Afleveringen
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In episode thirty-eight of Podcasts Suck, Sebastian Rusk dives into the essential topic of creating compelling content for your podcast. He also discusses the importance of engaging your audience and keeping them coming back for more.
Tune in for insights on how to captivate your audience and grow your show!
TIMESTAMPS
[00:01:25] Compelling content for your podcast.
[00:04:26] Understanding Audience Feedback.
[00:09:33] Be 100% your authentic self.
[00:13:06] Actionable tips for podcast success.
[00:14:51] Creating compelling content for podcasts.
QUOTES
"If your content is compelling, meaning it draws people in and piques their interest, if you will, well, they're going to be more inclined to come back for more.""Be authentic to yourself by being your authentic self. Your content is going to be better. Your listeners, your community are going to engage better because of your authenticity."“You want to stay focused and you want to make sure that your content is you're keeping it relevant to what you actually do because you can you can hook people like that and you can keep them engaged because you're creating compelling content.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode thirty-seven of Podcasts Suck, Sebastian Rusk interviews Matt Shields as they discuss the ins and outs of using ads to promote podcasts, the importance of consistency, and the key factors that contribute to podcast success.
Tune in to learn about the strategies, challenges, and opportunities in podcast marketing.
TIMESTAMPS
[00:02:31] Podcast marketing world.
[00:05:19] Video content for podcast promotion.
[00:07:43] Navigating social media advertising challenges.
[00:12:06] Audience Size and Data Analysis
[00:17:22] Podcast marketing strategies.
[00:19:05] Boosting posts and ad strategies.
[00:21:39] Start a podcast today.
QUOTES
"I want to protect the integrity of what a podcast is, which is an audio piece of content uploaded to the Internet to be consumed auditorily." - Sebastian Rusk“So you know that if they interact with you one time, we can retarget them and show them more of your content, and get them to your download again, or at least get it in front of them again, and stay top and center of mind with these people. Retention rates on the platforms. Again, it's, it's completely, you're completely. you know, subjected to the data that Apple and Spotify or wherever you host your podcasts give you." - Matt Shields"Just stay consistent. Our biggest thing when people work with us is the education piece. We like to teach you or like to let you know what's going on. So that way, whether or not you work with us in the future or either that way, you won't get screwed over when inevitably you do go to hire an ad agency to get ads so you know what you're talking about." - Matt Shields==========================
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==========================
SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Matt Shields
Instagram: https://www.instagram.com/chimehousemedia
LinkedIn: https://www.linkedin.com/in/chimehousemedia/
WEBSITE
Chime House Media: https://www.chimehousemedia.com/
==========================
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Zijn er afleveringen die ontbreken?
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In episode thirty-six of Podcasts Suck, Sebastian Rusk explores the importance of consistency in podcasting as he delves into how maintaining a regular schedule can lead to growth and better results for a podcast.
Tune in for a deep dive into the key role consistency plays in the podcasting world.
TIMESTAMPS
[00:01:11] Consistency in Podcasting.
[00:05:41] Consistency in Podcast Recording.
[00:09:03] Planning Your Content.
[00:12:46] Consistency in Engaging with Audience.
[00:15:49] Bridging the Gap in Podcasting.
QUOTES
"Consistency forces us into the game.""The reason why you actually want to start a podcast is to be able to interview people you want to build a relationship with and, or do business with.""Stick to what you promised yourself, because when you stick to what you promised yourself, you're going to stick to what you promised your listeners and your audience, and then everybody wins."==========================
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Schedule a Free Podcast Strategy Call TODAY!
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode thirty-five of Podcasts Suck, Sebastian Rusk interviews Carlos Gil, a renowned speaker and marketer, to dive into the world of podcasting and entrepreneurship. They discuss Carlos's journey in the industry, from starting a sneaker and sports card business to transitioning to a new role as a brand evangelist.
Tune into the importance of feedback, the challenges of running a business, and the value of personal growth and self-reflection.
