#PodcastingTips #CameraConfidence #NonVerbalCommunication #BodyLanguage #VideoMarketing #PodcastsForBusiness #OnlineBranding #PersonalBrand #VideoPresence #PodcastsDoneForYou
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You have been thinking about it long enough. Here is the complete map to launching your podcast.**
Most business owners who want a podcast never start one. Not because the idea is not right for their business — it almost always is. They stall because the process looks overwhelming: the equipment, the software, the platforms, the planning, the promotion. It feels like a project with no clear starting line.
This episode is the starting line.
Anthony Perl — with 35 years of marketing experience and a client roster of business owners who are now running successful podcasts — covers everything you need to know to go from "I have been thinking about this" to a podcast that is planned, launched, and on its way to the top 1% of business shows.
---
### In This Episode You Will Discover:
- **Why "why" is the most important question you will answer** — and why the wrong answer leads to a podcast that dies at Episode 6
- **How to define your audience** before you record a single word — and why getting this wrong makes every other decision harder
- **The essential equipment list** — the microphone Anthony recommends, the lighting setup that makes the biggest difference for the least money, and the camera question settled once and for all
- **Which recording software to use** — and why Zoom is never the answer
- **The editing options** from beginner-friendly free tools through to AI-assisted platforms that speed everything up
- **Where to host and publish** — why Captivate.fm is the recommended platform, and how to get your podcast onto Apple, Spotify, Amazon Music, and YouTube
- **The 20-episode rule** — why this is the milestone that separates the top 1% from the 99% that do not make it, and how to plan for it before you begin
- **The eight-hours-a-year model** — four two-hour recording sessions, six episodes each, a full content workbook from every session, and a full year of multi-channel content
- **The promotion strategy** that gets your podcast found — including how to build audience momentum before you even launch
- **Why a production partner is the single biggest determinant of whether your podcast succeeds** — and what that partnership actually looks like in practice
---
### Free Workbook Download
Access the full workbook for this episode — including the Podcast Brief worksheet and the 20-Episode Planner — at the link below. Past episode workbooks are available there too.
**Download your workbook here:** https://link.podcastsdoneforyou.com.au/access
---
### Resources Mentioned in This Episode
- **Recommended microphone:** Rode NT-USB+
- **Recommended recording software:** Ecamm Live (Mac), Riverside.fm (cross-platform), Descript (recording + AI editing)
- **Recommended hosting platform:** Captivate.fm
- **Free hosting option:** Spotify for Creators
- **Editing for beginners:** GarageBand (Mac), iMovie, or Descript's AI editing tools
- **Professional editing:** Adobe Premiere Pro
Full equipment and software recommendation sheet available via: https://link.podcastsdoneforyou.com.au/access
---
### Listen and Subscribe
Never miss an episode — subscribe on your preferred platform:
- **Apple Podcasts:** https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643
- **Spotify:** https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr
- **Amazon Music:** https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672
- **YouTube:** https://www.youtube.com/@PodcastsDoneForYou_TheShow
- **Captivate:** https://podcasts-done-for-you.captivate.fm/
---
### Connect With Anthony Perl and Podcasts Done For You
If you are ready to explore what a podcast could look like for your business — or you just want to talk through whether it is the right next step — reach out for a free, no-obligation conversation.
**Book a free discussion:** podcastsdoneforyou.com.au/booking/
**Website:** podcastsdoneforyou.com.au
Connect with Anthony directly on LinkedIn — details in the workbook link above.
---
*If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence about their podcast. And go back through the catalogue — there are episodes on equipment, the expert vs. host question, the cascading effect of podcasting, and much more to help you build a show that genuinely works for your business.*
#PodcastingForBusiness #BusinessPodcast #PodcastsDoneForYou #PodcastStrategy #ContentMarketing #ThoughtLeadership #BusinessGrowth #StartAPodcast #PodcastLaunch
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There is no magic bullet in marketing - and every business owner who has gone looking for one already knows it.
Most business owners have tried everything. Networking. LinkedIn. SEO. Advertising. Letterbox drops. Conference sponsorships. Anthony Perl has 35 years of marketing experience, and his answer is direct: the magic bullet does not exist. But there is a legend - and it is closer than most people think.
