Afleveringen
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In this episode Alastair interviews Harriet Kingaby, joint founder of The Conscious Advertising Network. With her background in climate action to advocating information integrity at the UN, she explains the commercial value of ethical communications for brands and how to make it happen. Harriet has a strong message for the industry that goes far beyond brand safety.
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In this latest episode of Politics for Drummies, Best For Britain's executive director of marketing Cal Roscow outlines his thoughts on the challenge of balancing rational argument with emotional engagement in political messaging and recovering from the damage of Brexit.
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Zijn er afleveringen die ontbreken?
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US expat Marshall Manson cut his teeth on Republican campaigning. Now he is chair of corporate affairs at Fleishman Hillard in the UK with 20 years of election insight. In this fascinating and timely episode he and Alastair discuss just why the American civic arena is so embattled and whether democracy survives another bitter election night.
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Mike Nellis of Authentic has won more than 70 awards for political campaigns. And he's worked with California prosecutor Kamala Harris on her way to the top. His super popular White Dudes for Harris campaign raised over $4m in one go in July and caused quite the spat with Elon Musk. In this quickfire episode he tells Alastair just why he believes Trump’s destiny is to lose.
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Katie Harrison of WRTHY does important work. From holding tech companies to account for spreading child sexual abuse material to empowering women in the climate crisis, social impact campaigns really matter. In this enlightening episode, Katie takes Alastair on the journey from advertising planning to making social change global.
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Ryan Davis of People First is an influencer marketing expert. When trust in media and government is low, voters make decisions based on friends and family. Ryan chats with Alastair about how everyday people like teachers, single moms, and firefighters can be more effective than celebrity endorsements, which might just make the difference in the Presidential election.
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Rhiannon Ruff from Lumino Digital is an expert in Wikipedia the world’s largest crowdsourced encyclopaedia. She joins Alastair on the pod for a masterclass on how politicians try and fail to get round the rules and what brands can do when it comes to reputation management where neutrality and authenticity is all.
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Nadja Bellan-White asks whether brands should brands take a stand?
CEO of SS+K Nadja Bellan-White is a proud global citizen and change maker. She joins Alastair on the pod to discuss how brands can show up where there is political instability, how the principles of political campaigning apply to brand transformation and why building a diverse culture is still a burning issue against the backdrop of a polarising US election.
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In this episode, we're in New York! Valerie Davis, CEO of Assembly North America gives her views on political spending and the likely impact on advertisers in this election cycle. Featuring live chat with the Drum's co-founder, Gordon Young and a CMO Q&A.
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Nils Leonard’s Uncommon Studio has taken the creative world by storm. In this episode he and Alastair dig in to why politics has lost its way and needs a reboot. Nils has ambitious ideas. After all, if Britain can’t be a British Original, who else is going to do it?
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Amil Khan on Media, Misinformation and the Misuse of GenAI
In this episode, Alastair chats with Amil Khan, founder of online manipulation expert Valent Projects, about his move into disinformation, the shortcomings of modern media, the potential for tech to spread misinformation, and how voters could soon be targeted individually by political parties armed with GenAI.
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Ben Guerin, co-founder of digital-led creative agency Topham Guerin, shares insights on crafting winning strategies, shaping personas, and fostering trust in the ever-changing realm of social media.
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In this episode, Alastair chats with Nicky Bullard, chief creative officer at MullenLowe, about the intricacies of crafting political campaigns. They explore the balance between creativity and messaging, the impact of personal attacks in ads, and the challenge of maintaining authenticity in political branding.
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With the UK election kicking off early, Alastair asks Benedict Pringle, founder of politicaladvertising.co.uk, to unpack how the parties wield anger, fear, and hope to shape voter sentiment. From Labour's rallying cry against the status quo to the Conservatives' fear-based narrative, discover the nuanced strategies at play in the campaign.
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In this episode of Politics for Drummies, Alastair Duncan engages in a thought-provoking dialogue with conservative peer Lord Bethell, tackling pressing issues from health and environmental concerns to the role of compassion in politics, offering a glimpse into the complexities of policymaking and societal change.
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Richard Huntingdon returns for a candid conversation with Alastair on the complexities of British politics and how the advertising industry could help to resurrect the category. From reflections on politicians who can get things done to mental health in agencies, we explore how well being matters when it comes to making change in today's political climate.
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Richard Huntington, Chief Strategy Officer at Saatchi & Saatchi London, delves into the decline of political engagement and the importance of reinvigorating the middle class for economic growth. From tackling wealth inequality to the role of taxation, this episode explores the path to a more inclusive and prosperous society.
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Join Sam Jeffers, CEO of Who Targets Me, as he talks behind-the-scenes of online politics, separating fact from fiction. From Twitter trends to crazy media diets, we're discussing the messy world of political messaging.
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In this episode, Alastair delves into the complexities of the upcoming U.S. presidential election with Tessa Simonds of Blue State Digital. They discuss campaign funding, media influence, and offer key insights into the evolving strategies shaping the electoral landscape.
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Pete discusses his unexpected journey from a musician to Scotland's longest-serving member of Parliament, the challenges facing the SNP, the dynamics of the upcoming elections, and the future of Perth in the next five years. Don't miss this insightful conversation that goes beyond politics and explores the vibrant spirit of a changing city.
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