TIMESTAMPS
[00:03:19] Developing a Persona in Marketing.
[00:07:17] Dealing with Harsh Feedback.
[00:09:54] Overcoming Stage Presence Challenges.
[00:12:34] The Power of Self-Healing.
[00:14:19] The Importance of Mental Health.
[00:19:32] The Rise of Live Breaks.
[00:22:23] Starting a Unique Business Venture.
[00:25:26] The Job Search Dilemma.
[00:31:39] Podcasting Growth and Evolution.
[00:34:29] Feedback is a Gift.
QUOTES
"And I think that the core to all of that, the key to unlocking all of that is to unfuck yourself and to heal yourself and to do the internal work on yourself that you know you need to do that we all avoid far too often." - Sebastian Rusk“So I can't do the things that I love within the confines of your organization, then I'm not going to be able to be successful for your organization. So for anyone out there that's kind of been out of the game, look, this is the first job that I take in seven years. and you're never too old to be unhirable.” - Carlos Gil“So if there's anything I have to say to just wrap a bow on, it's just feedback is a gift. good, bad, or indifferent, take it, use it, and keep moving forward.” - Carlos Gil==========================
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Schedule a Free Podcast Strategy Call TODAY!
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==========================
SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Carlos Gil
Instagram: https://www.instagram.com/carlosgil83/
Facebook: https://www.facebook.com/TheCarlosGil/
LinkedIn: https://www.linkedin.com/in/carlosgilonline/
==========================
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In episode thirty-four of Podcasts Suck, Sebastian Rusk discusses podcast formats and the benefits of choosing an interview format, solo episodes, or a hybrid model. Sebastian also shares insights on why interviewing people can help build relationships and grow your business, while also emphasizing the importance of consistent social media content.
Tune in to learn more about the different podcast formats, the benefits of each, and why getting started is the most important step in your podcasting journey.
TIMESTAMPS
[00:03:30] Hybrid Podcast Formats.
[00:04:45] Podcast Interview Strategies.
[00:10:26] Choosing Podcast Format.
QUOTES
"The only way to get good at interviewing people is to interview people.""You're never going to be ready. You're never going to have it budgeted. You're never, that's never going to happen. You do got to just start."==========================
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Schedule a Free Podcast Strategy Call TODAY!
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode thirty-three of Podcasts Suck, Sebastian Rusk discusses a unique approach to podcast advertising and sponsorships, focusing on creating opportunities for solopreneurs and small businesses to monetize their podcasts.
Tune in to discover how to grow your podcast without getting bogged down by traditional metrics!
TIMESTAMPS
[00:00:59] Podcast Advertising and Sponsors.
[00:04:59] Monetizing Podcast Through Sponsorship.
[00:09:27] Monetizing Podcasts for Beginners.
[00:12:01] Podcasts and Starting One.
QUOTES
“If you're willing to create a sponsor and advertising solution for people that you know, like, and trust, and that know, like, and trust you, I'm talking about people that like your work, believe in your work, believe in what you're doing."“This day and age is a very exciting time to be alive. In this day and age, you can offer a tremendous amount of value to a potential sponsor and advertiser for your podcast. And you don't need to be one of the big guys. You can be the little guy just getting started. You just have to have a vision you have to believe in what you're doing and you have to be able to bring it to the right people. Get it in front of the right people who are actually fit to sponsor and support your show. You've got to create a win-win solution.”“So there's a lot of opportunity out there for podcast sponsorships and advertising. You've got to make up, your own rules and you've got to go out there and identify people that are a fit for what you want to do. And they can actually see your vision for the podcast sponsorship questions, thoughts, ideas, concerns about this episode or any episode.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode thirty-two of Podcasts Suck, Sebastian Rusk discusses leveraging a podcast to grow your business. He shares personal experiences and strategies, highlighting the power of inviting potential business partners on the podcast.