This episode unpacks why going all-in on a single channel makes results worse, not better - and reveals the one tool that does something no other marketing approach can.
The numbers Anthony shares will change how you do the maths on your own marketing spend.
In this episode:
The 0.1% truth - why every marketing tactic you've tried delivered exactly what it was supposed to, and why that's the problemThe all-in mistake - what actually happens to your results when you concentrate everything on one channelThe time equation - how long it takes to write one LinkedIn post, and what that adds up to over a yearThe 8-hours-a-year model - what Anthony's clients get from four two-hour recording sessions and why the maths are hard to argue withThe advertising trap - why even a significant ad spend dramatically underperforms without one thing supporting itThe legend - the one tool Anthony has found in 35 years that genuinely feeds every other marketing channel at once"There is no other tool, no other marketing device that gives so plentifully to others. It is not just about the podcast - it is about what the podcast gives to furnish all of the other tools that work."
"The legend that is the podcast is that it is the most efficient, most giving, most authentic and most endearing and enduring thing that you can possibly do."
Download the free workbook for this episode and all resources at podcastsdoneforyou.com.au - or hit the link in the show notes to grab it now.
Listen and subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrAmazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowCaptivate: https://podcasts-done-for-you.captivate.fm/#PodcastingForBusiness #MarketingMyths #ContentMarketing #PodcastsDoneForYou #BusinessGrowth #MarketingStrategy #ThoughtLeadership
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Your show description is the single most important piece of copy you will write for your podcast - and most business podcasters get it completely wrong. Before a single episode is played, before a title is read, before a host's name registers, your show description is doing the heavy lifting of convincing someone to subscribe. Get it right, and you build an audience. Get it wrong, and you lose them in seconds.
In this episode, Anthony Perl breaks down the exact formula for writing a podcast show description that works - one that hooks your ideal listener, speaks directly to their problem, and gives them every reason to hit subscribe. From the opening hook to the soft call to action, Anthony walks through each element step by step, including the most common mistakes business podcasters make and how to avoid them.
Whether you're writing your very first show description or giving your existing one a long-overdue refresh, this episode gives you a clear, practical framework to get it right - and keep it working for you.
Resources & Downloads📚 Free Resource: Podcast Show Description Workbook A practical workbook to help you craft your show description step by step — with prompts, dot points, and a fill-in framework based on this episode. 🔗 Download link: ⚠️ [URL to be added once live]
📖 Mentioned in this episode:
• Diary of a CEO: https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX — Referenced as an example of a well-crafted show description
• The Mel Robbins Podcast: https://open.spotify.com/show/7EcnDDlJNOFMEJFCMFGCMG — Referenced as an example of a well-crafted show description
• Small Business Big Marketing (Tim Reid): https://smallbusinessbigmarketing.com — Referenced as an example of a well-crafted show description
• Podcasts Done For You Show: https://podcasts-done-for-you.captivate.fm — Anthony's own show, mentioned as an example of a recently updated description
Podcasts Done For You Show is your practical, jargon-free guide to starting, growing, and monetising a business podcast. Multi-award winning podcast host Anthony Perl shares expert guidance, real-world examples, and actionable strategies to help business owners become a Voice of Brilliance on their own show.
Anthony Perl is a multi-award winning podcast host and founder of Podcasts Done For You. With more than 30 years of experience building brands and growing audiences — including stints at 2UE, 2GB, and Channel Ten — Anthony now helps business owners publish their own podcasts without the overwhelm. Learn more at https://podcastsdoneforyou.com.au
#PodcastTips #BusinessPodcast #PodcastMarketing #PodcastsDoneForYou #PodcastGrowth
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Is your podcast costing too much - or is NOT having one costing you even more?
This is the question I get asked almost every single day, and in this episode of Podcasts Done For You Show, I'm answering it straight - no notes, no preparation, just the honest truth about what a podcast really costs a business owner.
And here's the thing: most people are asking the wrong question.
What you'll learn in this episode:
Why "cost" is about so much more than dollars - your time and enjoyment matter just as muchThe editing reality nobody tells you: a 10-minute podcast does not take 10 minutes to editHow a podcast becomes your content engine - populating social media, newsletters, websites, and emails all at onceWhy a podcast gives you a captive audience that a networking meeting simply cannot matchThe real calculation: what is the cost of NOT doing a podcast when your competitors already are?Why trying to do everything yourself is the single biggest mistake podcasters makeThe bottom line? The cost of a podcast is 100% worthwhile when you look at what it delivers - new clients, retained clients, more referrals, and a content strategy that practically runs itself.
