Afleveringen
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Two trends are now affecting you and every business worldwide: a tougher economic situation and increasing AI capabilities.That led businesses to focus on profitability and invest in organic channels.Content sits on the top of the organic channels. One Czech company made the best out of it. In the midst of the pandemic, PriceFX managed to generate $40M in new pipeline through content marketing.In this in-person event of Prague Marketing Meetup, Leo Alshafei interviews Pricefxโs CMO Patrick Moorhead to uncover their strategy.
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Hiring and working with an agency is not easy.
Knowing the when, who, and how can make a significant impact on the success of your relationship (and business):
When to work with an agency? Who to choose? How to work with them?In this in-person event of Prague Marketing Meetup, Leo Alshfei interviews Jan Gemrich, CMO @ Gamee to know the answers. Jan is a seasoned marketing leader who has worked for Google, Avast, and recently Gamee. He has been growing brands as well as promoting physical and digital products which involved working with various agencies.
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Zijn er afleveringen die ontbreken?
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Nowadays you cannot speak about B2B marketing without coming across Account-Based Marketing or Enterprise Marketing.
To learn how to get started with Enterprise Marketing, I am travelling to Warsaw to learn from Jakub Lebuda. Since founding Clipatize in 2017, his B2B agency has been helping enterprise businesses across Europe, the Middle East, and Africa.
In this online event, we are going to discuss:
๐ผ The main difference between Enterprise Marketing and lead generation ๐ช The first steps a marketing leader can take to get started ๐ค The different approaches you can choose from ๐ช๐ผ How to cooperate with sales and after-sales teams ๐ What metrics to look at -
You have an amazing marketing plan! Everyone does. But execution is the big rock where all plans crash into hard. Execution.
The best place to learn about executing marketing plans is ecommerce. Thatโs why I am interviewing Petra Kotalovรก, Head of Marketing Operations at MallGroup. She will give us her 10-steps framework for managing complex campaigns.
During the event, we will cover topics such as:
๐ผ Creating a pyramid top-down campaigns structure ๐ Standarizing repetitive campaigns ๐ฅ Setting clear roles and processes โ๏ธ Automation and prioritization -
A marketing/business strategy should always start with understanding the audience.
Enter: user research.
But itโs not an easy task and as a marketer or a startup, you donโt always have the resources to hire a professional user researcher. Thatโs why I am travelling to Vienna to learn from Tina Liฤkova some of the basics of User Research that any marketer can learn from.
During this event, we will cover important topics such as:
๐ต๏ธโโ๏ธ A user research framework to follow
๐จ The art of asking questions
๐ผ Understanding and framing the problem
๐ฌ Idea testing and usability testing -
You have the same voice all the time, but your tone changes. You might use one tone when youโre out to dinner with your closest friends, and a different tone when youโre in a meeting with your boss.
And this applies not only to verbal communication but also written communication.
To learn more on the topic I am speaking with Lenka Stawarczyk on how to create a Brand Tone of Voice Manual. Lenka is a seasoned marketer helping B2B businesses with their branding, messaging, and UX writing. Not to mention mentoring and empowering women at #holkyzmarketingu.
During this event we will cover important topics:
๐ Why and when should you create a Tone of Voice manual? ๐ How to collect infomation about and from your users? ๐ What should be included in the final document? โ What are some good examples to follow? -
No, your product is not that unique. The competition is quite fierce. No matter what industry youโre in.
Social Selling is one strategy that can help you stand out.
And no, itโs not about selling! At least not in the sense of selling a product or a service. Itโs rather about selling the brand. In other words: building the brandโs top-of-mind awareness that drives sales.
To learn how to get started with Social Selling, Leo Alshafei went to Warsaw to learn from Ewa Agata Balazinska and Jakub Lebuda. Since 2017, their agency, Clipatize, has designed, implemented, and managed social selling programs to help B2B clients generate opportunities, close more deals, and build brand preference.
In this episode, we are going to discuss:
โ What social selling is and what it isnโt
โ The four pillars of social selling
โ๏ธ What makes great social selling content
๐ง Most common social selling pitfalls -
Bลetislav Stromko is not only the Marketing Director at Dรกme jรญdlo but he is also the head of Business Intelligence. In this exceptional in-person event of Prague Marketing Meetup, Leo Alshafei discusses with Breta how Dรกme jรญdlo are growing their brand and market share.
They cover 4 main points:
๐ The use of behavioral economics concepts to approach and nudge the user at the right time with the right message โค๏ธ Creating content that builds an emotional relationship between the audience and the brand ๐ Effectively evaluating and cooperating with the right influencers ๐ Making sense of the vast amount of available data -
Backlinks building is mainly considered an SEO tactic - allegedly the number one factor for organic ranking. However, backlinks can actually be the essence of branding for SaaS companies.
As CMO of Smartlook, Lukas Mehnert doubled organic conversions by optimizing backlinks building.
Prague Marketing Meetup is going to Brno to learn from Lukas the essential guide for growing your marketing using Backlinks -
Sales & Marketing are like food and water. You cannot live long enough without one or the other.
Yet sales teams and marketing teams are not the best of partners in most companies.
Alexander Raiman and Fares Mechura, founders of Saleshero, have been sales leaders for +15 years growing national Startups into international leaders.
With Leo Alshafei, They are going to share their knowledge on:
Aligning teams toward a single target Breaking digital and physical silos Sharing knowledge and learnings -
Mantas Ciuksys led the successful content marketing team in Socialbakers (now Emplifi) only to move to Avast to hold a similar role. During this episode, he will share his building blocks for creating a content marketing strategy that delivers results.
We cover topics such as:
โ๏ธ Structuring content team
โ๏ธ Setting up goals and KPIs
โ๏ธ Preparing a data story
โ๏ธ Getting buy-ins from all stakeholders -
Branding Campaigns. Not Performance. With Data.
In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.
Honza will cover points such as:
โ๏ธ Identifying market potential
โ๏ธ Conducting market research
โ๏ธ Viewability, Ad frequency, and causal impact
โ๏ธ A list of all the tools he uses to apply this framework -
The story of two Czech brothers who after โwastingโ more than CZK 300 thousand in Facebook Ads decided to close their business and sell the rest of their inventory. But suddenly things turned around and they found out a secret sauce (pun intended) for growing their business 3x YoY and expanding internationally.
During this live event, we will discuss with Jakub Plas, Co-Founder of Maso Here, how they achieved this (still ongoing) growth story of brilliant marketing.
We will cover topics such as:
โ๏ธ Building a strong brand in-house
โ๏ธ Successful vs blind FB Ads tactics
โ๏ธ Finding and understanding the right target audience
โ๏ธ The power of FB Groups
โ๏ธ Building and leveraging an engaging community