Tune in for insights on utilizing podcasting to make an impact on your business and brand, and generate sales.
TIMESTAMPS
[00:01:33] Leveraging a Podcast for Business.
[00:04:47] Starting a Podcast Benefits.
[00:09:26] Podcast Guest Outreach Strategies.
[00:14:24] Podcasts as Lead Generation.
[00:18:14] Are There Too Many Podcasts?
[00:23:15] Why Podcasts are Important.
In this episode, Sebastian Rusk emphasizes the importance of inviting individuals who align with your target audience to be guests on your podcast. This approach allows you to learn more about the guest, their business, and their needs, laying the foundation for a potential business partnership.
Overall, the episode underscores the transformative potential of starting a podcast for a business. By leveraging the podcast as a tool for relationship-building, content creation, and lead generation, businesses can not only expand their reach but also drive tangible results in terms of new relationships, business growth, and increased sales.
QUOTES
"You're trying to remain top of mind and top of mind means that you're showing up in the newsfeed every single day, seven days a week with a piece of content relevant to what you do, relevant to what you're passionate about, relevant to your expertise, relevant to things that you want to talk about and you want to share with the world.""I hear it more times than not,’ Sebastian, we don't care if the podcast ever generates a dollar for us.’ That's not what it's for. It's for us to provide value to our existing community. It exists for us to be able to create content and extend our content strategy further than where it is right now.""Either way, your podcast strategy should have some sort of contributing factor included in it that helps your business grow. Whether it's content, whether it's relationships, whether it's generating new business and sales, whether it's recruiting, whether it's D, all of the above. Starting a podcast will radically change your life and your business if you let it."==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode thirty-one of Podcasts Suck, Sebastian Rusk challenges listeners to rethink their approach to podcasting and how it can radically change their lives and business. He provides valuable insights on why starting a podcast can solve social media content problems and offers practical tips on equipment, marketing, and creating engaging content.
Join Sebastian as he shares his expertise and encourages listeners to step into a new version of themselves through the power of podcasting.
TIMESTAMPS
[00:02:24] Podcasting Can Change Lives.
[00:06:50] Overcoming Career Uncertainty.
[00:08:37] Personal Branding and Reputation.
[00:11:45] Discovering the Power of Podcasting.
[00:15:48] “Yes, You Can” Mindset.
[00:20:22] Choosing a Podcast Name.
[00:24:47] Podcast Cover Art Design.
[00:26:00] Travel-Friendly Podcast Microphone.
[00:30:38] Podcast Interview Challenges.
[00:31:41] Slow Down for Success.
[00:36:05] Podcast Content Repurposing Strategies.
[00:39:34] Bulk Recording for Sustainability.
[00:41:10] Launching a Podcast in 90 days.
[00:44:51] Launching a pPodcast with VA Support.
In this episode, Sebastian Rusk stresses the importance of utilizing a podcast to generate a variety of micro-content pieces that can be shared across social media platforms. He points out that a single podcast episode can be repurposed into five to ten pieces of micro-content, including micro-videos, reel content, audiograms, and promo images.
Furthermore, Sebastian emphasizes the importance of strategic marketing tactics, such as appearing as a guest on other podcasts, sharing guest episodes, and running ads to promote micro-content. By implementing these strategies, podcasters can expand their reach, attract new listeners, and boost engagement on social media platforms.
QUOTES
"Stuck is a choice and a mindset. Massive action solves a lot of that, it really does.""I feel most fulfilled when I see people step out of what they think is possible and into a completely different realm and go, wow, I didn't even know that was possible, that's what really gets me going.""You gotta go in there and change some colors and fonts around and whatnot, but it's not going to be better than getting a professional to actually do it where it looks clean, presentable, and attractive."
==========================Need help launching your podcast?
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode thirty of Podcasts Suck, Sebastian Rusk dives into the world of podcasting and shares insights on how to start and monetize a podcast. He discusses the strategies to make money with your podcast by leveraging it for networking, building relationships, and converting leads into clients.