And all the resources for Podcasts Done For You Show are available to download at https://link.podcastsdoneforyou.com.au/access - grab them and start working out what a podcast is really worth to your business.
Got a topic you'd like covered on a future episode? Get in touch - details in the show notes.
Don't forget to like, share, comment, and subscribe so you never miss an episode of Podcasts Done For You Show.
🔗 Listen & Subscribe:
Captivate: https://podcasts-done-for-you.captivate.fm/Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrAmazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow📥 Download all resources for Podcasts Done For You Show: https://link.podcastsdoneforyou.com.au/access 📅 Book a free discussion: https://podcastsdoneforyou.com.au/booking
#PodcastForBusiness #PodcastingTips #ContentMarketing #BusinessGrowth #PodcastROI #ThoughtLeadership #SmallBusinessMarketing
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What makes someone stop what they are doing, press play, and actually stay with your podcast until the very end?
In this episode, Anthony Perl asks the big question every business podcaster needs to answer - and shares the real triggers that get the right people to pay attention, and keep paying it.
From the power of a professional voiceover introduction to the role of pacing, delivery and authenticity, this episode covers the full spectrum of what drives audience attention in business podcasting. Anthony also explores why a co-host is one of the most underrated attention tools available, and how a free workbook keeps listeners engaged all the way to the final word.
What You'll Discover:
Why your listener's pain point must be front and centre from the very first secondThe truth about podcast listening speeds and what that means for your deliveryHow a voiceover introduction sets the stage for sustained attentionWhy the right people paying attention is worth far more than the most peopleThe role of authenticity and brand alignment in holding an audienceHow a co-host positions you as the expert and draws out your best insightsThe one strategy that gives your audience a reason to stay until the end📥 Free Workbook: https://link.podcastsdoneforyou.com.au/access
Connect With Us: Website: podcastsdoneforyou.com.au Book a free discussion: podcastsdoneforyou.com.au/booking
Like, comment and share this episode - and let us know in the comments what makes YOU pay attention to a podcast. Anthony would love to hear your examples and may feature your feedback in a future episode.
#BusinessPodcast #PodcastTips #PodcastGrowth #AudienceEngagement #PodcastsDoneForYou #ContentMarketing #PodcastStrategy
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What should your next podcast episode be about?
It is the question every podcaster faces - and in this episode of Podcasts Done For You Show, host Anthony Perl breaks it wide open with 10 practical, proven ways to find the best podcast topics.
Anthony covers how to use your listener's own language instead of your own, why your client conversations and DMs are goldmines of ready-made episode ideas, how to build listener personas that reveal the pain points your audience desperately wants addressed, and how to use SEO tools across Apple Podcasts, Spotify, YouTube, and Google to find what people are actively searching for right now.
He also explores why your own stories and personal experiences are your most powerful content source, how to spot and act on trends and industry news before your competitors do, and how to build a simple daily system that means you will never stare at a blank screen again.
Plus - Anthony shares a personal story about a turning point in his own career that illustrates exactly how powerful a well-told story can be for your audience.
Available in the show notes: a downloadable workbook with all 10 tips, action steps, key quotes, and space to plan your next episodes.
Links mentioned:
Download the episode workbook hereBook a free discussion: podcastsdoneforyou.com.au/bookingWebsite: podcastsdoneforyou.com.auConnect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
#PodcastingTips #PodcastGrowth #ContentStrategy #BusinessPodcast #PodcastDoneForYou #FindYourAudience #PodcastSEO
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Your podcast thumbnail is your first impression — and in a crowded feed, it can be the difference between a new listener clicking play or scrolling straight past you. In this episode, Anthony Perl shares everything you need to know about podcast graphics, from why professional photography matters to how to manage your brand across multiple platforms.