TIMESTAMPS
[00:01:02] Making Money with a Podcast.
[00:05:08] Starting a Podcast for Business.
[00:08:15] Monetizing Through Strategic Podcasting.
[00:11:02] Repurposing Content for Marketing.
In this episode, Sebastian Rusk emphasizes the importance of understanding the world of podcasting and shares that the episode will focus on making money with a podcast. He also delves into the strategy of using a podcast to meet new people, convert them into clients, and ultimately generate revenue. By interviewing individuals who align with business goals, such as potential clients or event hosts, podcasters can create opportunities for business growth.
Furthermore, Sebastian discusses how a podcast can be a powerful tool for networking and building relationships with potential clients or partners. By inviting guests to the podcast, individuals can create meaningful connections and differentiate themselves from traditional networking approaches.
QUOTES
“So if you're thinking about starting a podcast, if you own a business, you should have a podcast because the number one networking tool and content tool that you will have for your business is a podcast.”"Starting a podcast without a strategy is like jumping into a swimming pool with no water.""When you're consistent with your content game, you consistently show up in the newsfeed. When you consistently show up in the newsfeed, People consistently think of you as top of mind, and when they need exactly what you do, guess what? They call you.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode twenty-nine of Podcasts Suck, Sebastian Rusk talks about the importance of titling your podcast episodes correctly to increase downloads and traction. We discuss how using SEO-friendly titles, detailed show notes, and transcriptions can make a significant impact on the discoverability of your podcast.
ARTIFICIAL INTELLIGENCE (AI) SOFTWARE
ChatGPT: https://chat.openai.com/TIMESTAMPS
[00:01:31] SEO Friendly Podcast Titles.
[00:08:57] SEO-Friendly Podcast Episode Titles.
[00:12:08] Starting a Podcast in 90 Days.
In this episode, Sebastian Rusk discusses one of the key strategies which is the importance of using SEO-friendly titles to boost downloads and traction. He points out that many podcasters often make the mistake of using generic titles like episode numbers and guest names, assuming it's enough. However, these titles should be descriptive and relevant to the episode's content, making it easier for listeners to discover and engage with the podcast.
Furthermore, by incorporating SEO-friendly titles, detailed show notes, and transcriptions, podcasters can enhance the visibility and discoverability of their episodes, leading to increased downloads and traction. Sebastian encourages leveraging AI tools to streamline the creation of SEO-friendly titles and show notes, ultimately improving the podcasting experience for creators and listeners alike.
QUOTES
“The reason you want to transcribe your podcast episode is that it allows people that may be seeing or hearing impaired to be able to consume your content and make it ADA compliant.”“There is a right and wrong way of making sure that each and every episode is formatted correctly. Each and every episode has a search-friendly, title to it. Each and every episode has detailed show notes that allow people to see what the episode is all about before they actually press play on the episode. Or after they've listened to the episode, they can go back and review the show notes, whatever the case may be.”“There's a lot of platforms out there that will allow you to include tags and keywords that will also contribute rather to your podcast episodes being indexed on Google and on search engines. So you want to make sure that it caters to your brand. When you're coming up with a title of an episode, it's okay to be clever and have fun with it”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode twenty-eight of Podcasts Suck, Sebastian Rusk discusses why starting a podcast on your own might not be the best idea. He highlights the numerous steps involved in launching a podcast and emphasizes the challenges of tasks like graphic design and audio editing for beginners.
ARTIFICIAL INTELLIGENCE SOFTWARE
ChatGPT: https://chat.openai.com/CALENDAR BOOKING SOFTWARE
Calendly: https://calendly.com/signupGo High Level: https://www.gohighlevel.com/TIMESTAMPS
[00:00:39] Starting a Podcast On Your Own.
[00:07:26] Podcast Episode Introductions.
[00:12:00] Starting a Podcast Journey.
[00:13:47] Podcast Episode Production Process.
In this episode, Sebastian Rusk delves into the reasons why starting a podcast on your own may not be the best approach. He emphasizes the complexity of the podcast launch process, highlighting the 14 steps involved which begins by addressing the misconception that podcasting is a simple endeavor and stresses the importance of professional assistance in areas such as branding, audio editing, and content creation.
Furthermore, Sebastian discusses the common pitfalls of DIY podcasting, such as poor audio quality, lack of structure, and ineffective branding. The episode highlights the importance of creating engaging intros and outros, managing guest introductions, and providing valuable content to listeners.
QUOTES
“A podcast is not just you picking up your phone and recording something on Zoom and taking that raw crappy file from Zoom and just uploading it to the internet. That is not a podcast. A podcast is an audio file by definition, an audio file that's uploaded to the internet to be consumed auditorily.”“There's a lot of things we can figure out on our own, but there's also a lot of things that we can get off our plate and make just that much easier. So number one reason you don't want to start a podcast on your own, is it's a complete time suck.”“And that's the problem. If you're not putting something that's of quality out to the world, why even do it in the first place?”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode twenty-seven of Podcasts Suck, Sebastian Rusk delves into essential tips for new podcasters, inspired by a recent newsletter shared on LinkedIn. The host discusses the popularity of podcast genres, highlighting comedy as the most favored, with education and news close behind.
EQUIPMENT:
Audio Technica USB Mic: https://amzn.to/3HfhQdPRing Light: https://amzn.to/3r6dalaWebcam: https://amzn.to/3pnNHmRFREELANCE SERVICES:
Upwork: https://www.upwork.com/Fiverr: https://www.fiverr.com/TIMESTAMPS
[00:01:54] The Most Popular Podcast Genre.
[00:04:13] Plan Your Content Out.
[00:07:46] Engage with Your Audience.
In this episode, Sebastian Rusk provides seven essential tips and tricks for brand new podcasters. He advises investing in quality equipment, such as a good microphone and webcam.
Additionally, Sebastian discusses the significance of editing, recommending outsourcing this task to professionals for a polished final product. Promoting the podcast across various platforms, engaging with the audience, and maintaining consistency in releasing episodes are highlighted as crucial steps for podcast success.
QUOTES
“You need to dive deep into your passions, experiences, and expertise to really uncover those stories that you can tell, like only you can tell. Authenticity is key when you're building a loyal audience.”"Your podcasting journey begins with finding your unique voice, not Joe Rogan's, not your favorite podcast host, your unique podcast voice. Invest in a decent microphone and headphones.""Content's king. Audio quality is queen. She runs the house."==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
==========================
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In episode twenty-six of Podcasts Suck, Sebastian Rusk delves into the topic of imposter syndrome in the realm of podcasting. He debunks the concept of imposter syndrome and shares insights on why some individuals may feel hesitant to start a podcast due to this perceived notion.
TIMESTAMPS
[00:01:12] Imposter Syndrome.
[00:05:16] Imposter Syndrome and Fear.
[00:08:06] Fear Isn't Even Real.
In this episode, Sebastian Rusk discusses that imposter syndrome is not a genuine phenomenon but rather a manifestation of fear. It is commonly used to depict feelings of inadequacy or self-doubt when individuals compare themselves to others they perceive as more skilled or successful.
Therefore, Sebastian suggests that taking massive action is the key to overcoming imposter syndrome and fear. By pushing through fears and doubts and actually pursuing our desires, we can prove to ourselves that imposter syndrome is not real and that fear is merely false evidence appearing real. He also urges listeners to refrain from using the term imposter syndrome and to remember that someone is missing out on their unique contributions if they allow fear to hinder them.