In this episode you'll learn:
Why you should never underestimate the value of a professional graphic designer — especially when setting up your initial templatesThe three brands every podcaster needs to think about: your personal brand, your business brand, and your podcast brandHow to approach photography for your podcast graphics, including tips on outfit variations and capturing dynamic hand gesturesWhether you actually need photographs in your graphics at all — and what to do if you'd rather go a different routeHow to handle guest photography so your brand stays front and centre even when featuring othersThe key differences between designing for YouTube versus Spotify, Apple Podcasts, and Amazon MusicWhy episode numbers on graphics are a waste of valuable real estateHow much text to put on a graphic — and why less is almost always moreWhen and why to refresh your existing episode graphics to attract new attention on YouTubeThe role of AI tools and platforms like Canva in your design workflow — and their limitations🎁 Free Download: Grab the Podcast Thumbnail & Cover Art Guide in the show notes — packed with sizing specs, platform requirements, and real-world examples from top podcasts.
👉 Download here: podcastsdoneforyou.com.au
Ready to hand over the whole thing? At Podcasts Done For You, Anthony co-hosts and produces podcasts for business owners and experts — from strategy and recording right through to publishing, graphics, and social media. Book a strategy session at podcastsdoneforyou.com.au/booking
Listen and subscribe to the channel for more game-changing tips!
Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/
Let us talk! https://www.commtogether.com.au/booking/
#PodcastGraphics #PodcastTips #PodcastCoverArt #PodcastMarketing #PersonalBranding #BusinessPodcast #PodcastsForBusiness
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What's the most underrated branding tool in podcasting? It's not your microphone, your editing, or even your content. It's your music.
In this episode of Podcasts Done For You Show, Anthony Perl breaks down everything you need to know about original podcast music - from why it matters for your brand, to the copyright traps that could cost you thousands, to how to commission a piece of music that is uniquely and exclusively yours.
In this episode you'll learn:
Why music is the emotional bond between your podcast and your audienceThe copyright mistakes that could get your episodes taken down and cost you bigWhy music library tracks won't set your show apart from the competitionThe 15-20 second rule - why you don't need a full songHow to choose music that connects with your specific audienceHow to find and commission a local musician for your podcastWhy AI-generated music works against the authenticity of your showA free PDF guide on this topic - including a full action checklist - is available through the show notes.
Ready to talk about your podcast? Book a free discussion at podcastsdoneforyou.com.au/booking
Podcasts Done For You - professional podcast production from as little as two hours, four times a year. We take care of everything - including original music created by a human artist.
#Podcasting #PodcastMusic #PodcastBranding #OriginalMusic #BusinessPodcast #ContentMarketing #SupportLocalArtists
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What does it take to build a loyal audience from scratch, hold their attention night after night, and conduct interviews so good that your guests thank you on air? In this very special episode, Anthony Perl is reunited with his former colleague and long-time friend, veteran broadcaster John Kerr — and the result is exactly the kind of warm, candid, story-rich conversation that both men have spent their careers championing.
In this episode you'll discover:
How Anthony and John transformed a struggling midnight-to-dawn talkback program into a #1 show broadcast across 52 Australian radio stationsWhy the difference between an "interview" and a "conversation" is the most important distinction in broadcasting — and podcastingJohn's extraordinary career journey: from his first job at age 16 at 2PK in Parkes, to pirate radio in the Irish Sea in the 1960s, to nearly two decades on overnight radio at 2UEThe inside story of pirate Radio Scotland — broadcasting rock and roll to millions of listeners from a ship in international waters, until the British government shut it all down on 14 August 1967How John built a global network of contacts that brought guests like Tim Webster, Steve Lemon, and Richard Park (owner of the UK's third-largest radio network) to an Australian overnight showThe night John was live on air when the Twin Towers fell on 9/11 — and what it taught him about broadcasting under pressureJohn's most memorable interviews: John Wayne at the Academy Awards, Sean Connery, Louis Armstrong, Nancy Sinatra, and Larry Adler (who told John it was the best interview he'd ever given)The golden rule of preparation — and the one time John wasn't prepared (an ambush interview with Angela Lansbury that he says was the worst of his career)Why being authentic, kind, and genuinely curious is the real secret to building and keeping an audienceThe advice John Laws gave John Kerr early in his career: stop projecting, just have a conversationWhy knowing your audience outside the studio — lunches, events, personal connection — is what separates good broadcasters from great onesThe story of John Laws doing two overnight shifts so John could attend a friend's weddingConnect with John Kerr: Find John on Facebook and LinkedIn — search for John Kerr and connect with him directly.