QUOTES
"Imposter syndrome doesn't even exist. What imposter syndrome is, is a dressed up fancy word for fear."“We need to make a decision to step out of fear and walked directly in the direction that we know we should be going.”"Remind yourself of the reality, but also remind yourself who you are. And remember, When you're not getting it out there and creating something great and you're not bringing it out to the world, someone is missing out."==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
Sebastian Rusk: https://sebastianrusk.com/
==========================
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In episode twenty-five of Podcasts Suck, Sebastian Rusk discusses the importance of starting a podcast and provides valuable insights into the world of podcasting. He encourages new listeners to start from the beginning to learn about the podcasting process.
TIMESTAMPS
[00:01:39] Starting a Podcast Journey.
[00:03:39] Are There Too Many Podcasts?
[00:09:09] Podcast Listener Statistics.
[00:12:21] Video Podcasts on the Rise.
[00:18:13] Questions About the Podcast.
In this episode, Sebastian Rusk delves into the booming podcasting landscape. He discusses the misconception of there being too many podcasts, emphasizing the value of building connections and repurposing content. He highlights key statistics, such as the growing number of podcast listeners globally and the popularity of shorter episodes.
Overall, the episode encourages listeners to embrace podcasting as a powerful tool for networking, content creation, and global outreach, urging them to take action and start their own podcasts.
QUOTES
"When we talk about, ‘Are there too many podcasts out there?’, I don't know that that's a valid question because there are billions and billions of people on the planet and I haven't met all of them yet and neither have you.""The goal of this episode is to really help you understand the fact that the statistics are out there. You can lie to the numbers all day long, but the numbers are never going to lie to you.""You have to understand it's your responsibility to share your expertise, your responsibility to build relationships, grow your business, grow your network.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
Sebastian Rusk: https://sebastianrusk.com/
==========================
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In episode twenty-four of Podcasts Suck, Sebastian Rusk discusses the process of changing podcast hosting accounts. He explores why someone might want to switch to a more robust platform and highlights the additional features and benefits that some hosting platforms provide.
PODCAST HOSTING PLATFORMS
Buzzsprout: https://www.buzzsprout.com/?referrer_id=2226139TIMESTAMPS
[00:01:00] Changing Podcast Hosting Accounts.
[00:04:34] Podcast Hosting One-on-One Tutorial.
[00:07:13] Moving Podcast to New Host.
[00:11:09] Importing and Signing Up.
In this episode, Sebastian Rusk explores the intricacies of podcast hosting platforms and offers guidance on migrating from one platform to another. Covering topics from signing up for a hosting account to setting up redirects, the episode provides valuable insights for both beginners and experienced podcasters. With a mix of humor and practical advice, listeners are equipped to navigate the often perplexing world of podcasting with confidence.
QUOTES
"You don't lose your downloads. You don't lose any of your episodes if all done correctly."“Do you want to create a new podcast? Do you want to import an existing one? You're going to choose to import the existing one, but first things first, sign up for a plan, and then once that's done, you can type in your old RSS feed into your new podcast hosting account, and it'll automatically pull all of your episodes, all of your information, your cover art, your title, your description, all of that.”“Most podcast hosting accounts will walk you through step by step. They want your business. They want you to move your show there. So they're going to make it as easy as possible to do that.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
Sebastian Rusk: https://sebastianrusk.com/
==========================
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In episode twenty-three of Podcasts Suck, Sebastian Rusk discusses why 2024 is the perfect year to start a podcast. He highlights 10 reasons why starting a podcast now is beneficial, including expanding audiences, improved technology, niche markets, flexibility in format, enhanced discoverability, networking opportunities, personal branding, monetization potential, and creative freedom.
TIMESTAMPS
[00:01:53] Reflecting on the end of 2023.
[00:05:38] Top 10 reasons to start a podcast in 2024.
In this episode, Sebastian Rusk explores the global growth of podcast listenership, highlighting the opportunity it presents for podcasters to reach a larger audience and build a worldwide community. He also emphasizes that creating podcast content allows for international sharing, spreading messages and content to people all over the world. This aspect is seen as positive because it enables the expansion of one's community and the potential for a greater impact.