Ready to start your own podcast? At Podcasts Done For You, Anthony co-hosts and produces podcasts for business owners and experts — from strategy and recording right through to publishing, graphics, and social media. Book a strategy session at podcastsdoneforyou.com.au/booking
#PodcastingTips #RadioBroadcasting #ConversationSkills #PodcastInterview #AustralianRadio #BusinessPodcast #PodcastsForBusiness
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In this episode of 'Podcast Done for You,' Anthony focuses on naming your podcast effectively, detailing strategies to develop a successful show name and common pitfalls to avoid. Key points include aligning the podcast name with your business image and target audience, not using your own name unless you are a celebrity, and adopting a strategy-first approach to name selection.
Let us learn existing brand equity, taglines, and business values in naming, as well as the importance of emotional appeal, brevity, and memorability in a podcast name. Practical tips include involving a graphic designer for visual appeal and avoiding seeking opinions from family and friends who are not the target audience. The episode emphasises having a robust plan for regular and consistent show production.
A downloadable guide is available for further reference.
Listen and subscribe to the channel for more game-changing tips!
Podcasts Done For You: Equipment Recommendations
https://commtogether.eb-sites.com/5927911126466560
Free Guide: Define Your Podcast Audience (download at podcastsdoneforyou.com.au )Book a Strategy Session: podcastsdoneforyou.com.au/bookingConnect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/
Let us talk! https://www.commtogether.com.au/booking/
#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy
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In this episode of 'Podcast Done for You,' Anthony provides valuable insights into defining and engaging your podcast audience, particularly for business owners and CEOs aiming to grow their established businesses. The discussion includes identifying your ideal audience, speaking directly to them, avoiding common mistakes, and adapting to market changes. There is an emphasis on the importance of language, tone, naming your audience personas, and understanding their wants and needs. The episode concludes with exercises and tips for effectively connecting with your audience to enhance your podcasting success.
Listen and subscribe to the channel for more game-changing tips!
Podcasts Done For You: Equipment Recommendations
https://commtogether.eb-sites.com/5927911126466560
Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/
Let us talk! https://www.commtogether.com.au/booking/
#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy
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In this episode of 'Podcast Done for You,' we explore the cascading benefits of podcasting beyond mere download numbers. We use podcasts as powerful tools to demonstrate expertise and create content for social media, YouTube, newsletters, and email blasts. By repurposing our episodes, we boost SEO, engage clients, and train staff. Rather than fixating on metrics, we leverage our podcast to build brand authority and generate consistent leads.
Listen and subscribe to the channel for more game-changing tips!
Podcasts Done For You: Equipment Recommendations
https://commtogether.eb-sites.com/5927911126466560
Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/
Let us talk! https://www.commtogether.com.au/booking/
#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy
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In this episode of 'Podcast Done for You,' Anthony Perl explores why podcasting is a vital business strategy for 2026. Key takeaways include using authentic storytelling to stand out against AI-generated content, targeting underserved niches, and outsourcing production to maintain focus on your expertise.
Ultimately, the episode frames podcasting as a long-term brand builder and offers a downloadable guide to help listeners launch.
Listen and subscribe to the channel for more game-changing tips!
Podcasts Done For You: Equipment Recommendations
https://commtogether.eb-sites.com/5927911126466560
Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/
Let us talk! https://www.commtogether.com.au/booking/
#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy
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In this episode of Podcasts Done For You The Show, we dive into the essential aspects of business podcast services and what you need to know before launching your podcast.
Key Points Covered:Why outsourcing pre and post-production is crucial for business ownersHow to identify and speak directly to your target audienceThe pros and cons of remote vs. in-studio podcast recordingWhy having a professional co-host elevates your podcast qualityStrategies for repurposing podcast content across multiple platforms
Training options for improving your podcast delivery and performanceListen and subscribe to the channel for more game-changing tips!
Podcasts Done For You: Equipment Recommendations
https://commtogether.eb-sites.com/5927911126466560
Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/
Let us talk! https://www.commtogether.com.au/booking/
#BusinessPodcast #PodcastProduction #ContentMarketing #PodcastServices #BusinessGrowth #PodcastStrategy #DigitalContent
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