In addition, starting a podcast can provide creators with valuable networking opportunities. Hence, it offers a unique opportunity to expand one's network and create meaningful connections with industry professionals, potential sponsors, and guests.
QUOTES
"The more people that you reach, the more people that you come in contact with, the bigger your community becomes, the bigger impact that you have, the bigger opportunity that you have, the higher, you increase the odds of being able to make all of your goals, and dreams and ambitions come true because you're reaching more people."“When you interview someone, you learn from them. And when we learn from them, well, that's a form of what being mentored. Networking opportunities, there's a vast, vast opportunity for them when it comes to having a podcast.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
Sebastian Rusk: https://sebastianrusk.com/
==========================
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In episode twenty-two of Podcasts Suck, Sebastian Rusk discusses the importance of marketing and promoting your podcast. He emphasizes the need to create micro-content from each episode and shares his favorite tool, for chopping up and repurposing podcast content. By actively promoting and sharing your podcast, you can effectively grow your show and reach a wider audience.
PODCAST EDITING/HOSTING PLATFORMS
Headliner: https://www.headliner.app/Descript: https://www.descript.com/Kapwing: https://www.kapwing.com/TIMESTAMPS
[00:01:01] Marketing and Promoting Your Podcast.
[00:06:54] Including Podcast Episodes in Newsletters.
[00:07:55] Swag and Podcast Marketing.
[00:11:47] Create an Email List.
In this episode, Sebastian Rusk delves into the significance of creating micro content from each podcast episode as the primary method of promoting a podcast. He emphasizes that simply recording a podcast episode is not enough, and in order to grow the show, it is necessary to actively market and promote it.
In addition to creating micro-content, the episode also highlights the significance of having an email list and utilizing a CRM (Customer Relationship Management) system to capture people's information. By having an email list and using a CRM like go high level or click funnels, podcasters can continue to market their content to engaged listeners and build a loyal audience.
QUOTES
"So tip number one for the best ways to market and promote your podcast is to make sure that you're creating micro-content of some sort."“Tip number two, promoting and marketing your podcast. You need to make sure you have some sort of email list put together.”“You can promote anything your little heart desires. That's relevant to what you're talking about in the newsletter.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
Sebastian Rusk: https://sebastianrusk.com/
==========================
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In episode twenty-one of Podcasts Suck, Sebastian Rusk discusses the importance of starting a podcast in 2024. He encourages listeners to take action and shares personal experiences and insights about the benefits of podcasting. Whether you're just starting out or contemplating launching a podcast, this episode provides motivation and advice to help you get started.
TIMESTAMPS
[00:01:15] Why Start a Podcast?
[00:04:23] Podcasting Can Change Your Business.
[00:08:53] Imperfect Action Creates Momentum.
In this episode, Sebastian Rusk discusses that starting a podcast can be a transformative experience, both personally and professionally. It not only helps individuals overcome their fear of public speaking but also improves their communication skills and creates opportunities for growth and connection. The fear of public speaking is often seen as an illusion, holding individuals back from sharing their message and connecting with others. By starting a podcast, individuals can push past this fear and develop their communication skills. It may be intimidating at first, and the first episode may not be perfect, but taking imperfect action is key to creating momentum and getting started. It's not about being perfect; it's about getting the job done.
In addition to improving communication skills, starting a podcast can also have a positive impact on one's business. It provides a platform to showcase expertise, build relationships, and connect with potential clients or partners. By reaching out and inviting guests to be on the podcast, individuals differentiate themselves from others who are constantly asking for meetings or trying to sell something. It's about making it all about the guest and creating valuable content through interviews.
QUOTES
"I say that podcasting can change your life and your business. If you let it, it'll change your business because it allows you to get in front of people that you're not ordinarily able to get in front of people on your prospect list, people in your pipeline, people that you want to do business with people that you want to build a relationship with.""We crave the opportunity to build those relationships through platforms like podcasting and a podcast interview. Just close your eyes and think about it for a second, what would it be like to interview people whom I could do business with and build a relationship with? What does that look like? Ask yourself that question. Like really think about it. You'll be surprised. The answers you get could very well lead you to taking action.""Imperfect action creates momentum. Momentum creates action."==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
==========================
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In episode twenty of Podcasts Suck, Sebastian Rusk discusses the importance of finding quality podcast guests and getting yourself booked on other podcasts using LinkedIn. He emphasizes the power of LinkedIn as a platform for networking, building relationships, and growing businesses. Sebastian also shares his own experiences with hiring someone to handle guest bookings and highlights the challenges he faced.
TIMESTAMPS
[00:04:23] LinkedIn Profile Importance.
[00:10:45] Booking a New Podcast Guest.
[00:11:39] Finding Podcast Guests.
[00:15:57] Leveraging LinkedIn for Podcasting.
In this episode, Sebastian Rusk emphasizes his belief in the power of LinkedIn for networking, building relationships, and growing businesses in the podcasting industry. He discusses how to find quality podcast guests on LinkedIn by searching for individuals who are active on the platform and interested in networking and growing their businesses. He also suggests using specific search terms related to the desired podcast topic or industry to narrow down the search results. By connecting with these individuals, podcast hosts can potentially find suitable guests for their shows.
QUOTES
“But in my opinion, it (LinkedIn) is the most powerful social media platform out there. It's full of individuals, 24 hours a day, seven days a week, 365 days a year that want to network, that want to grow their business, that want to build relationships. So it's a phenomenal place to, fine quality podcast guests, as well as being able to find other shows and opportunities for you to be a guest on other podcasts.”“You see how powerful LinkedIn is. You can go in here and you can search by all of these specific things. And you can also add filters, all of them. Some of them, where do they go to school? Where are they located post jobs, groups, services.”“The best way to be able to do that outside of an introduction from your first connection is to go engage on their content. Even though you're not connected with them, you can still engage like leaving a meaningful comment.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
==========================
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In episode nineteen of Podcasts Suck, Sebastian Rusk discusses the benefits of going live during podcast recordings to engage with listeners and reach new audiences. He highlights the importance of understanding the unknowns in the world of podcasting and how their podcast aims to provide valuable insights. He also mentions their new newsletter on LinkedIn and emphasizes the platform's value for networking and content sharing.
TIMESTAMPS
[00:02:55] Podcast Pulse Recap on LinkedIn.
[00:07:00] No One's Listening, Who Cares?
[00:10:08] Keep Learning and Growing.
In this episode, Sebastian Rusk emphasizes the importance of shifting focus away from the idea that no one is listening to your podcast. Instead, he encourages podcasters to concentrate on creating valuable content and building relationships with their audience. He also recognizes that creating podcasts can be exhausting, especially when done alone. Many podcasters may experience burnout if they try to produce episodes too frequently. Therefore, he advises prioritizing quality over quantity and finding a sustainable pace.
In addition, when it comes to monetizing a podcast, the host advises against focusing on making money from day one. While making money with a podcast is a desirable goal, it is essential to first focus on creating content and building an audience. Thus, Sebastian also highlights the importance of passion in podcasting. They state that if a podcaster lacks passion for their topic, the audience will not be engaged in listening to what they have to say. They emphasize that passion is crucial for audience engagement.
QUOTES
"It's my responsibility to continue to show up. It's my responsibility to the craft, my responsibility to my audience. It's a responsibility to those that want to learn and understand what the power of podcasting can do with their life and their business."“If you're not passionate about this, your audience isn't going to be passionate about hearing what you have to say.""Keep learning and growing and don't stop until you actually know everything that you need to know, which is never, do you understand that there is never a time where we know everything because we don't know anything."==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
==========================
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